--- title: "Hightouch Software Pricing, Alternatives & More 2026 | Capterra" description: "With the help of Capterra, learn about Hightouch Software - reviews, pricing plans, popular comparisons to other Customer Data Platform products and more." source_url: "https://www.capterra.com/p/241212/Hightouch/" page_type: "product" language: "en" publication_date: "2026-09-29" --- # Hightouch Software Review 2026: Features, Reviews, Integrations, Pros & Cons Last updated on September 29, 2026 Provider data verified by our Software Research team, and reviews moderated by our Reviews Verification team. [Description](#description)[Use cases](#use-cases)[Alternatives](#alternatives)[FAQs](#faqs)[Features](#features)[Pricing](#pricing)[Integrations](#integrations)[Support](#support)[Reviews](#reviews) Hightouch ## What is Hightouch? Hightouch is a cloud-based composable customer data platform (CDP) that connects directly to a business's existing data warehouse, syncing customer data to over 300 marketing, sales, and support tools without duplicating storage. Businesses use Hightouch to build audience segments, orchestrate customer journeys, and personalize outreach across channels, all driven by data already stored in their warehouse. Core features include a no-code audience builder, journey orchestration, data activation to ad platforms and CRMs, identity resolution, and real-time syncing. A built-in AI layer supports predictive scoring and automated decision-making within campaigns. Hightouch is best suited for mid-size to large businesses with dedicated data or marketing operations teams, particularly in retail, e-commerce, financial services, and media. ## What is Hightouch used for? [Customer Data Platform](https://www.capterra.com/customer-data-platform-software/)[ETL](https://www.capterra.com/etl-software/)[Master Data Management](https://www.capterra.com/master-data-management-software/) Overall rating Based on 2 user reviews Reviews sentiment Positive \- Neutral \- Negative \- Starting price Free trial not available Capterra Shortlist charts the highest-rated and most popular products... Our "Best of" badge program showcases products with the highest ratings... Our "Best of" badge program showcases products with the highest ratings... ## Hightouch alternatives Highest Rated [4.7 (19)](https://www.capterra.com/p/156756/Funnel/reviews/) Starting price $120.00 Per User, Per Month Pricing Options Free Trial Free Version User Rating 100% of reviewers rated it above 4 stars [4.5 (26)](https://www.capterra.com/p/162524/DataTap/reviews/) Starting price Contact vendor for pricing Pricing Options Free Trial Free Version User Rating 96% of reviewers rated it above 4 stars [4.7 (15)](https://www.capterra.com/p/178411/Inzata/reviews/) Starting price $30000.00 Per User, Per Month Pricing Options Free Trial Free Version User Rating 100% of reviewers rated it above 4 stars [BlueConic](https://www.capterra.com/p/148284/BlueConic/) [4.2 (17)](https://www.capterra.com/p/148284/BlueConic/reviews/) Starting price Contact vendor for pricing Pricing Options Free Trial Free Version User Rating 82% of reviewers rated it above 4 stars [Learn More](https://www.capterra.com/p/148284/BlueConic/) ## FAQs about Hightouch Overview ### What company size and specific industries is Hightouch built for? Hightouch is designed for businesses of any size, from startups to Fortune 500 companies, that use a cloud data warehouse. It is not limited to a specific industry and can fit organizations across sectors that need to sync warehouse data into their operations. Features and Usability ### What are the key features of Hightouch? Hightouch offers data synchronization, data management, ETL, and data migration for moving and organizing customer data. It also includes customer profiles, segmentation, audience targeting, and personalization for campaign execution, plus campaign analytics, channel management, API access, third-party integrations, and data governance features such as deduplication and version control. Integrations ### Which third-party tools and platforms does Hightouch integrate with? Hightouch connects natively to over 20 integrations, including Adobe Marketo Engage, Agentforce Marketing (formerly Salesforce Marketing Cloud), Apache Kafka, BigQuery, Braze, Databricks, Facebook, Google Ads, Google Workspace, HubSpot Marketing Hub, HubSpot Sales Hub, HubSpot Service Hub, Iterable, Klaviyo, Slack, and Snowflake. Getting Started and Support ### What training and onboarding options does Hightouch offer? Hightouch provides in person training, webinars, and documentation to help teams get started. In person sessions support direct instruction, webinars offer live online guidance, and documentation gives written reference material for setup steps, feature details, and ongoing learning. Getting Started and Support ### What customer support options does Hightouch offer? Hightouch provides email/help desk support, a knowledge base, and chat. No reviewer feedback about support experience is available in the catalog, so support quality, response times, and helpfulness cannot be assessed from user comments. ## Features AI summary Based on 581 Customer Data Platform reviews According to Capterra reviewers, these are the ETL features buyers prioritize most when evaluating a solution: - **Multiple Data Sources** (**57%** of reviewers rated this feature as critical) - **Data Connectors** (**59%**) - **Data Capture and Transfer** (**59%**) Hightouch focuses on other ETL capabilities that reviewers also consider important, including **Data Extraction** (**47%**). This feature helps businesses pull data from source systems for downstream use, providing teams with a clearer starting point for moving information into analytics, reporting, and operational workflows. Data Extraction 5.0 (1) 0.00% of 1 reviewers that rated this feature as important or highly important Automatically retrieve and pull information from documents, websites, images, data sets, and other sources Data Quality Control 5.0 (1) 0.00% of 1 reviewers that rated this feature as important or highly important Establish guidelines about how much and what kind of data can be stored in the repository Match & Merge 5.0 (1) 0.00% of 1 reviewers that rated this feature as important or highly important Looking at data from different sources and finding possible duplicates, or identical matches AI/Machine Learning Software program that continuously adjusts its behavior based on observed data Analytics capabilities Provides a high performance, flexibile analytics platform to support data management and embrace data driven decision making. API Application programming interface that allows for integration with other systems/databases Hightouch 38 features ### All Features - AI/Machine Learning: Software program that continuously adjusts its behavior based on observed data - Analytics capabilities: Provides a high performance, flexibile analytics platform to support data management and embrace data driven decision making. - API: Application programming interface that allows for integration with other systems/databases - API Integrations: Provides several pre-built connectors and API integrations to build data workflows. - Audience Targeting: Identify a particular segment of population based on specific criteria and customize your efforts to attract their attention - Behavior Tracking: Track visitors'/audience's responses across web pages and other optimized content - Campaign Analytics: Track and interpret campaign performance metrics - Campaign Management: Create a collection of marketing actions to complete specific goals and plan and analyze campaign results - Channel Management: Manage various distribution channels, build relations with channel partners, and track their performance - Cloud: Provides Cloud deployment options (private or public cloud, hybrid cloud). - CRM: Built-in customer relationship management (CRM) capabilities or integration with a third-party CRM system - Customer Database: A collection of customer information such as contact details, demographics, previous interactions, etc. - Customer Journey Mapping: Visualize and analyze customer experience across all touchpoints and channels - Customer Profiles: Record customer information, purchase history, and other notes - Dashboard: Assembly of graphs and charts for visualizing and tracking statistics/metrics - Data Extraction: Automatically retrieve and pull information from documents, websites, images, data sets, and other sources - Data Governance: Collection of processes, policies, and standards to manage the storage & usability of enterprise data - Data Management: Ability to handle large datasets - Data Migration: Move from one database to another, or upgrade the version of database software being used - Data Quality Control: Establish guidelines about how much and what kind of data can be stored in the repository - Data Synchronization: Synchronizing data between two or more devices/systems and automatically updating changes to maintain consistency - Data Warehouse: Data vault where data is aggregated for later distribution to applications. - Deduplication: Data compression technique for eliminating duplicate copies of repeating data - EDI: Transfer of data from one computer system to another - ETL: Process of extracting, transforming, and loading data - ETL - Extract Transfer Load: Process of extracting and moving data from multiple sources to a single and unified database - Governance: Management of rules, practices, and processes of a company - Match & Merge: Looking at data from different sources and finding possible duplicates, or identical matches - Multi-Campaign: Manage multiple campaigns in one system - Omnichannel: Provides seamless approach to the consumer experience through all available shopping channels (Mobile, Social, Web, Point of Sale, catalog). Some times referred to Omni-Channel. - Personalization: Adjust communications based on previous interactions or personal preferences - Search/Filter: Search and filter data across systems to locate required information by entering keywords or certain criteria - Security Compliance: Supports industry standards (GDPR, CCPA etc) before, during, and after the reverse ETL process. - Segmentation: Group leads or contacts based on their specific characteristics - Self Service Portal: Online portal through which end users can access the system, manage tasks, or obtain information - Self-Service: The platform is able to provide assistance without human intervention using computer vision technologies to interpret the problem and troubleshoot - Third-Party Integrations: Set up connections to third-party platforms to improve business processes - Version Control: Track revisions and updates made to files and navigate between different versions --- Get Advice We can help you find the software with the features you need. Features 5.0 (2) 5.0 Based on 2 reviews ## Pricing Value for money 5.0 (1) Value for money 5.0 (1) 5.0 Based on 1 reviews ## Integrations [ HubSpot Marketing Hub](https://www.capterra.com/p/171840/HubSpot-Marketing/)[ Google Ads](https://www.capterra.com/p/213339/Google-Ads/)[ Klaviyo](https://www.capterra.com/p/156699/Klaviyo/)[ HubSpot Sales Hub](https://www.capterra.com/p/214215/HubSpot-SalesHub/)[ HubSpot Service Hub](https://www.capterra.com/p/182476/HubSpot-Service-Hub/)[ Braze](https://www.capterra.com/p/155423/Appboy/)[ Mixpanel](https://www.capterra.com/p/158740/Mixpanel/)[ Snowflake](https://www.capterra.com/p/148267/Snowflake/) Connect with a Capterra advisor for a free 15-minute consultation Get a personalized software list aligned to your business needs with guidance from our expert advisors. Our team has helped 1 million+ businesses like yours find options that fit their needs. ## Support, customer service and training options Customer Service 5.0 (2) Support - Email/Help Desk - FAQs/Forum - Knowledge Base - Phone Support - 24/7 (Live rep) - Chat Training - In Person - Live Online - Webinars - Documentation - Videos Deployment - Web - Android - iPhone/iPad Typical users - Freelancers - Small businesses - Mid size businesses - Enterprises Customer Service 5.0 (2) 5.0 Based on 2 reviews ## User reviews Overall rating 4.5 Based on 2 reviews Filter by rating 5(1) 4(1) 3(0) 2(0) 1(0) Mentioned topic Sorted by most recent Juan M. Software Engineer Information Technology and Services ### "Excellent tool to synchronize the audiences of the data warehouse " 4.0 Overall Rating 4.0 4.0 Ease of Use 4.0 4.0 Features 5.0 5.0 Customer Service 5.0 5.0 Likelihood to Recommend 9/10 April 28, 2023 This tool stores your existing data to have the best power of a traditional CDP without the slow implementation time, such as duplicate data storage and exorbitant costs, allows you to explore, manage and thus activate the data of each of your customers directly and without any hassle from the data warehouse with an excellent full set of functions especially for marketing professionals Pros I like this tool because it allows to sync data from any data warehouse with the best tools the company runs on considering the power of audience builder, sync live data with the different tools for sales marketing and best customer success only in minutes without the need to do any engineering effort, data activation is very important that is why this tool is very valuable Cons This tool is really very useful and everything I like there is nothing I don't dislike about this tool, you can explore, manage and activate customer data directly and without any problem from your data store. successful way Review source Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication. AL Alicia L. Business Owner Luxury Goods & Jewelry ### "Outstanding Data Management and Synching Tool" 5.0 Overall Rating 5.0 5.0 Ease of Use 3.0 3.0 Features 5.0 5.0 Customer Service 5.0 5.0 Likelihood to Recommend 10/10 January 28, 2023 The free version was enough for my needs and helped me to target more qualified leads for my products and personalize my marketing. It increased my return on ad spend and my overall email engagement. I recommend Pros I appreciate that they have a no-code audience builder so that it is easy to set up marketing campaigns. It also integrates with over 125 different tools so it is extremely functional for your needs. Cons I did not have enough back-end knowledge to do all of the mappings myself with the number of integrations I required. It is also a very costly tool if you are not on the free plan, for the price, I would probably use a different application if I was not able to meet my needs on the free plan. Switched from [Domo](https://www.capterra.com/p/119119/Domo/) Alternatives considered [Adverity](https://www.capterra.com/p/162524/DataTap/) [Hevo](https://www.capterra.com/p/176435/Hevo/) [MuleSoft Anypoint Platform](https://www.capterra.com/p/275022/Anypoint-Platform/) [A2X](https://www.capterra.com/p/173271/A2X-Accounting/) Review source Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication. ## Top-rated software of 2026 ### Fill out the form and we'll send a list of the top-rated software based on real user reviews directly to your inbox.