# Traction Complete Reviews 2026. Verified Reviews, Pros & Cons | Capterra > Is Traction Complete the right Lead Management solution for you? Explore 9 verified user reviews from people in industries like yours to make a confident choice. Source: https://www.capterra.com/p/241205/Traction-Complete/reviews --- Traction Complete 4.8 (9) Provider data verified by our Software Research team, and reviews moderated by our Reviews Verification team. [Learn more](https://www.capterra.com/our-story/) * * * Last updated March 13th, 2026 # Reviews of Traction Complete Ease of use 4.6 Customer Service 4.7 ## Showing most helpful reviews Showing 1-9 of 9 Reviews Sort by: Most Helpful Rating Company Size Reviewer's Role Length of Use Frequency of Use VR Verified Reviewer Advisor Internet Used the software for: Less than 6 months ### "Traction Complete for Salesforce" October 12, 2018 5.0 Good and easy to use Pros Great for seeing the roll-up of leads for an Account-Based view. Cons There are only so many fields you can see at once and they have to be customized across the board. Review Source JM James M. Salesforce Administrator Information Technology and Services Used the software for: 2+ years ### "Great Lead Routing Tool" July 12, 2017 5.0 Their tool cleans and enriches our lead records. It helps with complex lead routing. And gives us visibility into Account Hierarchy. Pros Traction Complete solved our complex lead routing issue. We use an account based selling model so matching leads to existing accounts and assigning leads to owners is a crucial step whenever a lead is created. We found that domain and account name matching wasn't accurate enough by themselves and wrote code to also match on Company DUNS, Domestic DUNS, and Global Ultimate DUNS. Traction Complete updates every lead when it is created and inputs the DUNS numbers, which is often not available from list buys, tradeshows, etc. This process has significantly improved our lead to account matching. Company, Domestic, and Global DUNS matching is now a native feature in Traction Complete. Traction's support has been great. They are quick at responding to any issues we have. Review Source Response from Traction Complete Technologies July 26, 2017 Thanks James, we have really enjoyed working with you and the team at Veracode for the past two years. We're looking forward to helping meet your evolving lead routing needs with our latest release, which includes fully customizable lead to account and contact matching. VR Verified Reviewer Salesforce Coordinator Computer Software Used the software for: Less than 6 months ### "Still work that needs to be done" October 12, 2018 3.0 Pros The ability to have it look to see if the account exists and assign it to the account owner and convert it automatically is really great. Support team helps very quickly. Cons too many exceptions make it not work all of the time. When configuring it, it would seem that is works but there you realize it didn't because a lead came in with gmail.com email address. Continuously testing Traction Complete to see if it works fully and we are always finding we need to add exceptions. Review Source Response from Traction Complete Technologies October 22, 2018 Thank you for your review! We recently released the ability to data load a list of blacklisted domains via CSV so you don't need to add them manually. We have a list of almost 4000 junk domains from free email providers (and even common typos) which can be loaded into Complete. Please reach out to us for assistance with setting this up! SW Sharlet W. Senior Business Analyst - CRM Applications Used the software for: 2+ years ### "Responsive Problem Solving! " July 12, 2017 5.0 Pros We purchased both Data.com and Traction Complete to increase our industry segmentation for targeted marketing. We track our address data on our contact records, so standard Data.com clean wasn't able to match and augment additional SIC code details at the account level. Adding Traction Complete to the mix, filled the gap and we were able to assign missing industry groupings to a large percentage of our accounts. The customer success manager we worked with was very responsive and creative with finding work arounds to our non-standard implementation issues we encountered! Cons I am excited to see expansion to run Traction Complete against additional records, on demand, in addition to the lead object in Salesforce.com. Review Source Response from Traction Complete Technologies July 12, 2017 Thanks for the great review Sharlet! We're happy to hear that Traction Complete is helping with your targeted marketing efforts. RB Rick B. CEO Computer Software Used the software for: 1-2 years ### "Awesome capability, reliability, and customer support from the vendor." July 12, 2017 5.0 Pros We purchased both Traction Hierarchies and Traction Complete to enhance our often sketchy lead quality from visitors who provide incomplete information. We now know exactly who people are, including phone numbers and company info. We use Hierarchies for its Data.Com contact database and corporate structuring capability for large enterprises to identify all the business units and their key contacts, and Complete to batch or single update leads with D&B data. Review Source Response from Traction Complete Technologies July 26, 2017 Hi Rick! It's been great to work with you and your team. Thanks for taking the time to write a review! CP Chris P. VP of IT Computer Software Used the software for: 2+ years ### "Well done, solid product for keeping accounts clean" March 12, 2021 5.0 Great experience. Great tool. Pros Well done integration into Salesforce, install and configuration are also easy to understand and implement. Cons I don't think you can blame the software, but it's very difficult to organize accounts when some companies just do so many different things. Categorizing them and keeping that clean is almost impossible. Then new parent companies come along and dealing with real-time data updates after mergers/acquisitions can be a daunting task. Hierarchies, definitely helps though! Review Source JV Jennifer V. Sales Operations Manager Computer Software Used the software for: 6-12 months ### "Easy and Affordable Tool for Lead Routing" October 19, 2018 5.0 I'm happy with the tool and plan to keep using it. Pros The tool is affordable and able to do what I need done most - match leads to accounts and route leads. Cons The UI for managing lead routing rules is a bit hard to use, but I know that Traction is working on improving that. Review Source Response from Traction Complete Technologies October 23, 2018 Thanks so much for your review Jennifer! It has been great working with you. As you said, we are working on improving the UI and will be sure to reach out as soon as we have released it. KG Kristen G. Sales Operations Analyst Computer Software Used the software for: 2+ years ### "Quality, easy to use hierarchy & enrichment tool at a great cost" October 12, 2018 5.0 Pros Excellent customer support & innovative company Cons Dependence on D&B/Data.com for hierarchy info Review Source AJ Aaron J. Sales Operations Manager Computer Software Used the software for: Less than 6 months ### "Lead Routing and Account/Contact Matching" October 12, 2018 5.0 Pros High quality onboarding and support. Lead Routing (domain + phone + company exact and fuzzy matching) works as expected, and has allowed us to significantly improve our process. Cons Setup wasn't simple, but we have a fairly complex use case so that was to be expected. Review Source Similar Products Featured ## Send me user reviews about this product ### Fill out the form and we'll send a list of the top-rated software based on real user reviews directly to your inbox.