# MikMak Software Pricing, Alternatives & More 2026 | Capterra

> With the help of Capterra, learn about MikMak Software - reviews, pricing plans, popular comparisons to other eCommerce products and more.

Source: https://www.capterra.com/p/238406/MikMak

---

# 

 MikMak Software Review 2026: Features, Integrations, Pros & Cons

Last updated on March 24, 2026

Provider data verified by our Software Research team, and reviews moderated by our Reviews Verification team.

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[Description](#description)[Use cases](#use-cases)[Alternatives](#alternatives)[Features](#features)[Pricing](#pricing)[Integrations](#integrations)[Support](#support)[Reviews](#reviews)

MikMak

## What is MikMak?

MikMak, a SPINS company, provides real-time commerce intelligence and orchestration software to help brands grow in real-time. Operating in 100+ countries with 8,000+ media and retailer partners worldwide, the MikMak Platform empowers multichannel brands to quickly understand what is working, take immediate action, and plan and optimize for the future. Enable Commerce Everywhere with MikMak Commerce: Build seamless paths to checkout from any retailer across your entire media mix, leveraging AI for inventory accuracy Measure the Omnichannel Outcome with MikMak Insights: Proprietary AI synthesizes complex data into actionable recommendations, revealing retailer sales impact, consumer behavior, and more Plan and Optimize Future Outcomes with MikMak Aura: Connect full-funnel media spend to incremental retailer sales performance, providing real-time AI-powered intelligence to drive smarter, more profitable growth

## What is MikMak used for?

[eCommerce](https://www.capterra.com/ecommerce-software/)[Multi-Channel eCommerce](https://www.capterra.com/multi-channel-ecommerce-software/)[Marketing Analytics](https://www.capterra.com/marketing-analytics-software/)

Top alternative

Featured

Overall rating

Based on 18 user reviews

Reviews sentiment

Positive

\-

Neutral

\-

Negative

\-

Contact vendor  
for pricing

Free trial  
not available

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## Compare with a popular alternative

Capterra selects software alternatives based on relevant features, verified user reviews and user interactions. Placement may be influenced by client status.

### MikMak

4.7 (18)

VS.

[4.2 (2,004)](https://www.capterra.com/p/135757/NetSuite/reviews/)

Starting Price

Contact vendor

Starting Price

Contact vendor

Free Trial

Free Version

Pricing Options

Free Trial

Free Version

Ease Of Use

4.2 (18)

Ease Of Use

4.0 (8)

Value For Money

4.2 (14)

Value For Money

3.9 (7)

Customer Service

4.6 (17)

Customer Service

3.8 (7)

## MikMak alternatives

[4.3 (710)](https://www.capterra.com/p/75130/Marketo-Lead-Management/reviews/)

Starting price

Contact vendor for pricing

[4.3 (655)](https://www.capterra.com/p/227129/Magento-Commerce/reviews/)

Starting price

Contact vendor for pricing

Highest Rated

[4.9 (16)](https://www.capterra.com/p/268142/Kentro/reviews/)

Starting price

$225.00

Per User, Per Month

[SAS Customer Intelligence 360](https://www.capterra.com/p/266530/SAS-Customer-Intelligence-360/)

[4.9 (8)](https://www.capterra.com/p/266530/SAS-Customer-Intelligence-360/#reviews)

Starting price

$8000.00

Per User, Per Month

[Learn More](https://www.capterra.com/p/266530/SAS-Customer-Intelligence-360/)

[View all alternatives](https://www.capterra.com/p/238406/MikMak/alternatives/)

## Features

Features with the highest number of reviews are displayed first. Those that have no reviews appear next, sorted alphabetically.

eCommerce Management

4.5 (6)

16.67% of 6 reviewers that rated this feature as important or highly important

Has a built-in eCommerce system or integrates with third-party systems to manage online sale of products

Multi-Channel Marketing

4.5 (6)

33.33% of 6 reviewers that rated this feature as important or highly important

Coordinate marketing efforts across channels (email, landing pages, social media, etc.)

Social Media Integration

4.4 (5)

40.00% of 5 reviewers that rated this feature as important or highly important

Integrate with social media platforms such as Facebook, Twitter, LinkedIn, etc.

Reporting & Statistics

4.5 (4)

25.00% of 4 reviewers that rated this feature as important or highly important

Collection, analysis, and representation of numerical data and generation of reports to understand various patterns

Activity Dashboard

4.0 (3)

33.33% of 3 reviewers that rated this feature as important or highly important

Dashboard to view the status of ongoing processes, identify current incidents and track past activities

Customizable Branding

5.0 (3)

0.00% of 3 reviewers that rated this feature as important or highly important

Add customized logos and colors to align with company branding

MikMak 68 features

Test multiple versions of emails, forms, content, or other campaign elements to gauge effectiveness

Dashboard to view the status of ongoing processes, identify current incidents and track past activities

Perfecting the ads according to audience by adding relevant images, CTA buttons, keywords and more.

Application programming interface that allows for integration with other systems/databases

Identify a particular segment of population based on specific criteria and customize your efforts to attract their attention

Determining the physical location of a device in real-time

Track visitors'/audience's responses across web pages and other optimized content

Track and interpret campaign performance metrics

Create a collection of marketing actions to complete specific goals and plan and analyze campaign results

Plan and strategize marketing campaigns

Track the performance of marketing campaigns across multiple channels.

Create and manage digital catalog of products/services with their details, specifications, and price

Analyze and track performance of channels

Manage various distribution channels, build relations with channel partners, and track their performance

Handles digital content throughout its lifecycle, from creation and storage to distribution and archiving

Measure return on ad spend by tracking the actions people take such as sign up or download after engaging with ads

Track and understand a customer's overall satisfaction with a product or service to identify areas of improvement.

Store and organize information about customers and previous interactions

Process of dividing customers into groups based on common characteristics

Add customized logos and colors to align with company branding

Customize data fields to support various needs and use cases

Alter the layout and content of reports

Pre-designed layouts that can be customized to match preferences and requirements

Assembly of graphs and charts for visualizing and tracking statistics/metrics

Import and export data to and from software applications

Connect to big data sources

Graphical representation of data

Instructions for reaching a destination

Calculate distance between different locations and coordinates

Has a built-in eCommerce system or integrates with third-party systems to manage online sale of products

Create and send email blasts/campaigns

Tracks metrics that provide insight into how a user interacts with any interface or product

Serves B2B organizations

Visualize locations on a map

Determines the location of a device using GPS or an IP address

Monitor product stock levels

Track and manage inventory levels to maintain proper supply

Identify advertising and promotional sources to be used in marketing efforts

Access software remotely via mobile devices

Self-serving platform to help advertisers manage their ads on apps or mobile web.

Manage multiple campaigns in one system

Manage inventory, communication, marketing, orders & more across warehouses, stores and online channels

Coordinate marketing efforts across channels (email, landing pages, social media, etc.)

Manage and support multiple languages

Manage and support multiple locations

Manage multiple teams and operations from a central location

Allow multiple users with individual logins and varying permissions to use the same account, software, portal, or service

Ads served to users as part of the flow of their online browsing experience.

Newsletter/Email Ad Serving

A set of indicators that tracks the performance of networks, applications, systems, teams, etc.

Present a catalog of inventory that customers can view

The ability to discover a specific item the customer is looking to purchase

Design, communicate, and distribute incentives to perform a specific action

Receive data and information in real time

Receive system updates as soon as any changes are made

Collection, analysis, and representation of numerical data and generation of reports to understand various patterns

View and track pertinent metrics to find patterns and gain insights from data

Monitor conversion rates and analyze effectiveness and profitability of marketing efforts

Analyze the current state of sales data to accurately understand trends and forecast future sales numbers.

Search and filter data across systems to locate required information by entering keywords or certain criteria

Create and manage advertising campaigns on social media networks

Integrate with social media platforms such as Facebook, Twitter, LinkedIn, etc.

Set up connections to third-party platforms to improve business processes

Ads displayed directly within a video player

Interact with data visualization elements, such as charts and graphs, to drill down into data

Track and analyze information regarding website visitors

Seamlessly integrates with 3rd party websites

An extended application or connector that enables users to perform additional services with their current set of tools

Get Advice

We can help you find the software with the features you need.

Features

4.2 (18)

4.2

Based on 18 reviews

## Pricing

Value for money

4.2 (14)

### Starting price

Contact vendor  
for pricing

Free trial  
not available

Value for money

4.2 (14)

4.2

Based on 14 reviews

## Integrations

[

Pinterest](https://www.capterra.com/p/234608/Pinterest/)[

TrackStreet](https://www.capterra.com/p/166100/TrackStreet/)[

Uber Eats](https://www.capterra.com/p/10030633/Uber-Eats/)[

DoorDash for Business](https://www.capterra.com/p/10032705/DoorDash-for-Business/)

Connect with a Capterra advisor for a free 15-minute consultation

Get a personalized software list aligned to your business needs with guidance from our expert advisors. Our team has helped 1 million+ businesses like yours find options that fit their needs.

## Support, customer service and training options

Customer Service

4.6 (17)

Support

-   Email/Help Desk
-   FAQs/Forum
-   Knowledge Base
-   Phone Support
-   24/7 (Live rep)
-   Chat

Training

-   In Person
-   Live Online
-   Webinars
-   Documentation
-   Videos

Deployment

-   Web
-   Android
-   iPhone/iPad

Typical users

-   Freelancers
-   Small businesses
-   Mid size businesses
-   Enterprises

Customer Service

4.6 (17)

4.6

Based on 17 reviews

## User reviews

Overall rating

4.7

Based on 18 reviews

Filter by rating

5(14)

4(2)

3(2)

2(0)

1(0)

Mentioned topic

Sorted by most recent

MH

Mia H.

Associate Marketing Manager

Marketing and Advertising

### "Super great resource for influencer marketing!"

5.0

Overall Rating

5.0

5.0

Ease of Use

5.0

5.0

Features

5.0

5.0

Customer Service

4.0

4.0

Likelihood to Recommend

9/10

February 20, 2023

Pros

I love the ability to track influencer links to our retail sites. Helps us measure performance without giving out promo codes to influencers.

Cons

I wish there were more retailers and capabilities!

Review source

Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication.

MD

Maria D.

Planner

Marketing and Advertising

### "Great overall experience on MikMak"

5.0

Overall Rating

5.0

5.0

Ease of Use

3.0

3.0

Features

5.0

5.0

Customer Service

5.0

5.0

Likelihood to Recommend

8/10

May 23, 2022

Great overall

Pros

The customer attention has been great and the insights and information are very valuable for our clients.

Cons

It was pretty difficult to get MikMak up and running. It felt like a long and difficult process where we had to pull in too many team members. Would have preferred to be able to manage the whole process ourselves and/or had a more comprehensive guide for how to do it.

Review source

Incentivized review: software users are invited to submit an honest review and offered a nominal incentive for their time and effort. All incentivized reviews are subject to our verification process prior to publication.

KM

Katherine M.

Manager of Social Activation

Marketing and Advertising

### "Great output once you go through the motions to set it up"

5.0

Overall Rating

5.0

5.0

Ease of Use

4.0

4.0

Features

4.0

4.0

Customer Service

4.0

4.0

Likelihood to Recommend

8/10

May 16, 2022

Pros

The feature is great for clients with products that do not have their own DTC site

Cons

the set up process is a bit of a headache

Review source

Incentivized review: software users are invited to submit an honest review and offered a nominal incentive for their time and effort. All incentivized reviews are subject to our verification process prior to publication.

MG

Mecca G.

Buyer, Digital Investments

Marketing and Advertising

### "Great Experience!"

5.0

Overall Rating

5.0

5.0

Ease of Use

4.0

4.0

Features

5.0

5.0

Customer Service

5.0

5.0

Likelihood to Recommend

8/10

May 16, 2022

Had a great experience setting up mikmak links for a campaign. The Mik Mak team was so helpful and knowledgeable. They really made the experience as this was my teams first time having to use MikMak and they answered any and all questions.

Pros

The set up was pretty simple once I learned to navigate the media plan. This was my first time using Mik Mak to set up links for a campaign.

Cons

I don't have any cons as this was my first time using MikMak. Maybe after a few more uses i'll have more insights.

Review source

Incentivized review: software users are invited to submit an honest review and offered a nominal incentive for their time and effort. All incentivized reviews are subject to our verification process prior to publication.

NS

Nadia S.

Assistant Marketing Manager

Consumer Goods

### "Retail Company Genius! "

5.0

Overall Rating

5.0

5.0

Ease of Use

5.0

5.0

Features

5.0

5.0

Customer Service

5.0

5.0

Likelihood to Recommend

10/10

May 10, 2022

Pros

MikMak experience is easy to drive consumer transactions on a retailer’s website. They deliver results!

Cons

Nothing really to add here! Overall a great experience as a retailer using and setting up

Review source

Incentivized review: software users are invited to submit an honest review and offered a nominal incentive for their time and effort. All incentivized reviews are subject to our verification process prior to publication.

WB

William B.

Nicorette Marketing Placement

Pharmaceuticals

### "Impressed with early results and ease of set-up"

5.0

Overall Rating

5.0

5.0

Ease of Use

5.0

5.0

Features

5.0

5.0

Customer Service

0.0

0.0

Likelihood to Recommend

10/10

May 10, 2022

Pros

Strong results due to a clear layout for consumers. Very easy to set up as we provided assets and links which were implemented quickly.

Cons

Optimising the retailer that is at the top f the menu depending on the channel the consumer has come from.

Review source

Incentivized review: software users are invited to submit an honest review and offered a nominal incentive for their time and effort. All incentivized reviews are subject to our verification process prior to publication.

MC

Michael C.

director of marketing

Consumer Goods

### "Great way to get insights"

5.0

Overall Rating

5.0

5.0

Ease of Use

5.0

5.0

Features

4.0

4.0

Customer Service

5.0

5.0

Likelihood to Recommend

9/10

February 1, 2022

Pros

The data explorer is extremely insightful. I can look at performance data by channel, platform, audience, creative, and more. Now there is even demographic data! All of this info is super helpful in identifying ways we can optimize our marketing strategy.

Cons

I wish there was a way to drive visitors to our site from Creative Experiences, so they can learn more about our brand. This feature exists for Discover experiences and it has been very valuable to us there.

Alternatives considered

[Prowl](https://www.capterra.com/p/213546/Prowl/)

Reasons for choosing MikMak

the mikmak account service team

Review source

Incentivized review: software users are invited to submit an honest review and offered a nominal incentive for their time and effort. All incentivized reviews are subject to our verification process prior to publication.

AS

Aura S.

AD

Marketing and Advertising

### "Social Usage"

5.0

Overall Rating

5.0

5.0

Ease of Use

5.0

5.0

Features

3.0

3.0

Customer Service

3.0

3.0

Likelihood to Recommend

10/10

January 28, 2022

Great, we use MikMak for almost all ads

Pros

Can use MikMak for all social platforms.

Cons

I do not create the links but I assume it is seamless

Review source

Incentivized review: software users are invited to submit an honest review and offered a nominal incentive for their time and effort. All incentivized reviews are subject to our verification process prior to publication.

MW

Melody W.

Associate Audience Activation

Marketing and Advertising

### "MikMak "

5.0

Overall Rating

5.0

5.0

Ease of Use

5.0

5.0

Features

5.0

5.0

Customer Service

5.0

5.0

Likelihood to Recommend

7/10

January 28, 2022

Pros

Easy to use and straightforward, and the team is great to work with!

Cons

Nothing it's pretty straightforward, excellent team who always are fast when we need help!

Review source

Incentivized review: software users are invited to submit an honest review and offered a nominal incentive for their time and effort. All incentivized reviews are subject to our verification process prior to publication.

KB

Kyle B.

Associate Director, Analytics

Consumer Goods

### "Media Agency Analytics User"

4.0

Overall Rating

4.0

4.0

Ease of Use

4.0

4.0

Features

4.0

4.0

Customer Service

5.0

5.0

Likelihood to Recommend

7/10

January 28, 2022

Allows for more impactful measurement because we can see what happened after the click, which ads are driving conversions.

Pros

The most important thing is the ability to customize excel exports. The dashboard is strong in terms of visuals and facilitating analysis. The ability to track post-click activity is invaluable for any brand trying to drive ecommerce sales.

Cons

Properly labeling URLs to granularly analyze performance is incredibly manual and difficult. URL generation, including the ability to individually label the various dimensions of each placement or URL, should be automated.

Review source

Incentivized review: software users are invited to submit an honest review and offered a nominal incentive for their time and effort. All incentivized reviews are subject to our verification process prior to publication.

[View all Reviews](https://www.capterra.com/p/238406/MikMak/reviews/)

Independent research methodology

Capterra's researchers use a mix of verified reviews, independent research and objective methodologies to bring you selection and ranking information you can trust. While we may earn a referral fee when you visit a provider through our links or speak to an advisor, this has no influence on our research or methodology.

[Learn more](https://www.capterra.com/resources/proprietary-data-research/)

How Capterra verifies reviews

Capterra carefully verified over 2.5 million+ reviews to bring you authentic software experiences from real users. Our human moderators verify that reviewers are real people and that reviews are authentic. They use leading tech to analyze text quality and to detect plagiarism and generative AI.

[Learn more](https://www.capterra.com/resources/how-we-verify-reviews/)

How Capterra ensures transparency

Capterra lists all providers across its website—not just those that pay us—so that users can make informed purchase decisions. Capterra is free for users. Software providers pay us for sponsored profiles to receive web traffic and sales opportunities. Sponsored profiles include a link-out icon that takes users to the provider's website.

[Learn more](https://www.capterra.com/resources/how-we-ensure-transparency/)