# Basis Software Pricing, Alternatives & More 2026 | Capterra > With the help of Capterra, learn about Basis Software - reviews, pricing plans, popular comparisons to other Advertising Agency products and more. Source: https://www.capterra.com/p/241805/Basis --- # Basis Software Review 2026: Features, Reviews, Integrations, Pros & Cons Last updated on March 13, 2026 Provider data verified by our Software Research team, and reviews moderated by our Reviews Verification team. [Description](#description)[Use cases](#use-cases)[Alternatives](#alternatives)[FAQs](#faqs)[Features](#features)[Pricing](#pricing)[Integrations](#integrations)[Support](#support) Basis ## What is Basis? Everything you need to plan, buy, analyze and streamline your best-performing digital media campaigns. Basis is a comprehensive and automated digital media platform. Using Basis means you can manage direct, programmatic, search & social through a single interface. With robust business intelligence, workflow automation, search & social integrations, and a top-rated DSP powered by artificial intelligence, it’s a platform you can run your entire digital media business. ## What is Basis used for? [Demand Side Platform (DSP)](https://www.capterra.com/demand-side-platform-software/)[Campaign Management](https://www.capterra.com/campaign-management-software/)[Display Advertising](https://www.capterra.com/display-advertising-software/) Top alternative Featured Overall rating Based on 0 user reviews Reviews sentiment Positive \- Neutral \- Negative \- ### Starting price Free trial not available Capterra Shortlist charts the highest-rated and most popular products... Our "Best of" badge program showcases products with the highest ratings... Our "Best of" badge program showcases products with the highest ratings... Do you work for Basis?[Manage this product listing](https://digitalmarkets.gartner.com/get-listed/claim-bx?url=https://basis.com&name=Basis) ## Compare with a popular alternative Capterra selects software alternatives based on relevant features, verified user reviews and user interactions. Placement may be influenced by client status. ### Basis 0.0 VS. [4.6 (119)](https://www.capterra.com/p/173311/Adalysis/reviews/) Starting Price Contact vendor Starting Price $126 Usage Based, Per Month Free Trial Free Version Pricing Options Free Trial Free Version Ease Of Use 0.0 (0) Ease Of Use 4.3 (119) Value For Money 0.0 (0) Value For Money 4.3 (103) Customer Service 0.0 (0) Customer Service 4.7 (96) ## Basis alternatives [4.5 (3,524)](https://www.capterra.com/p/79104/Smartsheet/reviews/) Starting price $12.00 Per User, Per Month Pricing Options Free Trial Free Version User Rating 92% of reviewers rated it above 4 stars [4.5 (13,605)](https://www.capterra.com/p/184581/Asana-PM/reviews/) Starting price $10.99 Per User, Per Month Pricing Options Free Trial Free Version User Rating 92% of reviewers rated it above 4 stars [4.4 (3,020)](https://www.capterra.com/p/76113/Wrike/reviews/) Starting price $10.00 Per User, Per Month Pricing Options Free Trial Free Version User Rating 89% of reviewers rated it above 4 stars Highest Rated [4.6 (6,072)](https://www.capterra.com/p/147657/monday-com/reviews/) Starting price $9.00 Per User, Per Month Pricing Options Free Trial Free Version User Rating 94% of reviewers rated it above 4 stars ## FAQs about Basis Overview ### What company size and specific industries is Basis built for? Basis is designed for businesses of varying sizes that need digital advertising support, especially organizations in industries that rely on online marketing and ad campaign management. The description does not name specific sectors, so the target audience appears broad rather than tied to a single company size or industry. Features and Usability ### What are the key features of Basis? Basis offers AI/Machine Learning, API access, and activity dashboards for campaign oversight. Core marketing features include audience targeting, customer segmentation, campaign planning and management, multi-channel marketing, display ad management, and retargeting ads. It also includes behavior analytics, cross-channel attribution, ROI tracking, reporting and statistics, collaboration tools, search/filter, and third-party integrations. Integrations ### Which third-party tools and platforms does Basis integrate with? Basis integrates with 10 third-party platforms, including advertising and analytics tools such as Adobe Analytics, Comscore, Google Ads, Microsoft Advertising, Snapchat for Business, TikTok, YouTube, Instagram, COMET, and Cloud Messaging Stack. Getting Started and Support ### What training and onboarding options does Basis offer? Basis offers in-person training, live online sessions, webinars, documentation, and videos to help teams get started. In-person and live online options support guided instruction, webinars cover scheduled group learning, documentation provides written reference material, and videos offer visual walkthroughs for self-paced review. Getting Started and Support ### What customer support options does Basis offer? Basis offers Email/Help Desk, FAQ/Forum, Knowledge Base, Phone Support, and Chat. No reviewer feedback about support experience is available in the catalog data, so support quality, response times, and common issues cannot be described here. ## Features Features with the highest number of reviews are displayed first. Those that have no reviews appear next, sorted alphabetically. Activity Dashboard Dashboard to view the status of ongoing processes, identify current incidents and track past activities AI/Machine Learning Software program that continuously adjusts its behavior based on observed data API Application programming interface that allows for integration with other systems/databases Audience Targeting Identify a particular segment of population based on specific criteria and customize your efforts to attract their attention Behavior Analytics Track and analyze user behavior within a system or network Campaign Analytics Track and interpret campaign performance metrics Basis 19 features Dashboard to view the status of ongoing processes, identify current incidents and track past activities Software program that continuously adjusts its behavior based on observed data Application programming interface that allows for integration with other systems/databases Identify a particular segment of population based on specific criteria and customize your efforts to attract their attention Track and analyze user behavior within a system or network Track and interpret campaign performance metrics Create a collection of marketing actions to complete specific goals and plan and analyze campaign results Plan and strategize marketing campaigns Provides a channel for team members to share media files, communicate, and work together Track user conversions from all digital sources Process of dividing customers into groups based on common characteristics Create, distribute, and/or monitor campaigns that include banners, overlays, rich media, and other display ads. Coordinate marketing efforts across channels (email, landing pages, social media, etc.) A set of indicators that tracks the performance of networks, applications, systems, teams, etc. Collection, analysis, and representation of numerical data and generation of reports to understand various patterns Ads that target individuals who have previously interacted with a brand or visited a specific website Monitor conversion rates and analyze effectiveness and profitability of marketing efforts Search and filter data across systems to locate required information by entering keywords or certain criteria Set up connections to third-party platforms to improve business processes Get Advice We can help you find the software with the features you need. ## Pricing ### Starting price Free trial not available ## Integrations [ Instagram](https://www.capterra.com/p/210721/Instagram/)[ Snapchat for Business](https://www.capterra.com/p/210733/Snapchat/)[ Google Ads](https://www.capterra.com/p/213339/Google-Ads/)[ YouTube](https://www.capterra.com/p/237905/YouTube/)[ TikTok](https://www.capterra.com/p/237591/TikTok/)[ Adobe Analytics](https://www.capterra.com/p/202871/Adobe-Analytics/)[ Comscore](https://www.capterra.com/p/178621/comScore/)[ Microsoft Advertising](https://www.capterra.com/p/246087/Microsoft-Advertising/) Connect with a Capterra advisor for a free 15-minute consultation Get a personalized software list aligned to your business needs with guidance from our expert advisors. Our team has helped 1 million+ businesses like yours find options that fit their needs. ## Support, customer service and training options Support - Email/Help Desk - FAQs/Forum - Knowledge Base - Phone Support - 24/7 (Live rep) - Chat Training - In Person - Live Online - Webinars - Documentation - Videos Deployment - Web - Android - iPhone/iPad Typical users - Freelancers - Small businesses - Mid size businesses - Enterprises ## Top-rated software of 2026 ### Fill out the form and we'll send a list of the top-rated software based on real user reviews directly to your inbox.