--- title: "WoowUp Software Pricing, Alternatives & More 2026 | Capterra" description: "With the help of Capterra, learn about WoowUp Software - reviews, pricing plans, popular comparisons to other Customer Data Platform products and more." source_url: "https://www.capterra.com/p/239074/WoowUp/" page_type: "product" language: "en" publication_date: "2026-11-12" --- # WoowUp Software Review 2026: Features, Integrations, Pros & Cons Last updated on November 12, 2026 Provider data verified by our Software Research team, and reviews moderated by our Reviews Verification team. [Description](#description)[Use cases](#use-cases)[Alternatives](#alternatives)[FAQs](#faqs)[Features](#features)[Pricing](#pricing)[Integrations](#integrations)[Support](#support)[Reviews](#reviews) WoowUp ## What is WoowUp? WoowUp is an omnichannel CRM designed specifically for retail brands. It helps companies increase Customer Lifetime Value by unifying customer data from ecommerce and physical stores into a single 360° customer profile. With WoowUp, marketing teams can segment audiences based on real behavior and automate personalized campaigns across multiple channels, including email, SMS, web push notifications, pop-ups, and digital ads. The platform enables retail brands to move from mass communication to data-driven strategies, building more relevant and valuable relationships with their customers and increasing repeat purchases. WoowUp also simplifies the creation of advanced segmentation strategies and personalized content, allowing teams to deliver the right message at the right time across the entire customer lifecycle. Additionally, it provides omnichannel performance measurement, helping teams understand the real impact of their marketing actions on sales and continuously optimize their ## What is WoowUp used for? [Email Marketing](https://www.capterra.com/email-marketing-software/)[CRM](https://www.capterra.com/customer-relationship-management-software/)[Customer Data Platform](https://www.capterra.com/customer-data-platform-software/) Top alternative Featured Overall rating Based on 31 user reviews Reviews sentiment Positive 100% Neutral 0% Negative 0% Starting price $700 Usage Based, Per Month Free trial not available Free version not included Capterra Shortlist charts the highest-rated and most popular products... Our "Best of" badge program showcases products with the highest ratings... Our "Best of" badge program showcases products with the highest ratings... Do you work for WoowUp?[Manage this product listing](https://www.g2.com/products/woowup/claim_requests/new?auto=true) ## Compare with a popular alternative Capterra selects software alternatives based on relevant features, verified user reviews and user interactions. Placement may be influenced by client status. ### WoowUp 4.8 (31) VS. [4.5 (4,493)](https://www.capterra.com/p/152373/HubSpot-CRM/reviews/) Starting Price $700 Usage Based, Per Month Starting Price $20 Per User, Per Month Free Trial Free Version Pricing Options Free Trial Free Version Ease Of Use 4.7 (31) Ease Of Use 4.4 (4,394) Value For Money 4.7 (30) Value For Money 4.3 (3,522) Customer Service 4.9 (30) Customer Service 4.4 (3,532) ## WoowUp alternatives [4.4 (19,024)](https://www.capterra.com/p/61368/Salesforce/reviews/) Starting price $25.00 Per User, Per Month Pricing Options Free Trial Free Version User Rating 90% of reviewers rated it above 4 stars [4.3 (7,010)](https://www.capterra.com/p/155928/Zoho-CRM/reviews/) Starting price $14.00 Per User, Per Month Pricing Options Free Trial Free Version User Rating 85% of reviewers rated it above 4 stars [4.6 (3,528)](https://www.capterra.com/p/132996/brevo/reviews/) Starting price $9.00 Per User, Per Month Pricing Options Free Trial Free Version User Rating 94% of reviewers rated it above 4 stars Highest Rated [4.7 (745)](https://www.capterra.com/p/204998/Bigin-by-Zoho-CRM/reviews/) Starting price $7.00 Per User, Per Month Pricing Options Free Trial Free Version User Rating 98% of reviewers rated it above 4 stars [View all alternatives](https://www.capterra.com/p/239074/WoowUp/alternatives/) ## FAQs about WoowUp Overview ### Which roles and teams benefit most from WoowUp? WoowUp is most used by marketing, CRM, and email marketing teams that segment audiences, manage customer communications, and assess campaign results. Ecommerce managers and platform specialists use it to support customer retention and targeted promotions, while sales directors and business leaders monitor customer data to inform commercial decisions. Answer based on 31 reviews Overview ### What company size and industries is WoowUp built for? WoowUp is built for mid-size and large retail and ecommerce brands in LATAM, with 52% of reviewers from midsize businesses. Its users most often work in Retail (26%), Marketing and Advertising (16%), and Apparel & Fashion (13%). Email marketing is the most common use case, cited by 54% of reviewers. Answer based on 31 reviews Features and Usability ### What are the key features of WoowUp? WoowUp offers CRM, contact management, and customer segmentation, plus marketing automation features such as drip campaigns, event-triggered actions, and campaign scheduling. It also includes email campaign management, landing pages/web forms, real-time analytics, reporting, and third-party integrations for multi-channel marketing and eCommerce integration. Integrations ### Which third-party tools and platforms does WoowUp integrate with? WoowUp integrates with 15 third-party tools and platforms, including Shopify, Shopify Plus, WooCommerce, PrestaShop, Tiendanube, VTEX, Cegid Retail, Siesa POS, SurveyMonkey, Typeform, and Survey Galaxy. It also connects with Colppy, E3, Mahalo, and SAP Adaptive Server Enterprise. Answer based on 4 reviews Getting Started and Support ### What training and onboarding options does WoowUp offer? WoowUp provides in-person training, live online sessions, webinars, documentation, and videos to help teams get started. In-person and live online formats support guided instruction, webinars cover scheduled learning sessions, documentation offers written reference material, and videos provide visual walkthroughs for self-paced review. Answer based on 3 reviews Getting Started and Support ### What customer support options does WoowUp offer? WoowUp provides Email/Help Desk, FAQ/Forum, Knowledge Base, Phone Support, 24/7 Live Rep, and Chat. Users describe the support team as helpful and proactive, though some note that technical response times can lag when deadlines are tight or promotions require quick fixes. Answer based on 3 reviews Ease of use ### Is WoowUp easy to use for marketing teams? WoowUp provides an intuitive interface for daily campaign management, customer segmentation, and email automation. Marketing teams value clear reports, help materials, and responsive guidance during onboarding. Some users find advanced automation setup, data synchronization, or less visible functions harder to learn, especially when workflows require detailed customization. Answer based on 15 reviews ## Features AI summary Based on 20,574 Customer Data Platform reviews Capterra data shows that buyers of Email Marketing software rank the following features as their top priorities: - **Email Campaign Management** (**50%** of reviewers rated this feature as critical) - **Campaign Scheduling** (**45%**) - **Contact Management** (**40%**) WoowUp supports all three features that reviewers rate highest: **Email Campaign Management**, **Campaign Scheduling**, and **Contact Management**. Together, these capabilities help businesses create and send targeted campaigns, plan outreach at the right time, and keep customer data organized, allowing teams to run more consistent and effective email marketing programs. Email Campaign Management 4.9 (18) 50.00% of 18 reviewers that rated this feature as important or highly important Plan, execute, and analyze email marketing campaigns Campaign Scheduling 5.0 (8) 75.00% of 8 reviewers that rated this feature as important or highly important Set campaign schedules by selecting start, pause, and end dates Contact Management 4.7 (14) 50.00% of 14 reviewers that rated this feature as important or highly important Manage, organize, and store contact information List Management 4.8 (8) 12.50% of 8 reviewers that rated this feature as important or highly important Manage contacts across multiple mailing lists Mobile Optimization 4.7 (6) 66.67% of 6 reviewers that rated this feature as important or highly important Optimize content to ensure it is easily accessible for mobile users Email Management 4.8 (12) 50.00% of 12 reviewers that rated this feature as important or highly important Manage, store and organize emails within the system or via third-party apps WoowUp 54 features ### All Features - Activity Dashboard: Dashboard to view the status of ongoing processes, identify current incidents and track past activities - Activity Tracking: Track and document all activities across devices, networks, and other systems - Alerts/Notifications: Alerts or notifications of various types such as pop-up messages, sounds, banners, or badges - API: Application programming interface that allows for integration with other systems/databases - Campaign Analytics: Track and interpret campaign performance metrics - Campaign Management: Create a collection of marketing actions to complete specific goals and plan and analyze campaign results - Campaign Scheduling: Set campaign schedules by selecting start, pause, and end dates - Click Tracking: Track the amount of clicks on individual products to measure campaign results - Contact Management: Manage, organize, and store contact information - CRM: Built-in customer relationship management (CRM) capabilities or integration with a third-party CRM system - Customer Journey Mapping: Visualize and analyze customer experience across all touchpoints and channels - Customer Segmentation: Process of dividing customers into groups based on common characteristics - Customer Surveys: Tool to send questionnaires to customers to gauge feedback - Customizable Branding: Add customized logos and colors to align with company branding - Customizable CTAs: Create unique call-to-actions to drive clicks (buttons, banners, graphics, etc.) - Customizable Fields: Customize data fields to support various needs and use cases - Customizable Reports: Alter the layout and content of reports - Customizable Templates: Pre-designed layouts that can be customized to match preferences and requirements - Data Import/Export: Import and export data to and from software applications - Drag & Drop: Assemble applications and processes by dragging over and arranging pre-built components - Drip Campaigns: Send automated marketing emails based on user actions over a predetermined period - Dynamic Content: Content that alters based on the user's behavior, preferences, and interests, providing a personalized experience - Email Campaign Management: Plan, execute, and analyze email marketing campaigns - Email Management: Manage, store and organize emails within the system or via third-party apps - Email Marketing: Create and send email blasts/campaigns - Email Templates: Pre-made examples and templates for emails - Email Tracking: Track delivered, received, and opened emails - Engagement Tracking: Tracks metrics that provide insight into how a user interacts with any interface or product - Event Triggered Actions: Predefined actions automatically performed on the occurance of specific events - GDPR Compliance: Ensure compliance with the General Data Protection Regulation protocols - HTML Editor: Add, edit, and manipulate HTML code directly - Image Library: Store and manage images - Interaction Tracking: Track interaction history by documenting conversations for contacts - Landing Pages/Web Forms: Create landing pages or online forms designed to capture new leads and prospects - Lead Capture: Automatically identify and save contact information of potential customers - Lead Generation: Manage the process of attracting and converting business prospects into leads - Lead Management: Store information about leads or contacts and track, manage and nurture them throughout the sales process - List Management: Manage contacts across multiple mailing lists - Marketing Automation: Automate workflows and trigger campaigns based on customer actions - Mobile Optimization: Optimize content to ensure it is easily accessible for mobile users - Multi-Channel Communication: Allows communication with customers or users via multiple channels such as phone, email, live chat, etc. - Multi-Channel Marketing: Coordinate marketing efforts across channels (email, landing pages, social media, etc.) - Personalization: Adjust communications based on previous interactions or personal preferences - Preview Functionality: Preview materials before finalizing projects - Real-Time Analytics: Analyze and gain insights into data in real-time - Referral Tracking: Log and store the source of contacts/leads - Reporting/Analytics: View and track pertinent metrics to find patterns and gain insights from data - ROI Tracking: Monitor conversion rates and analyze effectiveness and profitability of marketing efforts - Sales Reports: Reports specific to sales analysis for trends and strategies - Segmentation: Group leads or contacts based on their specific characteristics - Subscriber Management: Add or remove subscribers from mailing lists - Template Management: Create, save, and re-purpose templates for emails, forms, etc. - Third-Party Integrations: Set up connections to third-party platforms to improve business processes - WYSIWYG Editor: What You See Is What You Get is a no-code tool that allows users to create and edit content using a visual interface --- Get Advice We can help you find the software with the features you need. Features 4.6 (31) 4.6 Based on 31 reviews ## Pricing Value for money 4.7 (30) Ecommerce | Standard | Business | Corporate $700.00 Usage Based,Per Month Value for money 4.7 (30) 4.7 Based on 30 reviews ## Integrations [ SurveyMonkey](https://www.capterra.com/p/253516/SurveyMonkey/)[ Shopify](https://www.capterra.com/p/83891/Shopify/)[ WooCommerce](https://www.capterra.com/p/225601/WooCommerce/)[ Typeform](https://www.capterra.com/p/137289/Typeform/)[ PrestaShop](https://www.capterra.com/p/134005/PrestaShop/)[ Shopify Plus](https://www.capterra.com/p/171845/Shopify-Plus/)[ Cegid Retail](https://www.capterra.com/p/165391/Cegid-Retail-POS/)[ VTEX](https://www.capterra.com/p/159471/VTEX/) Connect with a Capterra advisor for a free 15-minute consultation Get a personalized software list aligned to your business needs with guidance from our expert advisors. Our team has helped 1 million+ businesses like yours find options that fit their needs. ## Support, customer service and training options Customer Service 4.9 (30) Support - Email/Help Desk - FAQs/Forum - Knowledge Base - Phone Support - 24/7 (Live rep) - Chat Training - In Person - Live Online - Webinars - Documentation - Videos Deployment - Web - Android - iPhone/iPad Typical users - Freelancers - Small businesses - Mid size businesses - Enterprises Customer Service 4.9 (30) 4.9 Based on 30 reviews ## User reviews Overall rating 4.8 Based on 31 reviews Filter by rating Counts reflect reviews available in this feed. 5(25) 4(6) 3(0) 2(0) 1(0) Mentioned topic Recent reviews first, then most helpful AD Administrativo Administrativo Used the software for: Less than 1 year ### "S.O.S Comercial" 5.0 Overall Rating 5.0 5.0 Ease of Use 5.0 5.0 Features 5.0 5.0 Customer Service 5.0 5.0 Likelihood to Recommend 9/10 June 4, 2026 Ha sido de mucho aprendizaje a nivel de mercadeo y el mundo del retail, es uno de los aliados mas impactadores, no ha ayudado a impactar clientes, a tener una mentalidad mas comercial y competitiva. Pros Lo eficiente, lo ágil, lo interactivo, lo centralizado y que esta a la vanguardia y su equipo humano es excelente. Cons Todo ha sido positivo hasta el momento, nuestra experiencia a nivel de manejo y configuraciones en la plataforma nos ha llenado de satosffacion y grandes expectativas. MD Managing Director Managing Director Used the software for: 3-5 years ### "What all other CRMs should be" 5.0 Overall Rating 5.0 5.0 Ease of Use 5.0 5.0 Features 5.0 5.0 Customer Service 5.0 5.0 Likelihood to Recommend 10/10 February 28, 2022 We simply rely on WoowUp for all our CRM needs. It is part of our software stack and takes a prominent role. Pros We tried different CRM packages until we met WoowUp. The strong feature set and reliability on top of ease of use is one of a kind. I recommend this and have done to all customer oriented organizations. Cons Whichever issues we had with the software it were so minor to recall. JD Jefa de Plataformas | Ecommerce Specialist Jefa de Plataformas | Ecommerce Specialist Used the software for: 3-5 years ### "Fundamental para un ecommerce de cualquier industria. " 5.0 Overall Rating 5.0 5.0 Ease of Use 5.0 5.0 Features 5.0 5.0 Customer Service 5.0 5.0 Likelihood to Recommend 10/10 January 31, 2022 Woowup es una herramienta fundamental a la hora de gestionar un ecommerce. Es muy superior a la competencia que sólo brinda una parte de lo que ellos dan. El CRM es muy potente, permite múltiples segmentaciones y configuraciones y es de muy fácil implementación. El soporte del equipo es impecable, son súper profesionales, traen iniciativas todo el tiempo y ayudan tanto a nuestro equipo con la estrategia como a la agencia que encara la parte operativa. Tuve el placer de trabajar con ellos en dos proyectos completamente distintos y siempre me resultó súper útil. Recomiendo 100% Pros Sus puntos fuertes creo que son la facilidad de implementación, la interfaz súper amigable que hace que la pueda manejar cualquiera y la calidad de los datos que procesa. Y no quiero dejar de mencionar nuevamente la calidad de profesionales que nos ayudaron en todo momento, desde el set up inicial hasta la evolución día a día. Cons La sección de Analytics es muy buena pero todavía creo que tiene mejoras para implementar. AD Analista de precios y e-mail marketing Analista de precios y e-mail marketing Used the software for: 1-3 years ### "Una herramienta útil y efectiva." 5.0 Overall Rating 5.0 5.0 Ease of Use 5.0 5.0 Features 4.0 4.0 Customer Service 5.0 5.0 Likelihood to Recommend 9/10 August 21, 2024 Muy grata. Como en todo proyecto y plataforma, las dificultades surgen, pero uno se siente mejor enfrentando las mismas con un equipo que responde, estando a la altura para resolver los inconvenientes y mejorar de cara al futuro. Pros Es muy intuitivo. Permite aprender el uso de la plataforma de manera muy sencilla y eficaz. La información siempre está bien visible en los reportes. Cons A veces los tiempos del soporte técnico no son los mismos que uno tiene como cliente y puede llegar a generar incomodidades con fechas límites o promociones de tiempo limitado. EM ecommerce manager ecommerce manager Used the software for: Less than 1 year ### "muy buena solución" 5.0 Overall Rating 5.0 5.0 Ease of Use 5.0 5.0 Features 5.0 5.0 Customer Service 5.0 5.0 Likelihood to Recommend 10/10 January 12, 2022 Muy fácil implementación, el manejo diario es bastante intuitivo aunque también tiene cursos para sacar dudas. Hemos tenido muy buenos resultados con los correos automatizados y también con los masivos de única vez , ya que la segmentación de clientes es clave y con WoowUp es super fácil hacerla. Cuando he tenido dudas en mi día a día el equipo siempre ha estado pendiente para responderlas. Pros Lo que más me gusta es la integración con mi ecommerce, que no necesito un equipo dedicado a manejar bases de datos de clientes para tener la efectividad buscada y el apoyo mano a mano que entrega el equipo de WoowUp, la verdad son muy atentos y se manejan muy bien en el tema. Cons La falta de opciones a la hora de configurar la lógica en los productos recomendados. EM Email Marketing Email Marketing Used the software for: 1-3 years ### "Útil y práctico" 5.0 Overall Rating 5.0 5.0 Ease of Use 5.0 5.0 Features 5.0 5.0 Customer Service 5.0 5.0 Likelihood to Recommend 10/10 May 30, 2024 Woowup se convirtió en un aliado de la comercialización de la empresa. La facilidad para conocer a los consumidores y leads, nos posibilitó ofrecerles campañas personalizadas ha cambiado la forma de realizar email marketing. Pros Lo mejor de la plataforma es la versatilidad de sus filtros para crear segmentos a medida y analizar las métricas de manera asertiva. Cons La sincronización de datos nos resultó trabajosa, pero valió la pena y fuimos acompañados por el equipo de Woowup en todo el proceso. JC Jefe CRM Jefe CRM Used the software for: 1-3 years ### "Buen aliado estratégico " 5.0 Overall Rating 5.0 5.0 Ease of Use 5.0 5.0 Features 5.0 5.0 Customer Service 5.0 5.0 Likelihood to Recommend 10/10 August 12, 2024 Pros Herramienta muy intuitiva para el manejo, cuenta con un gran alcance a nivel ominicanal para suplir las necesidades del negocio, el acompañamiento estratégico le da un plus positivo y están siempre prestos a apoyar en lo que se requiera Cons nada por el momento, el accionar de la plataforma ha suplido las necesidades DI Director Director Used the software for: Less than 1 year ### "MUST HAVE de herramientas para ecommerce" 5.0 Overall Rating 5.0 5.0 Ease of Use 5.0 5.0 Features 5.0 5.0 Customer Service 5.0 5.0 Likelihood to Recommend 10/10 January 10, 2022 Espectacular!! El equipo comercial no quiere venderte la herramienta, quiere que la uses y que tengas resultados, el equipo de soporte no quiere contestarte las dudas con una wiki, quiere QUE IMPLEMENTES LAS CMAPAÑAS para que tengas resultados. Todo eso habla de la visión que tienen todos de poner al cliente en el centro y de aprender del negocio de las empresas para seguir mejorando la herramienta. 10/10 Pros Tiene todo el poder de un CRM sofisticado, de esos que te llevan mese implementar pero sin las largas horas con IT y el tiempo invertido en aprender usar la herramienta. Realmente no solo te permite entender mejor a los clientes, te deja implementar campañas automaticas y medir su impacto casi el mismo día en que implementas la herramienta. Super agil, super intuitiva. Ahorra muchisimo tiempo en setear campañas, exportarlas del CRM e importarla a la herramientas de envío. Las sugerencias de automation te despiertan ideas o guias de que estrategia probar con notables resultados. El tiempo de implementación es sorprendentemente rápido, igual que la adopción de los equipos que utilizan la herramienta. En todos los clientes que nos tocó implementarla tuvimos un ROI inmediato. Capitulo aparte para el equipo de soporte, chateando con nosotros y dándonos seguimiento, pusheando para que probemos cosas nuevas. Reealmente es casi obligatorio para nosotros tenerla en consideración a la hora de implementar una estrategia de ecommerce. Cons La segmentación por CP o zona presenta oportunidades de mejora. Algunos features de otras herramientas de emailmkt sería bueno de incorporarlos tambien como push notification por ejemplo MY Marketing y diseño gráfico Marketing y diseño gráfico Used the software for: Less than 1 year ### "CRM de alta calidad" 5.0 Overall Rating 5.0 5.0 Ease of Use 5.0 5.0 Features 5.0 5.0 Customer Service 5.0 5.0 Likelihood to Recommend 10/10 August 7, 2023 Pros WoowUp te brinda muchas facilidades a la hora de armar las campañas de e-mail. Todas las herramientas son accesibles para llevar a cabo una comunicación correcta y segmentada. Tiene fácil integración con e-commerce (V-tex). El asesoramiento del chat y de \[contenido sensible oculto\] (customer account manager) es muy bueno, siempre están atentos a los detalles para potenciar cada vez más nuestras campañas. Sin dudas lo recomendaría. Cons Entiendo que la función de las campañas vía whatsapp es aparte a los e-mails pero estaría bueno que haya algún período de prueba para poder analizar como funciona y ver la repercusión que tiene esta herramienta. Más allá de eso no tengo criticas, las herramientas de e-mail marketing son muy completas. EM Email Marketing Specialist Email Marketing Specialist Used the software for: 3-5 years ### "Excelente plataforma!" 5.0 Overall Rating 5.0 5.0 Ease of Use 5.0 5.0 Features 5.0 5.0 Customer Service 5.0 5.0 Likelihood to Recommend 10/10 December 6, 2022 Mi experiencia con la plataforma fue muy buena. En todo momento tuve un gran soporte, tanto del chat, email como de nuestra Account Manager. Eso me parece clave para el desarrollo de las cuentas, ya que siempre contábamos con su expertise para realizar ajustes y así seguir mejorando. Pros Su facilidad de uso y su variedad de funcionalidades. Es de las plataformas de email mkt y CRM más completas del mercado. Cons Me parece importante que agreguen la posibilidad de realizar diferentes A/B tests para email marketing [View all Reviews](https://www.capterra.com/p/239074/WoowUp/reviews/) ## Top-rated software of 2026 ### Fill out the form and we'll send a list of the top-rated software based on real user reviews directly to your inbox. Popular comparisons [HubSpot CRM vs WoowUp](https://www.capterra.com/compare/152373-239074/HubSpot-CRM-vs-WoowUp) [Salesforce Sales Cloud vs WoowUp](https://www.capterra.com/compare/61368-239074/Salesforce-vs-WoowUp)