--- title: "Decile Software Pricing, Alternatives & More 2026 | Capterra" description: "With the help of Capterra, learn about Decile Software - reviews, pricing plans, popular comparisons to other Business Intelligence products and more." source_url: "https://www.capterra.com/p/240539/Decile/" page_type: "product" language: "en" --- # Decile Software Review 2026: Features, Integrations, Pros & Cons Last updated on September 16, 2026 Provider data verified by our Software Research team, and reviews moderated by our Reviews Verification team. [Description](#description)[Use cases](#use-cases)[Alternatives](#alternatives)[FAQs](#faqs)[Features](#features)[Pricing](#pricing)[Integrations](#integrations)[Support](#support)[Reviews](#reviews) Decile ## What is Decile? Decile empowers business and marketing leads at e-commerce brands with insights that are essential for customer lifecycle analytics and retention, product analysis and activation, and measurement. Our belief is that a marketer's most valuable asset is their first party data. But leveraging that data to drive meaningful and actionable insights is oftentimes more difficult than it should be. Decile bridges the gap to drive profitability and lifetime value. ## What is Decile used for? [Business Intelligence](https://www.capterra.com/business-intelligence-software/)[Customer Data Platform](https://www.capterra.com/customer-data-platform-software/)[Data Analysis](https://www.capterra.com/data-analysis-software/) Top alternative Featured Overall rating Based on 9 user reviews Reviews sentiment Positive \- Neutral \- Negative \- Starting price $800 Per Month Free trial not available Free version not included Capterra Shortlist charts the highest-rated and most popular products... Our "Best of" badge program showcases products with the highest ratings... Our "Best of" badge program showcases products with the highest ratings... Do you work for Decile?[Manage this product listing](https://www.g2.com/products/decile/claim_requests/new?auto=true) ## Compare with a popular alternative Capterra selects software alternatives based on relevant features, verified user reviews and user interactions. Placement may be influenced by client status. ### Decile 4.8 (9) VS. [4.4 (12)](https://www.capterra.com/p/10004983/SAS-Viya/#reviews) Starting Price $800 Per Month Starting Price Contact vendor Free Trial Free Version Pricing Options Free Trial Free Version Ease Of Use 4.3 (9) Ease Of Use 4.1 (2,354) Value For Money 5.0 (9) Value For Money 3.7 (1,539) Customer Service 5.0 (7) Customer Service 3.9 (1,453) ## Decile alternatives [4.7 (15)](https://www.capterra.com/p/178411/Inzata/reviews/) Starting price $30000.00 Per User, Per Month Pricing Options Free Trial Free Version User Rating 100% of reviewers rated it above 4 stars [4.5 (286)](https://www.capterra.com/p/169053/Looker/reviews/) Starting price Contact vendor for pricing Pricing Options Free Trial Free Version User Rating 94% of reviewers rated it above 4 stars [Tableau](https://www.capterra.com/p/208764/Tableau/) [4.6 (2,362)](https://www.capterra.com/p/208764/Tableau/reviews/) Starting price $15.00 Per User, Per Month Pricing Options Free Trial Free Version User Rating 95% of reviewers rated it above 4 stars [Learn More](https://www.capterra.com/p/208764/Tableau/) Highest Rated [Apteco FastStats](https://www.capterra.com/p/101009/FastStats/) [4.8 (9)](https://www.capterra.com/p/101009/FastStats/reviews/) Starting price $6500.00 Per User, Per Month Pricing Options Free Trial Free Version User Rating 100% of reviewers rated it above 4 stars [Learn More](https://www.capterra.com/p/101009/FastStats/) [View all alternatives](https://www.capterra.com/p/240539/Decile/alternatives/) ## FAQs about Decile Overview ### What company size and specific industries is Decile built for? Decile is designed for organizations with marketing, ecommerce, and data-focused leadership, including chief marketing officers, founders, CEOs, marketing managers, business analysts, data scientists, media managers, and ecommerce directors. The description points to companies that need support from mid-market to enterprise teams rather than a specific industry sector. Features and Usability ### What are the key features of Decile? Decile offers behavioral analytics, audience targeting, customer segmentation, and customer profiles for analyzing and grouping users. It also includes campaign analytics, campaign segmentation, multi-channel marketing, and channel management, plus dashboards, customizable reports, data visualization, forecasting, and predictive analytics for tracking performance and trends. Integrations ### Which third-party tools and platforms does Decile integrate with? Decile integrates with 8 third-party platforms for advertising and commerce, including Amazon DSP, Facebook Business Suite, Google Ads, Google Analytics 360, Pinterest, Snapchat for Business, Shopify, and BigCommerce. Getting Started and Support ### What customer support options does Decile offer? Decile offers email/help desk, a knowledge base, and phone support. Support access is presented through these channels, but no reviewer feedback is available here to describe response times, helpfulness, or common frustrations. ## Features AI summary Based on 2,582 Business Intelligence reviews Capterra data shows that buyers of business intelligence software rank the following features as their top priorities: - **Dashboard Creation** (**55%** of reviewers rated this feature as critical) - **Multiple Data Sources** (**60%**) - **Reporting/Analytics** (**53%**) Decile supports all three of the features reviewers rate most highly: **Dashboard Creation**, **Multiple Data Sources**, and **Reporting/Analytics**. Together, these capabilities give teams a clear way to visualize metrics, connect information from different systems, and track performance through detailed reports, helping businesses make faster, better-informed decisions. Dashboard 4.9 (8) 62.50% of 8 reviewers that rated this feature as important or highly important Assembly of graphs and charts for visualizing and tracking statistics/metrics Visual Analytics 4.9 (8) 62.50% of 8 reviewers that rated this feature as important or highly important Interact with data visualization elements, such as charts and graphs, to drill down into data Self Service Data Preparation 4.6 (7) 71.43% of 7 reviewers that rated this feature as important or highly important Access, combine, transform, and store data without the help of an IT department Analysis Provides context around identified information, including historical threat data, threat location data from geotags or inferred data, threat actors names, relationships, URLs, and other relevant information to conduct further investigations. Audience Targeting Identify a particular segment of population based on specific criteria and customize your efforts to attract their attention Behavioral Analytics Track and analyse user behavior within a system or network Decile 45 features ### All Features - Analysis: Provides context around identified information, including historical threat data, threat location data from geotags or inferred data, threat actors names, relationships, URLs, and other relevant information to conduct further investigations. - Audience Targeting: Identify a particular segment of population based on specific criteria and customize your efforts to attract their attention - Behavior Tracking: Track visitors'/audience's responses across web pages and other optimized content - Behavioral Analytics: Track and analyse user behavior within a system or network - Benchmarking: Compare key metrics for the business against prominent players in the industry - Campaign Analytics: Track and interpret campaign performance metrics - Campaign Planning: Plan and strategize marketing campaigns - Campaign Segmentation: Group campaigns by project, client, or campaign for better management. - Channel Management: Manage various distribution channels, build relations with channel partners, and track their performance - Charting: Manage patient documentation describing all clinical interactions, diagnoses, procedures, medications, etc. - Customer Activity Tracking: A report showing what actions customers perform - Customer Profiles: Record customer information, purchase history, and other notes - Customer Segmentation: Process of dividing customers into groups based on common characteristics - Customizable Reports: Alter the layout and content of reports - Customizable Templates: Pre-designed layouts that can be customized to match preferences and requirements - Dashboard: Assembly of graphs and charts for visualizing and tracking statistics/metrics - Dashboard Creation: Creation and customization of dashboards - Data Discovery: Discover and connect variety of data sources to the application for analysis - Data Enrichment: Combines data from internal sources with disparate data from other internal systems or external sources - Data Integration: Combining data from different sources and providing a unified view - Data Synchronization: Synchronizing data between two or more devices/systems and automatically updating changes to maintain consistency - Data Transformation: Translate EDI formats into data suitable for use with company applications. - Data Visualization: Graphical representation of data - Email Tracking: Track delivered, received, and opened emails - Engagement Tracking: Tracks metrics that provide insight into how a user interacts with any interface or product - Forecasting: Form predictions based on past and present data/trends - Key Performance Indicators: Quantifiable metrics to track objectives, gauge milestones, and evaluate the success of a particular activity - Monitoring: Observe and track the demand, usage, progress or quality of a system, product, or user - Multi-Channel Marketing: Coordinate marketing efforts across channels (email, landing pages, social media, etc.) - Multiple Data Sources: Allows users to manage data from a number of sources - Performance Metrics: A set of indicators that tracks the performance of networks, applications, systems, teams, etc. - Personalization: Adjust communications based on previous interactions or personal preferences - Predictive Analytics: Predict future data based on historical data sets - Predictive Modeling: Analyzing historical and current data and generating a model to help predict future outcomes. - Profitability Analysis: Evaluate the degree to which business operations bring monetary gains - Recommendations: Algorithmically generated suggestions based on user behaviors, preferences, or data patterns to enhance UX, productivity, or engagement - Reporting & Statistics: Collection, analysis, and representation of numerical data and generation of reports to understand various patterns - Reporting/Analytics: View and track pertinent metrics to find patterns and gain insights from data - Sales Trend Analysis: Analyze the current state of sales data to accurately understand trends and forecast future sales numbers. - Self Service Data Preparation: Access, combine, transform, and store data without the help of an IT department - Strategic Planning: At a high level, visualize a preferred outcome, define goals and identify specific steps to achieve them - Third-Party Integrations: Set up connections to third-party platforms to improve business processes - Trend Analysis: Review data from past periods to reveal recurring tendencies and predict future performance - Trend/Problem Indicators: Visually identify direction of development and areas that require attention - Visual Analytics: Interact with data visualization elements, such as charts and graphs, to drill down into data --- Get Advice We can help you find the software with the features you need. Features 4.7 (9) 4.7 Based on 9 reviews ## Pricing Value for money 5.0 (9) Basic $800.00 Per Month Value for money 5.0 (9) 5.0 Based on 9 reviews ## Integrations [ Google Analytics 360](https://www.capterra.com/p/177042/Google-Analytics/)[ Shopify](https://www.capterra.com/p/83891/Shopify/)[ Snapchat for Business](https://www.capterra.com/p/210733/Snapchat/)[ Google Ads](https://www.capterra.com/p/213339/Google-Ads/)[ Pinterest](https://www.capterra.com/p/234608/Pinterest/)[ BigCommerce](https://www.capterra.com/p/131883/Bigcommerce/)[ Facebook Business Suite](https://www.capterra.com/p/235972/Facebook-Business-Suite/)[ Amazon DSP](https://www.capterra.com/p/210701/Amazon-DSP/) Connect with a Capterra advisor for a free 15-minute consultation Get a personalized software list aligned to your business needs with guidance from our expert advisors. Our team has helped 1 million+ businesses like yours find options that fit their needs. ## Support, customer service and training options Customer Service 5.0 (7) Support - Email/Help Desk - FAQs/Forum - Knowledge Base - Phone Support - 24/7 (Live rep) - Chat Training - In Person - Live Online - Webinars - Documentation - Videos Deployment - Web - Android - iPhone/iPad Typical users - Freelancers - Small businesses - Mid size businesses - Enterprises Customer Service 5.0 (7) 5.0 Based on 7 reviews ## User reviews Overall rating 4.8 Based on 9 reviews Filter by rating 5(7) 4(2) 3(0) 2(0) 1(0) Mentioned topic Sorted by most recent KB Katherine B. VP Ecommerce and Marketing Consumer Goods ### "Great tool, amazing partner " 5.0 Overall Rating 5.0 5.0 Ease of Use 5.0 5.0 Features 5.0 5.0 Customer Service 5.0 5.0 Likelihood to Recommend 10/10 January 12, 2022 Decile truly feels like an extension of our team, we meet with our account manager on a weekly basis and he serves up useful and actionable insights about our customer behavior which has allowed us to scale our business, drive repeat purchasers and decrease our CAC. Pros Decile has allowed us to unlock information about our customer in an easy to set-up and digest way. The tool caters really nicely to all of the questions we have about our retail Ecommerce customer and the team continues to roll out relevant dashboards (or can build something ad hoc if not). We are also using the software to build audiences to serve our digital marketing ads to and are excited about the continued opportunity in this space. Cons There isn't an easy integration with Magento, but we manage manually and it's ok! Review source Incentivized review: software users are invited to submit an honest review and offered a nominal incentive for their time and effort. All incentivized reviews are subject to our verification process prior to publication. CC Colleen C. VP, Brand Marketing & Communications Apparel & Fashion ### "Quick and easy insights into your most valuable customers" 4.0 Overall Rating 4.0 4.0 Ease of Use 4.0 4.0 Features 4.0 4.0 Customer Service 0.0 0.0 Likelihood to Recommend 9/10 January 11, 2022 Decile changed the game for how we viewed our customers. As a later stage start up, we were early in out segmentation journey and were hesitant to spend a lot of money and time on a complicated segmentation study. Leveraging Decile's simple analytics and dashboard tools, alongside their excellent CS team, we were able to enact a "segmentation lite" that quickly allowed us to hone in on demographic and psychographic characteristics of our core target consumer. We have since put this core target at the heart of all company activities even beyond marketing targeting to include things like product development and creative approach. It has allowed us to be much more differentiated and focused in an increasingly competitive world. Pros The ability to marry internal behavioral attributes and segments with external data to dimentionalise your customers is incredibly valuable. Their dashboards are easy to use. The set up process linked into Shopify made onboarding a breeze. Cons We currently rely heavily on the CS team so there isn't anything at this time I can comment on. Review source Incentivized review: software users are invited to submit an honest review and offered a nominal incentive for their time and effort. All incentivized reviews are subject to our verification process prior to publication. MS Matthew S. Director of Performance Marketing Sports ### "Powerful tool, with a 5-star support team that helps clients realize its value" 4.0 Overall Rating 4.0 4.0 Ease of Use 3.0 3.0 Features 4.0 4.0 Customer Service 5.0 5.0 Likelihood to Recommend 10/10 January 10, 2022 Pros Fairly straightforward setup and integration, fast load times on dashboards, accurate and reliable data, intuitive visualizations, and constantly adding new standardized reports to their offerings, which keep up with industry evolutions. The team behind the product is incredible––good listeners, problem solvers, and strategists. Willing to engineer solutions to business needs, and work through the data to ensure it's accessible, insightful, and actionable. Cons Opportunities for improvement: • Some formatting with the data visualization is shoddy, meaning you can't always export the visualizations to reports––requires some aesthetic modification on the backend. • Introduce educational modules to facilitate self-guided learning; customer use cases to inspire the application of the tool, or some specific features. Review source Incentivized review: software users are invited to submit an honest review and offered a nominal incentive for their time and effort. All incentivized reviews are subject to our verification process prior to publication. VN Vanessa N. Head of Marketing Consumer Goods ### "Integral Analytics Tool" 5.0 Overall Rating 5.0 5.0 Ease of Use 4.0 4.0 Features 5.0 5.0 Customer Service 0.0 0.0 Likelihood to Recommend 10/10 January 7, 2022 Decile has been an integral analytics partner. Their data has helped drive more conversions on ad platforms, identify best selling products by demo and customer, what products customers are buying and when they are buying them. Decile has impacted all areas of our company, beyond just ecommerce to marketing and product development. In addition to helping us drive more revenue, Decile has made us a smarter company overall. Pros Insight into 1st party data and who are customers are, what products they are buying first, second and so on, as well as demographic profile by product to understand which products we can use to reach additional target demos. Cons Decile has very useful data. Would love to see them further simplify for further ease of use for even the most novice analytic customer. Reasons for choosing Decile Better data Review source Incentivized review: software users are invited to submit an honest review and offered a nominal incentive for their time and effort. All incentivized reviews are subject to our verification process prior to publication. II Isabella I. Sr. Growth Marketing Analyst Consumer Goods ### "Decile for Marketing Analytics " 5.0 Overall Rating 5.0 5.0 Ease of Use 5.0 5.0 Features 5.0 5.0 Customer Service 5.0 5.0 Likelihood to Recommend 10/10 January 6, 2022 Pros One of the best things about Decile is its flexibility. We've been able to leverage our internal data in quicker and easier ways using things like product and LTV dashboards, as well as utilizing the platform's external data to help us across all of our different business functions (e.g. running a clustering algorithm to help us find our customer personas). Our customer success manager has also been incredibly helpful in finding answers and solutions to any questions or problems we may have, whether that's creating dashboards for us in the platform or helping us run larger analyses for the business. Overall our experience with Decile has been great and we're incredibly pleased with both the platform and the partnership. Cons Only thing I can think of is a direct integration with Google Analytics, which we've already been told is in the works! Review source Incentivized review: software users are invited to submit an honest review and offered a nominal incentive for their time and effort. All incentivized reviews are subject to our verification process prior to publication. TL Taylor L. Growth Marketing Consumer Goods ### "Exceptional and Affordable BI Tool for E-Commerce Brands" 5.0 Overall Rating 5.0 5.0 Ease of Use 4.0 4.0 Features 5.0 5.0 Customer Service 5.0 5.0 Likelihood to Recommend 9/10 January 4, 2022 Pros Easy Shopify integration and fast to stand up with insightful default dashboards. Decile provides more insights on customer buying trends than is available in Shopify analytics. Pushing customer segments to growth channels like Facebook and Google is also an extremely valuable feature and is where near-term ROI in the platform manifests. Cons While Decile fairly user-friendly, smaller organizations that don't have an in-house data analyst may need a dedicated account manager to get the most value from the platform. Review source Incentivized review: software users are invited to submit an honest review and offered a nominal incentive for their time and effort. All incentivized reviews are subject to our verification process prior to publication. EA Ellyse A. Brand Manager Health, Wellness and Fitness ### "Loved using Decile!" 5.0 Overall Rating 5.0 5.0 Ease of Use 5.0 5.0 Features 5.0 5.0 Customer Service 5.0 5.0 Likelihood to Recommend 10/10 December 27, 2021 The weekly meetings were AMAZING and really helped us dive into who our consumers really were! Pros Super easy to view all of our demographic information thanks to the various charts. Cons Understanding what a cohort was was the only part I had to get a hold of! Review source Incentivized review: software users are invited to submit an honest review and offered a nominal incentive for their time and effort. All incentivized reviews are subject to our verification process prior to publication. AH Amy H. Head of Growth Retail ### "180 Shift to our Business " 5.0 Overall Rating 5.0 5.0 Ease of Use 4.0 4.0 Features 4.0 4.0 Customer Service 5.0 5.0 Likelihood to Recommend 10/10 December 16, 2021 It's been great. We've been able to uncover a ton of insights into our customer and help us market, segment, and speak to them to ultimately grow acquisition and retention and just generally our topline revenue. Pros The access to data that took us SO much time to get to ourselves previously. The access to this data has been a critical component to our growth and will continue to be critical . Secondly, the team. The team at Decile is epic and their ability to work with what we need, provide new reports, also help push our thinking is amazing. My team and I have learned so much from them and love having weekly meetings. Cons I would love to see more connection points to utilize the software across the business more -- i.e. I briefed in our Business Report that tracks daily performance, but that requires the ability to have goal inputs, pull in traffic, inventory levels, as well as all channel metrics like amount of email sends, SMS sends, store traffic, etc. Having this system be more robust across our business would help us stay focused on driving the business versus pulling information. Alternatives considered [Glew](https://www.capterra.com/p/160516/Glew/) Reasons for choosing Decile The team -- since Wildfang is a small business in the # of people, having a team that can help analyze and pull information has been a huge amount of support Review source Incentivized review: software users are invited to submit an honest review and offered a nominal incentive for their time and effort. All incentivized reviews are subject to our verification process prior to publication. RT Rebecca T. Chief Marketing Officer Retail ### "Essential Customer Insights!" 5.0 Overall Rating 5.0 5.0 Ease of Use 5.0 5.0 Features 5.0 5.0 Customer Service 5.0 5.0 Likelihood to Recommend 10/10 December 16, 2021 Pros Without Decile, we would never understand our customer, their behaviors nor interests in order to drive growth for our business! Cons Need to develop an attribution capability. Review source Incentivized review: software users are invited to submit an honest review and offered a nominal incentive for their time and effort. All incentivized reviews are subject to our verification process prior to publication. [View all Reviews](https://www.capterra.com/p/240539/Decile/reviews/) ## Top-rated software of 2026 ### Fill out the form and we'll send a list of the top-rated software based on real user reviews directly to your inbox.