# Factors.ai Software Pricing, Alternatives & More 2026 | Capterra > With the help of Capterra, learn about Factors.ai Software - reviews, pricing plans, popular comparisons to other Marketing Analytics products and more. Source: https://www.capterra.com/p/236130/Factorsai --- # Factors.ai Software Review 2026: Features, Integrations, Pros & Cons Last updated on March 13, 2026 Provider data verified by our Software Research team, and reviews moderated by our Reviews Verification team. Independent research methodology Capterra’s researchers use a mix of verified reviews, independent research and objective methodologies to bring you selection and ranking information you can trust. While we may earn a referral fee when you visit a provider through our links or speak to an advisor, this has no influence on our research or methodology. [Learn more](https://www.capterra.com/resources/proprietary-data-research/) How Capterra verifies reviews Capterra carefully verified over 2.5 million+ reviews to bring you authentic software experiences from real users. Our human moderators verify that reviewers are real people and that reviews are authentic. They use leading tech to analyze text quality and to detect plagiarism and generative AI. [Learn more](https://www.capterra.com/resources/how-we-verify-reviews/) How Capterra ensures transparency Capterra lists all providers across its website—not just those that pay us—so that users can make informed purchase decisions. Capterra is free for users. Software providers pay us for sponsored profiles to receive web traffic and sales opportunities. Sponsored profiles include a link-out icon that takes users to the provider’s website. [Learn more](https://www.capterra.com/resources/how-we-ensure-transparency/) [Description](#description)[Use cases](#use-cases)[Alternatives](#alternatives)[Features](#features)[Pricing](#pricing)[Integrations](#integrations)[Support](#support)[Reviews](#reviews) Factors.ai ## What is Factors.ai? Factors.AI is a Marketing Analytics and Attribution platform that helps you understand and prove the impact of how your activities impact revenue For teams in charge of optimising the digital purchasing experience — see how ads perform, how users interact on the website, and learn what brings in more revenue. With an easy self-serve interface, multi-touch attribution models, AI-powered analytics engine, and template library — you'll have all the answers to frequent marketing questions ## What is Factors.ai used for? [Marketing Analytics](https://www.capterra.com/marketing-analytics-software/)[Web Analytics](https://www.capterra.com/web-analytics-software/)[Marketing Attribution](https://www.capterra.com/marketing-attribution-software/) Top alternative Featured Overall rating Based on 19 user reviews Reviews sentiment Positive \- Neutral \- Negative \- Starting price $15000 Other, Per Year Free trial available Capterra Shortlist charts the highest-rated and most popular products... Our "Best of" badge program showcases products with the highest ratings... Our "Best of" badge program showcases products with the highest ratings... Do you work for Factors.ai?[Manage this product listing](https://digitalmarkets.gartner.com/get-listed/claim-bx?url=https://www.factors.ai&name=Factors.ai) ## Compare with a popular alternative Capterra selects software alternatives based on relevant features, verified user reviews and user interactions. Placement may be influenced by client status. ### Factors.ai 4.8 (19) VS. [4.4 (10)](https://www.capterra.com/p/148284/BlueConic/reviews/) Starting Price $15000 Other, Per Year Starting Price Contact vendor Free Trial Free Version Pricing Options Free Trial Free Version Ease Of Use 4.6 (19) Ease Of Use 3.9 (10) Value For Money 4.6 (18) Value For Money 3.8 (10) Customer Service 5.0 (19) Customer Service 4.3 (10) ## Factors.ai alternatives [4.6 (5)](https://www.capterra.com/p/250207/Adobe-Customer-Journey-Analytics/#reviews) Starting price Contact vendor for pricing Pricing Options Free Trial Free Version User Rating 100% of reviewers rated it above 4 stars Highest Rated [4.7 (260)](https://www.capterra.com/p/150695/Lucky-Orange/reviews/) Starting price $39.00 Per User, Per Month Pricing Options Free Trial Free Version User Rating 95% of reviewers rated it above 4 stars [4.6 (6,013)](https://www.capterra.com/p/147657/monday-com/reviews/) Starting price $9.00 Per User, Per Month Pricing Options Free Trial Free Version User Rating 94% of reviewers rated it above 4 stars [4.5 (3,049)](https://www.capterra.com/p/132666/Pipedrive/reviews/) Starting price $19.00 Per User, Per Month Pricing Options Free Trial Free Version User Rating 93% of reviewers rated it above 4 stars ## Features Features with the highest number of reviews are displayed first. Those that have no reviews appear next, sorted alphabetically. Activity Dashboard 4.8 (8) 50.00% of 8 reviewers that rated this feature as important or highly important Dashboard to view the status of ongoing processes, identify current incidents and track past activities Conversion Tracking 4.6 (8) 87.50% of 8 reviewers that rated this feature as important or highly important Measure return on ad spend by tracking the actions people take such as sign up or download after engaging with ads Customer Journey Mapping 4.6 (8) 50.00% of 8 reviewers that rated this feature as important or highly important Visualize and analyze customer experience across all touchpoints and channels Performance Metrics 4.9 (8) 87.50% of 8 reviewers that rated this feature as important or highly important A set of indicators that tracks the performance of networks, applications, systems, teams, etc. Cross Channel Attribution 4.8 (6) 66.67% of 6 reviewers that rated this feature as important or highly important Track user conversions from all digital sources ROI Tracking 4.8 (6) 83.33% of 6 reviewers that rated this feature as important or highly important Monitor conversion rates and analyze effectiveness and profitability of marketing efforts Factors.ai 79 features Dashboard to view the status of ongoing processes, identify current incidents and track past activities Track and document all activities across devices, networks, and other systems Manage advertising space and its sales within your network or publication Software program that continuously adjusts its behavior based on observed data System alerts about the need to escalate an issue or request Alerts or notifications of various types such as pop-up messages, sounds, banners, or badges Application programming interface that allows for integration with other systems/databases Analyzes the amount of credit that should be assigned to sales and conversion touchpoints. Track and interpret campaign performance metrics Create a collection of marketing actions to complete specific goals and plan and analyze campaign results Plan and strategize marketing campaigns Group campaigns by project, client, or campaign for better management. Track the performance of marketing campaigns across multiple channels. Manage various distribution channels, build relations with channel partners, and track their performance Manage patient documentation describing all clinical interactions, diagnoses, procedures, medications, etc. Improving user journey to boost the percentage of visitors who take a desired action (sign-ups or purchases) Measure return on ad spend by tracking the actions people take such as sign up or download after engaging with ads Built-in customer relationship management (CRM) capabilities or integration with a third-party CRM system Track user conversions from all digital sources A report showing what actions customers perform Visualize and analyze customer experience across all touchpoints and channels Record customer information, purchase history, and other notes Process of dividing customers into groups based on common characteristics Customize data fields to support various needs and use cases Alter the layout and content of reports Assembly of graphs and charts for visualizing and tracking statistics/metrics Creation and customization of dashboards Import and export data to and from software applications Graphical representation of data Assemble applications and processes by dragging over and arranging pre-built components Tracks metrics that provide insight into how a user interacts with any interface or product Predefined actions automatically performed on the occurance of specific events Caters to sales teams Method of analysis that visualizes the series of events that lead towards a defined goal. Establish measurable goals and objectives and track their progress over a specific period of time Data results that indicate future customer interest in products Track interaction history by documenting conversations for contacts Track and monitor a specific set of keywords Tracking the status of previously identified performance measurements Automatically identify and save contact information of potential customers Real-time alerts or notifications that inform teams about new leads or prospects Score a lead on their quality or likelihood to buy based on certain behaviors Divide leads into buckets based on predefined criteria and routing rules Automate workflows and trigger campaigns based on customer actions Observe and track the demand, usage, progress or quality of a system, product, or user Manage multiple campaigns in one system A set of rules that assigns credit for sales and revenue to touchpoints across the customer journey Collect information from multiple sources Manage inventory, communication, marketing, orders & more across warehouses, stores and online channels Coordinate marketing efforts across channels (email, landing pages, social media, etc.) Evaluate the impact of each touch point that drives a conversion A set of indicators that tracks the performance of networks, applications, systems, teams, etc. Adjust communications based on previous interactions or personal preferences Visual representation of sales prospects & how many deals are in your sales funnel, the stage each deal is in, and the value of deals. Predict future data based on historical data sets Analyze and gain insights into data in real-time Receive data and information in real time Active monitoring of systems, applications, or networks Notifications that are delivered to users as soon as an event occurs Active reporting of data and metrics Log and store the source of contacts/leads Collection, analysis, and representation of numerical data and generation of reports to understand various patterns View and track pertinent metrics to find patterns and gain insights from data Monitor conversion rates and analyze effectiveness and profitability of marketing efforts Analyze the current state of sales data to accurately understand trends and forecast future sales numbers. Search and filter data across systems to locate required information by entering keywords or certain criteria Group leads or contacts based on their specific characteristics Allow users to access multiple services after entering their login credentials once Identify a list of target accounts that marketers want to turn into customers Set up connections to third-party platforms to improve business processes Track the amount of time users spend on websites Review data from past periods to reveal recurring tendencies and predict future performance Monitor user activity through engagement methods Track visitors and purpose of visits Interact with data visualization elements, such as charts and graphs, to drill down into data Graphical representation of data or processes Collect and analyze traffic data about website visitors Track and analyze information regarding website visitors An extended application or connector that enables users to perform additional services with their current set of tools Get Advice We can help you find the software with the features you need. Features 4.5 (19) 4.5 Based on 19 reviews ## Pricing Value for money 4.6 (18) Free Trial [View pricing plan details](https://www.capterra.com/p/236130/Factorsai/pricing/) Growth $15,000 Other,Per Year It includes: - Automated Weekly Insights - Channel Connectors - Comapaign Analytics - CRM Connectors. AI-Powered "Explain" for Automated CRO - Custom Events - Dedicated Customer Success Manager - Events and Form Tracking - Funnels and Customer Journey Mapping - Kpis and Metric Reports - Multi-Touch Attribution - Website Analytics Value for money 4.6 (18) 4.6 Based on 18 reviews ## Integrations [ HubSpot CRM](https://www.capterra.com/p/152373/HubSpot-CRM/)[ Zapier](https://www.capterra.com/p/130182/Zapier/)[ Meta for Business](https://www.capterra.com/p/213257/Facebook/)[ LinkedIn for Business](https://www.capterra.com/p/213505/LinkedIn-for-Business/)[ Google Ads](https://www.capterra.com/p/213339/Google-Ads/)[ Marketo Engage](https://www.capterra.com/p/75130/Marketo-Lead-Management/)[ Make](https://www.capterra.com/p/154278/Integromat/)[ Google Search Console](https://www.capterra.com/p/210297/Google-Search-Console/) Connect with a Capterra advisor for a free 15-minute consultation Get a personalized software list aligned to your business needs with guidance from our expert advisors. Our team has helped 1 million+ businesses like yours find options that fit their needs. ## Support, customer service and training options Customer Service 5.0 (19) Support - Email/Help Desk - FAQs/Forum - Knowledge Base - Phone Support - 24/7 (Live rep) - Chat Training - In Person - Live Online - Webinars - Documentation - Videos Deployment - Web - Android - iPhone/iPad Typical users - Freelancers - Small businesses - Mid size businesses - Enterprises Customer Service 5.0 (19) 5.0 Based on 19 reviews ## User reviews Overall rating 4.8 Based on 19 reviews Filter by rating 5(15) 4(4) 3(0) 2(0) 1(0) Mentioned topic Sorted by most recent Kashish S. SalesOps Manager Computer Software ### "The most affordable yet powerful marketing+sales analytics tool" 5.0 Overall Rating 5.0 5.0 Ease of Use 4.0 4.0 Features 4.0 4.0 Customer Service 5.0 5.0 Likelihood to Recommend 10/10 August 31, 2022 Attribution being a very tricky landscape to maneuver, Factors has helped us understand a customer’s path to conversion very accurately enabling better measurement and campaign optimization by adjusting various attribution models for micro-conversions. Pros A multi-touch attribution reporting that provides accurate, scalable, and actionable data that helps you make better marketing decisions, and transform the insights you gather into action leading to more marketing efficiency and less waste of our valuable marketing dollars. With an excellent onboarding team in place, the understanding of the various features of the Factors app has been made effortless. Affordable yet powerful- definitely a go-to alternative to all the expensive product analytics tools out there. Cons Need to login to view the dashboards. But as per our CSM, being able to share dashboards using a URL is soon going live as a product enhancement Review source Incentivized review: software users are invited to submit an honest review and offered a nominal incentive for their time and effort. All incentivized reviews are subject to our verification process prior to publication. ME Madhav E. Product Manager Financial Services ### "Best marketing analytics solution " 5.0 Overall Rating 5.0 5.0 Ease of Use 5.0 5.0 Features 5.0 5.0 Customer Service 5.0 5.0 Likelihood to Recommend 10/10 July 20, 2022 Great analytics solution that helps understand the best performing channels, campaigns and keywords. We were primarily tracking website form submissions as our primary KPI with Factors. The funnels feature helps identify different channel, campaign and landing page combinations that lead to form submissions. Pros 1\. It makes life very easy to build website funnels - much easier to build and visualize as compared to any other tool such as Google analytics 2. Best customer support I have seen for a SaaS product - The team helps build any reports we require. 3. Very easy to understand the results of any A/B test we perform for landing pages or other website content Cons Ability to share reports outside the tool is currently not present ( Though it is informed that it may come soon ) Review source Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication. AU Anonymous User Co-Founder and CEO Computer Software ### "The best platform for website marketing attribution " 5.0 Overall Rating 5.0 5.0 Ease of Use 5.0 5.0 Features 5.0 5.0 Customer Service 5.0 5.0 Likelihood to Recommend 10/10 June 21, 2022 We had a fabulous experience using Factors.ai Pros Loved the accuracy of marketing attribution to channels for lead generation of websites Cons Nothing in particular. The onboarding could have been slightly smoother but that is just a minor gripe. Reasons for choosing Factors.ai The level of accuracy was just amazing Review source Incentivized review: software users are invited to submit an honest review and offered a nominal incentive for their time and effort. All incentivized reviews are subject to our verification process prior to publication. BR Balajee R. Co-founder Financial Services ### "Great for Marketing Insights" 5.0 Overall Rating 5.0 5.0 Ease of Use 5.0 5.0 Features 5.0 5.0 Customer Service 5.0 5.0 Likelihood to Recommend 10/10 April 20, 2022 We were looking for a tool that we could use to track our marketing event analytics without the sampling problems that GA introduces. Of course, we use were using a more big name analytics product for product analytics for a specific subset of our users to cut costs. However, for marketing campaigns we wanted to measure the conversions across all our traffic sources which would have been prohibitively expensive for us on the aforementioned big name analytics product. We got in touch with Factors.ai and their \[SENSITIVE CONTENT\] got on a call to walk us through how we could integrate it in our product. He even helped us streamline our analytics pipeline so that we were not locked in to one analytics pipeline. Overall, Factors.ai has been a fantastic pick for us. We have all our campaign conversion stats in one place. Pros Simple marketing reports. None of the cruft. Immediate, actionable data only. Cons The UI can probably use a bit more polish, but I expect they'll get there considering how fast they're moving Reasons for choosing Factors.ai Price, great onboarding Review source Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication. JS Jyoti S. Marketing Manager Information Technology and Services ### "Easy to use tool to track that helps evaluate improvise campaigns" 5.0 Overall Rating 5.0 5.0 Ease of Use 5.0 5.0 Features 5.0 5.0 Customer Service 5.0 5.0 Likelihood to Recommend 8/10 April 4, 2022 Good Pros Easy to use and helps analyse vast data in no time Cons Social media can be integrated so it will make it easier to track the performance of these digital platforms Review source Incentivized review: software users are invited to submit an honest review and offered a nominal incentive for their time and effort. All incentivized reviews are subject to our verification process prior to publication. Edoardo D. CEO Marketing and Advertising ### "What a product and what a team!" 5.0 Overall Rating 5.0 5.0 Ease of Use 5.0 5.0 Features 5.0 5.0 Customer Service 5.0 5.0 Likelihood to Recommend 10/10 January 31, 2022 Awesome, 10/10 Pros The software is super intuitive and easy to use. Once setup (thanks to the big helo of Factors' team) tracking became a piece of cake. Thanks to Factors I can now see clearly where my leads come from. Since using Factors I have increased my conversion rate by 4,3% resulting in an increase in revenue close to 15%. Cons Not much, I'd say if I had to find a negative thing is that without the help of Factors' team I would have not been able to set it up. But again, they helped me through every step of the way :) Switched from [Google Analytics 360](https://www.capterra.com/p/177042/Google-Analytics/) Alternatives considered [Funnel](https://www.capterra.com/p/156756/Funnel/) Reasons for choosing Factors.ai Customer service and price Review source Incentivized review: software users are invited to submit an honest review and offered a nominal incentive for their time and effort. All incentivized reviews are subject to our verification process prior to publication. AS Asha S. Performance Marketing Excutive Information Technology and Services ### "Factors " 4.0 Overall Rating 4.0 4.0 Ease of Use 4.0 4.0 Features 4.0 4.0 Customer Service 5.0 5.0 Likelihood to Recommend 9/10 January 10, 2022 I like the way it collects the correct data and is also helpful in creating multiple reports using the funnel and attribution model and representing the data in your own way. Pros Factors.ai is easy and convenient to use and it helps to track the data smoothly. Superb Tool! Cons It will be better if we can use factors script via GTM. In order to keep the script in the header part, we have to use its script on website pages. Review source Incentivized review: software users are invited to submit an honest review and offered a nominal incentive for their time and effort. All incentivized reviews are subject to our verification process prior to publication. RB Rohit B. Marketing Specialist Computer Software ### "Great App for Marketing Insights" 5.0 Overall Rating 5.0 5.0 Ease of Use 4.0 4.0 Features 4.0 4.0 Customer Service 5.0 5.0 Likelihood to Recommend 9/10 January 6, 2022 Pros A handy application when it comes to tracking efforts spent on organic and paid marketing. Cons Visual representation of data can be better. Review source Incentivized review: software users are invited to submit an honest review and offered a nominal incentive for their time and effort. All incentivized reviews are subject to our verification process prior to publication. AT Arpan T. Founder Marketing and Advertising ### "Best analytics tool for founders and marketers." 5.0 Overall Rating 5.0 5.0 Ease of Use 4.0 4.0 Features 5.0 5.0 Customer Service 5.0 5.0 Likelihood to Recommend 9/10 November 11, 2021 It provides an overall view of my business that I couldn't get from any other source. Pros I am very glad I found Factors. It provides an overall view of my business that I couldn't get from any other source. I am able to look at accurate metrics that are updated in real-time. I recommend this to anyone trying to expand their business. Cons No cons as such. Support of different CRMs like Pipedrive would be great. Alternatives considered [Google Analytics 360](https://www.capterra.com/p/177042/Google-Analytics/) Review source Incentivized review: software users are invited to submit an honest review and offered a nominal incentive for their time and effort. All incentivized reviews are subject to our verification process prior to publication. Bhavuk K. Marketing Manager Insurance ### "It's a good tool for Marketing Campaign analysis and Improve ROI" 4.0 Overall Rating 4.0 4.0 Ease of Use 5.0 5.0 Features 4.0 4.0 Customer Service 5.0 5.0 Likelihood to Recommend 8/10 September 24, 2021 Pros We used the Factors.ai tool for Marketing analytics, to analyze our Google, FB campaigns daily & weekly performance data. Really liked the way the overall data is represented with proper actionable insights. Cons More features are required related to Demographic, search term related analysis. Review source Incentivized review: software users are invited to submit an honest review and offered a nominal incentive for their time and effort. All incentivized reviews are subject to our verification process prior to publication. [View all Reviews](https://www.capterra.com/p/236130/Factorsai/reviews/) ## Top-rated software of 2026 ### Fill out the form and we'll send a list of the top-rated software based on real user reviews directly to your inbox. Independent research methodology Capterra's researchers use a mix of verified reviews, independent research and objective methodologies to bring you selection and ranking information you can trust. While we may earn a referral fee when you visit a provider through our links or speak to an advisor, this has no influence on our research or methodology. [Learn more](https://www.capterra.com/resources/proprietary-data-research/) How Capterra verifies reviews Capterra carefully verified over 2.5 million+ reviews to bring you authentic software experiences from real users. Our human moderators verify that reviewers are real people and that reviews are authentic. They use leading tech to analyze text quality and to detect plagiarism and generative AI. [Learn more](https://www.capterra.com/resources/how-we-verify-reviews/) How Capterra ensures transparency Capterra lists all providers across its website—not just those that pay us—so that users can make informed purchase decisions. Capterra is free for users. Software providers pay us for sponsored profiles to receive web traffic and sales opportunities. Sponsored profiles include a link-out icon that takes users to the provider's website. [Learn more](https://www.capterra.com/resources/how-we-ensure-transparency/)