--- title: "Modera Salesfront Software Pricing, Alternatives & More 2026 | Capterra" description: "With the help of Capterra, learn about Modera Salesfront Software - reviews, pricing plans, popular comparisons to other Auto Dealer products and more." source_url: "https://www.capterra.com/p/237442/Modera-Salesfront/" page_type: "product" language: "en" --- # Modera Salesfront Software Review 2026: Features, Integrations, Pros & Cons Last updated on July 16, 2026 Provider data verified by our Software Research team, and reviews moderated by our Reviews Verification team. [Description](#description)[Use cases](#use-cases)[Alternatives](#alternatives)[FAQs](#faqs)[Features](#features)[Pricing](#pricing)[Support](#support)[Reviews](#reviews) Modera Salesfront ## What is Modera Salesfront? Modera Salesfront is a dealership CRM system that helps automotive dealers and mobile CRM showrooms manage sales operations. Modera is an all-in-one solution for your dealership that helps to solve most common problems that occur in the car sales field. If you are looking for ways to make your dealership more effective, reduce the time wasted on different processes that could be simplified or if you need a better understanding of your team’s weak points, Modera Salesfront is perfect for you. ## What is Modera Salesfront used for? [Auto Dealer](https://www.capterra.com/auto-dealer-software/)[Online CRM](https://www.capterra.com/online-crm-software/)[CRM](https://www.capterra.com/customer-relationship-management-software/) Top alternative Featured Overall rating Based on 19 user reviews Reviews sentiment Positive \- Neutral \- Negative \- Starting price €109 Flat Rate, Per Month Free trial available Capterra Shortlist charts the highest-rated and most popular products... Our "Best of" badge program showcases products with the highest ratings... Our "Best of" badge program showcases products with the highest ratings... Do you work for Modera Salesfront?[Manage this product listing](https://digitalmarkets.gartner.com/get-listed/claim-bx?url=https://modera.com&name=Modera Salesfront) ## Compare with a popular alternative Capterra selects software alternatives based on relevant features, verified user reviews and user interactions. Placement may be influenced by client status. ### Modera Salesfront 4.2 (19) VS. [4.5 (4,477)](https://www.capterra.com/p/152373/HubSpot-CRM/reviews/) Starting Price €109 Flat Rate, Per Month Starting Price $20 Per User, Per Month Free Trial Free Version Pricing Options Free Trial Free Version Ease Of Use 3.9 (19) Ease Of Use 4.4 (4,378) Value For Money 4.1 (17) Value For Money 4.3 (3,509) Customer Service 4.3 (18) Customer Service 4.4 (3,519) ## Modera Salesfront alternatives [4.4 (18,801)](https://www.capterra.com/p/61368/Salesforce/reviews/) Starting price $25.00 Per User, Per Month Pricing Options Free Trial Free Version User Rating 90% of reviewers rated it above 4 stars [4.3 (6,987)](https://www.capterra.com/p/155928/Zoho-CRM/reviews/) Starting price $14.00 Per User, Per Month Pricing Options Free Trial Free Version User Rating 85% of reviewers rated it above 4 stars Highest Rated [4.8 (654)](https://www.capterra.com/p/118921/Less-Annoying-CRM/reviews/) Starting price $15.00 Per User, Per Month Pricing Options Free Trial Free Version User Rating 97% of reviewers rated it above 4 stars [4.7 (738)](https://www.capterra.com/p/204998/Bigin-by-Zoho-CRM/reviews/) Starting price $7.00 Per User, Per Month Pricing Options Free Trial Free Version User Rating 98% of reviewers rated it above 4 stars [View all alternatives](https://www.capterra.com/p/237442/Modera-Salesfront/alternatives/) ## FAQs about Modera Salesfront Overview ### Which roles and teams benefit most from Modera Salesfront? Modera Salesfront is most used by sales teams, including sales representatives, consultants, and managers, who need to track customer interactions, manage pipelines, and close deals efficiently. Marketing and coordination roles use it to support campaign follow-up and lead handling, while service and logistics managers rely on it for smoother customer-facing operations. Answer based on 19 reviews Overview ### What company size and industries is Modera Salesfront built for? Modera Salesfront serves small automotive businesses first, with 95% of reviewers from small companies and 89% from automotive. It also appears among midsize businesses at 5%, with smaller representation in retail and transportation at 5% each. Its primary use case is auto dealers, representing 100% of reviewers. Answer based on 19 reviews Talk to an expert ### More questions? Ask our experts Features and Usability ### What are the key features of Modera Salesfront? Modera Salesfront offers sales pipeline management, lead capture and lead management, customer and contact databases, and appointment and automated scheduling. It also includes inventory tracking, quotes and estimates, invoice management, reporting and analytics, marketing automation, and third-party integrations for automotive dealerships, including new and used car dealer workflows. Getting Started and Support ### What training and onboarding options does Modera Salesfront offer? Modera Salesfront provides in person training, live online sessions, webinars, documentation, and videos. These formats support guided instruction, group learning, self-paced reference, and recorded walkthroughs for teams getting started with the product. Getting Started and Support ### What customer support options does Modera Salesfront offer? Modera Salesfront provides Email/Help Desk, FAQ/Forum, Knowledge Base, Phone Support, and Chat. These channels give users several ways to find answers or contact support directly. ## Features AI summary Based on 1,689 Auto Dealer reviews Capterra data shows that buyers of auto dealer software rank the following features as their top priorities: - **Reporting & Statistics** (**71%** of reviewers rated this feature as critical) - **Inventory Management** (**53%**) - **Customer Database** (**64%**) Modera Salesfront supports all three features that reviewers rate most highly: **Reporting & Statistics**, **Inventory Management**, and **Customer Database**. Together, these capabilities help dealerships track performance, manage vehicle inventory more accurately, and maintain organized customer records, allowing teams to make better sales decisions and deliver more consistent customer service. Inventory Management 3.9 (11) 36.36% of 11 reviewers that rated this feature as important or highly important Track and manage inventory levels to maintain proper supply Website Integration 3.9 (10) 30.00% of 10 reviewers that rated this feature as important or highly important Seamlessly integrates with 3rd party websites Contact Database 3.9 (16) 37.50% of 16 reviewers that rated this feature as important or highly important Centralized database of stakeholders and their contact information such as names, address, phone number etc. For Automotive Dealerships 4.3 (15) 40.00% of 15 reviewers that rated this feature as important or highly important For automotive/car dealerships Sales Floor Management 3.9 (12) 50.00% of 12 reviewers that rated this feature as important or highly important Track and monitor operations on the sales floor Service Department 3.7 (10) 10.00% of 10 reviewers that rated this feature as important or highly important Manage in-house automobile service department Modera Salesfront 44 features ### All Features - Accounting Integration: Integrate with a third-party accounting system - Activity Dashboard: Dashboard to view the status of ongoing processes, identify current incidents and track past activities - Activity Tracking: Track and document all activities across devices, networks, and other systems - Alerts/Notifications: Alerts or notifications of various types such as pop-up messages, sounds, banners, or badges - API: Application programming interface that allows for integration with other systems/databases - Appointment Management: Manage various aspects of appointments including booking, rescheduling, canceling - Automated Scheduling: Automatically create schedules based on business needs or employee availability and qualifications - Calendar Management: Track and manage schedules and meetings via an integrated calendar - Communication Management: Manage and track all internal and external communication conducted via calls, email, text, or chat - Contact Database: Centralized database of stakeholders and their contact information such as names, address, phone number etc. - Customer Database: A collection of customer information such as contact details, demographics, previous interactions, etc. - Customer History: Access previous interactions or concerns to maintain customer relationships - Customizable Forms: Customize contracts and forms to collect specific information - Customizable Reports: Alter the layout and content of reports - Discount Management: Track products that are for sale at a reduced price or part of coupon promotions - Document Storage: Store and organize documents in a centralized system - Email Management: Manage, store and organize emails within the system or via third-party apps - Financing Management: Financing arranged by the dealership - For Automotive Dealerships: For automotive/car dealerships - Forms Management: Store, manage and track all forms in a centralized location - Inventory Management: Track and manage inventory levels to maintain proper supply - Inventory Tracking: Track and monitor inventory items, such as raw materials, unfinished goods, and ready-to-sell items - Invoice Management: Captures invoice data and maintains comprehensive records for auditing and reporting purposes - Lead Capture: Automatically identify and save contact information of potential customers - Lead Management: Store information about leads or contacts and track, manage and nurture them throughout the sales process - Lease Tracking: Monitor the process of lease agreements - Marketing Automation: Automate workflows and trigger campaigns based on customer actions - New Car Dealer: For new car dealerships - Price/Margin Management: Track and manage the profit margin between the cost of a product and its selling price. - Quotes/Estimates: Generate quotes or estimates for customers - Real-Time Analytics: Analyze and gain insights into data in real-time - Real-Time Reporting: Active reporting of data and metrics - Real-Time Updates: Receive system updates as soon as any changes are made - Reporting & Statistics: Collection, analysis, and representation of numerical data and generation of reports to understand various patterns - Reporting/Analytics: View and track pertinent metrics to find patterns and gain insights from data - Sales Floor Management: Track and monitor operations on the sales floor - Sales Pipeline Management: Pipeline view and tracking lead status - Sales Reports: Reports specific to sales analysis for trends and strategies - Service Department: Manage in-house automobile service department - Stock Management: Manage the buying, selling, and holding of stocks - Third-Party Integrations: Set up connections to third-party platforms to improve business processes - Used Car Dealer: For used/pre-owned car dealerships - Website Integration: Seamlessly integrates with 3rd party websites - Website Management: Built-in website builder or integration with third-party site --- Get Advice We can help you find the software with the features you need. Features 4.1 (19) 4.1 Based on 19 reviews ## Pricing Value for money 4.1 (17) Free Trial Basic €109.00 Flat Rate,Per Month Value for money 4.1 (17) 4.1 Based on 17 reviews Connect with a Capterra advisor for a free 15-minute consultation Get a personalized software list aligned to your business needs with guidance from our expert advisors. Our team has helped 1 million+ businesses like yours find options that fit their needs. ## Support, customer service and training options Customer Service 4.3 (18) Support - Email/Help Desk - FAQs/Forum - Knowledge Base - Phone Support - 24/7 (Live rep) - Chat Training - In Person - Live Online - Webinars - Documentation - Videos Deployment - Web - Android - iPhone/iPad Typical users - Freelancers - Small businesses - Mid size businesses - Enterprises Customer Service 4.3 (18) 4.3 Based on 18 reviews ## User reviews Overall rating 4.2 Based on 19 reviews Filter by rating 5(7) 4(8) 3(4) 2(0) 1(0) Mentioned topic Sorted by most recent MK Martin K. Sales rep Automotive ### " Modera Salesfront Review :)" 3.0 Overall Rating 3.0 3.0 Ease of Use 3.0 3.0 Features 3.0 3.0 Customer Service 2.0 2.0 Likelihood to Recommend 6/10 December 2, 2021 Pros I haven´t used other similar sales programs, so can´t compare. Everything works fine. Cons I can´t re-book a car that just ended. I have make way too many clicks to close a lead... Review source Vendor Referred - Incentive Offered: This reviewer was invited by the software vendor to submit an honest review and offered a nominal incentive as a thank you. JA Juri A. Sales Manager Automotive ### "City Motors AS Review" 3.0 Overall Rating 3.0 3.0 Ease of Use 4.0 4.0 Features 3.0 3.0 Customer Service 3.0 3.0 Likelihood to Recommend 6/10 December 2, 2021 Pros How offers are presented, webpage connectivity. Cons Not all promised features worked in the beginning. It took time to implement all features that we need in our business. Modera needs to improve back-check after updates because some settings get lost after. Reasons for choosing Modera Salesfront Future perspective to fully integrate with factory systems. Review source Vendor Referred - Incentive Offered: This reviewer was invited by the software vendor to submit an honest review and offered a nominal incentive as a thank you. MN Martynas N. Sales manager Automotive ### "Good" 4.0 Overall Rating 4.0 4.0 Ease of Use 4.0 4.0 Features 4.0 4.0 Customer Service 4.0 4.0 Likelihood to Recommend 8/10 December 2, 2021 Like it and will recommend Pros Easy to work with, quick response to problens Cons Some times there is bug when we need to make commercial offer wihtout VAT Review source Vendor Referred - Incentive Offered: This reviewer was invited by the software vendor to submit an honest review and offered a nominal incentive as a thank you. DJ Dainius J. Service manager Automotive ### "In this moment everything is ok" 5.0 Overall Rating 5.0 5.0 Ease of Use 5.0 5.0 Features 5.0 5.0 Customer Service 5.0 5.0 Likelihood to Recommend 10/10 December 2, 2021 Pros easy to us, everything is understandable and clear Cons there was nothing that would not have solved your service Review source Vendor Referred - Incentive Offered: This reviewer was invited by the software vendor to submit an honest review and offered a nominal incentive as a thank you. TT Tarmo T. Sales consultant Automotive ### "Big functionality" 4.0 Overall Rating 4.0 4.0 Ease of Use 4.0 4.0 Features 5.0 5.0 Customer Service 4.0 4.0 Likelihood to Recommend 7/10 December 2, 2021 New level salesfrond. Bright future with it seems to be, if managed good. Pros Connectivity between every movement you make. Visually nice platform to work with. Active development. Cons A lot of features need to be updated all the time, so it must be done immediately to keep up daily work. Some clicks and processes takes too long time to wait, slow speed. Review source Vendor Referred - Incentive Offered: This reviewer was invited by the software vendor to submit an honest review and offered a nominal incentive as a thank you. ES Edgars S. corporate customer manager Automotive ### "Evaluation" 5.0 Overall Rating 5.0 5.0 Ease of Use 5.0 5.0 Features 5.0 5.0 Customer Service 5.0 5.0 Likelihood to Recommend 9/10 December 2, 2021 Pros Easy to use but there is way to improve. Cons You need to Improve search field. More search capabilities are needed Review source Vendor Referred - Incentive Offered: This reviewer was invited by the software vendor to submit an honest review and offered a nominal incentive as a thank you. HA Hannes A. Salesman Automotive ### "Have to do!" 3.0 Overall Rating 3.0 3.0 Ease of Use 3.0 3.0 Features 3.0 3.0 Customer Service 3.0 3.0 Likelihood to Recommend 5/10 December 2, 2021 Pros Sometimes it works well but not very often Cons too slow sometimes. I don't have time to wait. Review source Vendor Referred - Incentive Offered: This reviewer was invited by the software vendor to submit an honest review and offered a nominal incentive as a thank you. RU Rene U. Salesmanager Retail ### "Modera Salesfront - Daily helper" 5.0 Overall Rating 5.0 5.0 Ease of Use 5.0 5.0 Features 5.0 5.0 Customer Service 5.0 5.0 Likelihood to Recommend 10/10 December 2, 2021 Compared to previous sales programs, it has become much easier to prepare offers and search for vehicles. everything is understandable and in the native language Pros Easy, fast and accessible by phone and computer. Cons Today, the initial problems have been solved by your team. Review source Vendor Referred - Incentive Offered: This reviewer was invited by the software vendor to submit an honest review and offered a nominal incentive as a thank you. ER Emilis R. Head of logistics unit Automotive ### "Great sales CRM with superior support" 4.0 Overall Rating 4.0 4.0 Ease of Use 3.0 3.0 Features 4.0 4.0 Customer Service 5.0 5.0 Likelihood to Recommend 8/10 December 2, 2021 Pros The software overall is really good, Modera supports great integrations with all of our current systems. One big advantage is that CRM is being constantly updated with both - new features and with fixing bugs/problems. Cons There are some challenges with adjusting some of the functionality, buttons or process logic. Eg if you want to remove a button that you don't use - it would require a bigger developments because it is affecting a process flow. However - everything is possible to change and you can request to do a custom programing (which cost extra) Review source Vendor Referred - Incentive Offered: This reviewer was invited by the software vendor to submit an honest review and offered a nominal incentive as a thank you. ID Iveta D. car sales manager Automotive ### "My review" 5.0 Overall Rating 5.0 5.0 Ease of Use 5.0 5.0 Features 5.0 5.0 Customer Service 4.0 4.0 Likelihood to Recommend 10/10 December 2, 2021 Pros Product is easy to use. Very quick and easy to make offers for customers. Cons Stock cars cannot be searched by VIN numbers. Review source Vendor Referred - Incentive Offered: This reviewer was invited by the software vendor to submit an honest review and offered a nominal incentive as a thank you. [View all Reviews](https://www.capterra.com/p/237442/Modera-Salesfront/reviews/) ## Top-rated software of 2026 ### Fill out the form and we'll send a list of the top-rated software based on real user reviews directly to your inbox.