--- title: "Basis Software Pricing, Alternatives & More 2026 | Capterra" description: "With the help of Capterra, learn about Basis Software - reviews, pricing plans, popular comparisons to other Demand Side Platform (DSP) products and more." source_url: "https://www.capterra.com/p/241805/Basis/" page_type: "product" language: "en" publication_date: "2026-09-28" --- # Basis Software Review 2026: Features, Reviews, Integrations, Pros & Cons Last updated on September 28, 2026 Provider data verified by our Software Research team, and reviews moderated by our Reviews Verification team. [Description](#description)[Use cases](#use-cases)[Alternatives](#alternatives)[FAQs](#faqs)[Features](#features)[Pricing](#pricing)[Integrations](#integrations)[Support](#support) Basis ## What is Basis? Everything you need to plan, buy, analyze and streamline your best-performing digital media campaigns. Basis is a comprehensive and automated digital media platform. Using Basis means you can manage direct, programmatic, search & social through a single interface. With robust business intelligence, workflow automation, search & social integrations, and a top-rated DSP powered by artificial intelligence, it’s a platform you can run your entire digital media business. ## What is Basis used for? [Demand Side Platform (DSP)](https://www.capterra.com/demand-side-platform-software/)[Campaign Management](https://www.capterra.com/campaign-management-software/)[Display Advertising](https://www.capterra.com/display-advertising-software/) Overall rating Based on 0 user reviews Reviews sentiment Positive \- Neutral \- Negative \- ### Starting price Free trial not available Capterra Shortlist charts the highest-rated and most popular products... Our "Best of" badge program showcases products with the highest ratings... Our "Best of" badge program showcases products with the highest ratings... Do you work for Basis?[Manage this product listing](https://www.g2.com/products/basis/claim_requests/new?auto=true) ## Compare with a popular alternative Capterra selects software alternatives based on relevant features, verified user reviews and user interactions. Placement may be influenced by client status. ### Basis 0.0 VS. [### Google Marketing Platform](https://www.capterra.com/p/213341/Google-Marketing-Platform/) [4.5 (33)](https://www.capterra.com/p/213341/Google-Marketing-Platform/reviews/) Starting Price Contact vendor Starting Price Contact vendor Free Trial Free Version Pricing Options Free Trial Free Version Ease Of Use 0.0 (0) Ease Of Use 4.2 (33) Value For Money 0.0 (0) Value For Money 4.1 (28) Customer Service 0.0 (0) Customer Service 4.0 (30) ## Basis alternatives [SmartyAds DSP](https://www.capterra.com/p/160228/SmartyAds/) [4.3 (7)](https://www.capterra.com/p/160228/SmartyAds/reviews/) Starting price $500.00 Per User, Per Month Pricing Options Free Trial Free Version User Rating 86% of reviewers rated it above 4 stars [Learn More](https://www.capterra.com/p/160228/SmartyAds/) [Amobee](https://www.capterra.com/p/131782/Turn-Campaign-Suite/) [5.0 (1)](https://www.capterra.com/p/131782/Turn-Campaign-Suite/#reviews) Starting price Contact vendor for pricing Pricing Options Free Trial Free Version User Rating 100% of reviewers rated it above 4 stars [Learn More](https://www.capterra.com/p/131782/Turn-Campaign-Suite/) [Match2One](https://www.capterra.com/p/177685/Match2One/) [4.2 (6)](https://www.capterra.com/p/177685/Match2One/#reviews) Starting price $299.00 Per User, Per Month Pricing Options Free Trial Free Version User Rating 83% of reviewers rated it above 4 stars [Learn More](https://www.capterra.com/p/177685/Match2One/) Highest Rated [OrbitSoft Ad Server](https://www.capterra.com/p/170901/OrbitSoft-Ad-Server/) [5.0 (2)](https://www.capterra.com/p/170901/OrbitSoft-Ad-Server/#reviews) Starting price $1000.00 Per User, Per Month Pricing Options Free Trial Free Version User Rating 100% of reviewers rated it above 4 stars [Learn More](https://www.capterra.com/p/170901/OrbitSoft-Ad-Server/) ## FAQs about Basis Overview ### What company size and specific industries is Basis built for? Basis is designed for businesses of various sizes that need a digital advertising platform, including teams in advertising, marketing, and media-related sectors. The vendor description does not name specific company sizes or industries beyond digital advertising, so the product appears suited to organizations that manage online ad campaigns. Features and Usability ### What are the key features of Basis? Basis offers AI/Machine Learning, audience targeting, customer segmentation, and behavior analytics for campaign planning and campaign management. It also includes multi-channel marketing, display ad management, retargeting ads, cross-channel attribution, ROI tracking, reporting & statistics, activity dashboard, collaboration tools, API, and third-party integrations. Integrations ### Which third-party tools and platforms does Basis integrate with? Basis integrates with 10 third-party tools and platforms, including Adobe Analytics, COMET, Cloud Messaging Stack, Comscore, Google Ads, Instagram, Microsoft Advertising, Snapchat for Business, TikTok, and YouTube. These connections cover analytics, advertising, messaging, and social channels. Getting Started and Support ### What training and onboarding options does Basis offer? Basis provides in person training, live online sessions, webinars, documentation, and videos to help teams get started. In person and live online formats support guided instruction, webinars cover group learning, documentation offers written reference material, and videos provide visual, self-paced guidance. Getting Started and Support ### What customer support options does Basis offer? Basis provides email/help desk, FAQ/forum, knowledge base, phone support, and chat. No reviewer feedback on support is available, so user experience details such as response speed, helpfulness, or common frustrations cannot be assessed from the supplied data. ## Features AI summary Based on 890 Demand Side Platform (DSP) reviews Capterra data shows that buyers of advertising agency software rank the following features as their top priorities: - **Project Management** (**40%** of reviewers rated this feature as critical) - **Task Management** (**49%**) - **Activity Dashboard** (**39%**) Basis includes **Activity Dashboard**, giving teams a clear view of campaign activity and performance in one place. However, it does not offer **Project Management** or **Task Management**. Instead, it provides other highly rated capabilities, including **Reporting & Statistics** (**51%**), **Campaign Analytics** (**40%**), and **Campaign Management** (**41%**). These features help agencies track results, manage campaigns more effectively, and monitor key metrics, allowing teams to stay informed and make better day-to-day decisions. Activity Dashboard Dashboard to view the status of ongoing processes, identify current incidents and track past activities AI/Machine Learning Software program that continuously adjusts its behavior based on observed data API Application programming interface that allows for integration with other systems/databases Audience Targeting Identify a particular segment of population based on specific criteria and customize your efforts to attract their attention Behavior Analytics Track and analyze user behavior within a system or network Campaign Analytics Track and interpret campaign performance metrics Basis 19 features ### All Features - Activity Dashboard: Dashboard to view the status of ongoing processes, identify current incidents and track past activities - AI/Machine Learning: Software program that continuously adjusts its behavior based on observed data - API: Application programming interface that allows for integration with other systems/databases - Audience Targeting: Identify a particular segment of population based on specific criteria and customize your efforts to attract their attention - Behavior Analytics: Track and analyze user behavior within a system or network - Campaign Analytics: Track and interpret campaign performance metrics - Campaign Management: Create a collection of marketing actions to complete specific goals and plan and analyze campaign results - Campaign Planning: Plan and strategize marketing campaigns - Collaboration Tools: Provides a channel for team members to share AI models, media files, communicate, and work together - Cross Channel Attribution: Track user conversions from all digital sources - Customer Segmentation: Process of dividing customers into groups based on common characteristics - Display Ad Management: Create, distribute, and/or monitor campaigns that include banners, overlays, rich media, and other display ads. - Multi-Channel Marketing: Coordinate marketing efforts across channels (email, landing pages, social media, etc.) - Performance Metrics: A set of indicators that tracks the performance of networks, applications, systems, teams, etc. - Reporting & Statistics: Collection, analysis, and representation of numerical data and generation of reports to understand various patterns - Retargeting Ads: Ads that target individuals who have previously interacted with a brand or visited a specific website - ROI Tracking: Monitor conversion rates and analyze effectiveness and profitability of marketing efforts - Search/Filter: Search and filter data across systems to locate required information by entering keywords or certain criteria - Third-Party Integrations: Set up connections to third-party platforms to improve business processes --- Get Advice We can help you find the software with the features you need. ## Pricing ### Starting price Free trial not available ## Integrations [ Instagram](https://www.capterra.com/p/210721/Instagram/)[ Snapchat for Business](https://www.capterra.com/p/210733/Snapchat/)[ Google Ads](https://www.capterra.com/p/213339/Google-Ads/)[ YouTube](https://www.capterra.com/p/237905/YouTube/)[ TikTok](https://www.capterra.com/p/237591/TikTok/)[ Adobe Analytics](https://www.capterra.com/p/202871/Adobe-Analytics/)[ Comscore](https://www.capterra.com/p/178621/comScore/)[ Microsoft Advertising](https://www.capterra.com/p/246087/Microsoft-Advertising/) Connect with a Capterra advisor for a free 15-minute consultation Get a personalized software list aligned to your business needs with guidance from our expert advisors. Our team has helped 1 million+ businesses like yours find options that fit their needs. ## Support, customer service and training options Support - Email/Help Desk - FAQs/Forum - Knowledge Base - Phone Support - 24/7 (Live rep) - Chat Training - In Person - Live Online - Webinars - Documentation - Videos Deployment - Web - Android - iPhone/iPad Typical users - Freelancers - Small businesses - Mid size businesses - Enterprises ## Top-rated software of 2026 ### Fill out the form and we'll send a list of the top-rated software based on real user reviews directly to your inbox.