# Candid Reviews 2026. Verified Reviews, Pros & Cons | Capterra > Is Candid the right Small Business eCommerce solution for you? Explore 13 verified user reviews from people in industries like yours to make a confident choice. Source: https://www.capterra.com/p/237107/Candid/reviews --- Candid 4.7 (13) Provider data verified by our Software Research team, and reviews moderated by our Reviews Verification team. [Learn more](https://www.capterra.com/our-story/) * * * Last updated March 13th, 2026 # Reviews of Candid Ease of use 4.5 Customer Service 4.8 ## Showing most helpful reviews Showing 1-13 of 13 Reviews Sort by: Most Helpful Rating Company Size Reviewer's Role Length of Use Frequency of Use Keith D. Manager Financial Services Used the software for: 2+ years ### "A Must Have for Wholesalers" May 25, 2023 5.0 Candid is a SaaS platform that simplifies wholesale transactions between wholesalers and retailers. It transforms the traditional static process of using PDF e books, attachments, communication messages, and invoices into a characterized catalog. Candid's software makes it easier for wholesaler and retailers to collaborate on purchase orders. Pros After using the software I got hook on creating orders. I like that you can customize the order number. This help to keep all orders organized. Cons Although all orders will have same information, they should allow users to choose order template styles. Review Source JS Jack S. Owner Restaurants Used the software for: 1-2 years ### "We Love Candid!" October 15, 2024 5.0 The folks at Candid are highly profession, highly responsive when you need help, and truly good people. I love working with this company! Pros As a wholesaler, Candid makes our business possible, period. The platform provides all of the tools that we need to sell to our customers and help our own customers thrive. Cons No cons! Any time you have a suggestion for an improvement they take it seriously, and nail it! Alternatives considered [Shopify](https://www.capterra.com/p/83891/Shopify/) Reason for choosing Candid It was a far superior product for our wholesale business. Switched from [WooCommerce](https://www.capterra.com/p/225601/WooCommerce/) Candid is far superior in terms of features and simplicity. Review Source JC Jil C. Wholesale & Partnerships Manager Wholesale Used the software for: 6-12 months ### "Great starter software, but could use a little work in the details " February 6, 2023 3.0 Since it is a small team, you are normally dealing with the same couple of customer support team members, which I really value. Pros Integration and setup was super easy and straightforward. Order management is mostly user friendly. Cons The biggest bummers for our small business have been lack of customization when it comes to out of stock inventory, which has led to some overselling issues. As well as lack of basic reporting. Review Source AW Allison W. Owner Food Production Used the software for: 1-2 years ### "Candid Review after using for ~2years" June 6, 2024 4.0 The customer support is AMAZING with Candid. Once I set up my store, it has been easy to update/maintain. I like the improvements Candid has made with the interface since I started. Always moving in the right direction! Pros I like the net30 terms and secure credit card processing. I like how my wholesale customers have to select the items they are purchasing from a "storefront" rather than email me with vague orders. They get to "see" exactly what they are ordering just like on any website. Cons I have had to do a lot of handholding to get my customers to understand how to order on this platform and how to pay on this platform. I was \*hoping\* the switch from Quickbooks invoicing/payments to Candid invoicing/payments would be seamless, but unfortunately it has not been as straightforward as I had hoped. I also like the fact that I could host on my own website, but when I explored that option I felt it was really pricey and so I have stayed with the hosting on Candid. Switched from [QuickBooks Desktop](https://www.capterra.com/p/212058/QuickBooks-Desktop-Pro/) Quickbooks switched to a subscription plan and the cost was just about the same price as candid, but didn't have a storefront my customers could shop from so I switched to candid for a more encompassing experience. Also, I wanted to move away from storing credit card info and Candid offered a payment portal that is secure. Review Source BK Blake K. owner Consumer Goods Used the software for: 1-2 years ### "Great tool, but confusing at times" January 11, 2022 4.0 We like using the tool overall. It makes our wholesale business look professional, and saves time. I wish the interface was a little simpler or maybe more user-tested. But, it's working for us right now. We'll stick with it as long as our customers are happy placing orders there. Pros We can quickly process all the steps of a wholesale order in this tool, which saves valuable time. Our customers seem to be able to place orders pretty easily, although some have complained that the interface is too confusing. For some, it's fine; for others, lots of friction. Cons The interface updates are occasionally bewildering. Last week, I spent a huge amount of time trying to do a basic function (activate an item from our Shopify catalog), and it used to be simple... but then it wasn't. Huge time suck. Switched from [PayPal](https://www.capterra.com/p/207944/PayPal/) More professional, more robust features on Candid. Review Source TR Teresa R. Owner Apparel & Fashion Used the software for: 2+ years ### "Candid is a delight! " January 12, 2022 5.0 Candid is great software made by great folks who really understand what their users need. Excellent customer service, and a a delight to use! Pros Excellent wholesale ordering, order management and invoicing software. Intuitive and easy to use, makes communication and order editing between brands and buyers super easy and clear. Integration with my e-commerce site makes updating product catalog pretty much automatic. Cons Occasionally I have issues with product prices not importing correctly from my shopify site. Switched from [Stitch Labs](https://www.capterra.com/p/139349/Stitch-Labs/) Stitch labs got ridiculously expensive and the quality was terrible. Review Source MK Maria K. Executive director Non-Profit Organization Management Used the software for: 6-12 months ### "Fast, exact and unique" August 29, 2024 5.0 Excellent and fluent, trustworthy and kind. Pros Fast and friendly communication, swift packing and posting, and everything was as ordered. Also wonderful, that they sells unique products, made by local artists and micro companies. Cons (We ordered to Europe, so everything has to go via customs and hence is slower and costs more but of course Candid is not to blame for this :-) ) Review Source JP Jillane P. Licensed Esthetician Cosmetics Used the software for: Less than 6 months ### "Candid use review" December 6, 2024 5.0 I am still learning but I am really pleased with my experience and looking forward to learning more. Pros I like that is easy to navigate through each heading. Orders are saved and simple to regenerate. Cons As it is right now I don’t really feel there is anything to dislike. Review Source EB Evan B. Wholesale Manager Apparel & Fashion Used the software for: 6-12 months ### "Candid Review " June 7, 2024 5.0 Pros It is very user friendly. Love everything about this website, it has helped out business out a lot. The customer service and dev team. Everyone I have met has offered tremendous help, and is very kind to us. 10/10 quality Cons You know we have had a tremendous experience when a Con does not stand out to us. Review Source AW Alison W. Director of Marketing & Operations Restaurants Used the software for: 6-12 months ### "Easy to set up & top notch customer support" January 31, 2023 5.0 Candid is going to help us scale our wholesale business. Our ordering process used to be very manual, but with Candid, it has become more streamlined. It was an adjustment for our clients, but they all love the fact that they can see all their past orders & invoices all in one spot. Pros We love the Zapier integration for order management. The catalog was very easy to set-up & manage. Also, they have THE BEST customer support team out there. We are a wholesale bakery that delivers locally in Chicago so we do not ship any of our products. When we first starting setting up Candid, a lot of communication was geared towards shipping. Working with the Candid team, they created a feature that allowed us toggle on/off for shipping or delivery. Cons I think it would be nice to be able to to customize our automated emails during the order process. Reason for choosing Candid This platform integrates with Squarespace and is also geared towards wholesale selling. Review Source cR cassie R. ceo Apparel & Fashion Used the software for: 2+ years ### "Better than the other options! " October 28, 2021 5.0 Pros Candid is my personal favorite wholesale management platform (both as a retailer and a brand) because it categorically simplifies and supports the REAL process of transacting a wholesale relationship. Cons I can't think of any issues I have had. Review Source EB Ellie B. Senior Grants Manager Non-Profit Organization Management Used the software for: 2+ years ### "There’s a lot of information to access" April 9, 2022 5.0 Pros I like the wealth of information available to access on the spot form. I find it very useful to have it all in one place. Cons I struggled with the search function in the beginning but I got that straightened out pretty quickly. I don’t have any complaints. Review Source MM Michelle M. Director of Grants & Foundations Health, Wellness and Fitness Used the software for: 2+ years ### "Helpful tool" September 28, 2022 5.0 Pros We use Candid to share about our non-profit and research foundations and grant opportunities. Cons Completing the profile is helpful but can be time-consuming. Review Source Talk to a Capterra advisor for free and get results within 15 minutes.