--- title: "Microsoft Clarity Software Pricing, Alternatives & More 2026 | Capterra" description: "With the help of Capterra, learn about Microsoft Clarity Software - reviews, pricing plans, popular comparisons to other Heatmap products and more." source_url: "https://www.capterra.com/p/236349/Microsoft-Clarity/" page_type: "product" language: "en" --- # Microsoft Clarity Software Review 2026: Features, Integrations, Pros & Cons Last updated on August 27, 2026 Provider data verified by our Software Research team, and reviews moderated by our Reviews Verification team. [Description](#description)[Use cases](#use-cases)[Alternatives](#alternatives)[FAQs](#faqs)[Features](#features)[Pricing](#pricing)[Integrations](#integrations)[Support](#support)[Reviews](#reviews) Microsoft Clarity ## What is Microsoft Clarity? Clarity is a free, easy-to-use tool that captures how real people actually use your site. Setup is easy, and you'll start receiving data in minutes. With features including advanced heatmaps, session recordings, and robust user insights to analyze your website or mobile app. Experience a game-changing addition of Copilot in Microsoft Clarity. This cutting-edge artificial intelligence feature generates key session takeaways in natural language, saving you time and boosting productivity. ## What is Microsoft Clarity used for? [Heatmap](https://www.capterra.com/heatmap-software/)[Website Monitoring](https://www.capterra.com/website-monitoring-software/)[Web Analytics](https://www.capterra.com/web-analytics-software/) Recognitions Shortlist Best ease of use Best value for money Top alternative Featured Overall rating Based on 57 user reviews Reviews sentiment Positive 100% Neutral 0% Negative 0% Contact vendor for pricing Free trial not available Includes Free Version Capterra Shortlist charts the highest-rated and most popular products... - Marketing Analytics / 2025 Our "Best of" badge program showcases products with the highest ratings... - Customer Satisfaction / 2026 - Marketing Analytics / 2026 - User Experience (UX) / 2026 - Web Analytics / 2026 - Qualitative Data Analysis / 2025 Our "Best of" badge program showcases products with the highest ratings... - Customer Satisfaction / 2026 - Marketing Analytics / 2026 - User Experience (UX) / 2026 - Web Analytics / 2026 - Website Monitoring / 2026 - Website Optimization Tools / 2026 Do you work for Microsoft Clarity?[Manage this product listing](https://digitalmarkets.gartner.com/get-listed/claim-bx?url=https://www.microsoft.com/&name=Microsoft Clarity) ## Microsoft Clarity Overview Updated August 2026 AI summary Microsoft Clarity is a cloud-based analytics tool designed for businesses of all sizes seeking to understand and optimize website user behavior. It offers heatmaps, session recordings, scroll maps, and real-time analytics, enabling teams to track engagement and conversion paths. Clarity stands out for its easy setup, integration with Google Tag Manager, and privacy controls, supporting marketing analytics and website optimization. ## Compare with a popular alternative Capterra selects software alternatives based on relevant features, verified user reviews and user interactions. Placement may be influenced by client status. ### Microsoft Clarity 4.8 (57) VS. [4.7 (267)](https://www.capterra.com/p/150695/Lucky-Orange/reviews/) Starting Price Contact vendor Starting Price $39 Flat Rate, Per Month Free Trial Free Version Pricing Options Free Trial Free Version Ease Of Use 4.7 (57) Ease Of Use 4.6 (267) Value For Money 4.9 (48) Value For Money 4.6 (231) Customer Service 4.6 (40) Customer Service 4.7 (217) ## Microsoft Clarity alternatives [4.5 (17)](https://www.capterra.com/p/172116/PageSense/reviews/) Starting price $12.00 Per User, Per Month Pricing Options Free Trial Free Version User Rating 88% of reviewers rated it above 4 stars Highest Rated [5.0 (75)](https://www.capterra.com/p/156125/Phonexa/reviews/) Starting price Contact vendor for pricing Pricing Options Free Trial Free Version User Rating 100% of reviewers rated it above 4 stars [4.5 (285)](https://www.capterra.com/p/169053/Looker/reviews/) Starting price Contact vendor for pricing Pricing Options Free Trial Free Version User Rating 94% of reviewers rated it above 4 stars [Hotjar](https://www.capterra.com/p/163516/Hotjar/) [4.6 (545)](https://www.capterra.com/p/163516/Hotjar/reviews/) Starting price $39.00 Per User, Per Month Pricing Options Free Trial Free Version User Rating 97% of reviewers rated it above 4 stars [Learn More](https://www.capterra.com/p/163516/Hotjar/) [View all alternatives](https://www.capterra.com/p/236349/Microsoft-Clarity/alternatives/) ## FAQs about Microsoft Clarity Overview ### Which roles and teams benefit most from Microsoft Clarity? Microsoft Clarity is most used by marketing teams, managers, consultants, and executives who need visibility into website behavior and campaign performance. Digital marketers and designers use session replays and heatmaps to improve pages, while analysts, product leads, and business owners monitor user journeys, identify friction, and support conversion-focused decisions. Answer based on 56 reviews Overview ### What company size and industries is Microsoft Clarity built for? Microsoft Clarity is for every website owner, with strongest adoption among small businesses at 77% and Marketing and Advertising teams at 20%. It also serves Enterprise organizations at 16% and Midsize businesses at 7%, with frequent use in Information Technology and Services at 16% and Computer Software at 11%. Answer based on 56 reviews Features and Usability ### What are the key features of Microsoft Clarity? Microsoft Clarity includes core behavior analytics features like heatmaps, session recording, and scroll maps, plus visitor tracking and website analytics for pageviews, bounce rate, and engagement. Differentiating capabilities include detailed filters, dead click and rage click detection, and integrations with Google Analytics and Google Tag Manager. Answer based on 29 reviews Integrations ### Which third-party tools and platforms does Microsoft Clarity integrate with? Microsoft Clarity integrates with Google Analytics 360 and connects to website and experimentation platforms including Shopify, Shopify Plus, WordPress, Wix, Squarespace, WooCommerce, and Optimizely. It supports 15 third-party tools overall, with the strongest reviewer-confirmed integration centered on Google Analytics for combining behavior data and reporting. Answer based on 18 reviews Getting Started and Support ### How easy is it to onboard and train a team on Microsoft Clarity? Microsoft Clarity is quick to deploy and generally easy for beginners and marketers to start using, with documentation available for training. Reviewers say intuitive navigation, recordings, and heatmaps help teams learn fast, while nontechnical users and staff unfamiliar with analytics may need more time to understand the interface and apply insights. Answer based on 11 reviews Getting Started and Support ### What customer support options does Microsoft Clarity offer? Microsoft Clarity provides email/help desk support, an FAQ/forum, and a knowledge base. Users who comment on support describe it as needing improvement, with requests for faster issue resolution and easier access to direct help for urgent questions. Answer based on 2 reviews Features and Usability ### How good are Microsoft Clarity heatmaps? Microsoft Clarity gives clear heatmaps that help teams spot clicks, scroll depth, and page engagement quickly. Marketing teams, agencies, and small businesses often use them to improve landing pages and user flow, though some users note limits with JavaScript tabs, responsive views, pop-ups, and longer comparisons after site changes. Answer based on 29 reviews Features and Usability ### How well does Microsoft Clarity track user behavior? Microsoft Clarity tracks user behavior clearly through session replays, heatmaps, filters, and page engagement data. Marketing teams, startups, and website owners often use it to find dead clicks, exits, and friction points, though some users find the interface confusing and want deeper analytics, more customization, or faster data processing. Answer based on 23 reviews Features and Usability ### How useful is Microsoft Clarity for session recording? Microsoft Clarity makes session recording useful for finding bugs, friction points, and drop-off moments in website journeys. Marketing teams, ecommerce managers, and UX-focused users value the filters, privacy masking, and easy setup, though some report occasional sync issues, mobile over-recording, and limited visibility into checkout steps or sensitive form data. Answer based on 21 reviews ## Features AI summary Based on 425 Heatmap reviews Capterra data shows that buyers of heatmap software rank the following features as their top priorities: - **Data Visualization** (**44%** of reviewers rated this feature as critical) - **Conversion Tracking** (**62%**) - **Activity Tracking** (**61%**) Microsoft Clarity supports all three features that reviewers rate most important: **Data Visualization**, **Conversion Tracking**, and **Activity Tracking**. Together, these capabilities give teams clear visibility into user behavior, help them measure which actions lead to conversions, and make it easier to spot patterns in on-site activity, allowing teams to improve website performance and make better optimization decisions. Data Visualization 4.7 (11) 45.45% of 11 reviewers that rated this feature as important or highly important Graphical representation of data Conversion Tracking 4.7 (10) 40.00% of 10 reviewers that rated this feature as important or highly important Measure return on ad spend by tracking the actions people take such as sign up or download after engaging with ads Activity Tracking 4.7 (14) 50.00% of 14 reviewers that rated this feature as important or highly important Track and document all activities across devices, networks, and other systems Visual Analytics 4.7 (7) 28.57% of 7 reviewers that rated this feature as important or highly important Interact with data visualization elements, such as charts and graphs, to drill down into data Heatmaps 4.8 (20) 30.00% of 20 reviewers that rated this feature as important or highly important A visual display that uses a color spectrum to show how visitors interact with areas of a web page Behavioral Analytics 4.8 (29) 72.41% of 29 reviewers that rated this feature as important or highly important Track and analyse user behavior within a system or network Microsoft Clarity 55 features ### All Features - A/B Testing: Test multiple versions of emails, forms, content, or other campaign elements to gauge effectiveness - Activity Dashboard: Dashboard to view the status of ongoing processes, identify current incidents and track past activities - Activity Tracking: Track and document all activities across devices, networks, and other systems - Annotations: Highlight content and/or make notations about parts of content - API: Application programming interface that allows for integration with other systems/databases - Audience Targeting: Identify a particular segment of population based on specific criteria and customize your efforts to attract their attention - Behavior Analytics: Track and analyze user behavior within a system or network - Behavior Tracking: Track visitors'/audience's responses across web pages and other optimized content - Behavioral Analytics: Track and analyse user behavior within a system or network - Campaign Analytics: Track and interpret campaign performance metrics - Campaign Management: Create a collection of marketing actions to complete specific goals and plan and analyze campaign results - Campaign Tracking: Track the performance of marketing campaigns across multiple channels. - Cohort Analysis: Analytics that breaks the data in a data set into related groups/categories. - Conversion Rate Optimization: Improving user journey to boost the percentage of visitors who take a desired action (sign-ups or purchases) - Conversion Tracking: Measure return on ad spend by tracking the actions people take such as sign up or download after engaging with ads - Customer Activity Tracking: A report showing what actions customers perform - Customer Experience Management: Track and understand a customer's overall satisfaction with a product or service to identify areas of improvement. - Customer Journey Mapping: Visualize and analyze customer experience across all touchpoints and channels - Customer Segmentation: Process of dividing customers into groups based on common characteristics - Customizable Reports: Alter the layout and content of reports - Dashboard: Assembly of graphs and charts for visualizing and tracking statistics/metrics - Data Import/Export: Import and export data to and from software applications - Data Linking: Collating information from different sources in order to create a more valuable and helpful data set. - Data Visualization: Graphical representation of data - Dynamic Content: Content that alters based on the user's behavior, preferences, and interests, providing a personalized experience - Engagement Tracking: Tracks metrics that provide insight into how a user interacts with any interface or product - Feedback Management: Collecting, analyzing, and utilizing feedback from users or customers to improve a product or service - For Websites: Software is used for working on online pages - Goal Setting/Tracking: Establish measurable goals and objectives and track their progress over a specific period of time - Heatmaps: A visual display that uses a color spectrum to show how visitors interact with areas of a web page - Machine Learning: Enable businesses to implement machine learning algorithms on business data such as sales and revenue - Multi-Language: Manage and support multiple languages - Multivariate Testing: Create many versions of emails, forms, or actions and gauge which is most effective - Performance Metrics: A set of indicators that tracks the performance of networks, applications, systems, teams, etc. - Real-Time Analytics: Analyze and gain insights into data in real-time - Real-Time Data: Receive data and information in real time - Real-Time Monitoring: Active monitoring of systems, applications, or networks - Real-Time Reporting: Active reporting of data and metrics - Reporting & Statistics: Collection, analysis, and representation of numerical data and generation of reports to understand various patterns - Reporting/Analytics: View and track pertinent metrics to find patterns and gain insights from data - Screen Activity Recording: Capture what is happening on a computer screen - Scroll Maps: Mapping/visual representation of exactly where users stop scrolling and leave website pages - Search/Filter: Search and filter data across systems to locate required information by entering keywords or certain criteria - Session Recording: Record active support and chat sessions for auditing and training - Social Media Integration: Integrate with social media platforms such as Facebook, Twitter, LinkedIn, etc. - Survey/Poll Management: Create and administer polls and surveys - Tagging: Attach digital tags to documents and assets for identification, search, or monitoring purposes - Third-Party Integrations: Set up connections to third-party platforms to improve business processes - User Interaction Tracking: Monitor user activity through engagement methods - Visitor Tracking: Track visitors and purpose of visits - Visual Analytics: Interact with data visualization elements, such as charts and graphs, to drill down into data - Visualization: Graphical representation of data or processes - Web Traffic Reporting: Collect and analyze traffic data about website visitors - Website Analytics: Track and analyze information regarding website visitors - Widgets: An extended application or connector that enables users to perform additional services with their current set of tools --- Get Advice We can help you find the software with the features you need. Features 4.6 (57) 4.6 Based on 57 reviews ## Pricing Value for money 4.9 (48) Free Version [View pricing plan details](https://www.capterra.com/p/236349/Microsoft-Clarity/pricing/) Basic $0.00 Value for money 4.9 (48) 4.9 Based on 48 reviews ## Integrations [ WordPress](https://www.capterra.com/p/131687/WordPress/)[ Wix](https://www.capterra.com/p/169007/Wix/)[ Google Analytics 360](https://www.capterra.com/p/177042/Google-Analytics/)[ Shopify](https://www.capterra.com/p/83891/Shopify/)[ Squarespace](https://www.capterra.com/p/143461/Squarespace/)[ Weebly](https://www.capterra.com/p/246168/Weebly/)[ WooCommerce](https://www.capterra.com/p/225601/WooCommerce/)[ ClickFunnels](https://www.capterra.com/p/156583/ClickFunnels/) Connect with a Capterra advisor for a free 15-minute consultation Get a personalized software list aligned to your business needs with guidance from our expert advisors. Our team has helped 1 million+ businesses like yours find options that fit their needs. ## Support, customer service and training options Customer Service 4.6 (40) Support - Email/Help Desk - FAQs/Forum - Knowledge Base - Phone Support - 24/7 (Live rep) - Chat Training - In Person - Live Online - Webinars - Documentation - Videos Deployment - Web - Android - iPhone/iPad Typical users - Freelancers - Small businesses - Mid size businesses - Enterprises Customer Service 4.6 (40) 4.6 Based on 40 reviews ## User reviews Overall rating 4.8 Based on 57 reviews Filter by rating 5(46) 4(11) 3(0) 2(0) 1(0) Mentioned topic Sorted by most recent David V. Lead Developer Information Technology and Services ### "A powerful CRO tool" 5.0 Overall Rating 5.0 5.0 Ease of Use 5.0 5.0 Features 5.0 5.0 Customer Service 5.0 5.0 Likelihood to Recommend 9/10 August 18, 2026 Overall, our team depends on Microsoft Clarity to provide key insights for user behavior and conversion rate optimization that we just don't find with other tools. Pros Microsoft Clarity provides a massive amount of data for any website to see how visitors interact with your site and consistently helps us identify weak spots in our funnels and UI/UX Cons Filtering and getting the data you need segmented can sometimes be a little overwhelming and require a lot of clicks. Switched from [Hotjar](https://www.capterra.com/p/163516/Hotjar/) Way more data provided with Clarity than with Hotjar Review source Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication. ML Maddison L. Senior Project Manager Marketing and Advertising ### "FREE and easy to use!" 5.0 Overall Rating 5.0 5.0 Ease of Use 5.0 5.0 Features 5.0 5.0 Customer Service 5.0 5.0 Likelihood to Recommend 10/10 January 25, 2026 We use clarity on our own, plus every client website we work with. Being able to view each websites heat mapping to help from a CRO perspective has brought a ton of new insight to our analytics. Pros Clarity is EXTREMELY easy to setup through Google Tag Manager (or just adding a script to your website). It gives so much information around what users are doing on your website and where they are coming from. Cons We've had a few instances for whatever reason that the script confirms it's active, but then we find out data is not coming in and we have to close the container and start over. Switched from [Lucky Orange](https://www.capterra.com/p/150695/Lucky-Orange/) Lucky Orange was not providing as in-depth of information as we'd like consistently, and being a marketing company it was getting expensive as we needed to add clients. Review source Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication. SM Safia M. Project Lead Marketing and Advertising ### "Great live session recording tool " 5.0 Overall Rating 5.0 5.0 Ease of Use 4.0 4.0 Features 5.0 5.0 Customer Service 5.0 5.0 Likelihood to Recommend 9/10 January 20, 2025 Great free tool for those that want to save money. Pros I use it both at work and personal (father's ecommerce business site). The best part of the tool is the session recordings to assess what needs to be changed on your website to improve user engagement and conversions. Cons I would say that it seems like any "action" or "movement" is being recording on mobile. Review source Incentivized review: software users are invited to submit an honest review and offered a nominal incentive for their time and effort. All incentivized reviews are subject to our verification process prior to publication. AN Anonymous User Business Analyst Information Technology and Services ### "Review on my experience of using Microsoft clarity" 5.0 Overall Rating 5.0 5.0 Ease of Use 5.0 5.0 Features 5.0 5.0 Customer Service 5.0 5.0 Likelihood to Recommend 10/10 January 4, 2025 We opted for Microsoft clarity over the Google analytics and it was the worth as clarity is giving us the detailed metrics of website and there is no need to separately go for heatmap as it is inbuilt in Microsoft clarity. On daily basis based on Microsoft clarity recommendations we make the changes and optimization in the website and increase the page speed performance by 3x. Pros I like the session recording of website and heatmap metrics from the Microsoft clarity which features is nobody giving in the market with that much clarity. Cons User interface is quite confusing. Rest all things are good. Switched from [Google Analytics 360](https://www.capterra.com/p/177042/Google-Analytics/) Easy setup of Microsoft clarity and easy to learn Review source Vendor Referred - Incentive Offered: This reviewer was invited by the software vendor to submit an honest review and offered a nominal incentive as a thank you. PD Prashant D. Tech lead Consumer Electronics ### "Microsoft clarity useful tool for website manager" 5.0 Overall Rating 5.0 5.0 Ease of Use 5.0 5.0 Features 5.0 5.0 Customer Service 5.0 5.0 Likelihood to Recommend 9/10 January 3, 2025 Pros It is free and integrates with Google Analytics data Cons Can’t filter the traffic based on campaign Review source Vendor Referred - Incentive Offered: This reviewer was invited by the software vendor to submit an honest review and offered a nominal incentive as a thank you. AN Anonymous User Product Marketing Manager Information Technology and Services ### "best for seeing website visitors locations on microsoft clarity" 5.0 Overall Rating 5.0 5.0 Ease of Use 5.0 5.0 Features 5.0 5.0 Customer Service 5.0 5.0 Likelihood to Recommend 9/10 January 3, 2025 we used this mainly for seeing our website visitors and their locations, and also we got daily, weekly and monthly visitors metrics of our website which is actually better than google analytics, this has saved our lot of time on preparing the website report for higher management Pros User interface is very good and provides all in depth metrics for analysis from the website and integration process will also not take much time Cons all things are good, no negative pointers in Microsoft clarity i would highly recommend this Switched from [Google Analytics 360](https://www.capterra.com/p/177042/Google-Analytics/) analytics is quiet difficult to learn and not providing the metrics which we required Review source Vendor Referred - Incentive Offered: This reviewer was invited by the software vendor to submit an honest review and offered a nominal incentive as a thank you. Deepak P. UX and Product Designer Real Estate ### "Microsoft clarity review" 5.0 Overall Rating 5.0 5.0 Ease of Use 4.0 4.0 Features 5.0 5.0 Customer Service 3.0 3.0 Likelihood to Recommend 10/10 January 3, 2025 My overall experience with clarity is good. The variety of reporting metrics give me insights about my website which helps me improve my Product, SEO and overall strategy. Pros The variety of reporting metrics are very good (heatmaps and video records). It gives me a comprehensive view of my website Cons User interface could be improved in terms of simplification. Customer support needs to be improved too. Switched from [Google Analytics 360](https://www.capterra.com/p/177042/Google-Analytics/) I switched from Google Analytics to Microsoft Clarity because it offers a more privacy-focused approach and provides user-friendly features like heatmaps and session replays, which help me gain deeper insights into user behavior with less complexity. Review source Vendor Referred - Incentive Offered: This reviewer was invited by the software vendor to submit an honest review and offered a nominal incentive as a thank you. AN Anonymous User Account Manager Information Technology and Services ### "Best Visitor tracking system for your website" 5.0 Overall Rating 5.0 5.0 Ease of Use 5.0 5.0 Features 5.0 5.0 Customer Service 5.0 5.0 Likelihood to Recommend 10/10 January 3, 2025 Overall experience with clarity was the best, we mainly used heatmaps for tracking the website clicks and analysis and from that we made some optimizations in the website and that really helped us in driving 2x more traffic to our website Pros The Visitor metrics tracking and heatmap is the best feature i can say in Microsoft clarity and user interface is also very simple to navigate Cons Nothing as of now, all things are good but they can add the feature of displaying the contact number and email of users who are filling enquiry forms on the website and it should reflect in screen recording. Review source Vendor Referred - Incentive Offered: This reviewer was invited by the software vendor to submit an honest review and offered a nominal incentive as a thank you. AN Anonymous User Manager Information Technology and Services ### "Microsoft clarity review on our corporate website " 5.0 Overall Rating 5.0 5.0 Ease of Use 5.0 5.0 Features 5.0 5.0 Customer Service 5.0 5.0 Likelihood to Recommend 10/10 January 3, 2025 we have implement this micorsfot clarity for our website and on daily basis we are able to track the mterics like how many users came sourcwise and location wise, and which pages they seen on website, i think these are the the best features they are provinding and we are very happy with that, also we are able to track all our website metrics just because of micorsft clarity only and improved our website performance by 50%. Pros The reporting metrics and user wise screen recording are very great and it provides very deep information about your website. we have implemented this in last year and still we are using this happily Cons customer support needs to be improved and there is no any choatbot or helpine number to directly reachout to them for instant querry resolution. Review source Vendor Referred - Incentive Offered: This reviewer was invited by the software vendor to submit an honest review and offered a nominal incentive as a thank you. VG Vayunandan G. Founder and CEO Information Technology and Services ### "Best adoption tool " 5.0 Overall Rating 5.0 5.0 Ease of Use 5.0 5.0 Features 5.0 5.0 Customer Service 5.0 5.0 Likelihood to Recommend 10/10 January 3, 2025 Overall it's a good experience with MS Clarity so far Pros User-friendly Interface, Heatmaps, Privacy-conscious, Session Replays Cons Limited Integration with Other Tools and lack of advanced fund analysis bother us Review source Vendor Referred - Incentive Offered: This reviewer was invited by the software vendor to submit an honest review and offered a nominal incentive as a thank you. [View all Reviews](https://www.capterra.com/p/236349/Microsoft-Clarity/reviews/) ## Top-rated software of 2026 ### Fill out the form and we'll send a list of the top-rated software based on real user reviews directly to your inbox. 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