--- title: "Visual Matrix PMS Software Pricing, Alternatives & More 2026 | Capterra" description: "With the help of Capterra, learn about Visual Matrix PMS Software - reviews, pricing plans, popular comparisons to other Hospitality Property Management products and more." source_url: "https://www.capterra.com/p/24111/Visual-Matrix-PMS/" page_type: "product" language: "en" --- # Visual Matrix PMS Software Review 2026: Features, Integrations, Pros & Cons Last updated on August 26, 2026 Provider data verified by our Software Research team, and reviews moderated by our Reviews Verification team. [Description](#description)[Use cases](#use-cases)[Alternatives](#alternatives)[FAQs](#faqs)[Features](#features)[Pricing](#pricing)[Support](#support)[Reviews](#reviews) Visual Matrix PMS ## What is Visual Matrix PMS? Since its inception in 2000, Visual Matrix has served the global hospitality industry as a pioneer in advanced hotel property management technology. More than just a full-featured front desk solution, the Visual Matrix all-in-one PMS also provides hoteliers with the ability to maximize profits using a comprehensive revenue analysis platform that is built directly into the PMS. Visual Matrix is available as either a desktop or fully cloud-based solution to suit the unique needs of any property. ## What is Visual Matrix PMS used for? [Hospitality Property Management](https://www.capterra.com/hospitality-property-management-software/)[Commercial Property Management](https://www.capterra.com/commercial-property-management-software/)[Property Management Accounting](https://www.capterra.com/property-management-accounting-software/) Top alternative Featured Overall rating Based on 25 user reviews Reviews sentiment Positive 80% Neutral 16% Negative 4% Starting price $195 Per User, Per Month Free trial not available Free version not included Capterra Shortlist charts the highest-rated and most popular products... Our "Best of" badge program showcases products with the highest ratings... Our "Best of" badge program showcases products with the highest ratings... Do you work for Visual Matrix PMS?[Manage this product listing](https://digitalmarkets.gartner.com/get-listed/claim-bx?url=https://vmpms.com/&name=Visual Matrix PMS) ## Visual Matrix PMS Overview Updated August 2026 AI summary Visual Matrix PMS equips organizations of all sizes with hospitality property management capabilities, covering reservations, front desk, rate management, guest experience, and housekeeping. With built-in accounting, multi-property support, channel management, GDS/OTA integration, and online booking, it helps manage daily operations and reporting. Deployment options span cloud, web, and major desktop and mobile platforms. ## Compare with a popular alternative Capterra selects software alternatives based on relevant features, verified user reviews and user interactions. Placement may be influenced by client status. ### Visual Matrix PMS 4.2 (25) VS. [4.6 (218)](https://www.capterra.com/p/113348/WebRezPro/reviews/) Starting Price $195 Per Feature Starting Price Contact vendor Free Trial Free Version Pricing Options Free Trial Free Version Ease Of Use 4.1 (25) Ease Of Use 4.5 (480) Value For Money 4.1 (22) Value For Money 4.6 (460) Customer Service 4.3 (23) Customer Service 4.8 (467) ## Visual Matrix PMS alternatives [Guesty](https://www.capterra.com/p/159377/Guesty/) [4.4 (480)](https://www.capterra.com/p/159377/Guesty/reviews/) Starting price $23.00 Per User, Per Month Pricing Options Free Trial Free Version User Rating 86% of reviewers rated it above 4 stars [Learn More](https://www.capterra.com/p/159377/Guesty/) [RMS](https://www.capterra.com/p/208354/RMS-Cloud/) [4.4 (412)](https://www.capterra.com/p/208354/RMS-Cloud/reviews/) Starting price Contact vendor for pricing Pricing Options Free Trial Free Version User Rating 89% of reviewers rated it above 4 stars [Learn More](https://www.capterra.com/p/208354/RMS-Cloud/) [Hotelogix](https://www.capterra.com/p/76374/Hotelogix/) [4.4 (251)](https://www.capterra.com/p/76374/Hotelogix/reviews/) Starting price $3.99 Per User, Per Month Pricing Options Free Trial Free Version User Rating 88% of reviewers rated it above 4 stars [Learn More](https://www.capterra.com/p/76374/Hotelogix/) [Smoobu](https://www.capterra.com/p/160106/Smoobu/) [4.4 (196)](https://www.capterra.com/p/160106/Smoobu/reviews/) Starting price $29.00 Per User, Per Month Pricing Options Free Trial Free Version User Rating 87% of reviewers rated it above 4 stars [Learn More](https://www.capterra.com/p/160106/Smoobu/) [View all alternatives](https://www.capterra.com/p/24111/Visual-Matrix-PMS/alternatives/) ## FAQs about Visual Matrix PMS Overview ### Which roles and teams benefit most from Visual Matrix PMS? Visual Matrix PMS is most used by hotel general managers, operations leaders, and front desk teams that need centralized control over daily property workflows. Sales and marketing leaders use it to support reservations and guest coordination, while regional and executive managers rely on it for oversight, reporting, and operational consistency across properties. Answer based on 25 reviews Overview ### What company size and specific industries is Visual Matrix PMS built for? Visual Matrix PMS is designed for hotels of all sizes, including independent and chain hotels, as well as hotel management companies. It also serves Best Western Hotels and Resorts properties that need a property management system for day-to-day hotel operations. Features and Usability ### What are the key features of Visual Matrix PMS? Visual Matrix PMS offers property management tools for front desk management, reservations management, rate management, and multi-property operations. It also includes channel management, GDS/OTA integration, online booking, online payments, and payment processing, plus reporting and analytics, built-in accounting, housekeeping management, and maintenance management. Getting Started and Support ### What training and onboarding options does Visual Matrix PMS offer? Visual Matrix PMS provides in person training, live online sessions, webinars, documentation, and videos. In person and live online options support guided instruction, webinars cover group learning, and documentation and videos offer reference material for self-paced review and feature guidance. Answer based on 4 reviews Getting Started and Support ### What customer support options does Visual Matrix PMS offer? Visual Matrix PMS provides Email/Help Desk, FAQ/Forum, Knowledge Base, Phone Support, 24/7 Live Rep, and Chat. Reviewer comments about support are mixed, with some users saying tickets can lead to incorrect replies and that only one support contact seems knowledgeable, while others describe difficult troubleshooting. Answer based on 2 reviews Ease of use ### How easy is Visual Matrix PMS to use? Visual Matrix PMS feels easy to learn for many hotel teams, especially staff with prior PMS experience. Front desk users often find the layout intuitive and daily tasks manageable, but setup steps, rate changes, training, and some functions like group blocks or market sales can feel more complicated than expected. Answer based on 10 reviews ## Features AI summary Based on 2,051 Hospitality Property Management reviews Capterra reviewers of hospitality property management software most often point to these features as top priorities: - **Reservations Management** (**63%** of reviewers rated this feature as critical) - **Calendar Management** (**64%**) - **Online Booking** (**59%**) Visual Matrix PMS includes **Reservations Management** and **Online Booking**, giving properties the tools to handle guest bookings and accept reservations through digital channels. However, it does not include **Calendar Management**. Instead, the product offers other highly valued capabilities such as **GDS/OTA Integration** (**50%**), **Front Desk Management** (**46%**), and **Rate Management** (**40%**). These features help hotels keep room availability connected across booking sources, manage daily guest operations, and adjust pricing more effectively, helping businesses improve occupancy and day-to-day efficiency. Reservations Management 2.0 (1) 200.00% of 1 reviewers that rated this feature as important or highly important Manage the entire lifecycle of a reservation, from the initial booking to the actual service or event Online Booking 2.0 (1) 200.00% of 1 reviewers that rated this feature as important or highly important Book meetings and appointments through a website or digital platform GDS/OTA Integration 3.0 (1) 0.00% of 1 reviewers that rated this feature as important or highly important Global distribution system used by online travel agencies to track availability and manage reservations Front Desk Management 1.0 (1) 100.00% of 1 reviewers that rated this feature as important or highly important Check guests in and out, issue key cards, schedule wake up calls, or other requests Rate Management 1.0 (1) 100.00% of 1 reviewers that rated this feature as important or highly important Track/optimize rates in relation to usage Channel Management 2.0 (1) 100.00% of 1 reviewers that rated this feature as important or highly important Manage various distribution channels, build relations with channel partners, and track their performance Visual Matrix PMS 33 features ### All Features - Analytics: Tools for the systematic analysis of various types of data or statistics - Built-in Accounting: Accounting functionality within the system, not requiring integration with third-party tools - Channel Management: Manage various distribution channels, build relations with channel partners, and track their performance - CRM: Built-in customer relationship management (CRM) capabilities or integration with a third-party CRM system - Customer History: Access previous interactions or concerns to maintain customer relationships - Dashboard: Assembly of graphs and charts for visualizing and tracking statistics/metrics - Data Import/Export: Import and export data to and from software applications - Data Synchronization: Synchronizing data between two or more devices/systems and automatically updating changes to maintain consistency - Electronic Payments: Electronically collect payments for goods or services - Employee Management: Track employee schedules, availability, and performance across projects and tasks - Extended Stay: Long term accommodation for guests - Front Desk Management: Check guests in and out, issue key cards, schedule wake up calls, or other requests - GDS/OTA Integration: Global distribution system used by online travel agencies to track availability and manage reservations - Guest Experience Management: Capture guest experience at a granular level and utilize data to deliver tailored services - Housekeeping Management: Manage the cleaning and maintenance of rooms and common areas and track the work status of cleaning staff - Maintenance Management: Manage, maintain and track the performance of assets and equipment - Marketing Automation: Automate workflows and trigger campaigns based on customer actions - Mobile Access: Access software remotely via mobile devices - Multi-Channel Management: Manage inventory, communication, marketing, orders & more across warehouses, stores and online channels - Multi-Property: More than one location - Online Booking: Book meetings and appointments through a website or digital platform - Online Payments: Accept and process online payment transactions - Payment Processing: Accept, record, and reconcile financial transactions - Point of Sale (POS): Accept and process customer payments for products or services using hardware and software - Property Management: Add, view, and edit details of all properties managed by an agency that are available for sale or rent - Rate Management: Track/optimize rates in relation to usage - Reporting & Statistics: Collection, analysis, and representation of numerical data and generation of reports to understand various patterns - Reporting/Analytics: View and track pertinent metrics to find patterns and gain insights from data - Reservations Management: Manage the entire lifecycle of a reservation, from the initial booking to the actual service or event - Revenue Management: Monitor sales and make necessary adjustment in order to increase demand and revenue - Search/Filter: Search and filter data across systems to locate required information by entering keywords or certain criteria - Single Property: One location - Spa/Activity Management: Manage operations/processes associated with spas and other hotel activities --- Get Advice We can help you find the software with the features you need. Features 4.0 (25) 4.0 Based on 25 reviews ## Pricing Value for money 4.1 (22) Basic $195.00 Per Feature, Value for money 4.1 (22) 4.1 Based on 22 reviews Connect with a Capterra advisor for a free 15-minute consultation Get a personalized software list aligned to your business needs with guidance from our expert advisors. Our team has helped 1 million+ businesses like yours find options that fit their needs. ## Support, customer service and training options Customer Service 4.3 (23) Support - Email/Help Desk - FAQs/Forum - Knowledge Base - Phone Support - 24/7 (Live rep) - Chat Training - In Person - Live Online - Webinars - Documentation - Videos Deployment - Web - Android - iPhone/iPad Typical users - Freelancers - Small businesses - Mid size businesses - Enterprises Customer Service 4.3 (23) 4.3 Based on 23 reviews ## User reviews Overall rating 4.2 Based on 25 reviews Filter by rating 5(13) 4(7) 3(4) 2(0) 1(1) Mentioned topic Sorted by most recent JP Jay P. Manager Hospitality ### "Terrible PMS" 1.0 Overall Rating 1.0 1.0 Ease of Use 1.0 1.0 Features 1.0 1.0 Customer Service 1.0 1.0 Likelihood to Recommend 0/10 April 4, 2024 Visual Matrix is awful. It is very clear to me that Visual Matrix staff is writing the fake reviews for this PMS. Pros When it works, there are few issues with room inventory and 2 way communication. Cons System will go down. They will blame Azure "outage". Okay, so why are all the other countless services that rely on MS Azure not down? Anyway, there are so many other problems with Visual Matrix. The desktop version is effectively dead. They don't update it much. The cloud version has little errors and mistakes, including spelling errors for warning messages. I don't think VM hires the best web developers and their cloud PMS makes that obvious. Simple things like deleting inactive rate codes, that haven't been used in almost a decade, is impossible. The system for whatever reason lets you add room types, rate codes, employees, etc., but doesn't let you remove anything. This makes it an administrative nightmare to organize things. Only 1 person in their tech support team seems to be knowledgeable about the product. The rest of them are clueless and send incorrect replies to close tickets. Reasons for choosing Visual Matrix PMS Familiarity with product and difficulty in changing other aspects of our business to implement a new PMS Review source Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication. AT Andy T. Front desk Hospitality ### "do not use the feature" 3.0 Overall Rating 3.0 3.0 Ease of Use 3.0 3.0 Features 4.0 4.0 Customer Service 1.0 1.0 Likelihood to Recommend 3/10 October 2, 2023 After 25 years, Service has gone down a lot Pros desk top version was more functionalcloud based is slow Cons cloud version and support. Features are there but not attended to Review source Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication. TC Tony C. General Manager Hospitality ### "Reliable Property Management System" 5.0 Overall Rating 5.0 5.0 Ease of Use 5.0 5.0 Features 5.0 5.0 Customer Service 5.0 5.0 Likelihood to Recommend 10/10 February 12, 2021 I am very satisfied with Visual Matrix because they listen to the customers feedback and are open to adding new features within their program to make it a "one stop shop" for staff. Pros Visual Matrix is very dependable and they seek to provide features that are important to their customers for instance they offer Point of Sale, Revenue Management, and important interfaces to streamline operation. Cons One thing I don't like is that they have yet to develop an integrated Contact Relations Management feature although they have acknowledged they are open to eventually developing this within their PMS. Review source Vendor Referred - Incentive Offered: This reviewer was invited by the software vendor to submit an honest review and offered a nominal incentive as a thank you. JZ Jesse Z. general manager Hospitality ### "Overall happy" 4.0 Overall Rating 4.0 4.0 Ease of Use 4.0 4.0 Features 4.0 4.0 Customer Service 0.0 0.0 Likelihood to Recommend 7/10 January 28, 2021 Overall a positive experience. We have had a dsc exception for a year that hasn't been fixed. Pretty frustrating at times. Overall it is user friendly and reliable. Pros I find the day to day operations to be easy. i thought the software was slow when first using it, but after a hardware upgrade it runs quickly and consistently. Cons Small things...like being able to search for multiple characters on some screen and being able to only search by first letter on others. Also...the inability to click and drag the length of maintenance blocks. an easy win to fix this I would think? Review source Vendor Referred - Incentive Offered: This reviewer was invited by the software vendor to submit an honest review and offered a nominal incentive as a thank you. AE Angie E. General Manager Hospitality ### "Visual Matrix Competent Product" 4.0 Overall Rating 4.0 4.0 Ease of Use 4.0 4.0 Features 3.0 3.0 Customer Service 3.0 3.0 Likelihood to Recommend 7/10 January 26, 2021 The messaging and profile features have been very helpful for improving our team communication and quality of service for our guests. Pros Visual Matrix is easy to learn with the video training provided. Training new staff members is a simple process. I have implemented this property management software at two properties now and our teams adapted quickly. Technical support is friendly and easy to contact. Cons Revenue management tools are not efficient when not a member of Best Western. having worked with Best Western and independent properties; there is a missed opportunity for independent properties to manage their rates and make the most of the tools provided. Review source Vendor Referred - Incentive Offered: This reviewer was invited by the software vendor to submit an honest review and offered a nominal incentive as a thank you. Response from Vendor January 28, 2021 Thanks for your review! It seems like you would benefit greatly from our new Revenue Management Live module, included free with Visual Matrix. Please give me a call directly at 214-291-3994. I'd love to discuss it with you. BR BELINDA R. general manager Hospitality ### "Visual Matrix is userfriendly" 5.0 Overall Rating 5.0 5.0 Ease of Use 5.0 5.0 Features 5.0 5.0 Customer Service 5.0 5.0 Likelihood to Recommend 9/10 January 26, 2021 Overall I love the software it's easier. Pros It's very userfriendly, almost everything on the main page. Cons In our hotel we have a sundry market and its a little difficult compare to opera. You have to do more steps in this software. Switched from [OPERA Cloud Property Management](https://www.capterra.com/p/266207/OPERA-Cloud-Property-Management/) December 2020 Review source Vendor Referred - Incentive Offered: This reviewer was invited by the software vendor to submit an honest review and offered a nominal incentive as a thank you. Response from Vendor January 28, 2021 Thanks for your review! If you are managing a small sundry shop, you may find that our MiniPOS module will fit your needs. Please reach out to our sales team for more information! TE TOBE E. Hotel Manager Hospitality ### "Easy To Use Software - Great Customer Service!" 4.0 Overall Rating 4.0 4.0 Ease of Use 5.0 5.0 Features 4.0 4.0 Customer Service 5.0 5.0 Likelihood to Recommend 10/10 January 26, 2021 Overall, Visual Matrix is an easy to use program (compared to the others I have used in the past; Micros Fidelio, Opera). It is also a robust software in my opinion and provides the necessary functions in an easy to use format. We went from 'zero' to 'hero' in no time using this software for the first time back when we opened our first Best Western Plus property in 2019. I was in touch with \[SENSITIVE CONTENT HIDDEN\] the Implementation Coordinator over at Visual Matrix who helped us set up the software for our new property just a couple of months back. \[SENSITIVE CONTENT HIDDEN\] is courteous and very knowledgeable about the product he offers. He always took the time to answer my numerous questions and was always willing to explain the set up procedure every step of the way. He also helped coordinate other stakeholders. He really did go above and beyond and made the sign up process very easy. I must also applaud the Visual Matrix Technical Support team. They are also very responsive and willing to help each time we call in with any query. If an agent doesn't quite have the right answers to your questions, they politely ask if they can put you on hold and go in search of someone else who can help out. Keep up the good work guys! Pros It is quite easy to get around Visual Matrix. Each function is also easy to locate. The most impactful for me is the Front Office/Reservations function. I just like the way all the options are laid out at the top of the screen making navigation very easy and seamless. We take calls each day from guests wanting to book rooms and find out availability. You'll agree with me that there is the need to have a program that gives you the power to move from one screen to the other with the smallest number of mouse clicks. Visual Matrix integration with our existing business processes has been quite easy I must say. For instance, I have the power to work off two instances of the program simultaneously. This comes in pretty handy if I ever need to provide a guest with information without interrupting what I was doing on the first page. Now this is flexibility! Cons Lately, there has been the need for us to post voucher pre-payments for guests who haven't quite booked their stays yet on Visual Matrix. It has been quite a challenge handling such pre-payments on Visual Matrix and the question for me has been where to post such payments given that there is no booking to attach it to. I would appreciate it very much if the necessary function that would allow us to do this could be introduced. There also seems to be an integration issue between Visual Matrix and Intello our Guest WiFi provider that should be looked into. Our guests are still unable to connect to the hotel wiFi using their check in credentials (Last Name & Room Number). Review source Vendor Referred - Incentive Offered: This reviewer was invited by the software vendor to submit an honest review and offered a nominal incentive as a thank you. Response from Vendor January 28, 2021 Thanks for taking the time to share your thoughts with us. I agree, the coordinator assigned to your account is a rockstar! I will have someone from our support team reach out to you regarding your interface and posting questions. Thanks again! AD Ashley D. General Manager Hospitality ### "A year into VM Cloud" 4.0 Overall Rating 4.0 4.0 Ease of Use 4.0 4.0 Features 3.0 3.0 Customer Service 4.0 4.0 Likelihood to Recommend 7/10 January 26, 2021 Cloud base is amazing and I love being able to log in from anywhere. Programing rates is very labour intensive and discounts are not as flexible as we would like. Pros Accessibility, love being able it from anywhere. Cons Training was very confusing at first even with the videos. I found that the demo was difficult because it was not reflective of how we would use our system. Our old PMS was great for training because it would let you practice with the system in real time without effecting it. Review source Vendor Referred - Incentive Offered: This reviewer was invited by the software vendor to submit an honest review and offered a nominal incentive as a thank you. Response from Vendor January 28, 2021 Thanks for your review! We appreciate you taking the time to share your thoughts and experience. CS Crystal S. General Manager Hospitality ### "Simple & User Friendly " 4.0 Overall Rating 4.0 4.0 Ease of Use 4.0 4.0 Features 3.0 3.0 Customer Service 4.0 4.0 Likelihood to Recommend 7/10 January 26, 2021 I have been using VM for 10+ years and feel overall positive about the capabilities of the program. Pros It is easy to learn the basics, making it easy for new staff to catch on to simple daily tasks. Good visual set up, good short cut options. Basic problems are usually taken care of promptly by support. Cons There are areas of the reporting that are weak. Weather it is the timeframe that data can be accessed or the variation of information available in the reporting. Review source Vendor Referred - Incentive Offered: This reviewer was invited by the software vendor to submit an honest review and offered a nominal incentive as a thank you. Response from Vendor January 28, 2021 Thank you for taking the time to share your thoughts and experience with us. Please feel free to reach out or use the "Feature Request" function in the software if you would like to share suggestions about reports or other features. We love feedback! JL John L. General Manager Hospitality ### "User Friendly" 5.0 Overall Rating 5.0 5.0 Ease of Use 5.0 5.0 Features 5.0 5.0 Customer Service 5.0 5.0 Likelihood to Recommend 9/10 January 26, 2021 Pros Visual Matrix is very user friendly, and in most cases there are multiple ways to do something giving options to the team as a whole. Cons I believe Visual Matrix could do more to update the program on a regular basis with suggestions from their users. I know this is something they are working on now more than ever. Review source Vendor Referred - Incentive Offered: This reviewer was invited by the software vendor to submit an honest review and offered a nominal incentive as a thank you. Response from Vendor January 28, 2021 Thank you for taking the time to share your thoughts and experience with us. Please feel free to use the "Feature Request" function in Visual Matrix to send us any requests you have, or reach out directly. We love feedback! [View all Reviews](https://www.capterra.com/p/24111/Visual-Matrix-PMS/reviews/) ## Top-rated software of 2026 ### Fill out the form and we'll send a list of the top-rated software based on real user reviews directly to your inbox.