# WO Traffic Reviews 2026. Verified Reviews, Pros & Cons | Capterra > Is WO Traffic the right Ad Server solution for you? Explore 16 verified user reviews from people in industries like yours to make a confident choice. Source: https://www.capterra.com/p/237170/WO-Traffic/reviews --- WO Traffic 4 (16) Provider data verified by our Software Research team, and reviews moderated by our Reviews Verification team. [Learn more](https://www.capterra.com/our-story/) * * * Last updated August 24th, 2025 # Reviews of WO Traffic Ease of use 3.5 Customer Service 4.3 ## Showing most helpful reviews Showing 1-16 of 16 Reviews Sort by: Most Helpful Rating Company Size Reviewer's Role Length of Use Frequency of Use Jennifer R. Business Manager Broadcast Media Used the software for: 1-2 years ### "Decent product for radio streaming" November 13, 2019 4.0 Overall, the system worked well, once we adjusted fire and changed to meet the system's requirements to our needs. It couldn't be done the other way around though, which was a little disappointing. But in the end, it was an easy to use system. Pros This product trafficked out streaming on it's own, so that users did not have to worry about placing commercials in the correct spots on a completely different set of logs than terrestrial. That saved time, and was fairly simple to use for setting up campaigns. Cons It was difficult to make the campaigns work in the way that the sales manager wanted it to. We would end up with dead streaming air. So we had to change the method to impressions which was not what we were prepared for. The reports system was also not set up for auto reports, that we could tell. Customer service did not seem to know if that could be done. So reports were difficult to read, to the new eye, and had to be pulled manually. Review Source VR Verified Reviewer Project Coordinator Broadcast Media Used the software for: 1-2 years ### "Complicated but once you get the hang of it you can find the hacks" April 5, 2020 5.0 I've had my good days and my bad days with this program but I've learned to be a bit more savvy with this program that helped me weeks to months down the line. Pros I really like the features in which you can save different settings/formats for future use like when puling revenue reports to look for client spend. It's a lot to process in terms of the use of it but the more you use it the more you see different ways to make future use much easier for yourself. Cons I did not like how data being pulled from the program can be inaccurate. As a coordinator that assists with order insertion, unless IOs are specific to the tee, there will be many different options/settings in the order that will be defaulted. This can be difficult if in the future, a sales executive or client needs to pull data from previous orders submitted. Review Source VR Verified Reviewer Compensation Analyst Banking Used the software for: 2+ years ### "Used Wide Orbit at Initial Release" November 28, 2018 1.0 My overall experience is bad. I found myself trying to work around the program rather than with the program. I do not recommend it. Pros I have little good to say about Wide Orbit. I used it when it debuted and for several years thereafter. In theory, it does a nice job of maximizing gross rating points and offers good reporting functionality. Cons The problem with Wide Orbit is how clunky and bug-ridden the program is. It would crash without warning. It would take forever to fill breaks. It would not place spots, yet it wasn’t clear why the spots weren’t placing. Review Source BW Bryce W. Integrated Marketing Specialist Broadcast Media Used the software for: 1-2 years ### "Complex, Complete, and Competitive!" June 30, 2020 5.0 Overall I believe it is an amazing tool that allows companies like the one I work for to manage tremendous amounts of data, invoices, documents, commissions, and who knows what else, with respective ease. There is so much that goes into managing network media, and I cannot imagine how it would be possible without a powerful tool like WideOrbit! Pros There is a reason they are the best in their space. This software works very deep and extensive. The training offered by their program is intensive and involves a lot of time. I feel I am getting another degree! That being said, this software does the job. NO QUESTION. Once you have command of how to use it, it is an amazing piece of work. Our team manages large amounts of data through this program and without it I can only imagine the degree of work that would be required to do the same job manually. Cons This was the most complex onboarding / training task I've had in my years. I'm sure many people feel that this is clear and easy, but for me it was the most challenging part of my job so far. I do believe that I will learn to be fluent with it's commands over time, but the learning curve is significant. Review Source Aaron A. Operations Coordinator/Assistant Engineer/Promotions Manager Broadcast Media Used the software for: 2+ years ### "WOAFR is the best Automation there is." January 11, 2019 5.0 My overall experience with W.O. is a very positive one. Absolutely fantastic customer support as well. I would not use any other Automation in today's world. Pros I love the detail and hard work that was put into this software. The built in FTP feature is a huge plus. Being able to make custom rules for each element is perfect and well thought out. Cons There no copy rule button. This makes putting together a large show tedious. Review Source CS Cody S. Production Director Media Production Used the software for: 2+ years ### "Wide Orbit is definitely User Friendly" September 3, 2019 4.0 Using Wide Orbit saves A LOT of time when scheduling music and I also really and appreciation the knowledgeable customer service team. Pros Wide Orbit is pretty easy to learn the features of once you are trained. Touch screen is available and it connects with a few different platforms to merge into one system. Working in radio, this system is probably the easiest I've used to play music, sounders, etc over the air. Also, if needed, support is easy to get ahold of no matter what time of day. Cons A lot of the updating required is manual, including the time of day. If one thing is not updated - it can honestly ruin your entire schedule of the air. Review Source AC Aaron C. On-Air Personality Media Production Used the software for: 2+ years ### "Intuitive, easy to use but not great for remote voicetracking" April 8, 2020 4.0 Overall, WideOrbit is an effective, easy to use program that allows some deeper features and configurations in radio broadcasting. I would more more than happy to work somewhere with this program in the future. Pros I liked how simple it was to operate. Touchscreen features work well, and the interface isn't difficult to understand from using it the first time. Cons My least favorite thing about this software was how clunky and OUTDATED the remote voicetracking software feature is. There's no uniform program available to track into other stations in the program, making the "workaround" program standard. NexGen was far superior in this category. Review Source VR Verified Reviewer Media Strategist Marketing and Advertising Used the software for: 2+ years ### "WO from an AE" August 27, 2019 5.0 Pros I like the fact that you can copy orders, it saves so much time! Cons If you didn't have to copy a line, because the date is in the past of an order you copied, that would save time. Review Source VR Verified Reviewer Account Executive Marketing and Advertising Used the software for: 1-2 years ### "Not the Best Option Out There" October 12, 2020 3.0 Pros I like that the WO Platform can offer a bunch of different options-- I can find all the information I need--pretty much lays it out. Cons It's incredibly slow! Maybe it's just our building, but it takes forever to just get one thing done in the program. Review Source VR Verified Reviewer Digital Project Manager/Services Specialist Used the software for: 1-2 years ### "Bulky" March 13, 2018 4.0 Order tracking system Pros It gets the job done, centralized location for advertising orders. Can be used for digital media and broadcast tv Review Source KE Kathryn E. Local Sales Manager Broadcast Media Used the software for: 2+ years ### "A program that is mulit-level" October 12, 2020 4.0 Because I've been using it for 13 years I can't imagine any other program. It's so finite and intricate. Pros It keeps our inventory as well as our orders and revenue in one easy to gather place. Everything reads to the next, plus other software programs can read to it too. Cons Very hard to train someone on, takes a good 6-12 months. There are so many different ways to get to the end result, complex. Review Source ML Mona L. LSM Broadcast Media Used the software for: 2+ years ### "Preferred traffic system" June 14, 2022 4.0 Pros I like the ease of the software so much more than the latter products out there. Cons I don't like that we can't change the look, color, customize it with more ease Review Source VR Verified Reviewer Content Marketing Specialist Media Production Used the software for: 2+ years ### "Fairly straightforward, easy to revise orders, keeps track of billing" April 24, 2018 4.0 Pros Wide Orbit serves as our billing platform for both tv and digital orders. It is easy to revise orders. Cons It is difficult to revise order items from previous months as we cannot adjust the billing. Also it takes a while to get new products added to the platform. Review Source RB Rebecca B. Digital Sales Strategist Marketing and Advertising Used the software for: 2+ years ### "Convoluted when used with other software" July 20, 2019 4.0 Pros There is a little bit of a learning curve with WideOrbit, but once you are familiar with the features and have gone through the order process a few times and run a few reports, it becomes second nature. Cons Currently I am using two instances of WideOrbit going through a company transition, and I don't like that you can't have both instances open at once. I have to go into our old WideOrbit, close it and then log into our new WideOrbit. I also don't like using WideOrbit in conjunction with other software, particularly AdBook. Going back and forth can be annoying. Review Source VR Verified Reviewer Promotions and Marketing Manager: Magic 94.9, 105.5 The Dove, 107.3 The Eagle Publishing Used the software for: 1-2 years ### "Once you learn the language, consider yourself a pro." April 19, 2018 4.0 Pros This program helps mostly eliminate our carbon footprint, using a digital platform for advertising orders. Cons The language and workflow of the program can be tricky to grasp at first. However, once you spend the time learning, it quickly becomes much easier to understand. Review Source JG Jasmine G. Game Presentation Associate Sports Used the software for: 2+ years ### "WideOrbit Review" April 24, 2020 4.0 I got use to working with WideOrbit so it made it easy for me to work through my day. Pros WideOrbit has many functions and it was easy to pull spreadsheets from the software. Cons WideOrbit was super confusing to use at first but once you get a hang of it then it becomes a little easier. Review Source Similar Products Featured