--- title: "Candid Software Pricing, Alternatives & More 2026 | Capterra" description: "With the help of Capterra, learn about Candid Software - reviews, pricing plans, popular comparisons to other B2B eCommerce Platform products and more." source_url: "https://www.capterra.com/p/237107/Candid/" page_type: "product" language: "en" --- # Candid Software Review 2026: Features, Integrations, Pros & Cons Last updated on September 16, 2026 Provider data verified by our Software Research team, and reviews moderated by our Reviews Verification team. [Description](#description)[Use cases](#use-cases)[Alternatives](#alternatives)[FAQs](#faqs)[Features](#features)[Pricing](#pricing)[Integrations](#integrations)[Support](#support)[Reviews](#reviews) Candid ## What is Candid? Tame the mess of wholesale emails, spreadsheets, and PDFs with Candid. More than just an order management tool, Candid is a simple, powerful system for growing your entire wholesale business. Put your best foot forward with a gorgeous custom storefront. Build orders together with Candid’s intuitive, shareable order form. Drive sales and stay on top of your relationships with the integrated CRM. ## What is Candid used for? [B2B eCommerce Platform](https://www.capterra.com/b2b-ecommerce-platform-software/)[Small Business eCommerce](https://www.capterra.com/small-business-ecommerce-software/)[Order Management](https://www.capterra.com/order-management-software/) Top alternative Featured Overall rating Based on 13 user reviews Reviews sentiment Positive \- Neutral \- Negative \- Starting price $179 Flat Rate, Per Month Free trial available Free version not included Capterra Shortlist charts the highest-rated and most popular products... Our "Best of" badge program showcases products with the highest ratings... Our "Best of" badge program showcases products with the highest ratings... Do you work for Candid?[Manage this product listing](https://www.g2.com/products/candid-wholesale/claim_requests/new?auto=true) ## Candid Overview Updated September 2026 AI summary Candid is a cloud-based order management and B2B eCommerce platform designed for small and midsize businesses that need to manage inventory, process orders, and handle fulfillment across multiple channels. It features billing, customer and inventory management, warehouse and shipping tools, analytics, and integrations with third-party platforms, supporting efficient multi-location operations and customizable workflows. ## Compare with a popular alternative Capterra selects software alternatives based on relevant features, verified user reviews and user interactions. Placement may be influenced by client status. ### Candid 4.7 (13) VS. [4.2 (1,132)](https://www.capterra.com/p/123794/Fishbowl/reviews/) Starting Price $179 Flat Rate, Per Month Starting Price Contact vendor Free Trial Free Version Pricing Options Free Trial Free Version Ease Of Use 4.5 (13) Ease Of Use 4.2 (1,127) Value For Money 4.5 (11) Value For Money 4.1 (888) Customer Service 4.8 (12) Customer Service 4.3 (1,056) ## Candid alternatives [4.2 (2,073)](https://www.capterra.com/p/135757/NetSuite/reviews/) Starting price Contact vendor for pricing Pricing Options Free Trial Free Version User Rating 85% of reviewers rated it above 4 stars [4.2 (1,331)](https://www.capterra.com/p/135618/Odoo/reviews/) Starting price $31.10 Per User, Per Month Pricing Options Free Trial Free Version User Rating 83% of reviewers rated it above 4 stars [Cin7 Core](https://www.capterra.com/p/133038/Cin7-Core/) [4.3 (739)](https://www.capterra.com/p/133038/Cin7-Core/reviews/) Starting price $349.00 Per User, Per Month Pricing Options Free Trial Free Version User Rating 87% of reviewers rated it above 4 stars [Learn More](https://www.capterra.com/p/133038/Cin7-Core/) Highest Rated [Salesforce Commerce Cloud](https://www.capterra.com/p/180822/Salesforce-Commerce-Cloud/) [4.5 (102)](https://www.capterra.com/p/180822/Salesforce-Commerce-Cloud/reviews/) Starting price Contact vendor for pricing Pricing Options Free Trial Free Version User Rating 95% of reviewers rated it above 4 stars [Learn More](https://www.capterra.com/p/180822/Salesforce-Commerce-Cloud/) [View all alternatives](https://www.capterra.com/p/237107/Candid/alternatives/) ## FAQs about Candid Overview ### Which roles and teams benefit most from Candid? Candid benefits nonprofit leaders, grants teams, and small-business owners who need efficient research and decision support. Executive directors, CEOs, and owners use it to evaluate funding opportunities and guide strategy, while grants managers and foundation teams streamline prospecting, application planning, and donor research. Operations and partnership managers use it to organize outreach priorities. Answer based on 13 reviews Overview ### What company size and industries is Candid built for? Candid is built primarily for small businesses, which represent 100% of reviewers, with the strongest concentration in Apparel & Fashion at 23%. It also serves Restaurants and Non-Profit Organization Management, each at 15%, indicating a fit for smaller organizations in consumer-facing and mission-driven sectors. Answer based on 13 reviews Features and Usability ### What are the key features of Candid? Candid offers order management, inventory management, and warehouse management for B2B operations, plus catalog management, product configurator, and shopping cart tools. It also includes billing and invoicing, payment processing, CRM, reporting and analytics, channel management, and third-party integrations for multi-channel commerce. Integrations ### Which third-party tools and platforms does Candid integrate with? Candid integrates with 9 third-party tools and platforms, including Extensiv Integration Manager, Instagram, QuickBooks Online, ShipStation, Shopify, Squarespace, Stripe, WooCommerce, and Zapier. These integrations cover ecommerce, accounting, shipping, social, and automation needs. Getting Started and Support ### What training and onboarding options does Candid offer? Candid provides live online sessions, documentation, and videos to help teams get started. Live online sessions support guided setup and questions in real time, documentation offers written reference for features and steps, and videos provide self-paced instruction for reviewing processes as needed. Getting Started and Support ### What customer support options does Candid offer? Candid provides email/help desk support, FAQ/forum resources, a knowledge base, and chat. The catalog data does not include reviewer feedback on support experiences, so no claims can be made about response times, helpfulness, or common frustrations. ## Features AI summary Based on 3,064 B2B eCommerce Platform reviews Capterra data shows that buyers of order management software rank the following features as their top priorities: - **Order Fulfillment** (**60%** of reviewers rated this feature as critical) - **Purchase Order Management** (**51%**) - **Inventory Management** (**61%**) Candid supports all three of the features reviewers value most: **Order Fulfillment**, **Purchase Order Management**, and **Inventory Management**. Together, these capabilities help businesses process orders accurately, track purchasing activity, and maintain clear visibility into stock levels, allowing teams to manage day-to-day operations more efficiently. Order Fulfillment 5.0 (1) 0.00% of 1 reviewers that rated this feature as important or highly important Manage the process of receiving, preparing, and delivering orders for goods/products Purchase Order Management 5.0 (1) 0.00% of 1 reviewers that rated this feature as important or highly important Create, send, and track purchase orders and their statuses Inventory Management 3.8 (5) 40.00% of 5 reviewers that rated this feature as important or highly important Track and manage inventory levels to maintain proper supply Order Entry 4.8 (4) 50.00% of 4 reviewers that rated this feature as important or highly important Entering, storing, and transmitting electronic and/or online orders, tests and other services for all types of industries Catalog Management 4.2 (5) 40.00% of 5 reviewers that rated this feature as important or highly important Create and manage digital catalog of products/services with their details, specifications, and price Reporting/Analytics 3.0 (4) 50.00% of 4 reviewers that rated this feature as important or highly important View and track pertinent metrics to find patterns and gain insights from data Candid 74 features ### All Features - Accounting Integration: Integrate with a third-party accounting system - Activity Dashboard: Dashboard to view the status of ongoing processes, identify current incidents and track past activities - Alerts/Notifications: Alerts or notifications of various types such as pop-up messages, sounds, banners, or badges - API: Application programming interface that allows for integration with other systems/databases - Backorder Management: Manage customer orders that cannot be filled immediately due to out-of-stock items - Billing & Invoicing: Create, manage, and send invoices or bills to customers - Bulk Ordering: Accept and track orders with multiple items - Catalog Management: Create and manage digital catalog of products/services with their details, specifications, and price - Communication Management: Manage and track all internal and external communication conducted via calls, email, text, or chat - Contact Database: Centralized database of stakeholders and their contact information such as names, address, phone number etc. - Content Management: Handles digital content throughout its lifecycle, from creation and storage to distribution and archiving - Credit Card Processing: Accept and process credit card transactions - CRM: Built-in customer relationship management (CRM) capabilities or integration with a third-party CRM system - Customer Accounts: Record customer information, purchase history, and other notes - Customer Database: A collection of customer information such as contact details, demographics, previous interactions, etc. - Customer History: Access previous interactions or concerns to maintain customer relationships - Customer Management: Store and organize information about customers and previous interactions - Customizable Branding: Add customized logos and colors to align with company branding - Customizable Templates: Pre-designed layouts that can be customized to match preferences and requirements - Data Import/Export: Import and export data to and from software applications - Data Security: Protect sensitive data for digital privacy - Data Synchronization: Synchronizing data between two or more devices/systems and automatically updating changes to maintain consistency - Discount Management: Track products that are for sale at a reduced price or part of coupon promotions - eCommerce Management: Has a built-in eCommerce system or integrates with third-party systems to manage online sale of products - Electronic Payments: Electronically collect payments for goods or services - For B2B: Serves B2B organizations - For Small Businesses: Designed for small businesses - Forecasting: Form predictions based on past and present data/trends - Inventory Control: Monitor product stock levels - Inventory Management: Track and manage inventory levels to maintain proper supply - Inventory Optimization: Maintain and control the stock level of inventory - Inventory Tracking: Track and monitor inventory items, such as raw materials, unfinished goods, and ready-to-sell items - Invoice Creation: Create invoices from scratch or have recurring invoices - Invoice Management: Captures invoice data and maintains comprehensive records for auditing and reporting purposes - Kitting: Group and package individual but related items as one package set - Mobile Access: Access software remotely via mobile devices - Multi-Channel Management: Manage inventory, communication, marketing, orders & more across warehouses, stores and online channels - Multi-Currency: Manage and handle various international currencies - Multi-Location: Manage and support multiple locations - Multi-Store: Manage multiple teams and operations from a central location - Order Entry: Entering, storing, and transmitting electronic and/or online orders, tests and other services for all types of industries - Order Fulfillment: Manage the process of receiving, preparing, and delivering orders for goods/products - Order Management: Manage and track customer orders for goods, investments, or any other purchases - Order Processing: Send / receive, process, and execute orders - Order Tracking: Track orders throughout the fulfillment process - Payment Options: Offers multiple online payment options such as credit card, Paypal, gift cards, mobile payments, and more - Product Catalog: Present a catalog of inventory that customers can view - Product Configurator: Customize the specifications of a finished product to meet the particular needs of a customer - Promotions Management: Design, communicate, and distribute incentives to perform a specific action - Purchase Order Management: Create, send, and track purchase orders and their statuses - Quotes/Estimates: Generate quotes or estimates for customers - Real-Time Data: Receive data and information in real time - Real-Time Updates: Receive system updates as soon as any changes are made - Recurring Orders: Managing orders that a customer purchases repeatedly and regularly - Remote Order Entry: The ability to enter orders from a remote location such as a computer, mobile, or tablet. - Reordering: Accept and track repeat orders - Reporting & Statistics: Collection, analysis, and representation of numerical data and generation of reports to understand various patterns - Reporting/Analytics: View and track pertinent metrics to find patterns and gain insights from data - Retail Inventory Management: Tracking, organizing, and controlling retail inventory throughout the supply chain and sales process - Returns Management: Track and facilitate returns of products sold - Sales Order Management: An order generated by a seller to a customer, containing details about products or services - Sales Tax Management: Calculation of consumption tax imposed on the sale of goods/services - Sales Trend Analysis: Analyze the current state of sales data to accurately understand trends and forecast future sales numbers. - Shipping Labels: Generate or print labels that contain shipping information for packages - Shipping Management: Manage and track orders being shipped to customers - Shopping Cart: Checkout of online store - Special Order Management: Manage special order requested by a customer - Supplier Management: Manage all supplier data and operations - Template Management: Create, save, and re-purpose templates for emails, forms, etc. - Templates: Sample files or documents that could be customized as needed or used as is - Third-Party Integrations: Set up connections to third-party platforms to improve business processes - Warehouse Management: Manage and track operations and inventory within warehouses - Website Management: Built-in website builder or integration with third-party site - Workflow Management: Create, design and manage workflows for repetitive tasks --- Get Advice We can help you find the software with the features you need. Features 4.4 (13) 4.4 Based on 13 reviews ## Pricing Value for money 4.5 (11) Free Trial Basic $179.00 Flat Rate,Per Month Value for money 4.5 (11) 4.5 Based on 11 reviews ## Integrations [ QuickBooks Online](https://www.capterra.com/p/190778/QuickBooks-Online/)[ Shopify](https://www.capterra.com/p/83891/Shopify/)[ Instagram](https://www.capterra.com/p/210721/Instagram/)[ Squarespace](https://www.capterra.com/p/143461/Squarespace/)[ Stripe](https://www.capterra.com/p/123889/Stripe/)[ Zapier](https://www.capterra.com/p/130182/Zapier/)[ WooCommerce](https://www.capterra.com/p/225601/WooCommerce/)[ ShipStation](https://www.capterra.com/p/155621/ShipStation/) Connect with a Capterra advisor for a free 15-minute consultation Get a personalized software list aligned to your business needs with guidance from our expert advisors. Our team has helped 1 million+ businesses like yours find options that fit their needs. ## Support, customer service and training options Customer Service 4.8 (12) Support - Email/Help Desk - FAQs/Forum - Knowledge Base - Phone Support - 24/7 (Live rep) - Chat Training - In Person - Live Online - Webinars - Documentation - Videos Deployment - Web - Android - iPhone/iPad Typical users - Freelancers - Small businesses - Mid size businesses - Enterprises Customer Service 4.8 (12) 4.8 Based on 12 reviews ## User reviews Overall rating 4.7 Based on 13 reviews Filter by rating 5(10) 4(2) 3(1) 2(0) 1(0) Mentioned topic Sorted by most recent JP Jillane P. Licensed Esthetician Cosmetics ### "Candid use review" 5.0 Overall Rating 5.0 5.0 Ease of Use 4.0 4.0 Features 4.0 4.0 Customer Service 4.0 4.0 Likelihood to Recommend 10/10 December 6, 2024 I am still learning but I am really pleased with my experience and looking forward to learning more. Pros I like that is easy to navigate through each heading. Orders are saved and simple to regenerate. Cons As it is right now I don’t really feel there is anything to dislike. Review source Vendor Referred - Incentive Offered: This reviewer was invited by the software vendor to submit an honest review and offered a nominal incentive as a thank you. JS Jack S. Owner Restaurants ### "We Love Candid!" 5.0 Overall Rating 5.0 5.0 Ease of Use 5.0 5.0 Features 5.0 5.0 Customer Service 5.0 5.0 Likelihood to Recommend 10/10 October 15, 2024 The folks at Candid are highly profession, highly responsive when you need help, and truly good people. I love working with this company! Pros As a wholesaler, Candid makes our business possible, period. The platform provides all of the tools that we need to sell to our customers and help our own customers thrive. Cons No cons! Any time you have a suggestion for an improvement they take it seriously, and nail it! Switched from [WooCommerce](https://www.capterra.com/p/225601/WooCommerce/) Candid is far superior in terms of features and simplicity. Alternatives considered [Shopify](https://www.capterra.com/p/83891/Shopify/) Reasons for choosing Candid It was a far superior product for our wholesale business. Review source Vendor Referred - Incentive Offered: This reviewer was invited by the software vendor to submit an honest review and offered a nominal incentive as a thank you. MK Maria K. Executive director Non-Profit Organization Management ### "Fast, exact and unique" 5.0 Overall Rating 5.0 5.0 Ease of Use 5.0 5.0 Features 5.0 5.0 Customer Service 5.0 5.0 Likelihood to Recommend 10/10 August 29, 2024 Excellent and fluent, trustworthy and kind. Pros Fast and friendly communication, swift packing and posting, and everything was as ordered. Also wonderful, that they sells unique products, made by local artists and micro companies. Cons (We ordered to Europe, so everything has to go via customs and hence is slower and costs more but of course Candid is not to blame for this :-) ) Review source Vendor Referred - Incentive Offered: This reviewer was invited by the software vendor to submit an honest review and offered a nominal incentive as a thank you. EB Evan B. Wholesale Manager Apparel & Fashion ### "Candid Review " 5.0 Overall Rating 5.0 5.0 Ease of Use 5.0 5.0 Features 5.0 5.0 Customer Service 5.0 5.0 Likelihood to Recommend 10/10 June 7, 2024 Pros It is very user friendly. Love everything about this website, it has helped out business out a lot. The customer service and dev team. Everyone I have met has offered tremendous help, and is very kind to us. 10/10 quality Cons You know we have had a tremendous experience when a Con does not stand out to us. Review source Vendor Referred - Incentive Offered: This reviewer was invited by the software vendor to submit an honest review and offered a nominal incentive as a thank you. AW Allison W. Owner Food Production ### "Candid Review after using for ~2years" 4.0 Overall Rating 4.0 4.0 Ease of Use 3.0 3.0 Features 4.0 4.0 Customer Service 5.0 5.0 Likelihood to Recommend 7/10 June 6, 2024 The customer support is AMAZING with Candid. Once I set up my store, it has been easy to update/maintain. I like the improvements Candid has made with the interface since I started. Always moving in the right direction! Pros I like the net30 terms and secure credit card processing. I like how my wholesale customers have to select the items they are purchasing from a "storefront" rather than email me with vague orders. They get to "see" exactly what they are ordering just like on any website. Cons I have had to do a lot of handholding to get my customers to understand how to order on this platform and how to pay on this platform. I was \*hoping\* the switch from Quickbooks invoicing/payments to Candid invoicing/payments would be seamless, but unfortunately it has not been as straightforward as I had hoped. I also like the fact that I could host on my own website, but when I explored that option I felt it was really pricey and so I have stayed with the hosting on Candid. Review source Vendor Referred - Incentive Offered: This reviewer was invited by the software vendor to submit an honest review and offered a nominal incentive as a thank you. Keith D. Manager Financial Services ### "A Must Have for Wholesalers" 5.0 Overall Rating 5.0 5.0 Ease of Use 5.0 5.0 Features 4.0 4.0 Customer Service 5.0 5.0 Likelihood to Recommend 9/10 May 25, 2023 Candid is a SaaS platform that simplifies wholesale transactions between wholesalers and retailers. It transforms the traditional static process of using PDF e books, attachments, communication messages, and invoices into a characterized catalog. Candid's software makes it easier for wholesaler and retailers to collaborate on purchase orders. Pros After using the software I got hook on creating orders. I like that you can customize the order number. This help to keep all orders organized. Cons Although all orders will have same information, they should allow users to choose order template styles. Review source Incentivized review: software users are invited to submit an honest review and offered a nominal incentive for their time and effort. All incentivized reviews are subject to our verification process prior to publication. JC Jil C. Wholesale & Partnerships Manager Wholesale ### "Great starter software, but could use a little work in the details " 3.0 Overall Rating 3.0 3.0 Ease of Use 4.0 4.0 Features 3.0 3.0 Customer Service 4.0 4.0 Likelihood to Recommend 5/10 February 6, 2023 Since it is a small team, you are normally dealing with the same couple of customer support team members, which I really value. Pros Integration and setup was super easy and straightforward. Order management is mostly user friendly. Cons The biggest bummers for our small business have been lack of customization when it comes to out of stock inventory, which has led to some overselling issues. As well as lack of basic reporting. Review source Vendor Referred - Incentive Offered: This reviewer was invited by the software vendor to submit an honest review and offered a nominal incentive as a thank you. AW Alison W. Director of Marketing & Operations Restaurants ### "Easy to set up & top notch customer support" 5.0 Overall Rating 5.0 5.0 Ease of Use 5.0 5.0 Features 4.0 4.0 Customer Service 5.0 5.0 Likelihood to Recommend 10/10 January 31, 2023 Candid is going to help us scale our wholesale business. Our ordering process used to be very manual, but with Candid, it has become more streamlined. It was an adjustment for our clients, but they all love the fact that they can see all their past orders & invoices all in one spot. Pros We love the Zapier integration for order management. The catalog was very easy to set-up & manage. Also, they have THE BEST customer support team out there. We are a wholesale bakery that delivers locally in Chicago so we do not ship any of our products. When we first starting setting up Candid, a lot of communication was geared towards shipping. Working with the Candid team, they created a feature that allowed us toggle on/off for shipping or delivery. Cons I think it would be nice to be able to to customize our automated emails during the order process. Reasons for choosing Candid This platform integrates with Squarespace and is also geared towards wholesale selling. Review source Vendor Referred - Incentive Offered: This reviewer was invited by the software vendor to submit an honest review and offered a nominal incentive as a thank you. MM Michelle M. Director of Grants & Foundations Health, Wellness and Fitness ### "Helpful tool" 5.0 Overall Rating 5.0 5.0 Ease of Use 5.0 5.0 Features 5.0 5.0 Customer Service 5.0 5.0 Likelihood to Recommend 7/10 September 28, 2022 Pros We use Candid to share about our non-profit and research foundations and grant opportunities. Cons Completing the profile is helpful but can be time-consuming. Review source Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication. EB Ellie B. Senior Grants Manager Non-Profit Organization Management ### "There’s a lot of information to access" 5.0 Overall Rating 5.0 5.0 Ease of Use 5.0 5.0 Features 5.0 5.0 Customer Service 0.0 0.0 Likelihood to Recommend 9/10 April 9, 2022 Pros I like the wealth of information available to access on the spot form. I find it very useful to have it all in one place. Cons I struggled with the search function in the beginning but I got that straightened out pretty quickly. I don’t have any complaints. Review source Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication. [View all Reviews](https://www.capterra.com/p/237107/Candid/reviews/) ## Top-rated software of 2026 ### Fill out the form and we'll send a list of the top-rated software based on real user reviews directly to your inbox.