--- title: "WoowUp Software Pricing, Alternatives & More 2026 | Capterra" description: "With the help of Capterra, learn about WoowUp Software - reviews, pricing plans, popular comparisons to other Email Marketing products and more." source_url: "https://www.capterra.com/p/239074/WoowUp/" page_type: "product" language: "en" --- # WoowUp Software Review 2026: Features, Integrations, Pros & Cons Last updated on July 31, 2026 Provider data verified by our Software Research team, and reviews moderated by our Reviews Verification team. [Description](#description)[Use cases](#use-cases)[Alternatives](#alternatives)[FAQs](#faqs)[Features](#features)[Pricing](#pricing)[Integrations](#integrations)[Support](#support)[Reviews](#reviews) WoowUp ## What is WoowUp? WoowUp is an omnichannel CRM with advanced email marketing capabilities designed specifically for retail brands. It helps companies increase Customer Lifetime Value (CLTV) by unifying customer data from ecommerce and physical stores into a single 360° customer profile. With WoowUp, marketing teams can create highly targeted email campaigns based on real customer behavior, using advanced segmentation and automation to deliver relevant messages at every stage of the customer lifecycle. The platform enables brands to go beyond mass email campaigns by combining email with other channels such as SMS, web push notifications, pop-ups, and digital ads, ensuring consistent and personalized communication across all touchpoints. WoowUp simplifies the creation of dynamic customer segments and personalized content, allowing teams to send the right message at the right time and increase engagement, loyalty, and repeat purchases. It also provides performance measurement across email and other c ## What is WoowUp used for? [Email Marketing](https://www.capterra.com/email-marketing-software/)[CRM](https://www.capterra.com/customer-relationship-management-software/)[Marketing Automation](https://www.capterra.com/marketing-automation-software/) Top alternative Featured Overall rating Based on 31 user reviews Reviews sentiment Positive 100% Neutral 0% Negative 0% Starting price $700 Usage Based, Per Month Free trial not available Free version not included Capterra Shortlist charts the highest-rated and most popular products... Our "Best of" badge program showcases products with the highest ratings... Our "Best of" badge program showcases products with the highest ratings... Do you work for WoowUp?[Manage this product listing](https://digitalmarkets.gartner.com/get-listed/claim-bx?url=http://www.woowup.com&name=WoowUp) ## Compare with a popular alternative Capterra selects software alternatives based on relevant features, verified user reviews and user interactions. Placement may be influenced by client status. ### WoowUp 4.8 (31) VS. [4.5 (4,479)](https://www.capterra.com/p/152373/HubSpot-CRM/reviews/) Starting Price $700 Usage Based, Per Month Starting Price $20 Per User, Per Month Free Trial Free Version Pricing Options Free Trial Free Version Ease Of Use 4.7 (31) Ease Of Use 4.4 (4,380) Value For Money 4.7 (30) Value For Money 4.3 (3,511) Customer Service 4.9 (30) Customer Service 4.4 (3,521) ## WoowUp alternatives [4.4 (18,803)](https://www.capterra.com/p/61368/Salesforce/reviews/) Starting price $25.00 Per User, Per Month Pricing Options Free Trial Free Version User Rating 90% of reviewers rated it above 4 stars [4.3 (6,989)](https://www.capterra.com/p/155928/Zoho-CRM/reviews/) Starting price $14.00 Per User, Per Month Pricing Options Free Trial Free Version User Rating 85% of reviewers rated it above 4 stars [4.5 (825)](https://www.capterra.com/p/152769/eWay-CRM/reviews/) Starting price $20.00 Per User, Per Month Pricing Options Free Trial Free Version User Rating 93% of reviewers rated it above 4 stars Highest Rated [4.7 (742)](https://www.capterra.com/p/204998/Bigin-by-Zoho-CRM/reviews/) Starting price $7.00 Per User, Per Month Pricing Options Free Trial Free Version User Rating 98% of reviewers rated it above 4 stars [View all alternatives](https://www.capterra.com/p/239074/WoowUp/alternatives/) ## FAQs about WoowUp Overview ### Which roles and teams benefit most from WoowUp? WoowUp is most used by marketing, CRM, and ecommerce teams that need to automate customer journeys, segment audiences, and improve campaign performance. Digital commerce managers use it to connect store and shopper data, while commercial leaders and executives rely on it for customer retention insights, revenue opportunities, and performance visibility. Answer based on 31 reviews Overview ### What company size and industries is WoowUp built for? WoowUp is built primarily for midsize businesses in retail, with 52% of reviewers from midsize companies and 26% from retail. It also serves small businesses at 35% and enterprises at 13%, with strong use in marketing and advertising at 16% and apparel and fashion at 13%, especially for email marketing. Answer based on 31 reviews Features and Usability ### What are the key features of WoowUp? WoowUp offers CRM, contact management, and customer segmentation for organizing audience data, plus marketing automation tools such as drip campaigns, campaign scheduling, and event-triggered actions. It also includes email marketing, landing pages/web forms, reporting and analytics, real-time analytics, and third-party integrations for multi-channel campaigns. Integrations ### Which third-party tools and platforms does WoowUp integrate with? WoowUp integrates with VTEX, SAP Concur, Gekkobrain for SAP HANA, Shopify, Shopify Plus, WooCommerce, PrestaShop, and Tiendanube, plus other retail and survey tools such as Cegid Retail, Colppy, Typeform, SurveyMonkey, ZenDesk Chat, and Magento 2 PWA POS. It connects e-commerce, POS, and backend systems. Answer based on 5 reviews Getting Started and Support ### What training and onboarding options does WoowUp offer? WoowUp provides in person training, live online sessions, webinars, documentation, and videos. These formats support guided instruction, scheduled group learning, written reference material, and self-paced viewing for teams that need help getting started with the product. Answer based on 3 reviews Getting Started and Support ### What customer support options does WoowUp offer? WoowUp provides Email/Help Desk, FAQ/Forum, Knowledge Base, Phone Support, 24/7 Live Rep, and Chat. Reviewers describe the support team as attentive and hands-on, often guiding implementation and follow-up, though some note that technical response times can lag behind urgent deadlines or time-sensitive promotions. Answer based on 3 reviews Ease of use ### Is WoowUp easy to use for everyday marketing work? WoowUp feels easy to use for daily marketing tasks, especially for teams handling segmentation, campaigns, and customer data. Many users describe the interface as intuitive, with clear help resources and responsive support, though some mention a learning curve when setting up automations, finding certain features, or managing data synchronization. Answer based on 15 reviews ## Features AI summary Based on 20,387 Email Marketing reviews Capterra data shows that buyers of email marketing software rank the following features as their top priorities: - **Email Campaign Management** (**50%** of reviewers rated this feature as critical) - **Campaign Scheduling** (**44%**) - **Campaign Analytics** (**40%**) WoowUp supports all three features that reviewers rate highest: Email Campaign Management, Campaign Scheduling, and Campaign Analytics. Together, these capabilities help businesses create and manage campaigns, send messages at the right time, and track performance results, allowing teams to improve targeting, measure outcomes, and make better marketing decisions. Email Campaign Management 4.9 (18) 50.00% of 18 reviewers that rated this feature as important or highly important Plan, execute, and analyze email marketing campaigns Campaign Scheduling 5.0 (8) 75.00% of 8 reviewers that rated this feature as important or highly important Set campaign schedules by selecting start, pause, and end dates Campaign Analytics 5.0 (2) 0.00% of 2 reviewers that rated this feature as important or highly important Track and interpret campaign performance metrics Contact Management 4.7 (14) 50.00% of 14 reviewers that rated this feature as important or highly important Manage, organize, and store contact information Mobile Optimization 4.7 (6) 66.67% of 6 reviewers that rated this feature as important or highly important Optimize content to ensure it is easily accessible for mobile users Email Management 4.8 (12) 50.00% of 12 reviewers that rated this feature as important or highly important Manage, store and organize emails within the system or via third-party apps WoowUp 53 features ### All Features - Activity Dashboard: Dashboard to view the status of ongoing processes, identify current incidents and track past activities - Alerts/Notifications: Alerts or notifications of various types such as pop-up messages, sounds, banners, or badges - API: Application programming interface that allows for integration with other systems/databases - Campaign Analytics: Track and interpret campaign performance metrics - Campaign Management: Create a collection of marketing actions to complete specific goals and plan and analyze campaign results - Campaign Scheduling: Set campaign schedules by selecting start, pause, and end dates - Click Tracking: Track the amount of clicks on individual products to measure campaign results - Contact Management: Manage, organize, and store contact information - CRM: Built-in customer relationship management (CRM) capabilities or integration with a third-party CRM system - Customer Journey Mapping: Visualize and analyze customer experience across all touchpoints and channels - Customer Segmentation: Process of dividing customers into groups based on common characteristics - Customer Surveys: Tool to send questionnaires to customers to gauge feedback - Customizable Branding: Add customized logos and colors to align with company branding - Customizable CTAs: Create unique call-to-actions to drive clicks (buttons, banners, graphics, etc.) - Customizable Fields: Customize data fields to support various needs and use cases - Customizable Reports: Alter the layout and content of reports - Data Import/Export: Import and export data to and from software applications - Drag & Drop: Assemble applications and processes by dragging over and arranging pre-built components - Drip Campaigns: Send automated marketing emails based on user actions over a predetermined period - Dynamic Content: Content that alters based on the user's behavior, preferences, and interests, providing a personalized experience - Email Campaign Management: Plan, execute, and analyze email marketing campaigns - Email Management: Manage, store and organize emails within the system or via third-party apps - Email Marketing: Create and send email blasts/campaigns - Email Templates: Pre-made examples and templates for emails - Email Tracking: Track delivered, received, and opened emails - Engagement Tracking: Tracks metrics that provide insight into how a user interacts with any interface or product - Event Triggered Actions: Predefined actions automatically performed on the occurance of specific events - GDPR Compliance: Ensure compliance with the General Data Protection Regulation protocols - HTML Editor: Add, edit, and manipulate HTML code directly - Image Library: Store and manage images - Interaction Tracking: Track interaction history by documenting conversations for contacts - Landing Pages/Web Forms: Create landing pages or online forms designed to capture new leads and prospects - Lead Capture: Automatically identify and save contact information of potential customers - Lead Generation: Manage the process of attracting and converting business prospects into leads - Lead Management: Store information about leads or contacts and track, manage and nurture them throughout the sales process - List Management: Manage contacts across multiple mailing lists - Marketing Automation: Automate workflows and trigger campaigns based on customer actions - Mobile Optimization: Optimize content to ensure it is easily accessible for mobile users - Multi-Campaign: Manage multiple campaigns in one system - Multi-Channel Communication: Allows communication with customers or users via multiple channels such as phone, email, live chat, etc. - Multi-Channel Marketing: Coordinate marketing efforts across channels (email, landing pages, social media, etc.) - Personalization: Adjust communications based on previous interactions or personal preferences - Preview Functionality: Preview materials before finalizing projects - Real-Time Analytics: Analyze and gain insights into data in real-time - Referral Tracking: Log and store the source of contacts/leads - Reporting/Analytics: View and track pertinent metrics to find patterns and gain insights from data - ROI Tracking: Monitor conversion rates and analyze effectiveness and profitability of marketing efforts - Sales Reports: Reports specific to sales analysis for trends and strategies - Segmentation: Group leads or contacts based on their specific characteristics - Subscriber Management: Add or remove subscribers from mailing lists - Template Management: Create, save, and re-purpose templates for emails, forms, etc. - Third-Party Integrations: Set up connections to third-party platforms to improve business processes - WYSIWYG Editor: What You See Is What You Get is a no-code tool that allows users to create and edit content using a visual interface --- Get Advice We can help you find the software with the features you need. Features 4.6 (31) 4.6 Based on 31 reviews ## Pricing Value for money 4.7 (30) Ecommerce | Standard | Business | Corporate $700.00 Usage Based,Per Month Value for money 4.7 (30) 4.7 Based on 30 reviews ## Integrations [ SurveyMonkey](https://www.capterra.com/p/253516/SurveyMonkey/)[ Shopify](https://www.capterra.com/p/83891/Shopify/)[ WooCommerce](https://www.capterra.com/p/225601/WooCommerce/)[ Typeform](https://www.capterra.com/p/137289/Typeform/)[ PrestaShop](https://www.capterra.com/p/134005/PrestaShop/)[ Shopify Plus](https://www.capterra.com/p/171845/Shopify-Plus/)[ Cegid Retail](https://www.capterra.com/p/165391/Cegid-Retail-POS/)[ VTEX](https://www.capterra.com/p/159471/VTEX/) Connect with a Capterra advisor for a free 15-minute consultation Get a personalized software list aligned to your business needs with guidance from our expert advisors. Our team has helped 1 million+ businesses like yours find options that fit their needs. ## Support, customer service and training options Customer Service 4.9 (30) Support - Email/Help Desk - FAQs/Forum - Knowledge Base - Phone Support - 24/7 (Live rep) - Chat Training - In Person - Live Online - Webinars - Documentation - Videos Deployment - Web - Android - iPhone/iPad Typical users - Freelancers - Small businesses - Mid size businesses - Enterprises Customer Service 4.9 (30) 4.9 Based on 30 reviews ## User reviews Overall rating 4.8 Based on 31 reviews Filter by rating 5(25) 4(6) 3(0) 2(0) 1(0) Mentioned topic Sorted by most recent MG Mayra G. Administrativo Apparel & Fashion ### "S.O.S Comercial" 5.0 Overall Rating 5.0 5.0 Ease of Use 5.0 5.0 Features 5.0 5.0 Customer Service 5.0 5.0 Likelihood to Recommend 9/10 May 19, 2026 Ha sido de mucho aprendizaje a nivel de mercadeo y el mundo del retail, es uno de los aliados mas impactadores, no ha ayudado a impactar clientes, a tener una mentalidad mas comercial y competitiva. Pros Lo eficiente, lo ágil, lo interactivo, lo centralizado y que esta a la vanguardia y su equipo humano es excelente. Cons Todo ha sido positivo hasta el momento, nuestra experiencia a nivel de manejo y configuraciones en la plataforma nos ha llenado de satosffacion y grandes expectativas. Switched from [Microsoft Excel](https://www.capterra.com/p/176574/Excel/) por que la empresa necesitaba automatizacion del proceso comercial con los clientes Review source Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication. Response from Vendor June 4, 2026 Gracias por confiar en nosotros y por permitirnos ser parte! Nos alegra saber que WoowUp está contribuyendo tanto en sus resultados como en el desarrollo de nuevas capacidades dentro del equipo. Seguiremos trabajando para acompañarlos en cada etapa. TC Tomas C. Analista de Marketing Dairy ### "Gran herramienta de medición " 5.0 Overall Rating 5.0 5.0 Ease of Use 5.0 5.0 Features 4.0 4.0 Customer Service 5.0 5.0 Likelihood to Recommend 10/10 September 12, 2024 En general es una gran experiencia. La interfaz de usuario es intuitivas y dinámica. Nos permite realizar segmentaciones con características particulares y medir el retorno de cada una de nuestras campañas. Pros WoowUp es un gran CRM que nos permite conocer mucho más sobre el comportamiento de nuestros clientes y tomar decisiones en base a eso. Cons El reporte automático de las campañas de mailing tiene todavía funciones por desarrollar. Review source Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication. JG Javier G. Manager Content and CRM Sports ### "Reebok - Woowup" 4.0 Overall Rating 4.0 4.0 Ease of Use 4.0 4.0 Features 2.0 2.0 Customer Service 3.0 3.0 Likelihood to Recommend 8/10 August 15, 2024 Desde el principio ha sido un partner que trabaja de una manera muy cercana al equipo interno para llegar a los objetivos, desde la implementación de la plataforma hasta la incorporación de nuevas estrategias. Adicional, han entendido las necesidades de la marca y se han esforzado por mantener una relación estrecha con todo el equipo. Pros El apoyo del equipo en términos de seguimiento, asesoría, estrategia y reportería. Es muy valioso que trabajen muy de cerca con el equipo interno para impulsar la marca y generar nuevas estrategia. En cuanto a la plataforma, es muy amigable, intuitiva y fácil de usar. Cons La plataforma tiene muchas oportunidades de mejora, especialmente en términos de reportería y visibilidad de datos. Algunas funcionalidades pueden ser más amigables y más customizables a las necesidades del cliente. Review source Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication. RR Rodrigo R. Analista de precios y e-mail marketing Marketing and Advertising ### "Una herramienta útil y efectiva." 5.0 Overall Rating 5.0 5.0 Ease of Use 5.0 5.0 Features 4.0 4.0 Customer Service 5.0 5.0 Likelihood to Recommend 9/10 August 12, 2024 Muy grata. Como en todo proyecto y plataforma, las dificultades surgen, pero uno se siente mejor enfrentando las mismas con un equipo que responde, estando a la altura para resolver los inconvenientes y mejorar de cara al futuro. Pros Es muy intuitivo. Permite aprender el uso de la plataforma de manera muy sencilla y eficaz. La información siempre está bien visible en los reportes. Cons A veces los tiempos del soporte técnico no son los mismos que uno tiene como cliente y puede llegar a generar incomodidades con fechas límites o promociones de tiempo limitado. Switched from [emBlue](https://www.capterra.com/p/150149/emBlue/) Las prestaciones que brindaba WoowUp eran superiores en cuanto al funcionamiento de email marketing y al CRM. Review source Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication. BR Brandon R. Jefe CRM Apparel & Fashion ### "Buen aliado estratégico " 5.0 Overall Rating 5.0 5.0 Ease of Use 5.0 5.0 Features 5.0 5.0 Customer Service 5.0 5.0 Likelihood to Recommend 10/10 August 2, 2024 Pros Herramienta muy intuitiva para el manejo, cuenta con un gran alcance a nivel ominicanal para suplir las necesidades del negocio, el acompañamiento estratégico le da un plus positivo y están siempre prestos a apoyar en lo que se requiera Cons nada por el momento, el accionar de la plataforma ha suplido las necesidades Switched from [emBlue](https://www.capterra.com/p/150149/emBlue/) era necesario tener un alcance omnicanal que con la solución anterior no se podía tener Review source Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication. LG Luciano G. Responsable de Marketing Digital Retail ### "Buena experiencia" 5.0 Overall Rating 5.0 5.0 Ease of Use 5.0 5.0 Features 5.0 5.0 Customer Service 5.0 5.0 Likelihood to Recommend 9/10 July 23, 2024 Pros Las automatizaciones y la cantidad de analíticas que ofrece con respecto a las campañas y tratamiento de productos. Cons Las segmentaciones podrían ser un poco más amistosas. Poca adaptabilidad en funciones necesarias dependiendo la empresa/ rubro. Switched from [icomm](https://www.capterra.com/p/10013430/icomm/) Review source Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication. Response from Vendor July 30, 2024 Muchas Gracias! Seguiremos trabajando en que tengan la mejor experiencia! SF Santiago F. Ecommerce Manager Cosmetics ### "Completa y muy profesional" 5.0 Overall Rating 5.0 5.0 Ease of Use 4.0 4.0 Features 5.0 5.0 Customer Service 5.0 5.0 Likelihood to Recommend 10/10 July 22, 2024 Pros Tiene todo lo que un ecommerce manager podría necesitar. Cons A veces es díficil encontrar algunas funciones. Review source Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication. RE Rosita Elizabeth V. Asistente Digital Retail ### "Fideliza a tu clientes" 5.0 Overall Rating 5.0 5.0 Ease of Use 5.0 5.0 Features 5.0 5.0 Customer Service 5.0 5.0 Likelihood to Recommend 10/10 July 19, 2024 Una plataforma de calidad y asesoría mensual Pros La sincronización que tiene con Vtex, campañas preestablecidas para Remarketing a nuestros leads y clientes, gestión de base de datos con Facebook Ads y Google Ads Cons La ausencia del reporte de calor, ya que nos ayudaría a realizar mejoras en nuestro arte. Review source Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication. XC Ximena C. Email Marketing Textiles ### "Útil y práctico" 5.0 Overall Rating 5.0 5.0 Ease of Use 5.0 5.0 Features 5.0 5.0 Customer Service 5.0 5.0 Likelihood to Recommend 10/10 May 28, 2024 Woowup se convirtió en un aliado de la comercialización de la empresa. La facilidad para conocer a los consumidores y leads, nos posibilitó ofrecerles campañas personalizadas ha cambiado la forma de realizar email marketing. Pros Lo mejor de la plataforma es la versatilidad de sus filtros para crear segmentos a medida y analizar las métricas de manera asertiva. Cons La sincronización de datos nos resultó trabajosa, pero valió la pena y fuimos acompañados por el equipo de Woowup en todo el proceso. Switched from [Perfit](https://www.capterra.com/p/10012027/Perfit/) Migramos porque Woowup ofrecía mayor precisión en la creación de segmentos e integraba la facturación y los comportamientos de los usuarios. Review source Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication. DC Daiana C. Jefa de Marketing digital Retail ### "CRM de alta calidad y partner estratégico" 4.0 Overall Rating 4.0 4.0 Ease of Use 4.0 4.0 Features 5.0 5.0 Customer Service 5.0 5.0 Likelihood to Recommend 9/10 March 22, 2024 Trabajé con distintas marcas y varios años con woowup y siempre la experiencia fue muy buena. Tienen un equipo de customer muy capacitado que da soporte constantemente para los distintos proyectos u objetivos Pros Es una plataforma muy buena para empresas que quieren pasar al un siguiente nivel y trabajar su base de datos de forma omnicanal. Tienen varias opciones para la configuración de flujos automáticos para recurrencia como replenishment y funcionalidades de recomendación de producto. Cons En la parte de analytics estaría bueno tener la comparativa de fechas. Agregaría opciones de A/B testing y mapa de calor Review source Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication. [View all Reviews](https://www.capterra.com/p/239074/WoowUp/reviews/) ## Top-rated software of 2026 ### Fill out the form and we'll send a list of the top-rated software based on real user reviews directly to your inbox. Popular comparisons [HubSpot CRM vs WoowUp](https://www.capterra.com/compare/152373-239074/HubSpot-CRM-vs-WoowUp) [Salesforce Sales Cloud vs WoowUp](https://www.capterra.com/compare/61368-239074/Salesforce-vs-WoowUp)