# Decile Reviews 2026. Verified Reviews, Pros & Cons | Capterra > Is Decile the right Business Intelligence solution for you? Explore 9 verified user reviews from people in industries like yours to make a confident choice. Source: https://www.capterra.com/p/240539/Decile/reviews --- Decile 4.8 (9) [View alternatives](https://www.capterra.com/p/240539/Decile/alternatives/) Provider data verified by our Software Research team, and reviews moderated by our Reviews Verification team. [Learn more](https://www.capterra.com/our-story/) * * * Last updated March 13th, 2026 # Reviews of Decile Ease of use 4.3 Customer Service 5.0 ## Showing most helpful reviews Showing 1-9 of 9 Reviews Sort by: Most Helpful Rating Company Size Reviewer's Role Length of Use Frequency of Use AH Amy H. Head of Growth Retail Used the software for: 6-12 months ### "180 Shift to our Business " December 16, 2021 5.0 It's been great. We've been able to uncover a ton of insights into our customer and help us market, segment, and speak to them to ultimately grow acquisition and retention and just generally our topline revenue. Pros The access to data that took us SO much time to get to ourselves previously. The access to this data has been a critical component to our growth and will continue to be critical . Secondly, the team. The team at Decile is epic and their ability to work with what we need, provide new reports, also help push our thinking is amazing. My team and I have learned so much from them and love having weekly meetings. Cons I would love to see more connection points to utilize the software across the business more -- i.e. I briefed in our Business Report that tracks daily performance, but that requires the ability to have goal inputs, pull in traffic, inventory levels, as well as all channel metrics like amount of email sends, SMS sends, store traffic, etc. Having this system be more robust across our business would help us stay focused on driving the business versus pulling information. Alternatives considered [Glew](https://www.capterra.com/p/160516/Glew/) Reason for choosing Decile The team -- since Wildfang is a small business in the # of people, having a team that can help analyze and pull information has been a huge amount of support Review Source VN Vanessa N. Head of Marketing Consumer Goods Used the software for: 1-2 years ### "Integral Analytics Tool" January 7, 2022 5.0 Decile has been an integral analytics partner. Their data has helped drive more conversions on ad platforms, identify best selling products by demo and customer, what products customers are buying and when they are buying them. Decile has impacted all areas of our company, beyond just ecommerce to marketing and product development. In addition to helping us drive more revenue, Decile has made us a smarter company overall. Pros Insight into 1st party data and who are customers are, what products they are buying first, second and so on, as well as demographic profile by product to understand which products we can use to reach additional target demos. Cons Decile has very useful data. Would love to see them further simplify for further ease of use for even the most novice analytic customer. Reason for choosing Decile Better data Review Source CC Colleen C. VP, Brand Marketing & Communications Apparel & Fashion Used the software for: 6-12 months ### "Quick and easy insights into your most valuable customers" January 11, 2022 4.0 Decile changed the game for how we viewed our customers. As a later stage start up, we were early in out segmentation journey and were hesitant to spend a lot of money and time on a complicated segmentation study. Leveraging Decile's simple analytics and dashboard tools, alongside their excellent CS team, we were able to enact a "segmentation lite" that quickly allowed us to hone in on demographic and psychographic characteristics of our core target consumer. We have since put this core target at the heart of all company activities even beyond marketing targeting to include things like product development and creative approach. It has allowed us to be much more differentiated and focused in an increasingly competitive world. Pros The ability to marry internal behavioral attributes and segments with external data to dimentionalise your customers is incredibly valuable. Their dashboards are easy to use. The set up process linked into Shopify made onboarding a breeze. Cons We currently rely heavily on the CS team so there isn't anything at this time I can comment on. Review Source II Isabella I. Sr. Growth Marketing Analyst Consumer Goods Used the software for: 1-2 years ### "Decile for Marketing Analytics " January 6, 2022 5.0 Pros One of the best things about Decile is its flexibility. We've been able to leverage our internal data in quicker and easier ways using things like product and LTV dashboards, as well as utilizing the platform's external data to help us across all of our different business functions (e.g. running a clustering algorithm to help us find our customer personas). Our customer success manager has also been incredibly helpful in finding answers and solutions to any questions or problems we may have, whether that's creating dashboards for us in the platform or helping us run larger analyses for the business. Overall our experience with Decile has been great and we're incredibly pleased with both the platform and the partnership. Cons Only thing I can think of is a direct integration with Google Analytics, which we've already been told is in the works! Review Source MS Matthew S. Director of Performance Marketing Sports Used the software for: 2+ years ### "Powerful tool, with a 5-star support team that helps clients realize its value" January 10, 2022 4.0 Pros Fairly straightforward setup and integration, fast load times on dashboards, accurate and reliable data, intuitive visualizations, and constantly adding new standardized reports to their offerings, which keep up with industry evolutions. The team behind the product is incredible––good listeners, problem solvers, and strategists. Willing to engineer solutions to business needs, and work through the data to ensure it's accessible, insightful, and actionable. Cons Opportunities for improvement: • Some formatting with the data visualization is shoddy, meaning you can't always export the visualizations to reports––requires some aesthetic modification on the backend. • Introduce educational modules to facilitate self-guided learning; customer use cases to inspire the application of the tool, or some specific features. Review Source KB Katherine B. VP Ecommerce and Marketing Consumer Goods Used the software for: 6-12 months ### "Great tool, amazing partner " January 12, 2022 5.0 Decile truly feels like an extension of our team, we meet with our account manager on a weekly basis and he serves up useful and actionable insights about our customer behavior which has allowed us to scale our business, drive repeat purchasers and decrease our CAC. Pros Decile has allowed us to unlock information about our customer in an easy to set-up and digest way. The tool caters really nicely to all of the questions we have about our retail Ecommerce customer and the team continues to roll out relevant dashboards (or can build something ad hoc if not). We are also using the software to build audiences to serve our digital marketing ads to and are excited about the continued opportunity in this space. Cons There isn't an easy integration with Magento, but we manage manually and it's ok! Review Source TL Taylor L. Growth Marketing Consumer Goods Used the software for: 6-12 months ### "Exceptional and Affordable BI Tool for E-Commerce Brands" January 4, 2022 5.0 Pros Easy Shopify integration and fast to stand up with insightful default dashboards. Decile provides more insights on customer buying trends than is available in Shopify analytics. Pushing customer segments to growth channels like Facebook and Google is also an extremely valuable feature and is where near-term ROI in the platform manifests. Cons While Decile fairly user-friendly, smaller organizations that don't have an in-house data analyst may need a dedicated account manager to get the most value from the platform. Review Source RT Rebecca T. Chief Marketing Officer Retail Used the software for: Less than 6 months ### "Essential Customer Insights!" December 16, 2021 5.0 Pros Without Decile, we would never understand our customer, their behaviors nor interests in order to drive growth for our business! Cons Need to develop an attribution capability. Review Source EA Ellyse A. Brand Manager Health, Wellness and Fitness Used the software for: Less than 6 months ### "Loved using Decile!" December 27, 2021 5.0 The weekly meetings were AMAZING and really helped us dive into who our consumers really were! Pros Super easy to view all of our demographic information thanks to the various charts. Cons Understanding what a cohort was was the only part I had to get a hold of! Review Source Similar Products Featured ## Related categories [Customer Data Platform](https://www.capterra.com/customer-data-platform-software/)[Business Intelligence](https://www.capterra.com/business-intelligence-software/)[Data Analysis](https://www.capterra.com/data-analysis-software/) ## Send me user reviews about this product ### Fill out the form and we'll send a list of the top-rated software based on real user reviews directly to your inbox.