# Google Optimize 360 Software Pricing, Alternatives & More 2026 | Capterra > With the help of Capterra, learn about Google Optimize 360 Software - reviews, pricing plans, popular comparisons to other AB Testing products and more. Source: https://www.capterra.com/p/245589/Google-Optimize-360 --- # Google Optimize 360 Software Review 2026: Features, Reviews, Integrations, Pros & Cons Last updated on November 15, 2025 Provider data verified by our Software Research team, and reviews moderated by our Reviews Verification team. Independent research methodology Capterra’s researchers use a mix of verified reviews, independent research and objective methodologies to bring you selection and ranking information you can trust. While we may earn a referral fee when you visit a provider through our links or speak to an advisor, this has no influence on our research or methodology. 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[Learn more](https://www.capterra.com/resources/how-we-ensure-transparency/) [Description](#description)[Use cases](#use-cases)[Alternatives](#alternatives)[Features](#features)[Pricing](#pricing)[Support](#support)[Reviews](#reviews) Google Optimize 360 ## What is Google Optimize 360? Optimize 360 is an AB testing platform that aims to provide a personalized experience for each customer. ## What is Google Optimize 360 used for? [Website Optimization Tools](https://www.capterra.com/website-optimization-tools-software/)[AB Testing](https://www.capterra.com/ab-testing-software/)[Personalization](https://www.capterra.com/personalization-software/) Top alternative Featured Overall rating Based on 3 user reviews Reviews sentiment Positive \- Neutral \- Negative \- Contact vendor for pricing Free trial not available Capterra Shortlist charts the highest-rated and most popular products... Our "Best of" badge program showcases products with the highest ratings... Our "Best of" badge program showcases products with the highest ratings... Do you work for Google Optimize 360?[Manage this product listing](https://digitalmarkets.gartner.com/get-listed/claim-bx?url=https://www.google.com/webhp&name=Google Optimize 360) ## Compare with a popular alternative Capterra selects software alternatives based on relevant features, verified user reviews and user interactions. Placement may be influenced by client status. ### Google Optimize 360 4.3 (3) VS. [4.6 (16)](https://www.capterra.com/p/163491/Pesonyze/reviews/) Starting Price Contact vendor Starting Price $225 Per Feature, Per Month Free Trial Free Version Pricing Options Free Trial Free Version Ease Of Use 4.0 (3) Ease Of Use 4.3 (43) Value For Money 5.0 (2) Value For Money 4.5 (31) Customer Service 3.5 (2) Customer Service 4.5 (32) ## Google Optimize 360 alternatives [Mida.so](https://www.capterra.com/p/10014532/Mida-so/) [4.6 (43)](https://www.capterra.com/p/10014532/Mida-so/#reviews) Starting price $249.00 Per User, Per Month [Learn More](https://www.capterra.com/p/10014532/Mida-so/) [ConvertCart](https://www.capterra.com/p/190983/ConvertCart-Tool-Suite/) [4.8 (45)](https://www.capterra.com/p/190983/ConvertCart-Tool-Suite/reviews/) Starting price Contact vendor for pricing [Learn More](https://www.capterra.com/p/190983/ConvertCart-Tool-Suite/) Highest Rated [Croct](https://www.capterra.com/p/10011615/Croct/) [4.9 (13)](https://www.capterra.com/p/10011615/Croct/#reviews) Starting price Contact vendor for pricing [Learn More](https://www.capterra.com/p/10011615/Croct/) [Instapage](https://www.capterra.com/p/141695/Instapage/) [4.5 (365)](https://www.capterra.com/p/141695/Instapage/reviews/) Starting price $79.00 Per User, Per Month [Learn More](https://www.capterra.com/p/141695/Instapage/) ## Features Features with the highest number of reviews are displayed first. Those that have no reviews appear next, sorted alphabetically. A/B Testing 5.0 (1) 100.00% of 1 reviewers that rated this feature as important or highly important Test multiple versions of emails, forms, content, or other campaign elements to gauge effectiveness Audience Targeting 5.0 (1) 100.00% of 1 reviewers that rated this feature as important or highly important Identify a particular segment of population based on specific criteria and customize your efforts to attract their attention Behavioral Targeting 5.0 (1) 100.00% of 1 reviewers that rated this feature as important or highly important Display advertising and marketing messages to users based on their browsing history and preferences Performance Metrics 5.0 (1) 100.00% of 1 reviewers that rated this feature as important or highly important A set of indicators that tracks the performance of networks, applications, systems, teams, etc. Recommendations 5.0 (1) 100.00% of 1 reviewers that rated this feature as important or highly important Algorithmically generated suggestions based on user behaviors, preferences, or data patterns to enhance UX, productivity, or engagement Reporting/Analytics 5.0 (1) 100.00% of 1 reviewers that rated this feature as important or highly important View and track pertinent metrics to find patterns and gain insights from data Google Optimize 360 9 features Test multiple versions of emails, forms, content, or other campaign elements to gauge effectiveness Identify a particular segment of population based on specific criteria and customize your efforts to attract their attention Display advertising and marketing messages to users based on their browsing history and preferences Create a collection of marketing actions to complete specific goals and plan and analyze campaign results Record customer information, purchase history, and other notes A set of indicators that tracks the performance of networks, applications, systems, teams, etc. Algorithmically generated suggestions based on user behaviors, preferences, or data patterns to enhance UX, productivity, or engagement View and track pertinent metrics to find patterns and gain insights from data Track and analyze information regarding website visitors Features 4.3 (3) 4.3 Based on 3 reviews ## Pricing Value for money 5.0 (2) ### Starting price Contact vendor for pricing Free trial not available Value for money 5.0 (2) 5.0 Based on 2 reviews ## Support, customer service and training options Customer Service 3.5 (2) Support - Email/Help Desk - FAQs/Forum - Knowledge Base - Phone Support - 24/7 (Live rep) - Chat Training - In Person - Live Online - Webinars - Documentation - Videos Deployment - Web - Android - iPhone/iPad Typical users - Freelancers - Small businesses - Mid size businesses - Enterprises Customer Service 3.5 (2) 3.5 Based on 2 reviews ## User reviews Overall rating 4.3 Based on 3 reviews Filter by rating 5(2) 4(0) 3(1) 2(0) 1(0) Mentioned topic Sorted by most recent NJ neha j. er Machinery ### "Google Optimize 360- your website guru!" 5.0 Overall Rating 5.0 5.0 Ease of Use 5.0 5.0 Features 5.0 5.0 Customer Service 5.0 5.0 Likelihood to Recommend 10/10 May 18, 2023 My overall experience with Google Optimize 360 is soothing that every time I recall it, I just remember the feeling at the end of process, when you look at your website and say WOW you did it! Pros The thing which I most liked is that it so accurately tells you the falls of your website and helps you to get the best of your website within just some steps. Cons There is nothing to unlike it. Google Optimize 360 is most loved one! Review source Incentivized review: software users are invited to submit an honest review and offered a nominal incentive for their time and effort. All incentivized reviews are subject to our verification process prior to publication. Jose d. Head Of Marketing Acquisition Banking ### "Y a pas mieux" 5.0 Overall Rating 5.0 5.0 Ease of Use 4.0 4.0 Features 5.0 5.0 Customer Service 0.0 0.0 Likelihood to Recommend 9/10 October 7, 2022 Vous pouvez rapidement mettre en place un test AB pour n'importe quelle page de votre site Web et déterminer quels utilisateurs voient quel traitement. Concept astucieux. Nous n'avons pas besoin de modifier notre application de manière significative pour commencer les tests. Pros La façon dont Google Optimize 360 utilise les données pour tester ce qui convient le mieux au site Web a un impact énorme sur l'acquisition de nouveaux clients. Contrairement à Google Optimize Free, il permet même plus de 5 tests A/B. Cons L'utilisation est un peu compliquée, car il n'y a pas de tutoriel simple. Ainsi, lors de la première utilisation, il faut du temps pour comprendre. Ils devraient donc fournir un tutoriel simple. Review source Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication. GJ Geoffrey J. Founder Internet ### "To get started with A/B testing" 3.0 Overall Rating 3.0 3.0 Ease of Use 3.0 3.0 Features 3.0 3.0 Customer Service 2.0 2.0 Likelihood to Recommend 5/10 February 26, 2022 It's a good tool but I feel like it's missing it's audience. It should be easy to use for marketers and right now it's more for tech-savvy, data science people. Pros It's free to use and fast to deploy. Supports A/B and multivariate testing. You can add many variations and chose the amount of traffic to split-test if you don't want to impact your current revenue stream. Cons You have to chose between having the tool slowing down page display with their "anti-flicker" tag or have your page load faster with flickering when loading the alternate version : Definitely not good from a user experience perspective in both scenarios. Reports can be a bit confusing, the indicators are not beginner friendly, you'll have to google them to grasp how useful they are. Switched from [VWO Testing](https://www.capterra.com/p/147639/Visual-Website-Optimizer/) No flickering issue and robust WYSIWYG editor Review source Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication. Independent research methodology Capterra's researchers use a mix of verified reviews, independent research and objective methodologies to bring you selection and ranking information you can trust. While we may earn a referral fee when you visit a provider through our links or speak to an advisor, this has no influence on our research or methodology. [Learn more](https://www.capterra.com/resources/proprietary-data-research/) How Capterra verifies reviews Capterra carefully verified over 2.5 million+ reviews to bring you authentic software experiences from real users. Our human moderators verify that reviewers are real people and that reviews are authentic. They use leading tech to analyze text quality and to detect plagiarism and generative AI. [Learn more](https://www.capterra.com/resources/how-we-verify-reviews/) How Capterra ensures transparency Capterra lists all providers across its website—not just those that pay us—so that users can make informed purchase decisions. Capterra is free for users. Software providers pay us for sponsored profiles to receive web traffic and sales opportunities. Sponsored profiles include a link-out icon that takes users to the provider's website. [Learn more](https://www.capterra.com/resources/how-we-ensure-transparency/)