---
title: "Retail VR Software Pricing, Alternatives & More 2026 | Capterra"
description: "With the help of Capterra, learn about Retail VR Software - reviews, pricing plans, popular comparisons to other Augmented Reality products and more."
source_url: "https://www.capterra.com/p/240943/Retail-VR/"
page_type: "product"
language: "en"
---

# 

 Retail VR Software Review 2026: Features, Reviews, Integrations, Pros & Cons

Last updated on September 30, 2026

Provider data verified by our Software Research team, and reviews moderated by our Reviews Verification team.

[Description](#description)[Use cases](#use-cases)[Alternatives](#alternatives)[FAQs](#faqs)[Features](#features)[Pricing](#pricing)[Support](#support)[Reviews](#reviews)

Retail VR

## What is Retail VR?

Retail VR offers cutting-edge virtual reality solutions for retail and merchandising, enabling brands and retailers to create and test 3D planograms, optimize product placement, and visualize store layouts in a fully immersive environment. With Retail VR, companies can enhance their merchandising strategy by quickly generating real-time 3D models and conducting shopper behavior studies, leading to better decision-making and increased sales. The platform’s advantages include agility, cost savings by reducing agency dependence, and advanced analytics for a data-driven approach to in-store merchandising.

## What is Retail VR used for?

[Virtual Reality (VR)](https://www.capterra.com/vr-software/)[Augmented Reality](https://www.capterra.com/augmented-reality-software/)

Overall rating

Based on 12 user reviews

Reviews sentiment

Positive

\-

Neutral

\-

Negative

\-

Starting price

€30

Per Feature, Per Month

Free trial  
not available

Free version not included

Capterra Shortlist charts the highest-rated and most popular products...

Our "Best of" badge program showcases products with the highest ratings...

Our "Best of" badge program showcases products with the highest ratings...

Do you work for Retail VR?[Manage this product listing](https://www.g2.com/products/retail-vr/claim_requests/new?auto=true)

## Compare with a popular alternative

Capterra selects software alternatives based on relevant features, verified user reviews and user interactions. Placement may be influenced by client status.

### Retail VR

4.3 (12)

VS.

[### RoomSketcher](https://www.capterra.com/p/164021/RoomSketcher/)

[4.4 (197)](https://www.capterra.com/p/164021/RoomSketcher/reviews/)

Starting Price

€30

Per Feature, Per Month

Starting Price

Contact vendor

Free Trial

Free Version

Pricing Options

Free Trial

Free Version

Ease Of Use

4.4 (12)

Ease Of Use

4.4 (197)

Value For Money

4.2 (9)

Value For Money

4.2 (187)

Customer Service

4.8 (10)

Customer Service

4.5 (181)

## Retail VR alternatives

[echo3D](https://www.capterra.com/p/206459/echo3D/)

[4.5 (169)](https://www.capterra.com/p/206459/echo3D/reviews/)

Starting price

$99.00

Per User, Per Month

Pricing Options

Free Trial

Free Version

User Rating

91%

of reviewers

rated it above 4 stars

[Learn More](https://www.capterra.com/p/206459/echo3D/)

Highest Rated

[3D Cloud](https://www.capterra.com/p/246051/3D-Cloud/)

[5.0 (10)](https://www.capterra.com/p/246051/3D-Cloud/reviews/)

Starting price

Contact vendor for pricing

Pricing Options

Free Trial

Free Version

User Rating

100%

of reviewers

rated it above 4 stars

[Learn More](https://www.capterra.com/p/246051/3D-Cloud/)

[Unity](https://www.capterra.com/p/158591/Unity/)

[4.6 (845)](https://www.capterra.com/p/158591/Unity/reviews/)

Starting price

$40.00

Per User, Per Month

Pricing Options

Free Trial

Free Version

User Rating

94%

of reviewers

rated it above 4 stars

[Learn More](https://www.capterra.com/p/158591/Unity/)

[Sketchfab](https://www.capterra.com/p/178043/Sketchfab-3D-Visualization/)

[4.7 (18)](https://www.capterra.com/p/178043/Sketchfab-3D-Visualization/reviews/)

Starting price

$15.00

Per User, Per Month

Pricing Options

Free Trial

Free Version

User Rating

100%

of reviewers

rated it above 4 stars

[Learn More](https://www.capterra.com/p/178043/Sketchfab-3D-Visualization/)

## FAQs about Retail VR

Overview

### Which roles and teams benefit most from Retail VR?

Retail VR is most used by marketing, merchandising, and retail concept teams that need to visualize store layouts, test product placement, and present immersive brand experiences. Business development, key account, and executive leaders use it to support client pitches, validate concepts, and guide retail project decisions.

Answer based on 12 reviews

Overview

### What company size and specific industries is Retail VR built for?

Retail VR targets retail businesses of any company size that need support for category management, visual merchandising, and trade marketing. It is designed for roles such as category managers, visual merchandisers, marketing directors, and merchandising leaders working in retail and merchandising teams.

Features and Usability

### What are the key features of Retail VR?

Retail VR offers virtual reality and augmented/mixed reality tools for immersive product visualization, along with 3D objects, 3D visualization, and modeling and simulation. It also includes content creation, drag-and-drop editing, content and image libraries, role-based permissions, API access, remote access/control, and reporting and analytics.

Getting Started and Support

### What training and onboarding options does Retail VR offer?

Retail VR provides in person training, live online sessions, webinars, documentation, and videos. In person and live online formats support guided instruction, webinars cover scheduled group learning, documentation offers written reference material, and videos provide recorded walkthroughs for self-paced review.

Getting Started and Support

### What customer support options does Retail VR offer?

Retail VR provides Email/Help Desk, a Knowledge Base, and Phone Support. No reviewer feedback about support is available, so support quality, response times, and common user frustrations cannot be summarized from user reports.

## Features

AI summary

Based on 118 Augmented Reality reviews

Capterra data shows that buyers of Virtual Reality (VR) rank the following features as their top priorities:

-   **Interactive Content** (**33%** of reviewers rated this feature as critical)
-   **Content Creation** (**57%**)
-   **3D Visualization** (**37%**)

Retail VR supports all three of the features reviewers rate most important: **Interactive Content**, **Content Creation**, and **3D Visualization**. Together, these capabilities help businesses build immersive VR experiences, create and refine content more efficiently, and present products or environments in detailed 3D, allowing teams to improve customer experiences, training, and visual communication.

Interactive Content

5.0 (1)

100.00% of 1 reviewers that rated this feature as important or highly important

Allow the audience to interact or engage with the content

Content Creation

3.5 (2)

50.00% of 2 reviewers that rated this feature as important or highly important

The ability to create unique content

3D Visualization

4.0 (1)

100.00% of 1 reviewers that rated this feature as important or highly important

Visualize systems, objects, people, products, and environments in 3D.

Immersive Environment

5.0 (1)

100.00% of 1 reviewers that rated this feature as important or highly important

An artificial and interactive environment where users can digitally immerse themselves

3D Objects

Input 3D objects

API

Application programming interface that allows for integration with other systems/databases

Retail VR 20 features

Input 3D objects

Visualize systems, objects, people, products, and environments in 3D.

Application programming interface that allows for integration with other systems/databases

Augmented/Mixed Reality

The ability to create unique content

Centralized repository to store content and assets

Assemble applications and processes by dragging over and arranging pre-built components

Used as a promotional or demonstration tool in sales and marketing presentations

Store and manage images

An artificial and interactive environment where users can digitally immerse themselves

Allow the audience to interact or engage with the content

Using physical, mathematical, or logical models as a basis for simulations to generate data for managerial or technical decision-making

Includes a variety of messaging formats including industry-specific (EDIFACT, HL7, X12)

Process of using renderings, images, and artwork to create product visualizations

Access work applications remotely, for when working away from the office and/or traveling

View and track pertinent metrics to find patterns and gain insights from data

Set & manage permission levels based on user roles and restrict access to only authorized individuals

Track and interpret metrics on the usage of company resources

Monitor user activity through engagement methods

Integration of virtual reality along with augmented reality into one application

Features

4.3 (12)

4.3

Based on 12 reviews

## Pricing

Value for money

4.2 (9)

Basic

€30.00

Per Feature,Per Month

Value for money

4.2 (9)

4.2

Based on 9 reviews

## Support, customer service and training options

Customer Service

4.8 (10)

Support

-   Email/Help Desk
-   FAQs/Forum
-   Knowledge Base
-   Phone Support
-   24/7 (Live rep)
-   Chat

Training

-   In Person
-   Live Online
-   Webinars
-   Documentation
-   Videos

Deployment

-   Web
-   Android
-   iPhone/iPad

Typical users

-   Freelancers
-   Small businesses
-   Mid size businesses
-   Enterprises

Customer Service

4.8 (10)

4.8

Based on 10 reviews

## User reviews

Overall rating

4.3

Based on 12 reviews

Filter by rating

5(5)

4(6)

3(1)

2(0)

1(0)

Mentioned topic

Sorted by most recent

VP

Vanessa P.

Responsable de Communication

Paper & Forest Products

### "Une simplicité de mise en oeuvre"

4.0

Overall Rating

4.0

4.0

Ease of Use

3.0

3.0

Features

4.0

4.0

Customer Service

5.0

5.0

Likelihood to Recommend

8/10

February 1, 2023

Globalement, nous sommes très satisfait de la mise en œuvre et la simplicité d'utilisation pour nos clients et commerciaux.

Pros

La mise en place des fiches produits ainsi que des objets interactifs est très simple. De même que la captation par VR retail a été très facile pour nous.

Cons

L'enregistrement des produits pourrait être amélioré, il y a quelques petits bugs d'intégration.

Reasons for choosing Retail VR

Grâce au partenariat avec espritMeuble

Review source

Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication.

ER

Eric R.

RESP MERCHANDISING

Retail

### "Logiciel simple mais à améliorer."

3.0

Overall Rating

3.0

3.0

Ease of Use

4.0

4.0

Features

3.0

3.0

Customer Service

5.0

5.0

Likelihood to Recommend

7/10

October 6, 2022

Expérience positive, avec une disponibilité très appréciable de Céline sur toutes les problématiques.

Pros

La simplicité de la prise en main, la disponibilité et la réactivité du support client, la rapidité de construction des plannogrammes.

Cons

De nombreux développement encore à effectuer : :a difficulté à sélectionner les produits dans la base image, l'impossibilité d'implémenter des broches sur une gondole normale, la non mention des hauteurs de tablettes.

Review source

Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication.

GM

Gregoire M.

Responsable Merchandising et Concepts agences

Wholesale

### "Belle expérience "

5.0

Overall Rating

5.0

5.0

Ease of Use

5.0

5.0

Features

5.0

5.0

Customer Service

5.0

5.0

Likelihood to Recommend

9/10

July 4, 2022

Création d'un Showroom digital, permettant aux clients de s'immerger dans un espace virtuel pour y faire ses choix de produits. A partir de son panier, le client peut récupérer les QR Codes pour tester en réalité augmentée l'ensemble des produits.

Pros

Equipe très à l'écoute, gros travail d'échanges et de construction pour un résultat au delà de nos attentes

Cons

Depuis la version testée pas de réel frein, juste un appréhension lorsque nous passerons en production, sur la capacité a gérer 1000 produits en même temps

Reasons for choosing Retail VR

Réactif, dynamique, à l'écoute.

Review source

Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication.

MV

Mathieu V.

Dir. marketing proximité

Wholesale

### "Showroom digital"

5.0

Overall Rating

5.0

5.0

Ease of Use

5.0

5.0

Features

4.0

4.0

Customer Service

5.0

5.0

Likelihood to Recommend

10/10

July 1, 2022

montrer l'in montrable

Pros

La qualité du rendu produit. La facilité de navigation et d'utilisation

Cons

à ce stade, je ne vois pas. Mais on va trouver :-)

Reasons for choosing Retail VR

techniquement, nous ne l'avons pas encore "adopté". Seul un POC a été réalisé. POC très prometteur cela dit.

Review source

Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication.

PP

philippe P.

Business development director

Sports

### "Showroom Virtuel"

4.0

Overall Rating

4.0

4.0

Ease of Use

4.0

4.0

Features

3.0

3.0

Customer Service

4.0

4.0

Likelihood to Recommend

8/10

June 24, 2022

Réduction des showroom et samples uniformité de l'experience client partout dans le monde

Pros

Simplicité d'utilisation et déploiement rapide.

Cons

le contenu digital intégré dans l'outil doit être très léger pour ne pas altérer l'experience utilisateur. Le contenu digital ne s'intègre pas toujours bien avec l'expérience physique.

Review source

Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication.

ZO

Zouhir O.

Consultant Innovation

Computer Software

### "Capgemini x RetailVR"

5.0

Overall Rating

5.0

5.0

Ease of Use

5.0

5.0

Features

5.0

5.0

Customer Service

0.0

0.0

Likelihood to Recommend

9/10

June 24, 2022

Pros

Facilité d'utilisation Rendu graphique Fonctionnalités multiples Disponibilité des équipes

Cons

Personnalisation des produits Entrée sur le web3.0 avec les NFTs

Review source

Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication.

LT

Ludovic T.

Chargé de communication France

Electrical/Electronic Manufacturing

### "Show room puissance virtuel"

4.0

Overall Rating

4.0

4.0

Ease of Use

4.0

4.0

Features

4.0

4.0

Customer Service

5.0

5.0

Likelihood to Recommend

9/10

June 10, 2022

Outil relativement confortable à métriser facilement. j'ai pu réaliser mon premier show room d'une salle puissance pour l'associer à une grande dalle tactile pour un salon. cela permet d'immerger le client au cœur d'une salle puissance sans avoir à la déplacer physiquement sur le stand => gain de place avec un maximum d'informations embarquées. Merci à \[CONTENU SENSIBLE\] pour sa disponibilité et à son professionnalisme.

Pros

la mise en place facile des points d'informations des espaces ainsi que les écrans vidéos et images dans un espace en réalité virtuelle.

Cons

Besoin de vider le cache régulièrement quand on implémente des images dans l'espace

Review source

Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication.

HM

Herve M.

Responsable grands comptes

Computer Software

### "Retour d'expérience"

4.0

Overall Rating

4.0

4.0

Ease of Use

4.0

4.0

Features

4.0

4.0

Customer Service

0.0

0.0

Likelihood to Recommend

9/10

March 10, 2022

Pros

Facilité d'utilisation et rendu visuel Back office simple d'utilisation

Cons

cas d'usages et retours d'expérience de clients = mesurer le ROI

Reasons for choosing Retail VR

relationnel

Review source

Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication.

Adrien W.

Leader Acquisition Marketing

Internet

### "Une plateforme qui démocratise la réalité augmentée pour le Retail"

5.0

Overall Rating

5.0

5.0

Ease of Use

5.0

5.0

Features

5.0

5.0

Customer Service

5.0

5.0

Likelihood to Recommend

10/10

January 31, 2022

Pros

Une plateforme simple qui permet de proposer à mes clients un outil efficace pour proposer une expérience plus immersive, notamment dans une période "COVID".

Cons

Il manquait l'intégration avec Matterport mais c'est maintenant proposé donc il y a tout ce dont nous avons besoin.

Review source

Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication.

CS

Claude S.

co-directeur

Mechanical or Industrial Engineering

### "Avis DC SWISS"

4.0

Overall Rating

4.0

4.0

Ease of Use

4.0

4.0

Features

4.0

4.0

Customer Service

4.0

4.0

Likelihood to Recommend

8/10

January 11, 2022

Pros

Sa capacité d'adaptation au besoin spécifique de notre société.

Cons

La technologie est encore en cours de développement, il n'est d'ailleurs actuellement pas possible de visiter notre showroom via un smartphone.

Review source

Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication.

MV

Mauricio V.

Responsable de projets commerce

Government Administration

### "Connect street"

4.0

Overall Rating

4.0

4.0

Ease of Use

5.0

5.0

Features

5.0

5.0

Customer Service

5.0

5.0

Likelihood to Recommend

10/10

December 24, 2021

Équipe très à l'écoute, réactive, force de propositions.

Pros

Produit présentant un énorme potentiel de développements

Cons

Nécessité d'avoir une couche de connaissance technique minima pour bien maîtriser l'outil.

Review source

Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication.

LL

Loic L.

Responsable Concept

Supermarkets

### "Le déploiement d'un nouveau concept via la réalité augmentée"

5.0

Overall Rating

5.0

5.0

Ease of Use

5.0

5.0

Features

5.0

5.0

Customer Service

5.0

5.0

Likelihood to Recommend

10/10

December 16, 2021

La plateforme Retail VR permet de tester, de présenter et de convaincre. En effet, nous identifions 5 facteurs clés de succès à ce jour : 1- Capter en VR 360° des magasins réels afin de recréer l’expérience consommateur, 2- Recréer en 3D des magasins virtuels afin de réaliser des tests d'implantation en amont, 3- Intégrer du contenu dans ces 2 univers (réels et virtuels) : mobilier, signalétique, revêtements, textures, 4- Partager le contenu de manière dynamique et rapide 5- Consulter et présenter l'ensemble du travail réalisé via Casque VR, Ordinateur, Tablette, Smartphone

Pros

L'interface est rapide et très simple à utiliser, ne nécessitant aucune installation particulière. Nous y retrouvons aisément l'ensemble de nos données : showrooms virtualisés, objets et contenus importés. La fonctionnalité de "Retail Staging" est un réel atout dans une optique de tests virtuels en amont d'un déploiement terrain. Notons également l'avantage de pouvoir partager en temps réel un showroom virtuel via un simple lien url.

Cons

La plateforme répond aujourd'hui à mes attentes. Je n'ai pas encore identifié d'axes d'optimisation pour le moment.

Reasons for choosing Retail VR

La solution Retail VR permet de présenter du contenu et de convaincre de manière innovante. Le déploiement d'un nouveau concept magasin s'accorde parfaitement avec ce genre de technologies.

Review source

Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication.

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