# EasyInsights Software Pricing, Alternatives & More 2026 | Capterra

> With the help of Capterra, learn about EasyInsights Software - reviews, pricing plans, popular comparisons to other Marketing Analytics products and more.

Source: https://www.capterra.com/p/238463/EasyInsights

---

# 

 EasyInsights Software Review 2026: Features, Integrations, Pros & Cons

Last updated on March 13, 2026

Provider data verified by our Software Research team, and reviews moderated by our Reviews Verification team.

[Description](#description)[Use cases](#use-cases)[Alternatives](#alternatives)[Features](#features)[Pricing](#pricing)[Integrations](#integrations)[Support](#support)[Reviews](#reviews)

EasyInsights

## What is EasyInsights?

If any of these pulling your Performance Marketing ROAS down, then EasyInsights is exactly what you need - Achieve a higher match rate on Meta platforms. - Seamlessly upload GCLID on AdWords for enhanced tracking. - Exclude low-intent and non-relevant audiences from your retargeting campaigns. - Send offline store conversion data to your ad channels for a comprehensive view. - Deduplicate conversions on Meta and Google to gain more visibility and accuracy. - Scale WhatsApp conversion data to Meta and optimize lead data for your CRM. - Remove low-selling, low-converting, and out-of-stock products from your catalogue ads. - Enrich customer data with valuable insights like website behavior and UTM parameters. - Gain precise insights into which pages, products, and channels contribute most to your revenue. - Send personalized offers from the nearest brand outlet directly to your customers. - Eliminate high-probability RTO/cancellation orders from your conversion data.

## What is EasyInsights used for?

[Marketing Analytics](https://www.capterra.com/marketing-analytics-software/)[Data Management Platforms](https://www.capterra.com/data-management-platforms-software/)[Integration](https://www.capterra.com/integration-software/)

Overall rating

Based on 11 user reviews

Reviews sentiment

Positive

\-

Neutral

\-

Negative

\-

Starting price

$99

Flat Rate, Per Month

Free trial  
available

Capterra Shortlist charts the highest-rated and most popular products...

Our "Best of" badge program showcases products with the highest ratings...

Our "Best of" badge program showcases products with the highest ratings...

Do you work for EasyInsights?[Manage this product listing](https://digitalmarkets.gartner.com/get-listed/claim-bx?url=http://www.easyinsights.ai&name=EasyInsights)

## Compare with a popular alternative

Capterra selects software alternatives based on relevant features, verified user reviews and user interactions. Placement may be influenced by client status.

### EasyInsights

4.8 (11)

VS.

[4.3 (710)](https://www.capterra.com/p/75130/Marketo-Lead-Management/reviews/)

Starting Price

$99

Flat Rate, Per Month

Starting Price

Contact vendor

Free Trial

Free Version

Pricing Options

Free Trial

Free Version

Ease Of Use

4.9 (11)

Ease Of Use

3.8 (8)

Value For Money

4.7 (7)

Value For Money

3.8 (7)

Customer Service

4.7 (9)

Customer Service

3.9 (7)

## EasyInsights alternatives

[4.4 (59)](https://www.capterra.com/p/155737/CleverTap/reviews/)

Starting price

Contact vendor for pricing

Pricing Options

Free Trial

Free Version

User Rating

92%

of reviewers

rated it above 4 stars

Highest Rated

[SAS Customer Intelligence 360](https://www.capterra.com/p/266530/SAS-Customer-Intelligence-360/)

[4.9 (8)](https://www.capterra.com/p/266530/SAS-Customer-Intelligence-360/#reviews)

Starting price

$8000.00

Per User, Per Month

Pricing Options

Free Trial

Free Version

User Rating

100%

of reviewers

rated it above 4 stars

[Learn More](https://www.capterra.com/p/266530/SAS-Customer-Intelligence-360/)

[Salesforce Marketing Cloud](https://www.capterra.com/p/248536/Salesforce-Marketing-Cloud/)

[4.2 (526)](https://www.capterra.com/p/248536/Salesforce-Marketing-Cloud/reviews/)

Starting price

$25.00

Per User, Per Month

Pricing Options

Free Trial

Free Version

User Rating

84%

of reviewers

rated it above 4 stars

[Learn More](https://www.capterra.com/p/248536/Salesforce-Marketing-Cloud/)

[WebEngage](https://www.capterra.com/p/143401/WebEngage/)

[4.5 (32)](https://www.capterra.com/p/143401/WebEngage/reviews/)

Starting price

$1000.00

Per User, Per Month

Pricing Options

Free Trial

Free Version

User Rating

97%

of reviewers

rated it above 4 stars

[Learn More](https://www.capterra.com/p/143401/WebEngage/)

## Features

Features with the highest number of reviews are displayed first. Those that have no reviews appear next, sorted alphabetically.

Dashboard

4.8 (11)

18.18% of 11 reviewers that rated this feature as important or highly important

Assembly of graphs and charts for visualizing and tracking statistics/metrics

Campaign Tracking

4.8 (10)

20.00% of 10 reviewers that rated this feature as important or highly important

Track the performance of marketing campaigns across multiple channels.

Customizable Reports

4.7 (10)

30.00% of 10 reviewers that rated this feature as important or highly important

Alter the layout and content of reports

Data Visualization

4.8 (10)

30.00% of 10 reviewers that rated this feature as important or highly important

Graphical representation of data

Performance Metrics

4.6 (10)

30.00% of 10 reviewers that rated this feature as important or highly important

A set of indicators that tracks the performance of networks, applications, systems, teams, etc.

ROI Tracking

4.7 (10)

30.00% of 10 reviewers that rated this feature as important or highly important

Monitor conversion rates and analyze effectiveness and profitability of marketing efforts

EasyInsights 28 features

Application programming interface that allows for integration with other systems/databases

Analyzes the amount of credit that should be assigned to sales and conversion touchpoints.

Identify a particular segment of population based on specific criteria and customize your efforts to attract their attention

Track and interpret campaign performance metrics

Create a collection of marketing actions to complete specific goals and plan and analyze campaign results

Track the performance of marketing campaigns across multiple channels.

Track and understand a customer's overall satisfaction with a product or service to identify areas of improvement.

Process of dividing customers into groups based on common characteristics

Alter the layout and content of reports

Assembly of graphs and charts for visualizing and tracking statistics/metrics

Assemble data from multiple sources

Import, collect, and capture data from multiple sources

Discover and connect variety of data sources to the application for analysis

Ability to handle large datasets

Graphical representation of data

Tracks metrics that provide insight into how a user interacts with any interface or product

Score a lead on their quality or likelihood to buy based on certain behaviors

Notifications via mobile devices

Manage multiple campaigns in one system

A set of rules that assigns credit for sales and revenue to touchpoints across the customer journey

Allows users to manage data from a number of sources

A set of indicators that tracks the performance of networks, applications, systems, teams, etc.

Adjust communications based on previous interactions or personal preferences

Predict future data based on historical data sets

Receive data and information in real time

Monitor conversion rates and analyze effectiveness and profitability of marketing efforts

Set up connections to third-party platforms to improve business processes

Track and analyze information regarding website visitors

Get Advice

We can help you find the software with the features you need.

Features

4.7 (11)

4.7

Based on 11 reviews

## Pricing

Value for money

4.7 (7)

Free Trial

Free Version

Basic

$99.00

Flat Rate,Per Month

Value for money

4.7 (7)

4.7

Based on 7 reviews

## Integrations

[

Google Analytics 360](https://www.capterra.com/p/177042/Google-Analytics/)[

Shopify](https://www.capterra.com/p/83891/Shopify/)[

Google Ads](https://www.capterra.com/p/213339/Google-Ads/)[

Branch](https://www.capterra.com/p/162029/Branch/)[

AppsFlyer](https://www.capterra.com/p/156811/AppsFlyer/)

Connect with a Capterra advisor for a free 15-minute consultation

Get a personalized software list aligned to your business needs with guidance from our expert advisors. Our team has helped 1 million+ businesses like yours find options that fit their needs.

## Support, customer service and training options

Customer Service

4.7 (9)

Support

-   Email/Help Desk
-   FAQs/Forum
-   Knowledge Base
-   Phone Support
-   24/7 (Live rep)
-   Chat

Training

-   In Person
-   Live Online
-   Webinars
-   Documentation
-   Videos

Deployment

-   Web
-   Android
-   iPhone/iPad

Typical users

-   Freelancers
-   Small businesses
-   Mid size businesses
-   Enterprises

Customer Service

4.7 (9)

4.7

Based on 9 reviews

## User reviews

Overall rating

4.8

Based on 11 reviews

Filter by rating

5(9)

4(2)

3(0)

2(0)

1(0)

Mentioned topic

Sorted by most recent

KS

Kethan S.

Associate

Financial Services

### "One of the best product for performance marketing dashboards"

5.0

Overall Rating

5.0

5.0

Ease of Use

5.0

5.0

Features

4.0

4.0

Customer Service

4.0

4.0

Likelihood to Recommend

9/10

March 27, 2023

Pros

Ease of deployment and use. Customisable dashboards

Cons

Difficult to manipulate data on the dashboard

Review source

Incentivized review: software users are invited to submit an honest review and offered a nominal incentive for their time and effort. All incentivized reviews are subject to our verification process prior to publication.

RK

Rohit K.

Software development

Information Technology and Services

### "Helpfull product"

5.0

Overall Rating

5.0

5.0

Ease of Use

5.0

5.0

Features

5.0

5.0

Customer Service

0.0

0.0

Likelihood to Recommend

7/10

March 24, 2023

Pros

The fact that I spend no time collecting/pulling in the data and can customise the way I visualise and aggregate it in any way I need.

Cons

Seems complicated on very first use, but excellent support system makes it smoother

Review source

Incentivized review: software users are invited to submit an honest review and offered a nominal incentive for their time and effort. All incentivized reviews are subject to our verification process prior to publication.

AK

Abhilash Kumar B.

Marketing Manager

Consumer Goods

### "Try it to believe it!"

5.0

Overall Rating

5.0

5.0

Ease of Use

5.0

5.0

Features

5.0

5.0

Customer Service

5.0

5.0

Likelihood to Recommend

10/10

March 22, 2023

Awesome

Pros

It displays all of your data in one location, allowing you to develop meaningful insights. I'm freeing myself from the daily data export tasks and using the time to develop my strategy.

Cons

Graphs and visuals are the only limitation for me

Review source

Incentivized review: software users are invited to submit an honest review and offered a nominal incentive for their time and effort. All incentivized reviews are subject to our verification process prior to publication.

SD

Simran D.

Copywriter

Marketing and Advertising

### "Great tool! "

5.0

Overall Rating

5.0

5.0

Ease of Use

5.0

5.0

Features

5.0

5.0

Customer Service

5.0

5.0

Likelihood to Recommend

8/10

March 21, 2023

Pros

Great tool with amazing integration capabilities.

Cons

Nothing notable to dislike about this tool.

Review source

Incentivized review: software users are invited to submit an honest review and offered a nominal incentive for their time and effort. All incentivized reviews are subject to our verification process prior to publication.

Pranu P.

Product & Growth Lead

Health, Wellness and Fitness

### "Very simple, easy to use, Campign data tracking"

5.0

Overall Rating

5.0

5.0

Ease of Use

5.0

5.0

Features

5.0

5.0

Customer Service

5.0

5.0

Likelihood to Recommend

10/10

July 6, 2022

It was very helpful, earlier we tried to involve our Tech team to write big Google script codes, integrate with Facebook APIs and ton other things. EasyInsights made it all very simple. Amazing product

Pros

\- can be connected to Google ads, Facebook ads & other platforms very easily - Gets all the data to google sheets, which makes it easy to analyse - Simple UI - Customisable reports

Cons

Initially while using the tool for the very first time, faced minor glitches, but the team proactively reached out to solve.

Review source

Incentivized review: software users are invited to submit an honest review and offered a nominal incentive for their time and effort. All incentivized reviews are subject to our verification process prior to publication.

Response from Vendor

July 13, 2022

Thanks for reviewing EasyInsights!

Rishabh K.

Performance Marketing Lead

Construction

### "Best Platform for Data Visualisation"

5.0

Overall Rating

5.0

5.0

Ease of Use

4.0

4.0

Features

5.0

5.0

Customer Service

4.0

4.0

Likelihood to Recommend

10/10

July 6, 2022

Pros

Perfect stitching of data to give us a clearer insight on performance

Cons

Would like to go deeper integration with Product analytics tools

Review source

Incentivized review: software users are invited to submit an honest review and offered a nominal incentive for their time and effort. All incentivized reviews are subject to our verification process prior to publication.

Response from Vendor

July 13, 2022

Thank you for your valuable feedback. We're working on integrating product analytics tools. We will send an update email as soon as possible.

Gandhrav Kumar S.

Paid Media Specialist

Marketing and Advertising

### "Great Marketing Data Intelligence Platform for Digital Businesses"

5.0

Overall Rating

5.0

5.0

Ease of Use

5.0

5.0

Features

5.0

5.0

Customer Service

5.0

5.0

Likelihood to Recommend

10/10

June 23, 2022

Very pleasant.

Pros

Data stitching, Attribution, and Reporting. It provides highly reliable full-funnel stitched data, which is essential to scaling any digital business.

Cons

None in particular. More integrations for new-age platforms can be added.

Review source

Incentivized review: software users are invited to submit an honest review and offered a nominal incentive for their time and effort. All incentivized reviews are subject to our verification process prior to publication.

Response from Vendor

June 28, 2022

Your feedback is valuable to us. Thanks for reviewing EasyInsights!

NK

Nitish K.

Senior Marketing Manager

Education Management

### "Best in market"

5.0

Overall Rating

5.0

5.0

Ease of Use

5.0

5.0

Features

5.0

5.0

Customer Service

4.0

4.0

Likelihood to Recommend

8/10

June 21, 2022

The overall experience is great . It really helped us to achieve the marketing KPI

Pros

Ease of integrating all the marketing channel on an excel

Cons

It will be great if we integrate UAC campaign

Review source

Incentivized review: software users are invited to submit an honest review and offered a nominal incentive for their time and effort. All incentivized reviews are subject to our verification process prior to publication.

Response from Vendor

June 22, 2022

Thank you for your valuable feedback.

AU

Anonymous User

Digital marketing manager

Food & Beverages

### "Easyinsights live saver tool for me"

4.0

Overall Rating

4.0

4.0

Ease of Use

5.0

5.0

Features

4.0

4.0

Customer Service

5.0

5.0

Likelihood to Recommend

7/10

June 20, 2022

Pros

Data integration simplicity, realtime data, fantastic support, and software reliability

Cons

Due to API difficulties, sometime its impossible to receive metrics that you get in the original channel you got the data from.

Review source

Incentivized review: software users are invited to submit an honest review and offered a nominal incentive for their time and effort. All incentivized reviews are subject to our verification process prior to publication.

Response from Vendor

June 22, 2022

We appreciate your review of EasyInsights. To guarantee data purity, we continuously update our system to take into account any changes made to the data sources API.

HS

Hitarth S.

Founder

Computer Software

### "Awesome tool for any business to keep track of ads performance"

5.0

Overall Rating

5.0

5.0

Ease of Use

5.0

5.0

Features

5.0

5.0

Customer Service

5.0

5.0

Likelihood to Recommend

10/10

June 15, 2022

Pros

I found google sheet automations to be very useful, you can easily customize data sources, merge data points and automate that on your email

Cons

Out of 100 days, 1 day data does not populate but Easyinsight team is very proactive in fixing any issues encountered.

Review source

Incentivized review: software users are invited to submit an honest review and offered a nominal incentive for their time and effort. All incentivized reviews are subject to our verification process prior to publication.

Response from Vendor

June 21, 2022

Thanks for reviewing EasyInsights!

[View all Reviews](https://www.capterra.com/p/238463/EasyInsights/reviews/)

Independent research methodology

Capterra's researchers use a mix of verified reviews, independent research and objective methodologies to bring you selection and ranking information you can trust. While we may earn a referral fee when you visit a provider through our links or speak to an advisor, this has no influence on our research or methodology.

[Learn more](https://www.capterra.com/resources/proprietary-data-research/)

How Capterra verifies reviews

Capterra carefully verified over 2.5 million+ reviews to bring you authentic software experiences from real users. Our human moderators verify that reviewers are real people and that reviews are authentic. They use leading tech to analyze text quality and to detect plagiarism and generative AI.

[Learn more](https://www.capterra.com/resources/how-we-verify-reviews/)

How Capterra ensures transparency

Capterra lists all providers across its website—not just those that pay us—so that users can make informed purchase decisions. Capterra is free for users. Software providers pay us for sponsored profiles to receive web traffic and sales opportunities. Sponsored profiles include a link-out icon that takes users to the provider's website.

[Learn more](https://www.capterra.com/resources/how-we-ensure-transparency/)