--- title: "Google Optimize 360 Software Pricing, Alternatives & More 2026 | Capterra" description: "With the help of Capterra, learn about Google Optimize 360 Software - reviews, pricing plans, popular comparisons to other AB Testing products and more." source_url: "https://www.capterra.com/p/245589/Google-Optimize-360/" page_type: "product" language: "en" --- # Google Optimize 360 Software Review 2026: Features, Reviews, Integrations, Pros & Cons Last updated on August 27, 2026 Provider data verified by our Software Research team, and reviews moderated by our Reviews Verification team. [Description](#description)[Use cases](#use-cases)[Alternatives](#alternatives)[FAQs](#faqs)[Features](#features)[Pricing](#pricing)[Support](#support)[Reviews](#reviews) Google Optimize 360 ## What is Google Optimize 360? Optimize 360 is an AB testing platform that aims to provide a personalized experience for each customer. ## What is Google Optimize 360 used for? [Website Optimization Tools](https://www.capterra.com/website-optimization-tools-software/)[AB Testing](https://www.capterra.com/ab-testing-software/)[Personalization](https://www.capterra.com/personalization-software/) Top alternative Featured Overall rating Based on 3 user reviews Reviews sentiment Positive \- Neutral \- Negative \- Contact vendor for pricing Free trial not available Free version not included Capterra Shortlist charts the highest-rated and most popular products... Our "Best of" badge program showcases products with the highest ratings... Our "Best of" badge program showcases products with the highest ratings... Do you work for Google Optimize 360?[Manage this product listing](https://www.g2.com/products/google-optimize-360/claim_requests/new?auto=true) ## Google Optimize 360 Overview Updated August 2026 AI summary Google Optimize 360 provides small and midsize businesses with tools for AB testing, website personalization, and optimization. Delivered as a cloud-based solution, it enables teams to run A/B tests, segment campaigns, and target specific audiences. Built-in reporting and analytics support data-driven decision making for website improvements and tailored user experiences. ## Compare with a popular alternative Capterra selects software alternatives based on relevant features, verified user reviews and user interactions. Placement may be influenced by client status. ### Google Optimize 360 4.3 (3) VS. [4.8 (1,423)](https://www.capterra.com/p/168452/GMass/reviews/) Starting Price Contact vendor Starting Price $25 Flat Rate, Per Month Free Trial Free Version Pricing Options Free Trial Free Version Ease Of Use 4.0 (3) Ease Of Use 4.7 (1,423) Value For Money 5.0 (2) Value For Money 4.7 (1,316) Customer Service 3.5 (2) Customer Service 4.6 (1,212) ## Google Optimize 360 alternatives [4.3 (716)](https://www.capterra.com/p/75130/Marketo-Lead-Management/reviews/) Starting price Contact vendor for pricing Pricing Options Free Trial Free Version User Rating 87% of reviewers rated it above 4 stars [Personizely](https://www.capterra.com/p/177632/Personizely/) [4.9 (38)](https://www.capterra.com/p/177632/Personizely/reviews/) Starting price $39.00 Per User, Per Month Pricing Options Free Trial Free Version User Rating 100% of reviewers rated it above 4 stars [Learn More](https://www.capterra.com/p/177632/Personizely/) [Croct](https://www.capterra.com/p/10011615/Croct/) [4.9 (13)](https://www.capterra.com/p/10011615/Croct/#reviews) Starting price Contact vendor for pricing Pricing Options Free Trial Free Version User Rating 100% of reviewers rated it above 4 stars [Learn More](https://www.capterra.com/p/10011615/Croct/) Highest Rated [Luigi's Box](https://www.capterra.com/p/186030/Luigi-s-Box/) [4.9 (110)](https://www.capterra.com/p/186030/Luigi-s-Box/reviews/) Starting price Contact vendor for pricing Pricing Options Free Trial Free Version User Rating 100% of reviewers rated it above 4 stars [Learn More](https://www.capterra.com/p/186030/Luigi-s-Box/) ## FAQs about Google Optimize 360 Overview ### What company size and specific industries is Google Optimize 360 built for? Google Optimize 360 is designed for enterprise organizations across industries that need an enterprise-grade experimentation and testing platform. It is built for large companies rather than small or mid-market teams, with no specific sector restrictions listed in the vendor description. Features and Usability ### What are the key features of Google Optimize 360? Google Optimize 360 offers A/B testing, audience targeting, and behavioral targeting for experiment setup and personalization. It also includes campaign management and campaign segmentation, plus customer profiles, recommendations, performance metrics, and reporting and analytics for monitoring website analytics and campaign results. Getting Started and Support ### What training and onboarding options does Google Optimize 360 offer? Google Optimize 360 provides documentation to support onboarding and training. This written material gives teams a self-paced reference for setup steps, feature details, and general product guidance. ## Features AI summary Based on 260 AB Testing reviews Capterra reviewers highlight these as the features buyers care about most when choosing AB Testing software: - **Conversion Rate Optimization** (**65%** of reviewers rated this feature as critical) - **A/B Testing** (**62%**) - **Split Testing** (**57%**) Google Optimize 360 includes **A/B Testing**, one of the top capabilities buyers look for in this category. However, it does not include **Conversion Rate Optimization** or **Split Testing**. Instead, the product offers **Reporting/Analytics** (**43%**), which gives teams useful performance data to review test results and understand user behavior. That can help businesses make more informed website changes and improve decision-making over time. A/B Testing 5.0 (1) 100.00% of 1 reviewers that rated this feature as important or highly important Test multiple versions of emails, forms, content, or other campaign elements to gauge effectiveness Reporting/Analytics 5.0 (1) 100.00% of 1 reviewers that rated this feature as important or highly important View and track pertinent metrics to find patterns and gain insights from data Audience Targeting 5.0 (1) 100.00% of 1 reviewers that rated this feature as important or highly important Identify a particular segment of population based on specific criteria and customize your efforts to attract their attention Behavioral Targeting 5.0 (1) 100.00% of 1 reviewers that rated this feature as important or highly important Display advertising and marketing messages to users based on their browsing history and preferences Campaign Segmentation 5.0 (1) 100.00% of 1 reviewers that rated this feature as important or highly important Group campaigns by project, client, or campaign for better management. Performance Metrics 5.0 (1) 100.00% of 1 reviewers that rated this feature as important or highly important A set of indicators that tracks the performance of networks, applications, systems, teams, etc. Google Optimize 360 10 features ### All Features - A/B Testing: Test multiple versions of emails, forms, content, or other campaign elements to gauge effectiveness - Audience Targeting: Identify a particular segment of population based on specific criteria and customize your efforts to attract their attention - Behavioral Targeting: Display advertising and marketing messages to users based on their browsing history and preferences - Campaign Management: Create a collection of marketing actions to complete specific goals and plan and analyze campaign results - Campaign Segmentation: Group campaigns by project, client, or campaign for better management. - Customer Profiles: Record customer information, purchase history, and other notes - Performance Metrics: A set of indicators that tracks the performance of networks, applications, systems, teams, etc. - Recommendations: Algorithmically generated suggestions based on user behaviors, preferences, or data patterns to enhance UX, productivity, or engagement - Reporting/Analytics: View and track pertinent metrics to find patterns and gain insights from data - Website Analytics: Track and analyze information regarding website visitors --- Features 4.3 (3) 4.3 Based on 3 reviews ## Pricing Value for money 5.0 (2) Value for money 5.0 (2) 5.0 Based on 2 reviews ## Support, customer service and training options Customer Service 3.5 (2) Support - Email/Help Desk - FAQs/Forum - Knowledge Base - Phone Support - 24/7 (Live rep) - Chat Training - In Person - Live Online - Webinars - Documentation - Videos Deployment - Web - Android - iPhone/iPad Typical users - Freelancers - Small businesses - Mid size businesses - Enterprises Customer Service 3.5 (2) 3.5 Based on 2 reviews ## User reviews Overall rating 4.3 Based on 3 reviews Filter by rating 5(2) 4(0) 3(1) 2(0) 1(0) Mentioned topic Sorted by most recent NJ neha J. er Machinery ### "Google Optimize 360- your website guru!" 5.0 Overall Rating 5.0 5.0 Ease of Use 5.0 5.0 Features 5.0 5.0 Customer Service 5.0 5.0 Likelihood to Recommend 10/10 May 18, 2023 My overall experience with Google Optimize 360 is soothing that every time I recall it, I just remember the feeling at the end of process, when you look at your website and say WOW you did it! Pros The thing which I most liked is that it so accurately tells you the falls of your website and helps you to get the best of your website within just some steps. Cons There is nothing to unlike it. Google Optimize 360 is most loved one! Review source Incentivized review: software users are invited to submit an honest review and offered a nominal incentive for their time and effort. All incentivized reviews are subject to our verification process prior to publication. Jose D. Head Of Marketing Acquisition Banking ### "Y a pas mieux" 5.0 Overall Rating 5.0 5.0 Ease of Use 4.0 4.0 Features 5.0 5.0 Customer Service 0.0 0.0 Likelihood to Recommend 9/10 October 7, 2022 Vous pouvez rapidement mettre en place un test AB pour n'importe quelle page de votre site Web et déterminer quels utilisateurs voient quel traitement. Concept astucieux. Nous n'avons pas besoin de modifier notre application de manière significative pour commencer les tests. Pros La façon dont Google Optimize 360 utilise les données pour tester ce qui convient le mieux au site Web a un impact énorme sur l'acquisition de nouveaux clients. Contrairement à Google Optimize Free, il permet même plus de 5 tests A/B. Cons L'utilisation est un peu compliquée, car il n'y a pas de tutoriel simple. Ainsi, lors de la première utilisation, il faut du temps pour comprendre. Ils devraient donc fournir un tutoriel simple. Review source Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication. GJ Geoffrey J. Founder Internet ### "To get started with A/B testing" 3.0 Overall Rating 3.0 3.0 Ease of Use 3.0 3.0 Features 3.0 3.0 Customer Service 2.0 2.0 Likelihood to Recommend 5/10 February 26, 2022 It's a good tool but I feel like it's missing it's audience. It should be easy to use for marketers and right now it's more for tech-savvy, data science people. Pros It's free to use and fast to deploy. Supports A/B and multivariate testing. You can add many variations and chose the amount of traffic to split-test if you don't want to impact your current revenue stream. Cons You have to chose between having the tool slowing down page display with their "anti-flicker" tag or have your page load faster with flickering when loading the alternate version : Definitely not good from a user experience perspective in both scenarios. Reports can be a bit confusing, the indicators are not beginner friendly, you'll have to google them to grasp how useful they are. Switched from [VWO Testing](https://www.capterra.com/p/147639/Visual-Website-Optimizer/) No flickering issue and robust WYSIWYG editor Review source Non-incentivized review: any software user can leave a review for any product listed on our site. 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