# LinkedIn Marketing Solutions Software Pricing, Alternatives & More 2026 | Capterra > With the help of Capterra, learn about LinkedIn Marketing Solutions Software - reviews, pricing plans, popular comparisons to other Ad Server products and more. Source: https://www.capterra.com/p/241612/LinkedIn-Marketing-Solutions --- # LinkedIn Marketing Solutions Software Review 2026: Features, Integrations, Pros & Cons Last updated on March 13, 2026 Provider data verified by our Software Research team, and reviews moderated by our Reviews Verification team. Independent research methodology Capterra’s researchers use a mix of verified reviews, independent research and objective methodologies to bring you selection and ranking information you can trust. While we may earn a referral fee when you visit a provider through our links or speak to an advisor, this has no influence on our research or methodology. 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[Learn more](https://www.capterra.com/resources/how-we-ensure-transparency/) [Description](#description)[Use cases](#use-cases)[Alternatives](#alternatives)[Pricing](#pricing)[Support](#support)[Reviews](#reviews) LinkedIn Marketing Solutions ## What is LinkedIn Marketing Solutions? Marketing solution that allows businesses to build brand awareness, drive website traffic, and generate leads. ## What is LinkedIn Marketing Solutions used for? [Ad Server](https://www.capterra.com/ad-server-software/) Overall rating Based on 15 user reviews Reviews sentiment Positive \- Neutral \- Negative \- Contact vendor for pricing Free trial not available Capterra Shortlist charts the highest-rated and most popular products... Our "Best of" badge program showcases products with the highest ratings... Our "Best of" badge program showcases products with the highest ratings... Do you work for LinkedIn Marketing Solutions?[Manage this product listing](https://digitalmarkets.gartner.com/get-listed/claim-bx?url=https://www.linkedin.com/uas/login&name=LinkedIn Marketing Solutions) ## Compare with a popular alternative Capterra selects software alternatives based on relevant features, verified user reviews and user interactions. Placement may be influenced by client status. ### LinkedIn Marketing Solutions 4.5 (15) VS. [### Google AdSense](https://www.capterra.com/p/241274/Google-AdSense/) [4.6 (43)](https://www.capterra.com/p/241274/Google-AdSense/reviews/) Starting Price Contact vendor Starting Price Contact vendor Free Trial Free Version Pricing Options Free Trial Free Version Ease Of Use 4.5 (15) Ease Of Use 4.3 (43) Value For Money 4.0 (13) Value For Money 4.3 (33) Customer Service 4.3 (12) Customer Service 3.0 (33) ## LinkedIn Marketing Solutions alternatives Highest Rated [Ui.Marketing](https://www.capterra.com/p/253075/UiMarketing/) [5.0 (2)](https://www.capterra.com/p/253075/UiMarketing/#reviews) Starting price Contact vendor for pricing Pricing Options Free Trial Free Version User Rating 100% of reviewers rated it above 4 stars [Learn More](https://www.capterra.com/p/253075/UiMarketing/) [WO Traffic](https://www.capterra.com/p/237170/WO-Traffic/) [4.0 (16)](https://www.capterra.com/p/237170/WO-Traffic/reviews/) Starting price Contact vendor for pricing Pricing Options Free Trial Free Version User Rating 88% of reviewers rated it above 4 stars [Learn More](https://www.capterra.com/p/237170/WO-Traffic/) [Revive Adserver](https://www.capterra.com/p/170903/Revive-Adserver/) [4.2 (6)](https://www.capterra.com/p/170903/Revive-Adserver/#reviews) Starting price Contact vendor for pricing Pricing Options Free Trial Free Version User Rating 100% of reviewers rated it above 4 stars [Learn More](https://www.capterra.com/p/170903/Revive-Adserver/) [7SearchPPC](https://www.capterra.com/p/240990/7SearchPPC/) [5.0 (1)](https://www.capterra.com/p/240990/7SearchPPC/#reviews) Starting price Contact vendor for pricing Pricing Options Free Trial Free Version User Rating 100% of reviewers rated it above 4 stars [Learn More](https://www.capterra.com/p/240990/7SearchPPC/) ## Pricing Value for money 4.0 (13) ### Starting price Contact vendor for pricing Free trial not available Value for money 4.0 (13) 4.0 Based on 13 reviews ## Support, customer service and training options Customer Service 4.3 (12) Support - Email/Help Desk - FAQs/Forum - Knowledge Base - Phone Support - 24/7 (Live rep) - Chat Training - In Person - Live Online - Webinars - Documentation - Videos Deployment - Web - Android - iPhone/iPad Typical users - Freelancers - Small businesses - Mid size businesses - Enterprises Customer Service 4.3 (12) 4.3 Based on 12 reviews ## User reviews Overall rating 4.5 Based on 15 reviews Filter by rating 5(8) 4(7) 3(0) 2(0) 1(0) Mentioned topic Sorted by most recent MS Marcel S. Manager Marketing and Advertising ### "Logiciel de publicité " 4.0 Overall Rating 4.0 4.0 Ease of Use 4.0 4.0 Features 5.0 5.0 Customer Service 0.0 0.0 Likelihood to Recommend 8/10 December 6, 2023 Pros C'est un logiciel qui propose des solutions de publicité en mettant l'accent sur la qualité. Plusieurs fonctionnalités sont proposées Cons Jusqu'ici la seule chose que je reproche au logiciel c'est la qualité graphique Review source Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication. michee s. Gestionnaire Commercial Real Estate ### "Logiciel de Marketing et Publicité" 4.0 Overall Rating 4.0 4.0 Ease of Use 4.0 4.0 Features 4.0 4.0 Customer Service 1.0 1.0 Likelihood to Recommend 7/10 November 21, 2023 Pros Permet aux entreprises d'améliorer la qualité de leur service et leur visibilité Cons Pas de recommandations à faire à linkedin marketing si ce n'est d'élargir le spectre de leur offre Review source Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication. CI Celia I. Performance marketing Logistics and Supply Chain ### "Linkedin Ads Review" 5.0 Overall Rating 5.0 5.0 Ease of Use 5.0 5.0 Features 4.0 4.0 Customer Service 5.0 5.0 Likelihood to Recommend 10/10 September 15, 2023 Pros I really like the customer support. The account managers are smart and always here to help. I also like the fact that they always try to improve the platform with new features. Cons I am missing an integrated report like an easy dashboard to use daily on Linkedin itself. Review source Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication. IA Isaac A. Growth Marketing Computer Software ### "LinkedIn Review" 4.0 Overall Rating 4.0 4.0 Ease of Use 4.0 4.0 Features 3.0 3.0 Customer Service 2.0 2.0 Likelihood to Recommend 8/10 July 12, 2023 LinkedIn has been a great way for our business to convert bottom-of-funnel traffic into pipeline & revenue. Pros LinkedIn's targeting capabilities are more advanced than any other social network making it a great tool for B2B marketers. Cons LinkedIn Marketing Solutions could be easier to use. I also wish there were lest errors with the algorithm for ad placement & spending. Reasons for choosing LinkedIn Marketing Solutions LinkedIn's cold targeting is much much better than Meta which makes it so appealing. Review source Incentivized review: software users are invited to submit an honest review and offered a nominal incentive for their time and effort. All incentivized reviews are subject to our verification process prior to publication. PL Phillip L. Demand Generation Manager Veterinary ### "Amazingly Effective Tool" 5.0 Overall Rating 5.0 5.0 Ease of Use 5.0 5.0 Features 5.0 5.0 Customer Service 5.0 5.0 Likelihood to Recommend 8/10 June 12, 2023 Pros I love LinkedIn Marketing Solutions. For a unique B2B business, LinkedIn seems to be our most effective channel, and using the marketing solutions makes my life easier and more effective. Cons I don't have a single complaint. The only improvement I could ask for is to make it more esthetically pleasing but thats extra. The tool is highly functional and effective Review source Incentivized review: software users are invited to submit an honest review and offered a nominal incentive for their time and effort. All incentivized reviews are subject to our verification process prior to publication. EB Elina B. Content development specialist Non-Profit Organization Management ### "LinkedIn Marketing Solutions - A Great Tool to Empower your Business" 4.0 Overall Rating 4.0 4.0 Ease of Use 3.0 3.0 Features 3.0 3.0 Customer Service 5.0 5.0 Likelihood to Recommend 9/10 May 15, 2023 Overall, the platform provides a great targeted advertising model which is very beneficial for businesses. Apart from a few drawbacks such as cost and strict approval processes for advertisements, I feel that it is a beneficial platform for businesses to achieve brand development and build professional networks with the correct advertising. Pros The number one pro is targeted marketing which helps our audience learn about our company and goals. The higher the reach, the better the business and the closer we reach our targets. Another exclusive pro I find is that LinkedIn is one of the most active professional networking platforms which makes it remarkably easy to connect with business professionals across the globe. Cons For me, the biggest drawback is that LMS can be more expensive to use compared to other social media platforms. As a small business, this can be tricky with limited budgets and small expense allowances. Review source Incentivized review: software users are invited to submit an honest review and offered a nominal incentive for their time and effort. All incentivized reviews are subject to our verification process prior to publication. AC Andrew C. Senior Associate Law Practice ### "Good Product but expensive" 5.0 Overall Rating 5.0 5.0 Ease of Use 5.0 5.0 Features 5.0 5.0 Customer Service 5.0 5.0 Likelihood to Recommend 5/10 May 2, 2023 Overall a good product if cost can be curtailed Pros It is very interactive and allows a good scope of understanding Cons More expensive than competitiors and involved a prolonged process to do simple tasks Switched from [Meta for Business](https://www.capterra.com/p/213257/Facebook/) The interactive features Alternatives considered [X Pro](https://www.capterra.com/p/144330/TweetDeck/) [Adobe Advertising Cloud](https://www.capterra.com/p/210458/TubeMogul/) Reasons for choosing LinkedIn Marketing Solutions The interactive features of the product are better Review source Incentivized review: software users are invited to submit an honest review and offered a nominal incentive for their time and effort. All incentivized reviews are subject to our verification process prior to publication. Angelina C. Technical recruiter Computer Software ### "A must have software for technical recruiters" 4.0 Overall Rating 4.0 4.0 Ease of Use 5.0 5.0 Features 5.0 5.0 Customer Service 0.0 0.0 Likelihood to Recommend 8/10 April 25, 2023 This is an excellent platform for technical recruiters who want to reach the right, interested candidates at the right time. It is costly, but the results are well worth the investment. Pros I've been using this tool for a while now and it has been a game changer for me. The best feature is the ability to target job ads to specific professionals based on their prior experiences such as job titles, skills, location and groups they follow. I can set strict budgets for daily campaigns. As well as reach out to candidates with a personal message through inmail. This has made my workflow more efficient and my talent pipeline of a higher quality. Cons A few areas where it falls short is the pricing, especially if targeting a niche audience like software developers. This is a problem when we have strict budgets for hiring the right candidates. Also, the targeting options could be more granular and sometimes the data that shows up is not relevant. The analytics reporting could also be improved. The user interface, can be confusing as well. Review source Incentivized review: software users are invited to submit an honest review and offered a nominal incentive for their time and effort. All incentivized reviews are subject to our verification process prior to publication. AS Akshay S. Digital Analyst Computer Software ### "A highly effective and targeted solution - that can be expensive" 4.0 Overall Rating 4.0 4.0 Ease of Use 4.0 4.0 Features 4.0 4.0 Customer Service 5.0 5.0 Likelihood to Recommend 8/10 April 18, 2023 Beyond the disadvantages, Linkedin is still the best platform to reach a professional audience and target decision makers. The ability to generate high quality leads, conduct account based marketing - makes this an irreplaceable platform for companies in the B2B space. Pros The best part about Linkedin marketing solutions is the access to a highly targeted audience. It allows us to reach decision makers in our industry very effectively. This leads to better quality leads and ROI. The ability to conduct ABM is another major advantage. Cons Cost - This platform is expensive. Prices are often prohibitive for smaller companies looking to advertise in certain niches. Linkedin users are also inundated with ads, so ad fatigue can be a problem as well. Review source Incentivized review: software users are invited to submit an honest review and offered a nominal incentive for their time and effort. All incentivized reviews are subject to our verification process prior to publication. AU Anonymous User Senior Growth Marketing Manager Human Resources ### "A great channel for B2B Lead & Demand Generation" 5.0 Overall Rating 5.0 5.0 Ease of Use 5.0 5.0 Features 4.0 4.0 Customer Service 5.0 5.0 Likelihood to Recommend 10/10 February 9, 2023 Really great tool for Marketing Manager, really intuitive and effective in generating leads/demand. When you have question you can easily access answers from the team. Pros The support from the Linkedin team. They help you get the most out of the features. I also really enjoy the wide choice of options in terms of targeting and the fact that they release new ad formats often. Cons One of the feature that the solution is missing is the possibility of using different ad format in the same campaign (eg: video and image). You have to create separate campaigns if you want to AB test it. However this is in the roadmap, and will soon be released. Review source Incentivized review: software users are invited to submit an honest review and offered a nominal incentive for their time and effort. All incentivized reviews are subject to our verification process prior to publication. [View all Reviews](https://www.capterra.com/p/241612/LinkedIn-Marketing-Solutions/reviews/) ## Top-rated software of 2026 ### Fill out the form and we'll send a list of the top-rated software based on real user reviews directly to your inbox. Independent research methodology Capterra's researchers use a mix of verified reviews, independent research and objective methodologies to bring you selection and ranking information you can trust. While we may earn a referral fee when you visit a provider through our links or speak to an advisor, this has no influence on our research or methodology. [Learn more](https://www.capterra.com/resources/proprietary-data-research/) How Capterra verifies reviews Capterra carefully verified over 2.5 million+ reviews to bring you authentic software experiences from real users. Our human moderators verify that reviewers are real people and that reviews are authentic. They use leading tech to analyze text quality and to detect plagiarism and generative AI. [Learn more](https://www.capterra.com/resources/how-we-verify-reviews/) How Capterra ensures transparency Capterra lists all providers across its website—not just those that pay us—so that users can make informed purchase decisions. Capterra is free for users. Software providers pay us for sponsored profiles to receive web traffic and sales opportunities. Sponsored profiles include a link-out icon that takes users to the provider's website. [Learn more](https://www.capterra.com/resources/how-we-ensure-transparency/)