--- title: "Traction Complete Software Pricing, Alternatives & More 2026 | Capterra" description: "With the help of Capterra, learn about Traction Complete Software - reviews, pricing plans, popular comparisons to other Data Visualization products and more." source_url: "https://www.capterra.com/p/241205/Traction-Complete/" page_type: "product" language: "en" --- # Traction Complete Software Review 2026: Features, Integrations, Pros & Cons Last updated on September 17, 2026 Provider data verified by our Software Research team, and reviews moderated by our Reviews Verification team. [Description](#description)[Use cases](#use-cases)[Alternatives](#alternatives)[FAQs](#faqs)[Features](#features)[Pricing](#pricing)[Integrations](#integrations)[Support](#support)[Reviews](#reviews) Traction Complete ## What is Traction Complete? Traction Complete's RevOps Data Management Suite for Salesforce helps teams cleanse, connect, and orchestrate data. Since 2019, we've been on a mission to automate complex data tasks in Salesforce, empowering organizations like Asana, Zoom, and YMCA to save time and scale faster. Say hello and learn more at www.tractioncomplete.com. ## What is Traction Complete used for? [Data Visualization](https://www.capterra.com/data-visualization-software/)[Lead Management](https://www.capterra.com/lead-management-software/)[Account Based Marketing](https://www.capterra.com/account-based-marketing-software/) Top alternative Featured Overall rating Based on 9 user reviews Reviews sentiment Positive \- Neutral \- Negative \- Starting price $15 Per User, Per Month Free trial not available Free version not included Capterra Shortlist charts the highest-rated and most popular products... Our "Best of" badge program showcases products with the highest ratings... Our "Best of" badge program showcases products with the highest ratings... Do you work for Traction Complete?[Manage this product listing](https://www.g2.com/products/traction-complete/claim_requests/new?auto=true) ## Traction Complete Overview Updated September 2026 AI summary Traction Complete is a cloud-based solution for midsize and enterprise organizations focused on lead management and sales enablement. It offers tools for managing contacts, distributing and qualifying leads, segmenting prospects, and overseeing the sales pipeline. Notable features include real-time data, customizable fields, reporting and analytics, drag-and-drop functionality, and integration with third-party platforms to support sales teams. ## Compare with a popular alternative Capterra selects software alternatives based on relevant features, verified user reviews and user interactions. Placement may be influenced by client status. ### Traction Complete 4.8 (9) VS. [4.4 (12)](https://www.capterra.com/p/10004983/SAS-Viya/#reviews) Starting Price $15 Per User, Per Month Starting Price Contact vendor Free Trial Free Version Pricing Options Free Trial Free Version Ease Of Use 4.6 (9) Ease Of Use 4.1 (108) Value For Money 4.6 (9) Value For Money 3.7 (96) Customer Service 4.7 (9) Customer Service 3.9 (96) ## Traction Complete alternatives [4.3 (716)](https://www.capterra.com/p/75130/Marketo-Lead-Management/reviews/) Starting price Contact vendor for pricing Pricing Options Free Trial Free Version User Rating 87% of reviewers rated it above 4 stars [Ortto](https://www.capterra.com/p/131879/Autopilot/) [4.6 (113)](https://www.capterra.com/p/131879/Autopilot/reviews/) Starting price $199.00 Per User, Per Month Pricing Options Free Trial Free Version User Rating 90% of reviewers rated it above 4 stars [Learn More](https://www.capterra.com/p/131879/Autopilot/) Highest Rated [Cognism](https://www.capterra.com/p/169083/Cognism/) [4.7 (263)](https://www.capterra.com/p/169083/Cognism/reviews/) Starting price $1000.00 Per User, Per Month Pricing Options Free Trial Free Version User Rating 97% of reviewers rated it above 4 stars [Learn More](https://www.capterra.com/p/169083/Cognism/) [Improvado](https://www.capterra.com/p/163884/Improvado/) [4.5 (22)](https://www.capterra.com/p/163884/Improvado/reviews/) Starting price Contact vendor for pricing Pricing Options Free Trial Free Version User Rating 95% of reviewers rated it above 4 stars [Learn More](https://www.capterra.com/p/163884/Improvado/) ## FAQs about Traction Complete Overview ### What company size and specific industries is Traction Complete built for? Traction Complete is designed for revenue operations teams at enterprise and high-growth companies that use Salesforce as their CRM. It is aimed at larger organizations focused on revenue operations rather than a specific industry, making it a fit for businesses with complex sales and CRM workflows. Features and Usability ### What are the key features of Traction Complete? Traction Complete offers CRM, contact and customer database management, lead management, and pipeline management for sales teams. It also includes data enrichment, data cleansing, duplicate detection, and match & merge, plus customizable fields, scoring, segmentation, workflow automation, reporting and analytics, and third-party integrations. Integrations ### Which third-party tools and platforms does Traction Complete integrate with? Traction Complete integrates with 3 third-party tools: Salesforce Sales Cloud, Outreach, and Slack. These integrations cover CRM and communication workflows, giving teams direct connections between sales activity, customer data, and internal collaboration. Getting Started and Support ### What training and onboarding options does Traction Complete offer? Traction Complete provides live online training, webinars, documentation, and videos to help teams get started. Live online sessions and webinars support guided instruction, while documentation and videos offer self-paced reference material for setup and ongoing learning. Getting Started and Support ### What customer support options does Traction Complete offer? Traction Complete provides Email/Help Desk, a Knowledge Base, Phone Support, and Chat. No reviewer feedback about support is available here, so support quality, response times, and common frustrations cannot be assessed from the supplied catalog data. ## Features AI summary Based on 5,388 Data Visualization reviews Capterra data shows that buyers of lead management software rank the following features as their top priorities: - **Contact Management** (**44%** of reviewers rated this feature as critical) - **CRM** (**47%**) - **Lead Capture** (**42%**) Traction Complete supports **Contact Management** and **CRM**, giving teams a clear way to organize prospect details and manage customer relationships in one system. However, it does not include **Lead Capture**. Instead, it offers **Pipeline Management** (**38%**) and **Reporting/Analytics** (**37%**), which help businesses track deal progress and review performance data, allowing teams to stay focused on sales activity and make better decisions over time. Activity Dashboard Dashboard to view the status of ongoing processes, identify current incidents and track past activities Address Validation Verifies and confirms the accuracy of an address Alerts/Notifications Alerts or notifications of various types such as pop-up messages, sounds, banners, or badges Collaboration Tools Provides a channel for team members to share AI models, media files, communicate, and work together Contact Database Centralized database of stakeholders and their contact information such as names, address, phone number etc. Contact Management Manage, organize, and store contact information Traction Complete 48 features ### All Features - Activity Dashboard: Dashboard to view the status of ongoing processes, identify current incidents and track past activities - Address Validation: Verifies and confirms the accuracy of an address - Alerts/Notifications: Alerts or notifications of various types such as pop-up messages, sounds, banners, or badges - Collaboration Tools: Provides a channel for team members to share AI models, media files, communicate, and work together - Contact Database: Centralized database of stakeholders and their contact information such as names, address, phone number etc. - Contact Management: Manage, organize, and store contact information - CRM: Built-in customer relationship management (CRM) capabilities or integration with a third-party CRM system - Customer Database: A collection of customer information such as contact details, demographics, previous interactions, etc. - Customer Segmentation: Process of dividing customers into groups based on common characteristics - Customizable Fields: Customize data fields to support various needs and use cases - Customizable Reports: Alter the layout and content of reports - Customizable Rules: Rules followed by the software/AI can be configured by users to suit their specific needs - Customizable Scoring: Adjust the weighting of various scoring criteria to control how scores are calculated - Data Analysis Tools: Analyze survey results via statistical testing or crosstabs directly within the software - Data Cleansing: Removes data that is incomplete, inaccurate, or irrelevant from a dataset - Data Enrichment: Combines data from internal sources with disparate data from other internal systems or external sources - Data Import/Export: Import and export data to and from software applications - Data Management: Ability to handle large datasets - Data Quality Control: Establish guidelines about how much and what kind of data can be stored in the repository - Data Security: Protect sensitive data for digital privacy - Data Visualization: Graphical representation of data - Drag & Drop: Assemble applications and processes by dragging over and arranging pre-built components - Duplicate Detection: Compare new data with existing records to detect duplicate entries - For Sales Teams/Organizations: Caters to sales teams - Lead Distribution: Route and distribute your leads to third party buyers - Lead Management: Store information about leads or contacts and track, manage and nurture them throughout the sales process - Lead Nurturing: Engage with a lead throughout the sales process by actively providing information - Lead Qualification: Score a lead on their quality or likelihood to buy based on certain behaviors - Lead Segmentation: Divide leads into buckets based on predefined criteria and routing rules - Match & Merge: Looking at data from different sources and finding possible duplicates, or identical matches - Performance Management: Organize and manage the accomplishments and development of employees or performance of applications or systems - Pipeline Management: Track the progress of long term goals, campaigns, and opportunities, for sales, projects, business ventures etc. - Prioritization: Arrange tasks based on the level of priority or urgency - Prospecting Tools: Tools designed to streamline the process of lead generation and management for sales teams - Real-Time Data: Receive data and information in real time - Real-Time Notifications: Notifications that are delivered to users as soon as an event occurs - Real-Time Reporting: Active reporting of data and metrics - Real-Time Updates: Receive system updates as soon as any changes are made - Reminders: Timed notification for any upcoming task, deadline, appointment, or activity - Reporting & Statistics: Collection, analysis, and representation of numerical data and generation of reports to understand various patterns - Reporting/Analytics: View and track pertinent metrics to find patterns and gain insights from data - Sales Trend Analysis: Analyze the current state of sales data to accurately understand trends and forecast future sales numbers. - Segmentation: Group leads or contacts based on their specific characteristics - Target Account Identification: Identify a list of target accounts that marketers want to turn into customers - Task Scheduling: Track and manage the scheduling of tasks - Third-Party Integrations: Set up connections to third-party platforms to improve business processes - Web Forms: Web form that allows users to enter data that is sent and processed for different reasons - Workflow Automation: Streamlining repetitive tasks and activities through automated and predefined workflows --- Get Advice We can help you find the software with the features you need. Features 4.7 (9) 4.7 Based on 9 reviews ## Pricing Value for money 4.6 (9) Basic $15.00 Per User,Per Month Value for money 4.6 (9) 4.6 Based on 9 reviews ## Integrations [ Slack](https://www.capterra.com/p/135003/Slack/)[ Salesforce Sales Cloud](https://www.capterra.com/p/61368/Salesforce/)[ Outreach](https://www.capterra.com/p/159318/Outreach/) Connect with a Capterra advisor for a free 15-minute consultation Get a personalized software list aligned to your business needs with guidance from our expert advisors. Our team has helped 1 million+ businesses like yours find options that fit their needs. ## Support, customer service and training options Customer Service 4.7 (9) Support - Email/Help Desk - FAQs/Forum - Knowledge Base - Phone Support - 24/7 (Live rep) - Chat Training - In Person - Live Online - Webinars - Documentation - Videos Deployment - Web - Android - iPhone/iPad Typical users - Freelancers - Small businesses - Mid size businesses - Enterprises Customer Service 4.7 (9) 4.7 Based on 9 reviews ## User reviews Overall rating 4.8 Based on 9 reviews Filter by rating 5(8) 4(0) 3(1) 2(0) 1(0) Mentioned topic Sorted by most recent CP Chris P. VP of IT Computer Software ### "Well done, solid product for keeping accounts clean" 5.0 Overall Rating 5.0 5.0 Ease of Use 5.0 5.0 Features 5.0 5.0 Customer Service 5.0 5.0 Likelihood to Recommend 9/10 March 12, 2021 Great experience. Great tool. Pros Well done integration into Salesforce, install and configuration are also easy to understand and implement. Cons I don't think you can blame the software, but it's very difficult to organize accounts when some companies just do so many different things. Categorizing them and keeping that clean is almost impossible. Then new parent companies come along and dealing with real-time data updates after mergers/acquisitions can be a daunting task. Hierarchies, definitely helps though! Review source Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication. JV Jennifer V. Sales Operations Manager Computer Software ### "Easy and Affordable Tool for Lead Routing" 5.0 Overall Rating 5.0 5.0 Ease of Use 4.0 4.0 Features 5.0 5.0 Customer Service 5.0 5.0 Likelihood to Recommend 10/10 October 19, 2018 I'm happy with the tool and plan to keep using it. Pros The tool is affordable and able to do what I need done most - match leads to accounts and route leads. Cons The UI for managing lead routing rules is a bit hard to use, but I know that Traction is working on improving that. Review source Incentivized review: software users are invited to submit an honest review and offered a nominal incentive for their time and effort. All incentivized reviews are subject to our verification process prior to publication. Response from Vendor October 23, 2018 Thanks so much for your review Jennifer! It has been great working with you. As you said, we are working on improving the UI and will be sure to reach out as soon as we have released it. AN Anonymous User Advisor Internet ### "Traction Complete for Salesforce" 5.0 Overall Rating 5.0 5.0 Ease of Use 4.0 4.0 Features 4.0 4.0 Customer Service 4.0 4.0 Likelihood to Recommend 7/10 October 12, 2018 Good and easy to use Pros Great for seeing the roll-up of leads for an Account-Based view. Cons There are only so many fields you can see at once and they have to be customized across the board. Review source Incentivized review: software users are invited to submit an honest review and offered a nominal incentive for their time and effort. All incentivized reviews are subject to our verification process prior to publication. AJ Aaron J. Sales Operations Manager Computer Software ### "Lead Routing and Account/Contact Matching" 5.0 Overall Rating 5.0 5.0 Ease of Use 4.0 4.0 Features 5.0 5.0 Customer Service 5.0 5.0 Likelihood to Recommend 10/10 October 12, 2018 Pros High quality onboarding and support. Lead Routing (domain + phone + company exact and fuzzy matching) works as expected, and has allowed us to significantly improve our process. Cons Setup wasn't simple, but we have a fairly complex use case so that was to be expected. Review source Incentivized review: software users are invited to submit an honest review and offered a nominal incentive for their time and effort. All incentivized reviews are subject to our verification process prior to publication. KG Kristen G. Sales Operations Analyst Computer Software ### "Quality, easy to use hierarchy & enrichment tool at a great cost" 5.0 Overall Rating 5.0 5.0 Ease of Use 5.0 5.0 Features 5.0 5.0 Customer Service 5.0 5.0 Likelihood to Recommend 10/10 October 12, 2018 Pros Excellent customer support & innovative company Cons Dependence on D&B/Data.com for hierarchy info Review source Incentivized review: software users are invited to submit an honest review and offered a nominal incentive for their time and effort. All incentivized reviews are subject to our verification process prior to publication. AN Anonymous User Salesforce Coordinator Computer Software ### "Still work that needs to be done" 3.0 Overall Rating 3.0 3.0 Ease of Use 4.0 4.0 Features 3.0 3.0 Customer Service 3.0 3.0 Likelihood to Recommend 5/10 October 12, 2018 Pros The ability to have it look to see if the account exists and assign it to the account owner and convert it automatically is really great. Support team helps very quickly. Cons too many exceptions make it not work all of the time. When configuring it, it would seem that is works but there you realize it didn't because a lead came in with gmail.com email address. Continuously testing Traction Complete to see if it works fully and we are always finding we need to add exceptions. Review source Incentivized review: software users are invited to submit an honest review and offered a nominal incentive for their time and effort. All incentivized reviews are subject to our verification process prior to publication. Response from Vendor October 22, 2018 Thank you for your review! We recently released the ability to data load a list of blacklisted domains via CSV so you don't need to add them manually. We have a list of almost 4000 junk domains from free email providers (and even common typos) which can be loaded into Complete. Please reach out to us for assistance with setting this up! SW Sharlet W. Senior Business Analyst - CRM Applications ### "Responsive Problem Solving! " 5.0 Overall Rating 5.0 5.0 Ease of Use 5.0 5.0 Features 5.0 5.0 Customer Service 5.0 5.0 Likelihood to Recommend 9/10 July 12, 2017 Pros We purchased both Data.com and Traction Complete to increase our industry segmentation for targeted marketing. We track our address data on our contact records, so standard Data.com clean wasn't able to match and augment additional SIC code details at the account level. Adding Traction Complete to the mix, filled the gap and we were able to assign missing industry groupings to a large percentage of our accounts. The customer success manager we worked with was very responsive and creative with finding work arounds to our non-standard implementation issues we encountered! Cons I am excited to see expansion to run Traction Complete against additional records, on demand, in addition to the lead object in Salesforce.com. Review source Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication. Response from Vendor July 12, 2017 Thanks for the great review Sharlet! We're happy to hear that Traction Complete is helping with your targeted marketing efforts. RB Rick B. CEO Computer Software ### "Awesome capability, reliability, and customer support from the vendor." 5.0 Overall Rating 5.0 5.0 Ease of Use 5.0 5.0 Features 5.0 5.0 Customer Service 5.0 5.0 Likelihood to Recommend 10/10 July 12, 2017 Pros We purchased both Traction Hierarchies and Traction Complete to enhance our often sketchy lead quality from visitors who provide incomplete information. We now know exactly who people are, including phone numbers and company info. We use Hierarchies for its Data.Com contact database and corporate structuring capability for large enterprises to identify all the business units and their key contacts, and Complete to batch or single update leads with D&B data. Review source Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication. Response from Vendor July 26, 2017 Hi Rick! It's been great to work with you and your team. Thanks for taking the time to write a review! JM James M. Salesforce Administrator Information Technology and Services ### "Great Lead Routing Tool" 5.0 Overall Rating 5.0 5.0 Ease of Use 5.0 5.0 Features 5.0 5.0 Customer Service 5.0 5.0 Likelihood to Recommend 9/10 July 12, 2017 Their tool cleans and enriches our lead records. It helps with complex lead routing. And gives us visibility into Account Hierarchy. Pros Traction Complete solved our complex lead routing issue. We use an account based selling model so matching leads to existing accounts and assigning leads to owners is a crucial step whenever a lead is created. We found that domain and account name matching wasn't accurate enough by themselves and wrote code to also match on Company DUNS, Domestic DUNS, and Global Ultimate DUNS. Traction Complete updates every lead when it is created and inputs the DUNS numbers, which is often not available from list buys, tradeshows, etc. This process has significantly improved our lead to account matching. Company, Domestic, and Global DUNS matching is now a native feature in Traction Complete. Traction's support has been great. They are quick at responding to any issues we have. Review source Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication. Response from Vendor July 26, 2017 Thanks James, we have really enjoyed working with you and the team at Veracode for the past two years. We're looking forward to helping meet your evolving lead routing needs with our latest release, which includes fully customizable lead to account and contact matching. [View all Reviews](https://www.capterra.com/p/241205/Traction-Complete/reviews/) ## Top-rated software of 2026 ### Fill out the form and we'll send a list of the top-rated software based on real user reviews directly to your inbox.