# SMS-iT Software Pricing, Alternatives & More 2026 | Capterra > With the help of Capterra, learn about SMS-iT Software - reviews, pricing plans, popular comparisons to other SMS Marketing products and more. Source: https://www.capterra.com/p/242072/SMS-iT --- # SMS-iT Software Review 2026: Features, Integrations, Pros & Cons Last updated on March 13, 2026 Provider data verified by our Software Research team, and reviews moderated by our Reviews Verification team. Independent research methodology Capterra’s researchers use a mix of verified reviews, independent research and objective methodologies to bring you selection and ranking information you can trust. While we may earn a referral fee when you visit a provider through our links or speak to an advisor, this has no influence on our research or methodology. 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[Learn more](https://www.capterra.com/resources/how-we-ensure-transparency/) [Description](#description)[Use cases](#use-cases)[Alternatives](#alternatives)[Features](#features)[Pricing](#pricing)[Integrations](#integrations)[Support](#support)[Reviews](#reviews) SMS-iT ## What is SMS-iT? SMS-iT is a semi-sentient communication-focused CRM for sales and marketing. It is an all-in-one system designed for infinite growth, providing a comprehensive suite of tools for lead acquisition, client nurturing, sales management, and client retention. It offers over 50 sales and marketing tools, including built-in artificial intelligence, unlimited calling and texting, smart inbox with messaging channels, funnel and site builder, social media planner, appointment booking system, and more. Additionally, SMS-iT CRM stands out with features like SIM card integration, advanced AI capabilities for messaging and marketing, an ecosystem of 30 SMS gateways, and blockchain and IoT capabilities. It is tailored to help businesses scale faster and save costs on their monthly software expenses. SMS-iT is semi-sentient because it can understand and interpret text inputs, make contextually relevant suggestions or responses, and learn from user interactions to improve future interactions. ## What is SMS-iT used for? [SMS Marketing](https://www.capterra.com/sms-marketing-software/)[Email Marketing](https://www.capterra.com/email-marketing-software/)[Marketing Automation](https://www.capterra.com/marketing-automation-software/) Top alternative Featured Overall rating Based on 26 user reviews Reviews sentiment Positive 92% Neutral 4% Negative 4% Starting price $299 Flat Rate, Per Month Free trial available Capterra Shortlist charts the highest-rated and most popular products... Our "Best of" badge program showcases products with the highest ratings... Our "Best of" badge program showcases products with the highest ratings... Do you work for SMS-iT?[Manage this product listing](https://digitalmarkets.gartner.com/get-listed/claim-bx?url=https://www.smsit.ai&name=SMS-iT) ## Compare with a popular alternative Capterra selects software alternatives based on relevant features, verified user reviews and user interactions. Placement may be influenced by client status. ### SMS-iT 4.6 (26) VS. [4.2 (990)](https://www.capterra.com/p/113540/Bitrix24/reviews/) Starting Price $299 Flat Rate, Per Month Starting Price $69 Flat Rate, Per Month Free Trial Free Version Pricing Options Free Trial Free Version Ease Of Use 4.3 (26) Ease Of Use 4.0 (958) Value For Money 4.6 (22) Value For Money 4.2 (781) Customer Service 4.7 (22) Customer Service 4.0 (753) ## SMS-iT alternatives [4.5 (1,133)](https://www.capterra.com/p/134347/Intercom/reviews/) Starting price $39.00 Per User, Per Month Pricing Options Free Trial Free Version User Rating 90% of reviewers rated it above 4 stars [4.3 (710)](https://www.capterra.com/p/75130/Marketo-Lead-Management/reviews/) Starting price Contact vendor for pricing Pricing Options Free Trial Free Version User Rating 87% of reviewers rated it above 4 stars [4.6 (3,439)](https://www.capterra.com/p/132996/brevo/reviews/) Starting price $9.00 Per User, Per Month Pricing Options Free Trial Free Version User Rating 94% of reviewers rated it above 4 stars Highest Rated [4.7 (836)](https://www.capterra.com/p/153508/Omnisend/reviews/) Starting price $16.00 Per User, Per Month Pricing Options Free Trial Free Version User Rating 98% of reviewers rated it above 4 stars ## Features Features with the highest number of reviews are displayed first. Those that have no reviews appear next, sorted alphabetically. Mass Texting 4.8 (17) 52.94% of 17 reviewers that rated this feature as important or highly important Send messages to multiple subscribers at the same time Message Personalization 4.6 (14) 42.86% of 14 reviewers that rated this feature as important or highly important Personalize text messages using templates and custom fields Scheduled Messaging 4.8 (14) 50.00% of 14 reviewers that rated this feature as important or highly important Send individual or bulk text messages at predetermined times 2-Way Messaging 4.3 (11) 45.45% of 11 reviewers that rated this feature as important or highly important Send and receive text messages to communicate with clients or prospects in real-time Automated Responses 4.5 (8) 37.50% of 8 reviewers that rated this feature as important or highly important Automatic reply functionality for incoming messages Contact Management 4.9 (7) 42.86% of 7 reviewers that rated this feature as important or highly important Manage, organize, and store contact information SMS-iT 105 features Send and receive text messages to communicate with clients or prospects in real-time Test multiple versions of emails, forms, content, or other campaign elements to gauge effectiveness Define levels of authorization for access to specific files or systems Dashboard to view the status of ongoing processes, identify current incidents and track past activities Track and document all activities across devices, networks, and other systems Alerts or notifications of various types such as pop-up messages, sounds, banners, or badges Application programming interface that allows for integration with other systems/databases Monitor the usage of assets, such as equipment, tools, software, etc., throughout their lifecycle Automatic reply functionality for incoming messages Automatically create schedules based on business needs or employee availability and qualifications Create and automatically send premade copy in response to customer messages Examine large amounts of data to uncover hidden patterns, correlations, and other insights Track and interpret campaign performance metrics Create a collection of marketing actions to complete specific goals and plan and analyze campaign results Plan and strategize marketing campaigns Set campaign schedules by selecting start, pause, and end dates Group campaigns by project, client, or campaign for better management. Ensure all emails are compliant with anti-spam guidelines, as required by the CAN-SPAM Act Track the amount of clicks on individual products to measure campaign results Manage and track all internal and external communication conducted via calls, email, text, or chat Identify component attributes like servers, hardware, software, and manage relationships across all services Critical link between devices, network, and reliable delivery of IoT data. Manage, organize, and store contact information Measure return on ad spend by tracking the actions people take such as sign up or download after engaging with ads Built-in customer relationship management (CRM) capabilities or integration with a third-party CRM system Process of dividing customers into groups based on common characteristics Tool to send questionnaires to customers to gauge feedback Add customized logos and colors to align with company branding Create unique call-to-actions to drive clicks (buttons, banners, graphics, etc.) Customize data fields to support various needs and use cases Customize contracts and forms to collect specific information Pre-designed layouts that can be customized to match preferences and requirements Create labels for products that contain required information such as colors, sizes, dates, etc. Connect to big data sources Import and export data to and from software applications Ability to handle large datasets Manage and store data in a database Graphical representation of data Maintenance and upkeep of physical and/or virtual devices Assemble applications and processes by dragging over and arranging pre-built components Send automated marketing emails based on user actions over a predetermined period Content that alters based on the user's behavior, preferences, and interests, providing a personalized experience Plan, execute, and analyze email marketing campaigns Manage, store and organize emails within the system or via third-party apps Create and send email blasts/campaigns Pre-made examples and templates for emails Track delivered, received, and opened emails Tracks metrics that provide insight into how a user interacts with any interface or product A chronological record of actions or occurrences within a network, software, or process Predefined actions automatically performed on the occurance of specific events Store and manage images Track interaction history by documenting conversations for contacts Create landing pages or online forms designed to capture new leads and prospects Automatically identify and save contact information of potential customers Manage the process of attracting and converting business prospects into leads Store information about leads or contacts and track, manage and nurture them throughout the sales process Score a lead on their quality or likelihood to buy based on certain behaviors Manage contacts across multiple mailing lists Ability to chat online in real time Automate workflows and trigger campaigns based on customer actions See past and upcoming campaigns and communications in a calendar view Send messages to multiple subscribers at the same time Personalize text messages using templates and custom fields Access software remotely via mobile devices Electronic coupons delivered to a mobile device that can be exchanged for a discount Optimize content to ensure it is easily accessible for mobile users Observe and track the demand, usage, progress or quality of a system, product, or user Manage multiple campaigns in one system Allows communication with customers or users via multiple channels such as phone, email, live chat, etc. Coordinate marketing efforts across channels (email, landing pages, social media, etc.) Create many versions of emails, forms, or actions and gauge which is most effective Enable custom polls/voting to facilitate decision-making or increase engagement Predict future data based on historical data sets Analyze and gain insights into data in real-time Receive data and information in real time Active monitoring of systems, applications, or networks Notifications that are delivered to users as soon as an event occurs Active reporting of data and metrics Timed notification for any upcoming task, deadline, appointment, or activity Collection, analysis, and representation of numerical data and generation of reports to understand various patterns View and track pertinent metrics to find patterns and gain insights from data Monitor conversion rates and analyze effectiveness and profitability of marketing efforts Set & manage permission levels based on user roles and restrict access to only authorized individuals Track in detail how users interact with your campaigns and pages (scrolling, button interactions, etc.) Send individual or bulk text messages at predetermined times Track visibility and traffic from search engines Securely stores data to prevent data loss or breaches Group leads or contacts based on their specific characteristics Short phone numbers that used to opt-in to SMS campaigns Send promotional campaigns or transactional messages via text messages Send messages via SMS Manage campaigns and track engagement for marketing efforts across social media channels Integrate with social media platforms such as Facebook, Twitter, LinkedIn, etc. Market event via social media tools Add or remove subscribers from mailing lists Attach digital tags to documents and assets for identification, search, or monitoring purposes Create, save, and re-purpose templates for emails, forms, etc. Messaging system designed for contests and sweepstakes Set up connections to third-party platforms to improve business processes Interact with data visualization elements, such as charts and graphs, to drill down into data Web form that allows users to enter data that is sent and processed for different reasons Track and analyze information regarding website visitors Monitor activity of individuals who visit your website using cookies Create, design and manage workflows for repetitive tasks What You See Is What You Get is a no-code tool that allows users to create and edit content using a visual interface Get Advice We can help you find the software with the features you need. Features 4.6 (26) 4.6 Based on 26 reviews ## Pricing Value for money 4.6 (22) Free Trial [View pricing plan details](https://www.capterra.com/p/242072/SMS-iT/pricing/) STARTER $299.00 Flat Rate,Per Month BUSINESS $699.00 Flat Rate,Per Month VIP $999.00 Flat Rate,Per Month ENTERPRISE $1,999 Flat Rate,Per Month Value for money 4.6 (22) 4.6 Based on 22 reviews ## Integrations [ Mailchimp](https://www.capterra.com/p/110228/MailChimp/)[ Gmail](https://www.capterra.com/p/202338/Gmail/)[ Shopify](https://www.capterra.com/p/83891/Shopify/)[ Brevo](https://www.capterra.com/p/132996/brevo/)[ Zapier](https://www.capterra.com/p/130182/Zapier/)[ Constant Contact](https://www.capterra.com/p/31898/Constant-Contact/)[ ActiveCampaign](https://www.capterra.com/p/79367/ActiveCampaign/)[ WooCommerce](https://www.capterra.com/p/225601/WooCommerce/) Connect with a Capterra advisor for a free 15-minute consultation Get a personalized software list aligned to your business needs with guidance from our expert advisors. Our team has helped 1 million+ businesses like yours find options that fit their needs. ## Support, customer service and training options Customer Service 4.7 (22) Support - Email/Help Desk - FAQs/Forum - Knowledge Base - Phone Support - 24/7 (Live rep) - Chat Training - In Person - Live Online - Webinars - Documentation - Videos Deployment - Web - Android - iPhone/iPad Typical users - Freelancers - Small businesses - Mid size businesses - Enterprises Customer Service 4.7 (22) 4.7 Based on 22 reviews ## User reviews Overall rating 4.6 Based on 26 reviews Filter by rating 5(18) 4(6) 3(1) 2(1) 1(0) Mentioned topic Sorted by most recent EH Esat H. Mortgage Broking Financial Services ### "BEWARE - Dishonet, Deceiptful And Completely Lacking Integrity." 3.0 Overall Rating 3.0 3.0 Ease of Use 1.0 1.0 Features 2.0 2.0 Customer Service 2.0 2.0 Likelihood to Recommend 0/10 September 12, 2023 They are a start-up which is fair enough, if they communicated this i would be more understanding. but to outright lie about your products capability, lying about leting me know it being some sort of special grandfather offer ect to try make themselves look honorable.Do not trust these crooks with your business, data or in any other reason. Pros I did not get to use the service well as the help centre did not work, the chat support was down, and functions did not work as advertised. The marketing worked, i got sucked in. Cons They have advertised on the main site the integrations of the service, I signed up and after a few days of trying to speak to someone as the help centre chat ect was down got told the integrations advertised on the website are not yet working.I then requested to have my account paused until this is working, I was told this was not an option.I got told I could request a refund then once i did was told they do not offer refunds?? Even though they are advertising features on the website that are not working.THE ACTIVE CAMPAIGN LOGO IS ON THEIR LANDING PAGE, THERE IS NO WARNING OR NOTE OF THIS NOT WORKING. I then requested to have the account paused and ill try to resume this when its operational. was told no again, also that if I canceled my plan next time when the features are live the price would be more than double so pretty much a threating or stronge-arming me to stay.So not only can i not get a refund of money for a service which is adversited but is not currently operational.They lied in a reply to my review. you can email me and i will send you the transcript proving their public lie. Review source Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication. AU Anonymous User Founder Marketing and Advertising ### "This is one slick SMS platform" 5.0 Overall Rating 5.0 5.0 Ease of Use 4.0 4.0 Features 5.0 5.0 Customer Service 5.0 5.0 Likelihood to Recommend 9/10 July 26, 2023 love it! Pros This SMS platform is exceptional! It offers a wide range of features, including SMS sending, polling, QR codes, and automated campaigns. What sets it apart is the high impact of text messages - people rarely miss them, unlike social media posts, emails, or Google ads. Highly recommended for effective audience reach! Cons A little tricky to configure and the documentation seems to mostly be long, boring webinars Reasons for choosing SMS-iT great deal on it Review source Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication. Charmaine F. Sales Development Representative Information Technology and Services ### "Great software" 5.0 Overall Rating 5.0 5.0 Ease of Use 5.0 5.0 Features 5.0 5.0 Customer Service 0.0 0.0 Likelihood to Recommend 8/10 May 29, 2023 Pros The platform's user interface is very friendly and easy to understand. Very easy to setup and deploy. Customer support is always there whenever you need them. Cons Have some lagging sometimes but I know that it will be fixed eventually. Not a major issue of the platform. Review source Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication. JR Jeffery R. Owner Information Technology and Services ### "SMS-IT - Easy to Use" 5.0 Overall Rating 5.0 5.0 Ease of Use 4.0 4.0 Features 5.0 5.0 Customer Service 0.0 0.0 Likelihood to Recommend 10/10 May 2, 2023 Pros What I like most about SMS-IT is its ease of use. The interface has a nice flow. Cons Really is not a con because it is a feature but going from CLoud to the Decentralized version. Great feature, but the Link is hard to see. Review source Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication. ES Erick S. Marketer Marketing and Advertising ### "Amazing Marketing Software" 5.0 Overall Rating 5.0 5.0 Ease of Use 5.0 5.0 Features 5.0 5.0 Customer Service 5.0 5.0 Likelihood to Recommend 10/10 January 25, 2023 excellent Pros I love this app because it is a one-stop shop for marketing automation. It is so easy to use and has amazing features that are important for my business. I love that I have the option to send messages to my contacts or my leads, and the app will automatically find out who you're talking too. I love that I can have a branded text message or a generic text message, depending on my needs. The price is also very affordable for the amount of services that I get. I also love that I can track my campaign performance with the software and see who responded and why. Cons not sure, I know V2 coming out soon so it can only get better Review source Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication. FB Frank B. Independent Rep Health, Wellness and Fitness ### "SMS-iT has so much to offer" 5.0 Overall Rating 5.0 5.0 Ease of Use 4.0 4.0 Features 4.0 4.0 Customer Service 5.0 5.0 Likelihood to Recommend 7/10 January 3, 2023 Marketing exposure has increased since I started Pros Text marketing is crucial to my business and this has assisted me in growing my network Cons MMS, have not dived into this area much but plan to as RMS offers become available Review source Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication. Syed H. Founder Internet ### "Amazing software for SMS Marketing " 4.0 Overall Rating 4.0 4.0 Ease of Use 5.0 5.0 Features 4.0 4.0 Customer Service 0.0 0.0 Likelihood to Recommend 8/10 December 31, 2022 Pros It’s an amazing software which works smoothly in sending bulk sms to your customers and prospects. Highly recommended for anyone to start with.. must awaiting is v2 which is super amazing. Cons UI needs to be more Modern and with v2 we are getting it still it needs to improve in both UI and UX Review source Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication. RW Renee W. Owner Marketing and Advertising ### "SMS-IT Is The Best" 5.0 Overall Rating 5.0 5.0 Ease of Use 5.0 5.0 Features 5.0 5.0 Customer Service 5.0 5.0 Likelihood to Recommend 9/10 November 22, 2022 SMS-IT allows me to send SMS texts to all of my prospects with ease and create email campaigns for clients. Pros SMS-IT offers very effective ways to communicate with prospects. The user interface is easy to navigate and I am able to send both SMS and voice broadcasts. To top it off they even provide free B2B leads every month. Cons For the most part SMS-IT does not have any weaknesses that I can think of. Review source Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication. Ronnie S. Marketing Director Hospital & Health Care ### "SMS-iT is a MUST for all marketers." 5.0 Overall Rating 5.0 5.0 Ease of Use 5.0 5.0 Features 5.0 5.0 Customer Service 5.0 5.0 Likelihood to Recommend 10/10 November 21, 2022 Pros SMS-iT is the best SaaS software I have purchased so far. It's the perfect solution for my business, from finding prospects and converting them into clients to retaining existing clients by keeping them engaged and updated with my business. What amazes me most is the rockstar community that is very involved in supporting each other and providing great feedback and suggestions to improve the product further. The weekly webinars are insightful and focus on helping businesses grow using the product. The price? You won't believe it is so inexpensive, given the value you can get from the product. If there's one marketing tool you need to have, it should definitely be SMS-iT! Cons More of a need for a customized experience. Good thing is, the community and SMS-iT are constantly coordinating to further improve the product and its service. Review source Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication. JW Joel W. owner Financial Services ### "Amazing SMSiT" 5.0 Overall Rating 5.0 5.0 Ease of Use 5.0 5.0 Features 5.0 5.0 Customer Service 5.0 5.0 Likelihood to Recommend 10/10 November 20, 2022 It was amazing to use. Pros Its Amazing ease of use is what I liked best about this product. Cons I can not find anything I don't like about this product. It is simply amazing. Review source Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication. [View all Reviews](https://www.capterra.com/p/242072/SMS-iT/reviews/) ## Top-rated software of 2026 ### Fill out the form and we'll send a list of the top-rated software based on real user reviews directly to your inbox. Independent research methodology Capterra's researchers use a mix of verified reviews, independent research and objective methodologies to bring you selection and ranking information you can trust. While we may earn a referral fee when you visit a provider through our links or speak to an advisor, this has no influence on our research or methodology. [Learn more](https://www.capterra.com/resources/proprietary-data-research/) How Capterra verifies reviews Capterra carefully verified over 2.5 million+ reviews to bring you authentic software experiences from real users. Our human moderators verify that reviewers are real people and that reviews are authentic. They use leading tech to analyze text quality and to detect plagiarism and generative AI. 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