--- title: "MikMak Software Pricing, Alternatives & More 2026 | Capterra" description: "With the help of Capterra, learn about MikMak Software - reviews, pricing plans, popular comparisons to other eCommerce products and more." source_url: "https://www.capterra.com/p/238406/MikMak/" page_type: "product" language: "en" --- # MikMak Software Review 2026: Features, Integrations, Pros & Cons Last updated on July 23, 2026 Provider data verified by our Software Research team, and reviews moderated by our Reviews Verification team. [Description](#description)[Use cases](#use-cases)[Alternatives](#alternatives)[FAQs](#faqs)[Features](#features)[Pricing](#pricing)[Integrations](#integrations)[Support](#support)[Reviews](#reviews) MikMak ## What is MikMak? MikMak, a SPINS company, provides real-time commerce intelligence and orchestration software to help brands grow in real-time. Operating in 100+ countries with 8,000+ media and retailer partners worldwide, the MikMak Platform empowers multichannel brands to quickly understand what is working, take immediate action, and plan and optimize for the future. Enable Commerce Everywhere with MikMak Commerce: Build seamless paths to checkout from any retailer across your entire media mix, leveraging AI for inventory accuracy Measure the Omnichannel Outcome with MikMak Insights: Proprietary AI synthesizes complex data into actionable recommendations, revealing retailer sales impact, consumer behavior, and more Plan and Optimize Future Outcomes with MikMak Aura: Connect full-funnel media spend to incremental retailer sales performance, providing real-time AI-powered intelligence to drive smarter, more profitable growth ## What is MikMak used for? [eCommerce](https://www.capterra.com/ecommerce-software/)[Multi-Channel eCommerce](https://www.capterra.com/multi-channel-ecommerce-software/)[Marketing Analytics](https://www.capterra.com/marketing-analytics-software/) Top alternative Featured Overall rating Based on 18 user reviews Reviews sentiment Positive \- Neutral \- Negative \- ### Starting price Free trial not available Capterra Shortlist charts the highest-rated and most popular products... Our "Best of" badge program showcases products with the highest ratings... Our "Best of" badge program showcases products with the highest ratings... Do you work for MikMak?[Manage this product listing](https://digitalmarkets.gartner.com/get-listed/claim-bx?url=http://www.mikmak.com&name=MikMak) ## Compare with a popular alternative Capterra selects software alternatives based on relevant features, verified user reviews and user interactions. Placement may be influenced by client status. ### MikMak 4.7 (18) VS. [4.2 (2,057)](https://www.capterra.com/p/135757/NetSuite/reviews/) Starting Price Contact vendor Starting Price Contact vendor Free Trial Free Version Pricing Options Free Trial Free Version Ease Of Use 4.2 (18) Ease Of Use 4.0 (4) Value For Money 4.2 (14) Value For Money 3.9 (3) Customer Service 4.6 (17) Customer Service 3.8 (4) ## MikMak alternatives [4.3 (711)](https://www.capterra.com/p/75130/Marketo-Lead-Management/reviews/) Starting price Contact vendor for pricing Pricing Options Free Trial Free Version User Rating 87% of reviewers rated it above 4 stars [4.9 (16)](https://www.capterra.com/p/268142/Kentro/reviews/) Starting price $225.00 Per User, Per Month Pricing Options Free Trial Free Version User Rating 100% of reviewers rated it above 4 stars [4.3 (661)](https://www.capterra.com/p/227129/Magento-Commerce/reviews/) Starting price Contact vendor for pricing Pricing Options Free Trial Free Version User Rating 87% of reviewers rated it above 4 stars Highest Rated [Jolt Fulfillment System](https://www.capterra.com/p/201336/Jolt/) [5.0 (4)](https://www.capterra.com/p/201336/Jolt/#reviews) Starting price $8500.00 Per User, Per Month Pricing Options Free Trial Free Version User Rating 100% of reviewers rated it above 4 stars [Learn More](https://www.capterra.com/p/201336/Jolt/) [View all alternatives](https://www.capterra.com/p/238406/MikMak/alternatives/) ## FAQs about MikMak Overview ### Which roles and teams benefit most from MikMak? MikMak is most used by marketing teams, media buyers, audience activation specialists, and brand managers who need to connect campaigns to commerce outcomes. Directors and senior managers use it to track performance and optimize strategy, while coordinators, planners, and paid search or social specialists rely on it for activation, placement, and measurement workflows. Answer based on 18 reviews Overview ### What company size and industries is MikMak built for? MikMak serves eCommerce, Brand, Marketing, and IT teams, primarily in enterprises, which account for 67% of reviewers, with midsize and small businesses each at 17%. It is used most often in Marketing and Advertising at 50%, followed by Consumer Goods at 17% and Food & Beverages at 11%. Answer based on 18 reviews Features and Usability ### What are the key features of MikMak? MikMak offers campaign management, campaign tracking, and campaign analytics for multi-channel marketing, along with audience targeting and campaign segmentation. It also includes product catalog management, inventory management, conversion tracking, ROI tracking, real-time reporting, and website integration for eCommerce and advertising workflows. Integrations ### Which third-party tools and platforms does MikMak integrate with? MikMak integrates with DoorDash for Business, Pinterest, TrackStreet, and Uber Eats. These catalog integrations connect MikMak with commerce, social discovery, and retail operations platforms, giving the product support for a focused set of third-party tools. Getting Started and Support ### What training and onboarding options does MikMak offer? MikMak provides live online sessions, webinars, documentation, and videos to help teams get started. Live online sessions and webinars can support guided training, while documentation and videos offer self-paced reference material for learning product features and setup steps as needed. Getting Started and Support ### What customer support options does MikMak offer? MikMak provides email/help desk, FAQ/forum, knowledge base, phone support, and chat. These channels give users multiple ways to find answers and contact support, but no reviewer feedback is available here to describe response times, helpfulness, or common support frustrations. ## Features AI summary Based on 8,654 eCommerce reviews Capterra reviewers point to these as the eCommerce features buyers care about most: - **Website Management** (**48%** of reviewers rated this feature as critical) - **Data Security** (**55%**) - **Order Management** (**47%**) MikMak includes other eCommerce capabilities that reviewers also value, including **Inventory Management** (**45%**) and **Mobile Access** (**45%**). Together, these features help businesses keep product availability up to date and give teams the flexibility to monitor and manage operations from anywhere, helping businesses respond faster and support day-to-day sales activity. Inventory Management 3.0 (2) 50.00% of 2 reviewers that rated this feature as important or highly important Track and manage inventory levels to maintain proper supply Mobile Access 4.7 (3) 0.00% of 3 reviewers that rated this feature as important or highly important Access software remotely via mobile devices eCommerce Management 4.5 (6) 16.67% of 6 reviewers that rated this feature as important or highly important Has a built-in eCommerce system or integrates with third-party systems to manage online sale of products Multi-Channel Marketing 4.5 (6) 33.33% of 6 reviewers that rated this feature as important or highly important Coordinate marketing efforts across channels (email, landing pages, social media, etc.) Social Media Integration 4.4 (5) 40.00% of 5 reviewers that rated this feature as important or highly important Integrate with social media platforms such as Facebook, Twitter, LinkedIn, etc. Reporting & Statistics 4.5 (4) 25.00% of 4 reviewers that rated this feature as important or highly important Collection, analysis, and representation of numerical data and generation of reports to understand various patterns MikMak 68 features ### All Features - A/B Testing: Test multiple versions of emails, forms, content, or other campaign elements to gauge effectiveness - Activity Dashboard: Dashboard to view the status of ongoing processes, identify current incidents and track past activities - Ad Optimization: Perfecting the ads according to audience by adding relevant images, CTA buttons, keywords and more. - API: Application programming interface that allows for integration with other systems/databases - Audience Targeting: Identify a particular segment of population based on specific criteria and customize your efforts to attract their attention - Automatic Location Detection: Determining the physical location of a device in real-time - Behavior Tracking: Track visitors'/audience's responses across web pages and other optimized content - Campaign Analytics: Track and interpret campaign performance metrics - Campaign Management: Create a collection of marketing actions to complete specific goals and plan and analyze campaign results - Campaign Planning: Plan and strategize marketing campaigns - Campaign Tracking: Track the performance of marketing campaigns across multiple channels. - Catalog Management: Create and manage digital catalog of products/services with their details, specifications, and price - Channel Analytics: Analyze and track performance of channels - Channel Management: Manage various distribution channels, build relations with channel partners, and track their performance - Content Management: Handles digital content throughout its lifecycle, from creation and storage to distribution and archiving - Conversion Tracking: Measure return on ad spend by tracking the actions people take such as sign up or download after engaging with ads - Customer Experience Management: Track and understand a customer's overall satisfaction with a product or service to identify areas of improvement. - Customer Management: Store and organize information about customers and previous interactions - Customer Segmentation: Process of dividing customers into groups based on common characteristics - Customizable Branding: Add customized logos and colors to align with company branding - Customizable Fields: Customize data fields to support various needs and use cases - Customizable Reports: Alter the layout and content of reports - Customizable Templates: Pre-designed layouts that can be customized to match preferences and requirements - Dashboard: Assembly of graphs and charts for visualizing and tracking statistics/metrics - Data Import/Export: Import and export data to and from software applications - Data Source Connectors: Connect to big data sources - Data Visualization: Graphical representation of data - Directions: Instructions for reaching a destination - Distance Calculation: Calculate distance between different locations and coordinates - eCommerce Management: Has a built-in eCommerce system or integrates with third-party systems to manage online sale of products - Email Marketing: Create and send email blasts/campaigns - Engagement Tracking: Tracks metrics that provide insight into how a user interacts with any interface or product - For B2B: Serves B2B organizations - Geographic Maps: Visualize locations on a map - Geolocation: Determines the location of a device using GPS or an IP address - Inventory Control: Monitor product stock levels - Inventory Management: Track and manage inventory levels to maintain proper supply - Media Planning: Identify advertising and promotional sources to be used in marketing efforts - Mobile Access: Access software remotely via mobile devices - Mobile Ad Serving: Self-serving platform to help advertisers manage their ads on apps or mobile web. - Multi-Campaign: Manage multiple campaigns in one system - Multi-Channel Management: Manage inventory, communication, marketing, orders & more across warehouses, stores and online channels - Multi-Channel Marketing: Coordinate marketing efforts across channels (email, landing pages, social media, etc.) - Multi-Language: Manage and support multiple languages - Multi-Location: Manage and support multiple locations - Multi-Store: Manage multiple teams and operations from a central location - Multiple User Accounts: Allow multiple users with individual logins and varying permissions to use the same account, software, portal, or service - Native Ad Serving: Ads served to users as part of the flow of their online browsing experience. - Newsletter/Email Ad Serving: Newsletter/Email Ad Serving - Performance Metrics: A set of indicators that tracks the performance of networks, applications, systems, teams, etc. - Product Catalog: Present a catalog of inventory that customers can view - Product Search: The ability to discover a specific item the customer is looking to purchase - Promotions Management: Design, communicate, and distribute incentives to perform a specific action - Real-Time Data: Receive data and information in real time - Real-Time Updates: Receive system updates as soon as any changes are made - Reporting & Statistics: Collection, analysis, and representation of numerical data and generation of reports to understand various patterns - Reporting/Analytics: View and track pertinent metrics to find patterns and gain insights from data - ROI Tracking: Monitor conversion rates and analyze effectiveness and profitability of marketing efforts - Sales Trend Analysis: Analyze the current state of sales data to accurately understand trends and forecast future sales numbers. - Search/Filter: Search and filter data across systems to locate required information by entering keywords or certain criteria - Social Advertising: Create and manage advertising campaigns on social media networks - Social Media Integration: Integrate with social media platforms such as Facebook, Twitter, LinkedIn, etc. - Third-Party Integrations: Set up connections to third-party platforms to improve business processes - Video Ad Serving: Ads displayed directly within a video player - Visual Analytics: Interact with data visualization elements, such as charts and graphs, to drill down into data - Website Analytics: Track and analyze information regarding website visitors - Website Integration: Seamlessly integrates with 3rd party websites - Widgets: An extended application or connector that enables users to perform additional services with their current set of tools --- Get Advice We can help you find the software with the features you need. Features 4.2 (18) 4.2 Based on 18 reviews ## Pricing Value for money 4.2 (14) ### Starting price Free trial not available Value for money 4.2 (14) 4.2 Based on 14 reviews ## Integrations [ Pinterest](https://www.capterra.com/p/234608/Pinterest/)[ TrackStreet](https://www.capterra.com/p/166100/TrackStreet/)[ Uber Eats](https://www.capterra.com/p/10030633/Uber-Eats/)[ DoorDash for Business](https://www.capterra.com/p/10032705/DoorDash-for-Business/) Connect with a Capterra advisor for a free 15-minute consultation Get a personalized software list aligned to your business needs with guidance from our expert advisors. Our team has helped 1 million+ businesses like yours find options that fit their needs. ## Support, customer service and training options Customer Service 4.6 (17) Support - Email/Help Desk - FAQs/Forum - Knowledge Base - Phone Support - 24/7 (Live rep) - Chat Training - In Person - Live Online - Webinars - Documentation - Videos Deployment - Web - Android - iPhone/iPad Typical users - Freelancers - Small businesses - Mid size businesses - Enterprises Customer Service 4.6 (17) 4.6 Based on 17 reviews ## User reviews Overall rating 4.7 Based on 18 reviews Filter by rating 5(14) 4(2) 3(2) 2(0) 1(0) Mentioned topic Sorted by most recent MH Mia H. Associate Marketing Manager Marketing and Advertising ### "Super great resource for influencer marketing!" 5.0 Overall Rating 5.0 5.0 Ease of Use 5.0 5.0 Features 5.0 5.0 Customer Service 4.0 4.0 Likelihood to Recommend 9/10 February 20, 2023 Pros I love the ability to track influencer links to our retail sites. Helps us measure performance without giving out promo codes to influencers. Cons I wish there were more retailers and capabilities! Review source Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication. MD Maria D. Planner Marketing and Advertising ### "Great overall experience on MikMak" 5.0 Overall Rating 5.0 5.0 Ease of Use 3.0 3.0 Features 5.0 5.0 Customer Service 5.0 5.0 Likelihood to Recommend 8/10 May 23, 2022 Great overall Pros The customer attention has been great and the insights and information are very valuable for our clients. Cons It was pretty difficult to get MikMak up and running. It felt like a long and difficult process where we had to pull in too many team members. Would have preferred to be able to manage the whole process ourselves and/or had a more comprehensive guide for how to do it. Review source Incentivized review: software users are invited to submit an honest review and offered a nominal incentive for their time and effort. All incentivized reviews are subject to our verification process prior to publication. KM Katherine M. Manager of Social Activation Marketing and Advertising ### "Great output once you go through the motions to set it up" 5.0 Overall Rating 5.0 5.0 Ease of Use 4.0 4.0 Features 4.0 4.0 Customer Service 4.0 4.0 Likelihood to Recommend 8/10 May 16, 2022 Pros The feature is great for clients with products that do not have their own DTC site Cons the set up process is a bit of a headache Review source Incentivized review: software users are invited to submit an honest review and offered a nominal incentive for their time and effort. All incentivized reviews are subject to our verification process prior to publication. MG Mecca G. Buyer, Digital Investments Marketing and Advertising ### "Great Experience!" 5.0 Overall Rating 5.0 5.0 Ease of Use 4.0 4.0 Features 5.0 5.0 Customer Service 5.0 5.0 Likelihood to Recommend 8/10 May 16, 2022 Had a great experience setting up mikmak links for a campaign. The Mik Mak team was so helpful and knowledgeable. They really made the experience as this was my teams first time having to use MikMak and they answered any and all questions. Pros The set up was pretty simple once I learned to navigate the media plan. This was my first time using Mik Mak to set up links for a campaign. Cons I don't have any cons as this was my first time using MikMak. Maybe after a few more uses i'll have more insights. Review source Incentivized review: software users are invited to submit an honest review and offered a nominal incentive for their time and effort. All incentivized reviews are subject to our verification process prior to publication. NS Nadia S. Assistant Marketing Manager Consumer Goods ### "Retail Company Genius! " 5.0 Overall Rating 5.0 5.0 Ease of Use 5.0 5.0 Features 5.0 5.0 Customer Service 5.0 5.0 Likelihood to Recommend 10/10 May 10, 2022 Pros MikMak experience is easy to drive consumer transactions on a retailer’s website. They deliver results! Cons Nothing really to add here! Overall a great experience as a retailer using and setting up Review source Incentivized review: software users are invited to submit an honest review and offered a nominal incentive for their time and effort. All incentivized reviews are subject to our verification process prior to publication. WB William B. Nicorette Marketing Placement Pharmaceuticals ### "Impressed with early results and ease of set-up" 5.0 Overall Rating 5.0 5.0 Ease of Use 5.0 5.0 Features 5.0 5.0 Customer Service 0.0 0.0 Likelihood to Recommend 10/10 May 10, 2022 Pros Strong results due to a clear layout for consumers. Very easy to set up as we provided assets and links which were implemented quickly. Cons Optimising the retailer that is at the top f the menu depending on the channel the consumer has come from. Review source Incentivized review: software users are invited to submit an honest review and offered a nominal incentive for their time and effort. All incentivized reviews are subject to our verification process prior to publication. MC Michael C. director of marketing Consumer Goods ### "Great way to get insights" 5.0 Overall Rating 5.0 5.0 Ease of Use 5.0 5.0 Features 4.0 4.0 Customer Service 5.0 5.0 Likelihood to Recommend 9/10 February 1, 2022 Pros The data explorer is extremely insightful. I can look at performance data by channel, platform, audience, creative, and more. Now there is even demographic data! All of this info is super helpful in identifying ways we can optimize our marketing strategy. Cons I wish there was a way to drive visitors to our site from Creative Experiences, so they can learn more about our brand. This feature exists for Discover experiences and it has been very valuable to us there. Alternatives considered [Prowl](https://www.capterra.com/p/213546/Prowl/) Reasons for choosing MikMak the mikmak account service team Review source Incentivized review: software users are invited to submit an honest review and offered a nominal incentive for their time and effort. All incentivized reviews are subject to our verification process prior to publication. AS Aura S. AD Marketing and Advertising ### "Social Usage" 5.0 Overall Rating 5.0 5.0 Ease of Use 5.0 5.0 Features 3.0 3.0 Customer Service 3.0 3.0 Likelihood to Recommend 10/10 January 28, 2022 Great, we use MikMak for almost all ads Pros Can use MikMak for all social platforms. Cons I do not create the links but I assume it is seamless Review source Incentivized review: software users are invited to submit an honest review and offered a nominal incentive for their time and effort. All incentivized reviews are subject to our verification process prior to publication. MW Melody W. Associate Audience Activation Marketing and Advertising ### "MikMak " 5.0 Overall Rating 5.0 5.0 Ease of Use 5.0 5.0 Features 5.0 5.0 Customer Service 5.0 5.0 Likelihood to Recommend 7/10 January 28, 2022 Pros Easy to use and straightforward, and the team is great to work with! Cons Nothing it's pretty straightforward, excellent team who always are fast when we need help! Review source Incentivized review: software users are invited to submit an honest review and offered a nominal incentive for their time and effort. All incentivized reviews are subject to our verification process prior to publication. KB Kyle B. Associate Director, Analytics Consumer Goods ### "Media Agency Analytics User" 4.0 Overall Rating 4.0 4.0 Ease of Use 4.0 4.0 Features 4.0 4.0 Customer Service 5.0 5.0 Likelihood to Recommend 7/10 January 28, 2022 Allows for more impactful measurement because we can see what happened after the click, which ads are driving conversions. Pros The most important thing is the ability to customize excel exports. The dashboard is strong in terms of visuals and facilitating analysis. The ability to track post-click activity is invaluable for any brand trying to drive ecommerce sales. Cons Properly labeling URLs to granularly analyze performance is incredibly manual and difficult. URL generation, including the ability to individually label the various dimensions of each placement or URL, should be automated. Review source Incentivized review: software users are invited to submit an honest review and offered a nominal incentive for their time and effort. All incentivized reviews are subject to our verification process prior to publication. [View all Reviews](https://www.capterra.com/p/238406/MikMak/reviews/) ## Top-rated software of 2026 ### Fill out the form and we'll send a list of the top-rated software based on real user reviews directly to your inbox.