# sellerboard Reviews 2026. Verified Reviews, Pros & Cons | Capterra > Is sellerboard the right Reporting solution for you? Explore 27 verified user reviews from people in industries like yours to make a confident choice. Source: https://www.capterra.com/p/238895/sellerboard/reviews --- sellerboard 5 (27) [View alternatives](https://www.capterra.com/p/238895/sellerboard/alternatives/) Provider data verified by our Software Research team, and reviews moderated by our Reviews Verification team. [Learn more](https://www.capterra.com/our-story/) * * * Last updated June 3rd, 2026 # Reviews of sellerboard Ease of use 4.9 Customer Service 4.8 ## Pros and Cons in Reviews KV K V Co. FounderWholesale, 11 - 50 employeesUsed the software for: More than 2 years. “We also use the reimbursements tracker regularly and it has recovered money we would have missed otherwise.“ May 15, 2026 CH Chris H Head of Amazon MarketplaceConsumer Electronics, 11 - 50 employeesUsed the software for: More than 2 years. “The pricing is fair, the feature set is deep, and the tool has continuously improved with new updates.“ April 22, 2026 JF Jesus F Co-founderConsumer Goods, 2 - 10 employeesUsed the software for: I used a free trial. “What I like the most is that we can see our profits easily not only for 1 market but for all my markets place at once, something that is unvaluable, the PPC and Money back features and the fact that its price is very reasonable.“ August 15, 2024 SJ Sachin J CEORetail, 2 - 10 employeesUsed the software for: More than 2 years. “The interface is clean and user-friendly, and the automation features save a lot of manual work.“ May 12, 2026 ## Showing most helpful reviews Showing 1-25 of 27 Reviews Sort by: Most Helpful Rating Company Size Reviewer's Role Length of Use Frequency of Use SJ Sachin J. CEO Retail Used the software for: 2+ years ### "Excellent Profit Tracking and Analytics Tool for Amazon Sellers" May 12, 2026 5.0 Overall, my experience with sellerboard has been very positive. It has helped me better understand my business profitability and make smarter decisions based on accurate data. The software combines profit tracking, PPC optimization, and inventory management in one platform, which saves time and improves efficiency. I would recommend sellerboard to Amazon sellers looking for an affordable and reliable analytics tool. Pros sellerboard gives a very clear and accurate view of Amazon profitability in real time. I especially like the profit dashboard, PPC analytics, and inventory management features, which make it easy to track expenses, monitor ad performance, and avoid stockouts. The interface is clean and user-friendly, and the automation features save a lot of manual work. Customer support has also been responsive and helpful whenever needed. Cons Some advanced reports and settings take a little time to learn initially, especially for new Amazon sellers. I would also like to see more customization options in the dashboard and reporting section. Occasionally, data syncing can take a bit longer than expected. Review Source VR Verified Reviewer Co. Founder Wholesale Used the software for: 2+ years ### "The most stable profit analytics tool we've tried — and we've tried several" May 15, 2026 5.0 We tried 3-4 different profit analytics tools before sellerboard and none of them stuck. Either the data wasn't accurate, the tool was unstable, or features felt incomplete. Sellerboard has been running for us for over 2.5 years without any of those problems. It's become a core part of how we manage the business. Pros Accurate profit tracking across multiple Amazon marketplaces — FBA and FBM both covered. The SKU-level breakdown of fees, PPC spend, refunds, and COGS is genuinely detailed. We also use the reimbursements tracker regularly and it has recovered money we would have missed otherwise. What really stands out after 2.5 years is how stable the tool is — data syncs reliably, nothing randomly breaks. They keep adding new reports and features but the core product never gets worse. Value for money is excellent compared to what we paid for other tools before this Cons The UI feels a bit dated and there's a learning curve when onboarding new team members — a lot of features are packed in and it's not always obvious where to find things at first. Switched from [ShopKeeper Job Control](https://www.capterra.com/p/77179/ShopKeeper/) We used Shopkeeper and Sellics before switching to Sellerboard, and both had the same core problem — there was no proper way to enter your actual manufactured cost per SKU and have that flow through every report. Shopkeeper showed a decent profit dashboard but COGS input was too basic, more of a flat number you put in once rather than a real cost structure Review Source EB Emilie B. Marketing Automotive Used the software for: I used a free trial ### "An essential tool!" May 21, 2026 5.0 Pros How easy the tool is to use, and above all, how easy it is to find accurate information! I use it every day, and it’s become indispensable! Cons The review requests section cannot be customised for FBM sellers; it is only available for FBA products. Furthermore, the number of review requests that can be sent is limited depending on the subscription plan. Review Source CH Chris H. Head of Amazon Marketplace Consumer Electronics Used the software for: 2+ years ### "Essential profit tracking tool for serious Amazon sellers" April 22, 2026 5.0 Sellerboard has become one of the tools we genuinely cannot run our Amazon business without. Before using it, we were relying on spreadsheets and Seller Central reports to estimate profitability, which was time-consuming and often inaccurate. Since switching to sellerboard, we save several hours every week, catch issues (reimbursements, fee changes, unprofitable SKUs) much earlier, and make better-informed purchasing and PPC decisions. The pricing is fair, the feature set is deep, and the tool has continuously improved with new updates. Highly recommended for any seller who takes their numbers seriously. Pros Sellerboard gives us a crystal-clear, real-time view of our actual profitability — not just revenue. The profit dashboard breaks down every single cost (Amazon fees, PPC, COGS, shipping, refunds, promos) so we always know our true margin per SKU. The PPC dashboard and automated follow-up emails are huge time-savers, and the inventory forecasting has helped us avoid stockouts multiple times. Setup was straightforward, the data syncs reliably with Seller Central, and the value for money is outstanding compared to competitors charging 3–4× more for similar features. Customer support responds quickly and actually understands the Amazon seller workflow. Cons The interface design feels a bit dated compared to newer SaaS tools, and first-time users may need a short learning curve to find all the features, since there are so many of them packed in. A more modern UI and a slightly more guided onboarding would make it perfect. Minor points though — functionality clearly wins over looks here. Review Source Response from Sellerboard April 26, 2026 Thanks a lot for your review! JH Justin H. Marketplace Manager Marketing and Advertising Used the software for: 2+ years ### "Easy to use and very helpful for Amazon sellers we can't live without!" May 18, 2026 5.0 My overall experience with sellerboard has been very positive. I use it hourly and like how it helps manage data, track performance, plan inventory, and understand my profit more clearly. It is a valuable tool for sellers. Customer service has been very responsive and let's be real, that's what really matters with a SaaS! Pros I like sellerboard because it is easy to use and gives me a clear overview of my Amazon business. The profit tracking, reports, and order management tools are very helpful, and it saves us a lot of time; without it we would be lost and spending a ot of time in different spreadsheets trying to link them all. Cons There is not much I dislike. Some features can take a little time to understand at first, but overall the platform works well and is useful. That said, it would be useful to have customizable dashboard views for leadership, operations, etc. Review Source VR Verified Reviewer Owner Wholesale Used the software for: 1-2 years ### "Great Profit Tracking and Analytics Tool for Amazon Sellers" May 7, 2026 5.0 Overall, my experience with sellerboard has been good. I primarily use it to track profits, monitor expenses, and manage inventory for my Amazon FBA business. Pros I have been using sellerboard for 3 years and it has been one of the most useful tools for managing my Amazon FBA business. the dashboard gives me a clear overview of my business performance in real time. Cons The interface can feel slightly overwhelming for new users at first because there are many features and reports available. Review Source LWZ Li Wei Z. Manager Import and Export Used the software for: 6-12 months ### "Very Helpful Tool for Amazon Profit Tracking" April 17, 2026 5.0 My overall experience with sellerboard has been very positive. As a small Amazon seller, it helps me manage my numbers more clearly and make better decisions about pricing, advertising and inventory. The reports are useful, the dashboard is practical, and it gives me a better understanding of my business performance. Pros I like that sellerboard makes profit tracking much easier for Amazon sellers. It helps me see sales, Amazon fees, ad costs, refunds and other expenses in one place, so I can understand my real profit more clearly. It saves a lot of time compared with doing everything manually in spreadsheets. Cons There is not much I dislike about sellerboard. The only small thing is that it takes a little time to get familiar with all the features at the beginning, but once you understand the dashboard, it becomes very useful and easy to work with. Review Source Response from Sellerboard April 21, 2026 Thanks a lot for your review, we appreciate it! SO Sidney O. IT Construction Used the software for: Less than 6 months ### "The Essential "Command Center" for Real-Time Amazon Profitability" May 13, 2026 5.0 My experience with sellerboard has been exceptional. It has effectively replaced my manual spreadsheets and bridged the gap between Amazon's complex fee structure and actual net profit. It provides a level of financial clarity that is simply not available in the standard Amazon Seller Central dashboard. It’s no longer just a luxury; it’s a necessity for any seller serious about scaling their business with data-driven decisions. Pros The real-time accuracy of hidden fee tracking is unmatched. It accounts for every cent—from storage fees and returns to inbound shipping and PPC spend. I also love the FBA Error Reimbursement feature; it identifies lost or damaged inventory that Amazon hasn't paid me for yet, which often recovers enough money to pay for the software subscription itself. Cons While the tool is incredibly powerful, the UI (User Interface) feels a bit "utilitarian" and less modern compared to some high-end BI tools. Additionally, the initial setup of fixed costs and historical COGS can be time-consuming, though this is a one-time task necessary for data accuracy. Review Source UD URJA D. owner Arts and Crafts Used the software for: 1-2 years ### "best tool to anaylse profits accurately" April 23, 2026 5.0 Pros Sellerboard is an excellent tool for tracking Amazon profits with clarity and precision. The interface is user-friendly, making it easy to monitor key metrics in real time. Accurate analytics and detailed reports help in making better business decisions. Highly reliable and a must-have for serious Amazon sellers. Cons i dont have any negative thing to say about sellerboard.the tool is great to use.you can check profits realtime Review Source GB Gabby B. E-Commerce Manager Apparel & Fashion Used the software for: I used a free trial ### "Great Value and Easy-to-Use Profitability Tool for Amazon Sellers" May 6, 2026 5.0 Overall, we’ve had a great experience with sellerboard. It has been a reliable tool for analyzing our Amazon profitability and helping us better understand the true performance of our products. The interface is clean, the setup process was simple, and the value for the price is excellent. We would definitely recommend it to other Amazon sellers looking for an affordable and easy-to-use profit tracking solution Pros sellerboard is very straightforward and easy to navigate. It gives us a clear view of our Amazon profitability without being overly complicated. We especially like being able to track profits, fees, PPC spend, and other expenses all in one place. The pricing is also very reasonable compared to other tools on the market. Cons Some of the reporting and dashboard customization options could be more advanced, especially for larger accounts or more detailed analysis. Review Source IL Iago L. Autonomo Consumer Services Used the software for: I used a free trial ### "Sellerboard: an essential partner for sellers" March 17, 2026 5.0 My experience with Sellerboard has been excellent. It’s an essential tool for any Amazon seller who wants to maximize profits and have a clear overview of the business. Since I’ve been using it, decision-making has become faster and more data-driven. Pros What I liked the most about Sellerboard is the accuracy of its metrics and how it helps you understand the profitability of each product in detail. The dashboard is very intuitive, and features like cost tracking, PPC monitoring, and inventory alerts make daily management so much easier. Cons Overall, it works great, but I’d like to see more customization options in the interface and a bit more flexibility when exporting reports. Review Source Response from Sellerboard March 30, 2026 Thank you very much for your feedback! WA Wajih A. CEO Import and Export Used the software for: I used a free trial ### "Great optimiziation tool" April 7, 2026 5.0 Pros If your looking to optimize your Amazon Business you will be suprised. Sellerboard has all features which make these optimizations possible. Cons more payment options other then that optimal. Just make sure to have a credit card if your looking for monthly subscriptions Review Source Response from Sellerboard April 8, 2026 Hey Wajih, thanks a lot for your feedback! DH Damien H. Director Wholesale Used the software for: I used a free trial ### "Great Software" June 5, 2026 5.0 Only had this 2 months and still getting to grips with it, but so far it seems great for amazon FBA. Pros I like the fact sellerboard shows your profit. Its takes all fee's and PPC into consideration. I also like the alerts you get especially if you lose the buy box or if amazon change your fee's. Cons For FBM it would be good if you could upload your courier invoice to put the exact shipping costs in Review Source AHK Ayşe Hande K. Manager Marketing and Advertising Used the software for: 2+ years ### "All solutions on one screen" December 26, 2024 5.0 Sellerboard can show me all my stocks, ads, costs and money losses that I was not aware of, clearly and completely. Pros I can review all costs on a single screen. Cons There isn't a feature on Sellerboard that I don't like yet. Review Source Response from Sellerboard January 7, 2025 Thank you very much for your review, we appreciate it very much! JD Jürgen D. CEO Cosmetics Used the software for: Less than 6 months ### "Besser als 3 Mitarbeiter" April 23, 2025 5.0 Für diverse Auswertungen, haben wir vor Sellerboard mehrere Mitarbeiter über mehrere Tage abstellen müssen. Sellerboard liefert diese Daten uns nun in wenigen Sekunden und automatisiert. Pros Der Support antwortet super schnell und hat immer eine Lösung parat. Schnelle und sehr gute Übersicht über die Wirtschaftlichkeit einzelner SKU's. Schnelle und sehr gute Übersicht über die Wirtschaftlichkeit des Unternehmens pro Monat. Hilft bei richtungsweisenden Entscheidungen über die Zukunft des Unternehmens Cons In der Anfangsphase muss man sich intensiv mit Sellerboard beschäftigen, aber das ist kein Con gegen Sellerboard. Dieses "Problem" hat man ja bei jedem neuen Tool, weshalb ich Sellerboard überhaupt nicht in ein schlechtes Bild rücken möchte. Review Source OC Owen C. MD Consumer Goods Used the software for: 2+ years ### "powerful sales analytics tool for Shopify, Amazon & ebay" November 8, 2024 5.0 Pros Really well priced, and feature heavy sales analytics tool for Shopify, Amazon & ebay Cons can be a bit clunky to use, but a very powerful suite Review Source Response from Sellerboard November 11, 2024 Thank you very much for your feedback! BM Bruce M. Creative Design Retail Used the software for: I used a free trial ### "Worth Every Penny" October 11, 2024 5.0 They give you very detailed information on your whole business and advertising. Pros A lot of info about all the fees that you pay on 3rd party sites. Easy to use and affordable. Cons So far I have not found things I did not like. I'm sure over time I may have some recommendations. Review Source Response from Sellerboard October 23, 2024 Thank you for your review! We're glad you're finding sellerboard valuable. Feel free to share any suggestions in the future! JF Jesus F. Co-founder Consumer Goods Used the software for: I used a free trial ### "If you sell on Amazon this tool is a MUST period!" August 15, 2024 5.0 My experience has been great, easy to use as it is very well structured, the information is accurate and easy to digest and it has so many features that I did not even not existed, especially the Money back ones, and some Alerts that are a must. Pros What I like the most is that we can see our profits easily not only for 1 market but for all my markets place at once, something that is unvaluable, the PPC and Money back features and the fact that its price is very reasonable. Also worth noting that the customer service is outstanding, fast and efficient. We have been using H10 for years and now giving a try to Sellerboard and I must say that we are very impressed so in summary very happy with the switch. :-) Cons So far so good, we have not had any issues so far and the support received when we had a couple of questions was great! Switched from [Helium 10](https://www.capterra.com/p/193503/Helium10/) Looking for a better fir for us in terms of features and price Review Source Response from Sellerboard August 26, 2024 Thank you so much for your kind words! We're thrilled to hear that you're enjoying sellerboard. We look forward to supporting your continued success! DL David L. President Retail Used the software for: 2+ years ### "Excellent Software. Better than Helium 10 " December 12, 2023 5.0 This software is reasonably priced as compared to other products out there. Pros The price is a lot better than that of other plans. Cons I have not had an issue with this software or customer service. Review Source Response from Sellerboard April 8, 2024 Thank you very much for your feedback, we appreciate it! RG Rosela G. Relazioni con il pubblico Government Relations Used the software for: I used a free trial ### "Molto soddisfatta" January 26, 2024 4.0 Esperienza che reputo molto soddisfacente Pros Mi piace perche' e' molto pratico e ben gestito Cons poche cose da migliorare ma mi affido agli upgrade Review Source Response from Sellerboard April 8, 2024 Your feedback is valuable to us, and we're constantly working on improvements to enhance your experience. Thank you for your support and trust in our service! AH Andreas H. Managing Director Supermarkets Used the software for: 2+ years ### "Solid approach for Amazon seller" January 10, 2024 5.0 I use sellerbord since many years and like it. I use it also for PPC optimization. It helps to detect bottleneccks and make better decision. Pros I like most valueable statistics overview. It helps to norrow down bottlenecks. Cons actually nothing, but I would like to have more features. Like a Orderlist with addresses to be able to search for customers. Review Source Response from Sellerboard June 10, 2024 Thank you for your review! We appreciate your suggestion for more features, and will consider it for future updates. AA Adnan A. Amazon Individual & Family Services Used the software for: 1-2 years ### "Timely Response" January 4, 2024 5.0 Pros Team is very supportive and cooperative. Cons price is high, you should offer good disount to old customer Review Source Response from Sellerboard April 8, 2024 Thank you very much for your feedback, we appreciate it very much! The price starts from $15 per month if you pay annually, it is 20% discount from the regular price which is $19 per month. MB Mikhail B. CEO Retail Used the software for: I used a free trial ### "Good software for the money" December 14, 2023 5.0 Pros I like that the support team is very quick to answer questions and that each field has a brief explanation if you hover over it. Cons Data is loaded with a slight delay, I wish it were faster. Review Source Response from Sellerboard April 8, 2024 Thank you for your feedback! We're happy to hear that you appreciate our quick support and the helpful explanations provided. We'll take note of your suggestion to improve the data loading speed for a better experience. NATN Ngo Anh Tuan N. CEO Retail Used the software for: I used a free trial ### "Must have for ecommerce seller" December 23, 2023 5.0 Pros It has both web and mobile versions so it's very convenient to check your sale wherever and whenever you want. The app is user friendly and easy to navigate around. Cons I would be great if there is a better way to import the product costs instead of manually enter one by one Review Source Response from Sellerboard April 8, 2024 Thank you for your feedback! We're glad to hear that you find our web and mobile versions convenient and user-friendly. We'll definitely consider your suggestion for easier product cost importing in future updates. RA Rishi A. Owner Wholesale Used the software for: 6-12 months ### "Must have tool!" December 18, 2023 5.0 It is an awesome tool to work with ecommerce. Pros Breakdown of sales/profit/refunds/expenses/P&L Cons Data load slowly. I hope it can get faster. Review Source Response from Sellerboard April 8, 2024 Thank you for your feedback! We'll work on improving the data loading speed to enhance your experience further. Similar Products Featured ## Related categories [Multi-Channel eCommerce](https://www.capterra.com/multi-channel-ecommerce-software/)[PPC](https://www.capterra.com/ppc-software/)[eCommerce](https://www.capterra.com/ecommerce-software/) ## Send me user reviews about this product ### Fill out the form and we'll send a list of the top-rated software based on real user reviews directly to your inbox.