Brand Hygiene Protection

What is Brand Hygiene Protection?

An AI-ML-driven brand relevancy and safety solution for the detection and management of brand hygiene with an automated process. Regional, contextual understanding, and sentiment analysis are used for content validation. This solution offers Brand Hygiene Protection including vernacular capabilities. It also possesses deep learning capabilities. It protects the brand image from irrelevant media placements by ensuring digital campaigns run with advertisers & globally recognized brand and GARM guidelines. It enables custom targeting and exclusion themes and accurate detection of unsafe content and contextual targeting through text and sentiment analysis, engagement metrics etc. It whitelists channels, platforms, and videos based on brand safety standards and targeting norms for digital advertising.