--- title: "Basis Software Pricing, Alternatives & More 2026 | Capterra" description: "With the help of Capterra, learn about Basis Software - reviews, pricing plans, popular comparisons to other Advertising Agency products and more." source_url: "https://www.capterra.com/p/241805/Basis/" page_type: "product" language: "en" --- # Basis Software Review 2026: Features, Reviews, Integrations, Pros & Cons Last updated on August 20, 2026 Provider data verified by our Software Research team, and reviews moderated by our Reviews Verification team. [Description](#description)[Use cases](#use-cases)[Alternatives](#alternatives)[FAQs](#faqs)[Features](#features)[Pricing](#pricing)[Integrations](#integrations)[Support](#support) Basis ## What is Basis? Everything you need to plan, buy, analyze and streamline your best-performing digital media campaigns. Basis is a comprehensive and automated digital media platform. Using Basis means you can manage direct, programmatic, search & social through a single interface. With robust business intelligence, workflow automation, search & social integrations, and a top-rated DSP powered by artificial intelligence, it’s a platform you can run your entire digital media business. ## What is Basis used for? [Demand Side Platform (DSP)](https://www.capterra.com/demand-side-platform-software/)[Campaign Management](https://www.capterra.com/campaign-management-software/)[Display Advertising](https://www.capterra.com/display-advertising-software/) Top alternative Featured Overall rating Based on 0 user reviews Reviews sentiment Positive \- Neutral \- Negative \- ### Starting price Free trial not available Capterra Shortlist charts the highest-rated and most popular products... Our "Best of" badge program showcases products with the highest ratings... Our "Best of" badge program showcases products with the highest ratings... Do you work for Basis?[Manage this product listing](https://digitalmarkets.gartner.com/get-listed/claim-bx?url=https://basis.com&name=Basis) ## Basis Overview Updated August 2026 AI summary Basis is a cloud-based platform for businesses of all sizes needing digital advertising solutions, spanning campaign management, display advertising, and demand side platform capabilities. It offers campaign analytics, performance metrics, activity dashboards, collaboration tools, and API access, along with integrations to major advertising and analytics platforms. Basis supports multi-channel campaign planning, management, and reporting from a unified interface. ## Compare with a popular alternative Capterra selects software alternatives based on relevant features, verified user reviews and user interactions. Placement may be influenced by client status. ### Basis 0.0 VS. [4.6 (6,094)](https://www.capterra.com/p/147657/monday-com/reviews/) Starting Price Contact vendor Starting Price $9 Per User, Per Month Free Trial Free Version Pricing Options Free Trial Free Version Ease Of Use 0.0 (0) Ease Of Use 4.5 (31) Value For Money 0.0 (0) Value For Money 4.3 (26) Customer Service 0.0 (0) Customer Service 4.4 (28) ## Basis alternatives [Google Marketing Platform](https://www.capterra.com/p/213341/Google-Marketing-Platform/) [4.5 (31)](https://www.capterra.com/p/213341/Google-Marketing-Platform/reviews/) Starting price Contact vendor for pricing Pricing Options Free Trial Free Version User Rating 94% of reviewers rated it above 4 stars [Learn More](https://www.capterra.com/p/213341/Google-Marketing-Platform/) [SmartyAds DSP](https://www.capterra.com/p/160228/SmartyAds/) [4.3 (7)](https://www.capterra.com/p/160228/SmartyAds/reviews/) Starting price $500.00 Per User, Per Month Pricing Options Free Trial Free Version User Rating 86% of reviewers rated it above 4 stars [Learn More](https://www.capterra.com/p/160228/SmartyAds/) [Amobee](https://www.capterra.com/p/131782/Turn-Campaign-Suite/) [5.0 (1)](https://www.capterra.com/p/131782/Turn-Campaign-Suite/#reviews) Starting price Contact vendor for pricing Pricing Options Free Trial Free Version User Rating 100% of reviewers rated it above 4 stars [Learn More](https://www.capterra.com/p/131782/Turn-Campaign-Suite/) Highest Rated [OrbitSoft Ad Server](https://www.capterra.com/p/170901/OrbitSoft-Ad-Server/) [5.0 (2)](https://www.capterra.com/p/170901/OrbitSoft-Ad-Server/#reviews) Starting price $1000.00 Per User, Per Month Pricing Options Free Trial Free Version User Rating 100% of reviewers rated it above 4 stars [Learn More](https://www.capterra.com/p/170901/OrbitSoft-Ad-Server/) ## FAQs about Basis Overview ### What company size and specific industries is Basis built for? Basis is designed for businesses of all sizes that need digital advertising tools, especially companies and teams working in advertising, media, marketing, and related online campaign management. It fits organizations seeking support for planning, buying, managing, and reporting on digital ad activity across channels. Features and Usability ### What are the key features of Basis? Basis offers AI and machine learning, audience targeting, and customer segmentation for campaign setup, plus campaign planning and campaign management across multi-channel marketing. It includes campaign analytics, cross-channel attribution, ROI tracking, reporting and statistics, performance metrics, activity dashboards, collaboration tools, API access, and third-party integrations. Integrations ### Which third-party tools and platforms does Basis integrate with? Basis connects natively to 10 third-party platforms, including advertising and analytics tools such as Adobe Analytics, Comscore, Google Ads, Microsoft Advertising, Instagram, Snapchat for Business, TikTok, YouTube, COMET, and Cloud Messaging Stack. Getting Started and Support ### What training and onboarding options does Basis offer? Basis provides in-person training, live online sessions, webinars, documentation, and videos to help teams get started. In-person and live online options support guided instruction, webinars cover group learning, documentation gives written reference material, and videos offer visual walkthroughs for self-paced review. Getting Started and Support ### What customer support options does Basis offer? Basis provides email/help desk, FAQ/forum, knowledge base, phone support, and chat. These channels give users multiple ways to find answers or contact support, although no reviewer feedback is available here to describe response times, helpfulness, or common support frustrations. ## Features AI summary Based on 886 Advertising Agency reviews Capterra reviewers highlight these as the features buyers value most when choosing advertising agency software: - **Project Management** (**40%** of reviewers rated this feature as critical) - **Activity Dashboard** (**39%**) - **Task Management** (**49%**) Basis includes **Activity Dashboard**, giving teams visibility into campaign activity and day-to-day performance in one place. However, it does not include **Project Management** or **Task Management**. Instead, the product offers other highly rated capabilities such as **Reporting & Statistics** (**51%**), **Campaign Analytics** (**40%**), and **Campaign Management** (**40%**). These features help agencies track results, monitor campaign effectiveness, and manage advertising work more efficiently, providing teams with clearer performance data and better oversight of client campaigns. Activity Dashboard Dashboard to view the status of ongoing processes, identify current incidents and track past activities AI/Machine Learning Software program that continuously adjusts its behavior based on observed data API Application programming interface that allows for integration with other systems/databases Audience Targeting Identify a particular segment of population based on specific criteria and customize your efforts to attract their attention Behavior Analytics Track and analyze user behavior within a system or network Campaign Analytics Track and interpret campaign performance metrics Basis 19 features ### All Features - Activity Dashboard: Dashboard to view the status of ongoing processes, identify current incidents and track past activities - AI/Machine Learning: Software program that continuously adjusts its behavior based on observed data - API: Application programming interface that allows for integration with other systems/databases - Audience Targeting: Identify a particular segment of population based on specific criteria and customize your efforts to attract their attention - Behavior Analytics: Track and analyze user behavior within a system or network - Campaign Analytics: Track and interpret campaign performance metrics - Campaign Management: Create a collection of marketing actions to complete specific goals and plan and analyze campaign results - Campaign Planning: Plan and strategize marketing campaigns - Collaboration Tools: Provides a channel for team members to share AI models, media files, communicate, and work together - Cross Channel Attribution: Track user conversions from all digital sources - Customer Segmentation: Process of dividing customers into groups based on common characteristics - Display Ad Management: Create, distribute, and/or monitor campaigns that include banners, overlays, rich media, and other display ads. - Multi-Channel Marketing: Coordinate marketing efforts across channels (email, landing pages, social media, etc.) - Performance Metrics: A set of indicators that tracks the performance of networks, applications, systems, teams, etc. - Reporting & Statistics: Collection, analysis, and representation of numerical data and generation of reports to understand various patterns - Retargeting Ads: Ads that target individuals who have previously interacted with a brand or visited a specific website - ROI Tracking: Monitor conversion rates and analyze effectiveness and profitability of marketing efforts - Search/Filter: Search and filter data across systems to locate required information by entering keywords or certain criteria - Third-Party Integrations: Set up connections to third-party platforms to improve business processes --- Get Advice We can help you find the software with the features you need. ## Pricing ### Starting price Free trial not available ## Integrations [ Instagram](https://www.capterra.com/p/210721/Instagram/)[ Snapchat for Business](https://www.capterra.com/p/210733/Snapchat/)[ Google Ads](https://www.capterra.com/p/213339/Google-Ads/)[ YouTube](https://www.capterra.com/p/237905/YouTube/)[ TikTok](https://www.capterra.com/p/237591/TikTok/)[ Adobe Analytics](https://www.capterra.com/p/202871/Adobe-Analytics/)[ Comscore](https://www.capterra.com/p/178621/comScore/)[ Microsoft Advertising](https://www.capterra.com/p/246087/Microsoft-Advertising/) Connect with a Capterra advisor for a free 15-minute consultation Get a personalized software list aligned to your business needs with guidance from our expert advisors. Our team has helped 1 million+ businesses like yours find options that fit their needs. ## Support, customer service and training options Support - Email/Help Desk - FAQs/Forum - Knowledge Base - Phone Support - 24/7 (Live rep) - Chat Training - In Person - Live Online - Webinars - Documentation - Videos Deployment - Web - Android - iPhone/iPad Typical users - Freelancers - Small businesses - Mid size businesses - Enterprises ## Top-rated software of 2026 ### Fill out the form and we'll send a list of the top-rated software based on real user reviews directly to your inbox.