# Varify.io Software Pricing, Alternatives & More 2026 | Capterra > With the help of Capterra, learn about Varify.io Software - reviews, pricing plans, popular comparisons to other Landing Page products and more. Source: https://www.capterra.com/p/236618/Varifyio --- # Varify.io Software Review 2026: Features, Reviews, Integrations, Pros & Cons Last updated on May 16, 2026 Provider data verified by our Software Research team, and reviews moderated by our Reviews Verification team. Independent research methodology Capterra’s researchers use a mix of verified reviews, independent research and objective methodologies to bring you selection and ranking information you can trust. While we may earn a referral fee when you visit a provider through our links or speak to an advisor, this has no influence on our research or methodology. [Learn more](https://www.capterra.com/resources/proprietary-data-research/) How Capterra verifies reviews Capterra carefully verified over 2.5 million+ reviews to bring you authentic software experiences from real users. Our human moderators verify that reviewers are real people and that reviews are authentic. They use leading tech to analyze text quality and to detect plagiarism and generative AI. [Learn more](https://www.capterra.com/resources/how-we-verify-reviews/) How Capterra ensures transparency Capterra lists all providers across its website—not just those that pay us—so that users can make informed purchase decisions. Capterra is free for users. Software providers pay us for sponsored profiles to receive web traffic and sales opportunities. Sponsored profiles include a link-out icon that takes users to the provider’s website. [Learn more](https://www.capterra.com/resources/how-we-ensure-transparency/) [Description](#description)[Use cases](#use-cases)[Alternatives](#alternatives)[Features](#features)[Pricing](#pricing)[Integrations](#integrations)[Support](#support) Varify.io ## What is Varify.io? Varify.io is an A/B testing and personalization platform built for marketing and CRO teams who want results — not complexity. Unlike most testing tools, Varify doesn't charge based on traffic. Run unlimited A/B tests, multivariate tests, split URL tests, and personalizations at a flat rate — no matter how much your traffic grows. Varify connects to your existing analytics stack: GA4, BigQuery, Matomo, PostHog, and more. No data discrepancies, no cookie consent overhead, full visitor reach. The visual drag-and-drop editor makes building experiments fast — no coding required. Target by URL, device, geolocation, or custom conditions. AI is built directly into the workflow: generate experiment ideas, create variation copy, and speed up your CRO process without leaving the platform. Built and hosted in Germany. GDPR-compliant by design. No data leaving Europe. ## What is Varify.io used for? [Website Optimization Tools](https://www.capterra.com/website-optimization-tools-software/)[AB Testing](https://www.capterra.com/ab-testing-software/)[Landing Page](https://www.capterra.com/landing-page-software/) Top alternative Featured Overall rating Based on 0 user reviews Reviews sentiment Positive \- Neutral \- Negative \- Starting price $169 Flat Rate, Per Month Free trial available Capterra Shortlist charts the highest-rated and most popular products... Our "Best of" badge program showcases products with the highest ratings... Our "Best of" badge program showcases products with the highest ratings... Do you work for Varify.io?[Manage this product listing](https://digitalmarkets.gartner.com/get-listed/claim-bx?url=https://varify.io&name=Varify.io) ## Compare with a popular alternative Capterra selects software alternatives based on relevant features, verified user reviews and user interactions. Placement may be influenced by client status. ### Varify.io 0.0 VS. [4.5 (6,230)](https://www.capterra.com/p/171840/HubSpot-Marketing/reviews/) Starting Price $169 Flat Rate, Per Month Starting Price $15 Per User, Per Month Free Trial Free Version Pricing Options Free Trial Free Version Ease Of Use 0.0 (0) Ease Of Use 4.3 (6,111) Value For Money 0.0 (0) Value For Money 4.2 (5,072) Customer Service 0.0 (0) Customer Service 4.4 (5,238) ## Varify.io alternatives [4.7 (124)](https://www.capterra.com/p/10005661/Zoho-LandingPage/reviews/) Starting price Contact vendor for pricing Pricing Options Free Trial Free Version User Rating 95% of reviewers rated it above 4 stars [4.6 (906)](https://www.capterra.com/p/169468/Elementor/reviews/) Starting price $11.99 Per User, Per Month Pricing Options Free Trial Free Version User Rating 95% of reviewers rated it above 4 stars Highest Rated [Divi](https://www.capterra.com/p/201958/Divi/) [4.8 (1,156)](https://www.capterra.com/p/201958/Divi/reviews/) Starting price $89.00 Per User, Per Month Pricing Options Free Trial Free Version User Rating 97% of reviewers rated it above 4 stars [Learn More](https://www.capterra.com/p/201958/Divi/) [Wix](https://www.capterra.com/p/169007/Wix/) [4.4 (10,668)](https://www.capterra.com/p/169007/Wix/reviews/) Starting price $17.00 Per User, Per Month Pricing Options Free Trial Free Version User Rating 88% of reviewers rated it above 4 stars [Learn More](https://www.capterra.com/p/169007/Wix/) ## Features Features with the highest number of reviews are displayed first. Those that have no reviews appear next, sorted alphabetically. A/B Testing Test multiple versions of emails, forms, content, or other campaign elements to gauge effectiveness Audience Targeting Identify a particular segment of population based on specific criteria and customize your efforts to attract their attention Conversion Rate Optimization Improving user journey to boost the percentage of visitors who take a desired action (sign-ups or purchases) CRM Built-in customer relationship management (CRM) capabilities or integration with a third-party CRM system Customizable Templates Pre-designed layouts that can be customized to match preferences and requirements Data Visualization Graphical representation of data Varify.io 25 features Test multiple versions of emails, forms, content, or other campaign elements to gauge effectiveness Identify a particular segment of population based on specific criteria and customize your efforts to attract their attention Improving user journey to boost the percentage of visitors who take a desired action (sign-ups or purchases) Built-in customer relationship management (CRM) capabilities or integration with a third-party CRM system Pre-designed layouts that can be customized to match preferences and requirements Graphical representation of data Assemble applications and processes by dragging over and arranging pre-built components Adds a customizable form to the landing page, usually for the purposes of lead generation Geographic location of visitors determines behavior of the software Create landing pages or online forms designed to capture new leads and prospects Observe and track the demand, usage, progress or quality of a system, product, or user Coordinate marketing efforts across channels (email, landing pages, social media, etc.) A set of indicators that tracks the performance of networks, applications, systems, teams, etc. Collection, analysis, and representation of numerical data and generation of reports to understand various patterns View and track pertinent metrics to find patterns and gain insights from data Web design that automatically adjusts to look good on different screen sizes Search and filter data across systems to locate required information by entering keywords or certain criteria Conduct tests to compare performance across various versions of content (web pages, images, emails, etc.) Apply statistical/mathematical models to sets of data Set up connections to third-party platforms to improve business processes Program to edit text files that renders the content in accordance with embedded markup code such as HTML Track and analyze information regarding website visitors Options for publishing a website/landing page online, whether through a publishing site plugin, the user's site, or a subdomain An extended application or connector that enables users to perform additional services with their current set of tools What You See Is What You Get is a no-code tool that allows users to create and edit content using a visual interface Get Advice We can help you find the software with the features you need. ## Pricing Free Trial Growth $169.00 Flat Rate,Per Month It includes: - 1 website incl. test environment - Unlimited subdomains - Unlimited traffic (MTU) - Unlimited team members - A/B Testing & Split URL Testing - Visual & Code editor - Campaign Booster - Basic Page & Audience Targeting - Google Analytics 4 Integration - GDPR & Compliance - Technical e-mail support Pro $289.00 Flat Rate,Per Month It includes: - Detailed onboarding call - Prime Support - Flexible payment options - Experiment & Reporting API - Big Query Integration - Full Page and Audience Targeting - Outlier smoothing - Export result - Mutual exclusion of experiments - All available 3rd party integrations - Restricted roles & rights management ## Integrations [ Google Analytics 360](https://www.capterra.com/p/177042/Google-Analytics/)[ Shopify](https://www.capterra.com/p/83891/Shopify/)[ HubSpot CRM](https://www.capterra.com/p/152373/HubSpot-CRM/)[ Hotjar](https://www.capterra.com/p/163516/Hotjar/)[ Adobe Analytics](https://www.capterra.com/p/202871/Adobe-Analytics/)[ Mouseflow](https://www.capterra.com/p/163517/Mouseflow/)[ Contentsquare](https://www.capterra.com/p/161591/ContentSquare/)[ Salesforce Commerce Cloud](https://www.capterra.com/p/180822/Salesforce-Commerce-Cloud/) Connect with a Capterra advisor for a free 15-minute consultation Get a personalized software list aligned to your business needs with guidance from our expert advisors. Our team has helped 1 million+ businesses like yours find options that fit their needs. ## Support, customer service and training options Support - Email/Help Desk - FAQs/Forum - Knowledge Base - Phone Support - 24/7 (Live rep) - Chat Training - In Person - Live Online - Webinars - Documentation - Videos Deployment - Web - Android - iPhone/iPad Typical users - Freelancers - Small businesses - Mid size businesses - Enterprises ## Top-rated software of 2026 ### Fill out the form and we'll send a list of the top-rated software based on real user reviews directly to your inbox. Independent research methodology Capterra's researchers use a mix of verified reviews, independent research and objective methodologies to bring you selection and ranking information you can trust. While we may earn a referral fee when you visit a provider through our links or speak to an advisor, this has no influence on our research or methodology. [Learn more](https://www.capterra.com/resources/proprietary-data-research/) How Capterra verifies reviews Capterra carefully verified over 2.5 million+ reviews to bring you authentic software experiences from real users. Our human moderators verify that reviewers are real people and that reviews are authentic. They use leading tech to analyze text quality and to detect plagiarism and generative AI. [Learn more](https://www.capterra.com/resources/how-we-verify-reviews/) How Capterra ensures transparency Capterra lists all providers across its website—not just those that pay us—so that users can make informed purchase decisions. Capterra is free for users. Software providers pay us for sponsored profiles to receive web traffic and sales opportunities. Sponsored profiles include a link-out icon that takes users to the provider's website. [Learn more](https://www.capterra.com/resources/how-we-ensure-transparency/)