# Google Campaign Manager 360 Software Pricing, Alternatives & More 2026 | Capterra > With the help of Capterra, learn about Google Campaign Manager 360 Software - reviews, pricing plans, popular comparisons to other Campaign Management products and more. Source: https://www.capterra.com/p/245564/Google-Campaign-Manager-360 --- # Google Campaign Manager 360 Software Review 2026: Features, Reviews, Integrations, Pros & Cons Last updated on March 13, 2026 Provider data verified by our Software Research team, and reviews moderated by our Reviews Verification team. Independent research methodology Capterra’s researchers use a mix of verified reviews, independent research and objective methodologies to bring you selection and ranking information you can trust. While we may earn a referral fee when you visit a provider through our links or speak to an advisor, this has no influence on our research or methodology. 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[Learn more](https://www.capterra.com/resources/how-we-ensure-transparency/) [Description](#description)[Use cases](#use-cases)[Alternatives](#alternatives)[Features](#features)[Pricing](#pricing)[Integrations](#integrations)[Support](#support)[Reviews](#reviews) Google Campaign Manager 360 ## What is Google Campaign Manager 360? Google Campaign Manager 360 is a cross-channel ad management solution for large enterprises. This platform allows businesses to centralize ad serving across channels. ## What is Google Campaign Manager 360 used for? [Campaign Management](https://www.capterra.com/campaign-management-software/)[Ad Server](https://www.capterra.com/ad-server-software/) Top alternative Featured Overall rating Based on 6 user reviews Reviews sentiment Positive \- Neutral \- Negative \- Contact vendor for pricing Free trial not available Capterra Shortlist charts the highest-rated and most popular products... Our "Best of" badge program showcases products with the highest ratings... Our "Best of" badge program showcases products with the highest ratings... Do you work for Google Campaign Manager 360?[Manage this product listing](https://digitalmarkets.gartner.com/get-listed/claim-bx?url=https://www.google.com/webhp&name=Google Campaign Manager 360) ## Compare with a popular alternative Capterra selects software alternatives based on relevant features, verified user reviews and user interactions. Placement may be influenced by client status. ### Google Campaign Manager 360 4.3 (6) VS. [4.6 (5,944)](https://www.capterra.com/p/147657/monday-com/reviews/) Starting Price Contact vendor Starting Price $9 Per User, Per Month Free Trial Free Version Pricing Options Free Trial Free Version Ease Of Use 3.8 (6) Ease Of Use 4.5 (194) Value For Money 4.0 (3) Value For Money 4.3 (192) Customer Service 4.5 (4) Customer Service 4.4 (192) ## Google Campaign Manager 360 alternatives Highest Rated [wetracked.io](https://www.capterra.com/p/10028367/wetracked-io/) [5.0 (194)](https://www.capterra.com/p/10028367/wetracked-io/reviews/) Starting price $49.00 Per User, Per Month Pricing Options Free Trial Free Version User Rating 99% of reviewers rated it above 4 stars [Learn More](https://www.capterra.com/p/10028367/wetracked-io/) [Google Marketing Platform](https://www.capterra.com/p/213341/Google-Marketing-Platform/) [4.5 (27)](https://www.capterra.com/p/213341/Google-Marketing-Platform/reviews/) Starting price Contact vendor for pricing Pricing Options Free Trial Free Version User Rating 93% of reviewers rated it above 4 stars [Learn More](https://www.capterra.com/p/213341/Google-Marketing-Platform/) [Taboola](https://www.capterra.com/p/156009/Taboola/) [4.5 (68)](https://www.capterra.com/p/156009/Taboola/reviews/) Starting price Contact vendor for pricing Pricing Options Free Trial Free Version User Rating 88% of reviewers rated it above 4 stars [Learn More](https://www.capterra.com/p/156009/Taboola/) [BannerFlow](https://www.capterra.com/p/161073/Bannerflow/) [4.5 (16)](https://www.capterra.com/p/161073/Bannerflow/reviews/) Starting price Contact vendor for pricing Pricing Options Free Trial Free Version User Rating 94% of reviewers rated it above 4 stars [Learn More](https://www.capterra.com/p/161073/Bannerflow/) [View all alternatives](https://www.capterra.com/p/245564/Google-Campaign-Manager-360/alternatives/) ## Features Features with the highest number of reviews are displayed first. Those that have no reviews appear next, sorted alphabetically. Campaign Planning 4.3 (4) 0.00% of 4 reviewers that rated this feature as important or highly important Plan and strategize marketing campaigns Channel Management 4.8 (4) 25.00% of 4 reviewers that rated this feature as important or highly important Manage various distribution channels, build relations with channel partners, and track their performance Multi-Campaign 5.0 (4) 25.00% of 4 reviewers that rated this feature as important or highly important Manage multiple campaigns in one system Multi-Channel Marketing 5.0 (4) 25.00% of 4 reviewers that rated this feature as important or highly important Coordinate marketing efforts across channels (email, landing pages, social media, etc.) Real-Time Analytics 4.3 (3) 0.00% of 3 reviewers that rated this feature as important or highly important Analyze and gain insights into data in real-time Performance Metrics 5.0 (1) 0.00% of 1 reviewers that rated this feature as important or highly important A set of indicators that tracks the performance of networks, applications, systems, teams, etc. Google Campaign Manager 360 6 features Plan and strategize marketing campaigns Manage various distribution channels, build relations with channel partners, and track their performance Manage multiple campaigns in one system Coordinate marketing efforts across channels (email, landing pages, social media, etc.) A set of indicators that tracks the performance of networks, applications, systems, teams, etc. Analyze and gain insights into data in real-time Get Advice We can help you find the software with the features you need. Features 4.7 (6) 4.7 Based on 6 reviews ## Pricing Value for money 4.0 (3) ### Starting price Contact vendor for pricing Free trial not available Value for money 4.0 (3) 4.0 Based on 3 reviews ## Integrations [ Google Analytics 360](https://www.capterra.com/p/177042/Google-Analytics/)[ Google Search Ads 360](https://www.capterra.com/p/241202/Google-Search-Ads-360/)[ Google Display & Video 360](https://www.capterra.com/p/241216/Google-Display--Video-360/) Connect with a Capterra advisor for a free 15-minute consultation Get a personalized software list aligned to your business needs with guidance from our expert advisors. Our team has helped 1 million+ businesses like yours find options that fit their needs. ## Support, customer service and training options Customer Service 4.5 (4) Support - Email/Help Desk - FAQs/Forum - Knowledge Base - Phone Support - 24/7 (Live rep) - Chat Training - In Person - Live Online - Webinars - Documentation - Videos Deployment - Web - Android - iPhone/iPad Typical users - Freelancers - Small businesses - Mid size businesses - Enterprises Customer Service 4.5 (4) 4.5 Based on 4 reviews ## User reviews Overall rating 4.3 Based on 6 reviews Filter by rating 5(2) 4(4) 3(0) 2(0) 1(0) Mentioned topic Sorted by most recent Atalay C. Senior Manager, SEM and Paid Social Marketing and Advertising ### "Manage all DSPs from one center" 4.0 Overall Rating 4.0 4.0 Ease of Use 3.0 3.0 Features 4.0 4.0 Customer Service 0.0 0.0 Likelihood to Recommend 7/10 June 2, 2025 Using CM360 instead of managing all DSPs on different platforms makes life easier. I hope the interface will be better in the future. Pros It is very convenient to manage all DPS from a single center. It also makes tracking easier to manage with floodlights. Cons The interface is quite complicated. It is not user friendly like Google's other ad platforms. Just the text, and it has a more complicated structure. Review source Incentivized review: software users are invited to submit an honest review and offered a nominal incentive for their time and effort. All incentivized reviews are subject to our verification process prior to publication. Henri H. Web designer Marketing and Advertising ### "My favorite" 4.0 Overall Rating 4.0 4.0 Ease of Use 4.0 4.0 Features 5.0 5.0 Customer Service 5.0 5.0 Likelihood to Recommend 9/10 October 13, 2023 Pros It's one of my favorite google digital marketing tools. It allows you to track your ad campaigns Cons I haven't found anything negative about this tool. Review source Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication. SS Somi S. Operation manager Cosmetics ### "Best way to track campaign " 5.0 Overall Rating 5.0 5.0 Ease of Use 5.0 5.0 Features 5.0 5.0 Customer Service 5.0 5.0 Likelihood to Recommend 10/10 February 16, 2023 It has been great and much needed in as a part of marketing efforts Pros It helps to track marketing efforts from every source easily. It is super convenient to use Cons The platform works really well. It is not missing any feature Review source Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication. Ryan M. Marketing Analytics Engineer Marketing and Advertising ### "Campaign Manager is great because it allows data analytics to integrate with campaign teams" 4.0 Overall Rating 4.0 4.0 Ease of Use 3.0 3.0 Features 4.0 4.0 Customer Service 0.0 0.0 Likelihood to Recommend 7/10 November 28, 2022 Pros I like that my SEO and campaign teams can input all of their information and then I can integrate that data well with Google Analytics and Google Data Studio to create monitoring and decision-making reports Cons As I said, as a data professional, I like the integration factor the most but sometimes access to the right sources can be a little complicated and that makes it difficult to create the reports. Review source Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication. TM Tim M. Account Executive Marketing and Advertising ### "Great Platform, versatile with a learning curve. " 5.0 Overall Rating 5.0 5.0 Ease of Use 4.0 4.0 Features 5.0 5.0 Customer Service 5.0 5.0 Likelihood to Recommend 7/10 August 13, 2022 Pros Great customization and integration. Straightforward campaign management system. Cons Steep Learning curve, requires time and support to utilize to the fullest. Review source Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication. AU Anonymous User Associate - Ad Operations Marketing and Advertising ### "One the best and trustworthy Ad server" 4.0 Overall Rating 4.0 4.0 Ease of Use 4.0 4.0 Features 5.0 5.0 Customer Service 3.0 3.0 Likelihood to Recommend 8/10 July 6, 2022 Pros As compared to other Ad servers, Google campaign manager 360 also known as DCM, is very detailed and provides most features than it's competitor. It's very easy for beginner to understand the hierarchy while doing ad trafficking. I rarely found any data discrepancy in this ad server. Cons While uploading creatives, sometimes it takes very long. Also, same issue is there in importing the trafficking sheet in DCM. Review source Incentivized review: software users are invited to submit an honest review and offered a nominal incentive for their time and effort. All incentivized reviews are subject to our verification process prior to publication. ## Top-rated software of 2026 ### Fill out the form and we'll send a list of the top-rated software based on real user reviews directly to your inbox. Independent research methodology Capterra's researchers use a mix of verified reviews, independent research and objective methodologies to bring you selection and ranking information you can trust. While we may earn a referral fee when you visit a provider through our links or speak to an advisor, this has no influence on our research or methodology. [Learn more](https://www.capterra.com/resources/proprietary-data-research/) How Capterra verifies reviews Capterra carefully verified over 2.5 million+ reviews to bring you authentic software experiences from real users. Our human moderators verify that reviewers are real people and that reviews are authentic. They use leading tech to analyze text quality and to detect plagiarism and generative AI. [Learn more](https://www.capterra.com/resources/how-we-verify-reviews/) How Capterra ensures transparency Capterra lists all providers across its website—not just those that pay us—so that users can make informed purchase decisions. Capterra is free for users. Software providers pay us for sponsored profiles to receive web traffic and sales opportunities. Sponsored profiles include a link-out icon that takes users to the provider's website. [Learn more](https://www.capterra.com/resources/how-we-ensure-transparency/)