# Hightouch Software Pricing, Alternatives & More 2026 | Capterra > With the help of Capterra, learn about Hightouch Software - reviews, pricing plans, popular comparisons to other ETL products and more. Source: https://www.capterra.com/p/241212/Hightouch --- # Hightouch Software Review 2026: Features, Reviews, Integrations, Pros & Cons Last updated on March 11, 2026 Provider data verified by our Software Research team, and reviews moderated by our Reviews Verification team. Independent research methodology Capterra’s researchers use a mix of verified reviews, independent research and objective methodologies to bring you selection and ranking information you can trust. While we may earn a referral fee when you visit a provider through our links or speak to an advisor, this has no influence on our research or methodology. 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[Learn more](https://www.capterra.com/resources/how-we-ensure-transparency/) [Description](#description)[Use cases](#use-cases)[Alternatives](#alternatives)[Features](#features)[Pricing](#pricing)[Integrations](#integrations)[Support](#support)[Reviews](#reviews) Hightouch ## What is Hightouch? Hightouch is the pioneer of the Composable Customer Data Platform. Sync data from a data warehouse into 200+ ad platforms, CRMs, and more. Solve for event collection, identity resolution, and activating your data. With Hightouch, companies can power best-in-class personalized customer experiences by creating a complete view of their customers centered around the data warehouse. ## What is Hightouch used for? [Customer Data Platform](https://www.capterra.com/customer-data-platform-software/)[ETL](https://www.capterra.com/etl-software/)[Master Data Management](https://www.capterra.com/master-data-management-software/) Overall rating Based on 2 user reviews Reviews sentiment Positive \- Neutral \- Negative \- Starting price Free trial not available Capterra Shortlist charts the highest-rated and most popular products... Our "Best of" badge program showcases products with the highest ratings... Our "Best of" badge program showcases products with the highest ratings... ## Hightouch alternatives Highest Rated [4.7 (19)](https://www.capterra.com/p/156756/Funnel/reviews/) Starting price $120.00 Per User, Per Month Pricing Options Free Trial Free Version User Rating 100% of reviewers rated it above 4 stars [4.4 (10)](https://www.capterra.com/p/148284/BlueConic/reviews/) Starting price Contact vendor for pricing Pricing Options Free Trial Free Version User Rating 80% of reviewers rated it above 4 stars [4.3 (329)](https://www.capterra.com/p/119119/Domo/reviews/) Starting price Contact vendor for pricing Pricing Options Free Trial Free Version User Rating 85% of reviewers rated it above 4 stars [Tableau](https://www.capterra.com/p/208764/Tableau/) [4.6 (2,348)](https://www.capterra.com/p/208764/Tableau/reviews/) Starting price $15.00 Per User, Per Month Pricing Options Free Trial Free Version User Rating 95% of reviewers rated it above 4 stars [Learn More](https://www.capterra.com/p/208764/Tableau/) ## Features Features with the highest number of reviews are displayed first. Those that have no reviews appear next, sorted alphabetically. Data Extraction 5.0 (1) 0.00% of 1 reviewers that rated this feature as important or highly important Automatically retrieve and pull information from documents, websites, images, data sets, and other sources Data Quality Control 5.0 (1) 0.00% of 1 reviewers that rated this feature as important or highly important Establish guidelines about how much and what kind of data can be stored in the repository Match & Merge 5.0 (1) 0.00% of 1 reviewers that rated this feature as important or highly important Looking at data from different sources and finding possible duplicates, or identical matches AI/Machine Learning Software program that continuously adjusts its behavior based on observed data API Application programming interface that allows for integration with other systems/databases Audience Targeting Identify a particular segment of population based on specific criteria and customize your efforts to attract their attention Hightouch 29 features Software program that continuously adjusts its behavior based on observed data Application programming interface that allows for integration with other systems/databases Identify a particular segment of population based on specific criteria and customize your efforts to attract their attention Track visitors'/audience's responses across web pages and other optimized content Track and interpret campaign performance metrics Create a collection of marketing actions to complete specific goals and plan and analyze campaign results Manage various distribution channels, build relations with channel partners, and track their performance Built-in customer relationship management (CRM) capabilities or integration with a third-party CRM system A collection of customer information such as contact details, demographics, previous interactions, etc. Visualize and analyze customer experience across all touchpoints and channels Record customer information, purchase history, and other notes Automatically retrieve and pull information from documents, websites, images, data sets, and other sources Collection of processes, policies, and standards to manage the storage & usability of enterprise data Ability to handle large datasets Move from one database to another, or upgrade the version of database software being used Establish guidelines about how much and what kind of data can be stored in the repository Synchronizing data between two or more devices/systems and automatically updating changes to maintain consistency Data vault where data is aggregated for later distribution to applications. Data compression technique for eliminating duplicate copies of repeating data Process of extracting, transforming, and loading data Process of extracting and moving data from multiple sources to a single and unified database Looking at data from different sources and finding possible duplicates, or identical matches Manage multiple campaigns in one system Adjust communications based on previous interactions or personal preferences Search and filter data across systems to locate required information by entering keywords or certain criteria Group leads or contacts based on their specific characteristics Online portal through which end users can access the system, manage tasks, or obtain information Set up connections to third-party platforms to improve business processes Track revisions and updates made to files and navigate between different versions Get Advice We can help you find the software with the features you need. Features 5.0 (2) 5.0 Based on 2 reviews ## Pricing Value for money 5.0 (1) ### Starting price Free trial not available Value for money 5.0 (1) 5.0 Based on 1 reviews ## Integrations [ Slack](https://www.capterra.com/p/135003/Slack/)[ Google Sheets](https://www.capterra.com/p/169718/Google-Sheets/)[ HubSpot CRM](https://www.capterra.com/p/152373/HubSpot-CRM/)[ Freshdesk](https://www.capterra.com/p/124981/Freshdesk/)[ Stripe](https://www.capterra.com/p/123889/Stripe/)[ Zapier](https://www.capterra.com/p/130182/Zapier/)[ Airtable](https://www.capterra.com/p/146652/Airtable/)[ NetSuite](https://www.capterra.com/p/135757/NetSuite/) Connect with a Capterra advisor for a free 15-minute consultation Get a personalized software list aligned to your business needs with guidance from our expert advisors. Our team has helped 1 million+ businesses like yours find options that fit their needs. ## Support, customer service and training options Customer Service 5.0 (2) Support - Email/Help Desk - FAQs/Forum - Knowledge Base - Phone Support - 24/7 (Live rep) - Chat Training - In Person - Live Online - Webinars - Documentation - Videos Deployment - Web - Android - iPhone/iPad Typical users - Freelancers - Small businesses - Mid size businesses - Enterprises Customer Service 5.0 (2) 5.0 Based on 2 reviews ## User reviews Overall rating 4.5 Based on 2 reviews Filter by rating 5(1) 4(1) 3(0) 2(0) 1(0) Mentioned topic Sorted by most recent Juan M. Software Engineer Information Technology and Services ### "Excellent tool to synchronize the audiences of the data warehouse " 4.0 Overall Rating 4.0 4.0 Ease of Use 4.0 4.0 Features 5.0 5.0 Customer Service 5.0 5.0 Likelihood to Recommend 9/10 April 28, 2023 This tool stores your existing data to have the best power of a traditional CDP without the slow implementation time, such as duplicate data storage and exorbitant costs, allows you to explore, manage and thus activate the data of each of your customers directly and without any hassle from the data warehouse with an excellent full set of functions especially for marketing professionals Pros I like this tool because it allows to sync data from any data warehouse with the best tools the company runs on considering the power of audience builder, sync live data with the different tools for sales marketing and best customer success only in minutes without the need to do any engineering effort, data activation is very important that is why this tool is very valuable Cons This tool is really very useful and everything I like there is nothing I don't dislike about this tool, you can explore, manage and activate customer data directly and without any problem from your data store. successful way Review source Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication. AL Alicia L. Business Owner Luxury Goods & Jewelry ### "Outstanding Data Management and Synching Tool" 5.0 Overall Rating 5.0 5.0 Ease of Use 3.0 3.0 Features 5.0 5.0 Customer Service 5.0 5.0 Likelihood to Recommend 10/10 January 28, 2023 The free version was enough for my needs and helped me to target more qualified leads for my products and personalize my marketing. It increased my return on ad spend and my overall email engagement. I recommend Pros I appreciate that they have a no-code audience builder so that it is easy to set up marketing campaigns. It also integrates with over 125 different tools so it is extremely functional for your needs. Cons I did not have enough back-end knowledge to do all of the mappings myself with the number of integrations I required. It is also a very costly tool if you are not on the free plan, for the price, I would probably use a different application if I was not able to meet my needs on the free plan. Switched from [Domo](https://www.capterra.com/p/119119/Domo/) Alternatives considered [Adverity](https://www.capterra.com/p/162524/DataTap/) [Hevo](https://www.capterra.com/p/176435/Hevo/) [MuleSoft Anypoint Platform](https://www.capterra.com/p/275022/Anypoint-Platform/) [A2X](https://www.capterra.com/p/173271/A2X-Accounting/) Review source Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication. Independent research methodology Capterra's researchers use a mix of verified reviews, independent research and objective methodologies to bring you selection and ranking information you can trust. While we may earn a referral fee when you visit a provider through our links or speak to an advisor, this has no influence on our research or methodology. [Learn more](https://www.capterra.com/resources/proprietary-data-research/) How Capterra verifies reviews Capterra carefully verified over 2.5 million+ reviews to bring you authentic software experiences from real users. Our human moderators verify that reviewers are real people and that reviews are authentic. They use leading tech to analyze text quality and to detect plagiarism and generative AI. [Learn more](https://www.capterra.com/resources/how-we-verify-reviews/) How Capterra ensures transparency Capterra lists all providers across its website—not just those that pay us—so that users can make informed purchase decisions. Capterra is free for users. Software providers pay us for sponsored profiles to receive web traffic and sales opportunities. Sponsored profiles include a link-out icon that takes users to the provider's website. [Learn more](https://www.capterra.com/resources/how-we-ensure-transparency/)