# WO Traffic Software Pricing, Alternatives & More 2026 | Capterra > With the help of Capterra, learn about WO Traffic Software - reviews, pricing plans, popular comparisons to other Ad Server products and more. Source: https://www.capterra.com/p/237170/WO-Traffic --- # WO Traffic Software Review 2026: Features, Integrations, Pros & Cons Last updated on August 24, 2025 Provider data verified by our Software Research team, and reviews moderated by our Reviews Verification team. Independent research methodology Capterra’s researchers use a mix of verified reviews, independent research and objective methodologies to bring you selection and ranking information you can trust. While we may earn a referral fee when you visit a provider through our links or speak to an advisor, this has no influence on our research or methodology. 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[Learn more](https://www.capterra.com/resources/how-we-ensure-transparency/) [Description](#description)[Use cases](#use-cases)[Alternatives](#alternatives)[Pricing](#pricing)[Support](#support)[Reviews](#reviews) WO Traffic ## What is WO Traffic? Founded in 1999, WideOrbit helps media companies do more business by making it easier to sell advertising. We offer the one platform that ties everything together, from pitch to payment, across digital, linear, and cross-platform advertising. WideOrbit remains at the forefront of the industry by focusing on automation and integrations to streamline digital, linear, and cross-platform workflows and advancing our digital solutions to address the needs of broadcasters, digital publishers, and advertisers. That's why leading media companies worldwide – including NBCUniversal, ABC/Disney, Fox, Paramount, AMC, TelevisaUnivision, Audacy, and more – rely on WideOrbit to manage their media operations. WideOrbit is a wholly owned subsidiary within the Lumine Group companies. Lumine Group Inc. (TSXV:LMN), is a Canadian listed company, with Constellation Software Inc., (TSX:CSU), a multi-billion dollar public company, as its majority shareholder. ## What is WO Traffic used for? [Ad Server](https://www.capterra.com/ad-server-software/) Overall rating Based on 16 user reviews Reviews sentiment Positive \- Neutral \- Negative \- Contact vendor for pricing Free trial not available Capterra Shortlist charts the highest-rated and most popular products... Our "Best of" badge program showcases products with the highest ratings... Our "Best of" badge program showcases products with the highest ratings... Do you work for WO Traffic?[Manage this product listing](https://digitalmarkets.gartner.com/get-listed/claim-bx?url=http://www.wideorbit.com&name=WO Traffic) ## Compare with a popular alternative Capterra selects software alternatives based on relevant features, verified user reviews and user interactions. Placement may be influenced by client status. ### WO Traffic 4.0 (16) VS. [### Google AdSense](https://www.capterra.com/p/241274/Google-AdSense/) [4.6 (43)](https://www.capterra.com/p/241274/Google-AdSense/reviews/) Starting Price Contact vendor Starting Price Contact vendor Free Trial Free Version Pricing Options Free Trial Free Version Ease Of Use 3.5 (16) Ease Of Use 4.3 (43) Value For Money 4.4 (9) Value For Money 4.3 (33) Customer Service 4.3 (12) Customer Service 3.0 (33) ## WO Traffic alternatives Highest Rated [Ui.Marketing](https://www.capterra.com/p/253075/UiMarketing/) [5.0 (2)](https://www.capterra.com/p/253075/UiMarketing/#reviews) Starting price Contact vendor for pricing Pricing Options Free Trial Free Version User Rating 100% of reviewers rated it above 4 stars [Learn More](https://www.capterra.com/p/253075/UiMarketing/) [Koddi Ads](https://www.capterra.com/p/238718/Koddi-Ads/) [5.0 (1)](https://www.capterra.com/p/238718/Koddi-Ads/#reviews) Starting price Contact vendor for pricing Pricing Options Free Trial Free Version User Rating 100% of reviewers rated it above 4 stars [Learn More](https://www.capterra.com/p/238718/Koddi-Ads/) [MAAS](https://www.capterra.com/p/235220/Affle-MAAS/) [0.0](https://www.capterra.com/p/235220/Affle-MAAS/#reviews) Starting price Contact vendor for pricing Pricing Options Free Trial Free Version User Rating 0% of reviewers rated it above 4 stars [Learn More](https://www.capterra.com/p/235220/Affle-MAAS/) [Adnautics](https://www.capterra.com/p/252125/Adnautics/) [4.7 (3)](https://www.capterra.com/p/252125/Adnautics/#reviews) Starting price Contact vendor for pricing Pricing Options Free Trial Free Version User Rating 100% of reviewers rated it above 4 stars [Learn More](https://www.capterra.com/p/252125/Adnautics/) ## Pricing Value for money 4.4 (9) ### Starting price Contact vendor for pricing Free trial not available Value for money 4.4 (9) 4.4 Based on 9 reviews ## Support, customer service and training options Customer Service 4.3 (12) Support - Email/Help Desk - FAQs/Forum - Knowledge Base - Phone Support - 24/7 (Live rep) - Chat Training - In Person - Live Online - Webinars - Documentation - Videos Deployment - Web - Android - iPhone/iPad Typical users - Freelancers - Small businesses - Mid size businesses - Enterprises Customer Service 4.3 (12) 4.3 Based on 12 reviews ## User reviews Overall rating 4.0 Based on 16 reviews Filter by rating 5(4) 4(10) 3(1) 2(0) 1(1) Mentioned topic Sorted by most recent ML Mona L. LSM Broadcast Media ### "Preferred traffic system" 4.0 Overall Rating 4.0 4.0 Ease of Use 4.0 4.0 Features 4.0 4.0 Customer Service 5.0 5.0 Likelihood to Recommend 7/10 June 14, 2022 Pros I like the ease of the software so much more than the latter products out there. Cons I don't like that we can't change the look, color, customize it with more ease Review source Incentivized review: software users are invited to submit an honest review and offered a nominal incentive for their time and effort. All incentivized reviews are subject to our verification process prior to publication. AU Anonymous User Account Executive Marketing and Advertising ### "Not the Best Option Out There" 3.0 Overall Rating 3.0 3.0 Ease of Use 3.0 3.0 Features 2.0 2.0 Customer Service 0.0 0.0 Likelihood to Recommend 4/10 October 12, 2020 Pros I like that the WO Platform can offer a bunch of different options-- I can find all the information I need--pretty much lays it out. Cons It's incredibly slow! Maybe it's just our building, but it takes forever to just get one thing done in the program. Review source Incentivized review: software users are invited to submit an honest review and offered a nominal incentive for their time and effort. All incentivized reviews are subject to our verification process prior to publication. KE Kathryn E. Local Sales Manager Broadcast Media ### "A program that is mulit-level" 4.0 Overall Rating 4.0 4.0 Ease of Use 4.0 4.0 Features 4.0 4.0 Customer Service 0.0 0.0 Likelihood to Recommend 8/10 October 12, 2020 Because I've been using it for 13 years I can't imagine any other program. It's so finite and intricate. Pros It keeps our inventory as well as our orders and revenue in one easy to gather place. Everything reads to the next, plus other software programs can read to it too. Cons Very hard to train someone on, takes a good 6-12 months. There are so many different ways to get to the end result, complex. Review source Incentivized review: software users are invited to submit an honest review and offered a nominal incentive for their time and effort. All incentivized reviews are subject to our verification process prior to publication. BW Bryce W. Integrated Marketing Specialist Broadcast Media ### "Complex, Complete, and Competitive!" 5.0 Overall Rating 5.0 5.0 Ease of Use 3.0 3.0 Features 5.0 5.0 Customer Service 5.0 5.0 Likelihood to Recommend 8/10 June 30, 2020 Overall I believe it is an amazing tool that allows companies like the one I work for to manage tremendous amounts of data, invoices, documents, commissions, and who knows what else, with respective ease. There is so much that goes into managing network media, and I cannot imagine how it would be possible without a powerful tool like WideOrbit! Pros There is a reason they are the best in their space. This software works very deep and extensive. The training offered by their program is intensive and involves a lot of time. I feel I am getting another degree! That being said, this software does the job. NO QUESTION. Once you have command of how to use it, it is an amazing piece of work. Our team manages large amounts of data through this program and without it I can only imagine the degree of work that would be required to do the same job manually. Cons This was the most complex onboarding / training task I've had in my years. I'm sure many people feel that this is clear and easy, but for me it was the most challenging part of my job so far. I do believe that I will learn to be fluent with it's commands over time, but the learning curve is significant. Review source Incentivized review: software users are invited to submit an honest review and offered a nominal incentive for their time and effort. All incentivized reviews are subject to our verification process prior to publication. JG Jasmine G. Game Presentation Associate Sports ### "WideOrbit Review" 4.0 Overall Rating 4.0 4.0 Ease of Use 3.0 3.0 Features 5.0 5.0 Customer Service 5.0 5.0 Likelihood to Recommend 5/10 April 24, 2020 I got use to working with WideOrbit so it made it easy for me to work through my day. Pros WideOrbit has many functions and it was easy to pull spreadsheets from the software. Cons WideOrbit was super confusing to use at first but once you get a hang of it then it becomes a little easier. Review source Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication. AC Aaron C. On-Air Personality Media Production ### "Intuitive, easy to use but not great for remote voicetracking" 4.0 Overall Rating 4.0 4.0 Ease of Use 4.0 4.0 Features 4.0 4.0 Customer Service 4.0 4.0 Likelihood to Recommend 8/10 April 8, 2020 Overall, WideOrbit is an effective, easy to use program that allows some deeper features and configurations in radio broadcasting. I would more more than happy to work somewhere with this program in the future. Pros I liked how simple it was to operate. Touchscreen features work well, and the interface isn't difficult to understand from using it the first time. Cons My least favorite thing about this software was how clunky and OUTDATED the remote voicetracking software feature is. There's no uniform program available to track into other stations in the program, making the "workaround" program standard. NexGen was far superior in this category. Review source Incentivized review: software users are invited to submit an honest review and offered a nominal incentive for their time and effort. All incentivized reviews are subject to our verification process prior to publication. AU Anonymous User Project Coordinator Broadcast Media ### "Complicated but once you get the hang of it you can find the hacks" 5.0 Overall Rating 5.0 5.0 Ease of Use 3.0 3.0 Features 4.0 4.0 Customer Service 0.0 0.0 Likelihood to Recommend 8/10 April 5, 2020 I've had my good days and my bad days with this program but I've learned to be a bit more savvy with this program that helped me weeks to months down the line. Pros I really like the features in which you can save different settings/formats for future use like when puling revenue reports to look for client spend. It's a lot to process in terms of the use of it but the more you use it the more you see different ways to make future use much easier for yourself. Cons I did not like how data being pulled from the program can be inaccurate. As a coordinator that assists with order insertion, unless IOs are specific to the tee, there will be many different options/settings in the order that will be defaulted. This can be difficult if in the future, a sales executive or client needs to pull data from previous orders submitted. Review source Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication. Jennifer R. Business Manager Broadcast Media ### "Decent product for radio streaming" 4.0 Overall Rating 4.0 4.0 Ease of Use 4.0 4.0 Features 4.0 4.0 Customer Service 5.0 5.0 Likelihood to Recommend 8/10 November 13, 2019 Overall, the system worked well, once we adjusted fire and changed to meet the system's requirements to our needs. It couldn't be done the other way around though, which was a little disappointing. But in the end, it was an easy to use system. Pros This product trafficked out streaming on it's own, so that users did not have to worry about placing commercials in the correct spots on a completely different set of logs than terrestrial. That saved time, and was fairly simple to use for setting up campaigns. Cons It was difficult to make the campaigns work in the way that the sales manager wanted it to. We would end up with dead streaming air. So we had to change the method to impressions which was not what we were prepared for. The reports system was also not set up for auto reports, that we could tell. Customer service did not seem to know if that could be done. So reports were difficult to read, to the new eye, and had to be pulled manually. Review source Incentivized review: software users are invited to submit an honest review and offered a nominal incentive for their time and effort. All incentivized reviews are subject to our verification process prior to publication. CS Cody S. Production Director Media Production ### "Wide Orbit is definitely User Friendly" 4.0 Overall Rating 4.0 4.0 Ease of Use 5.0 5.0 Features 5.0 5.0 Customer Service 4.0 4.0 Likelihood to Recommend 9/10 September 3, 2019 Using Wide Orbit saves A LOT of time when scheduling music and I also really and appreciation the knowledgeable customer service team. Pros Wide Orbit is pretty easy to learn the features of once you are trained. Touch screen is available and it connects with a few different platforms to merge into one system. Working in radio, this system is probably the easiest I've used to play music, sounders, etc over the air. Also, if needed, support is easy to get ahold of no matter what time of day. Cons A lot of the updating required is manual, including the time of day. If one thing is not updated - it can honestly ruin your entire schedule of the air. Review source Incentivized review: software users are invited to submit an honest review and offered a nominal incentive for their time and effort. All incentivized reviews are subject to our verification process prior to publication. AU Anonymous User Media Strategist Marketing and Advertising ### "WO from an AE" 5.0 Overall Rating 5.0 5.0 Ease of Use 5.0 5.0 Features 5.0 5.0 Customer Service 5.0 5.0 Likelihood to Recommend 10/10 August 27, 2019 Pros I like the fact that you can copy orders, it saves so much time! Cons If you didn't have to copy a line, because the date is in the past of an order you copied, that would save time. Review source Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication. [View all Reviews](https://www.capterra.com/p/237170/WO-Traffic/reviews/) ## Top-rated software of 2026 ### Fill out the form and we'll send a list of the top-rated software based on real user reviews directly to your inbox. Independent research methodology Capterra's researchers use a mix of verified reviews, independent research and objective methodologies to bring you selection and ranking information you can trust. While we may earn a referral fee when you visit a provider through our links or speak to an advisor, this has no influence on our research or methodology. [Learn more](https://www.capterra.com/resources/proprietary-data-research/) How Capterra verifies reviews Capterra carefully verified over 2.5 million+ reviews to bring you authentic software experiences from real users. Our human moderators verify that reviewers are real people and that reviews are authentic. They use leading tech to analyze text quality and to detect plagiarism and generative AI. [Learn more](https://www.capterra.com/resources/how-we-verify-reviews/) How Capterra ensures transparency Capterra lists all providers across its website—not just those that pay us—so that users can make informed purchase decisions. Capterra is free for users. Software providers pay us for sponsored profiles to receive web traffic and sales opportunities. Sponsored profiles include a link-out icon that takes users to the provider's website. [Learn more](https://www.capterra.com/resources/how-we-ensure-transparency/)