--- title: "Microsoft Advertising Software Pricing, Alternatives & More 2026 | Capterra" description: "With the help of Capterra, learn about Microsoft Advertising Software - reviews, pricing plans, popular comparisons to other Web Analytics products and more." source_url: "https://www.capterra.com/p/246087/Microsoft-Advertising/" page_type: "product" language: "en" --- # Microsoft Advertising Software Review 2026: Features, Integrations, Pros & Cons Last updated on September 16, 2026 Provider data verified by our Software Research team, and reviews moderated by our Reviews Verification team. [Description](#description)[Use cases](#use-cases)[Alternatives](#alternatives)[FAQs](#faqs)[Features](#features)[Pricing](#pricing)[Support](#support)[Reviews](#reviews) Microsoft Advertising ## What is Microsoft Advertising? Reach people where and when they’re ready to act Access 687 million monthly unique searchers on the Microsoft Search Network and 250 million unique users through native advertising on brand-safe experiences. Connect across platforms and sites people use every day to get things done across work and life. The Microsoft Search Network is a part of your customers' lives, powering the devices, apps and sites they use every day and meeting them in the moments that matter most. ## What is Microsoft Advertising used for? [PPC](https://www.capterra.com/ppc-software/)[Campaign Management](https://www.capterra.com/campaign-management-software/)[Marketing Analytics](https://www.capterra.com/marketing-analytics-software/) Top alternative Featured Overall rating Based on 10 user reviews Reviews sentiment Positive \- Neutral \- Negative \- ### Starting price Free trial not available Capterra Shortlist charts the highest-rated and most popular products... Our "Best of" badge program showcases products with the highest ratings... Our "Best of" badge program showcases products with the highest ratings... Do you work for Microsoft Advertising?[Manage this product listing](https://www.g2.com/products/microsoft-microsoft-advertising/claim_requests/new?auto=true) ## Compare with a popular alternative Capterra selects software alternatives based on relevant features, verified user reviews and user interactions. Placement may be influenced by client status. ### Microsoft Advertising 3.7 (10) VS. [4.6 (119)](https://www.capterra.com/p/173311/Adalysis/reviews/) Starting Price Contact vendor Starting Price $126 Usage Based, Per Month Free Trial Free Version Pricing Options Free Trial Free Version Ease Of Use 3.4 (10) Ease Of Use 4.3 (975) Value For Money 3.3 (7) Value For Money 4.3 (753) Customer Service 3.7 (7) Customer Service 4.7 (745) ## Microsoft Advertising alternatives [4.6 (62)](https://www.capterra.com/p/213461/TrueClicks/reviews/) Starting price Contact vendor for pricing Pricing Options Free Trial Free Version User Rating 98% of reviewers rated it above 4 stars Highest Rated [4.7 (223)](https://www.capterra.com/p/156209/CHEQ-Essentials/reviews/) Starting price $99.00 Per User, Per Month Pricing Options Free Trial Free Version User Rating 94% of reviewers rated it above 4 stars [4.3 (127)](https://www.capterra.com/p/207701/Hibu/reviews/) Starting price $449.00 Per User, Per Month Pricing Options Free Trial Free Version User Rating 81% of reviewers rated it above 4 stars [Google Ads](https://www.capterra.com/p/213339/Google-Ads/) [4.4 (1,014)](https://www.capterra.com/p/213339/Google-Ads/reviews/) Starting price Contact vendor for pricing Pricing Options Free Trial Free Version User Rating 90% of reviewers rated it above 4 stars [Learn More](https://www.capterra.com/p/213339/Google-Ads/) [View all alternatives](https://www.capterra.com/p/246087/Microsoft-Advertising/alternatives/) ## FAQs about Microsoft Advertising Overview ### Which roles and teams benefit most from Microsoft Advertising? Microsoft Advertising is most used by digital marketing teams, SEM specialists, and paid acquisition managers who run search campaigns, manage bids, and optimize ad performance. Marketing coordinators and account directors use it to support client or brand growth, while executives and data analysts monitor spend, conversions, and channel efficiency. Answer based on 10 reviews Overview ### What company size and industries is Microsoft Advertising built for? Microsoft Advertising serves small businesses most of all, with 80% of reviewers from that segment, especially Marketing and Advertising at 40%. It also supports midsized businesses, enterprises, and global advertisers, with 10% of reviewers each from midsize and enterprise, and additional use in Computer Software and Commercial Real Estate, both at 10%. Answer based on 10 reviews Features and Usability ### What are the key features of Microsoft Advertising? Microsoft Advertising offers advertising management, campaign management, and campaign planning for PPC campaigns, along with audience targeting and geotargeting. It includes keyword research tools, keyword tracking, click tracking, conversion rate optimization, and budget management. Reporting & statistics, real-time analytics, ROI tracking, and activity dashboards support performance monitoring. Getting Started and Support ### What customer support options does Microsoft Advertising offer? Microsoft Advertising provides email/help desk support, FAQ/forum resources, phone support, and chat. Support materials are organized for self-service and direct contact, but no reviewer feedback is available here to describe response times, helpfulness, or common frustrations with these channels. ## Features AI summary Based on 757 Web Analytics reviews Not all PPC software covers every feature buyers care about most. Here is what Capterra reviewers identify as essential when choosing a solution: - **Performance Management** (**47%** of reviewers rated this feature as critical) - **Campaign Management** (**54%**) - **Advertising Management** (**49%**) Microsoft Advertising includes **Campaign Management** and **Advertising Management**, giving marketing teams the tools to organize campaigns and control ad delivery across their PPC efforts. However, it does not offer **Performance Management**. Instead, it provides **Campaign Analytics** (**49%**) and **Budget Management** (**44%**), which help teams track campaign results and control spending more effectively, allowing businesses to make informed advertising decisions and manage costs with greater confidence. Campaign Management 3.0 (2) 100.00% of 2 reviewers that rated this feature as important or highly important Create a collection of marketing actions to complete specific goals and plan and analyze campaign results Advertising Management 3.7 (6) 66.67% of 6 reviewers that rated this feature as important or highly important Manage advertising space and its sales within your network or publication Campaign Analytics 4.0 (5) 80.00% of 5 reviewers that rated this feature as important or highly important Track and interpret campaign performance metrics Budget Management 4.5 (4) 75.00% of 4 reviewers that rated this feature as important or highly important Forecast, allocate funds, organize financial resources and report & analyze project's income and expenditure Click Tracking 4.0 (4) 100.00% of 4 reviewers that rated this feature as important or highly important Track the amount of clicks on individual products to measure campaign results Data Import/Export 3.3 (3) 33.33% of 3 reviewers that rated this feature as important or highly important Import and export data to and from software applications Microsoft Advertising 28 features ### All Features - Activity Dashboard: Dashboard to view the status of ongoing processes, identify current incidents and track past activities - Activity Tracking: Track and document all activities across devices, networks, and other systems - Advertising Management: Manage advertising space and its sales within your network or publication - Audience Targeting: Identify a particular segment of population based on specific criteria and customize your efforts to attract their attention - Backlink Monitoring: Discover the total number of backlinks, referring domains, and referring IPs going to a domain - Budget Management: Forecast, allocate funds, organize financial resources and report & analyze project's income and expenditure - Campaign Analytics: Track and interpret campaign performance metrics - Campaign Management: Create a collection of marketing actions to complete specific goals and plan and analyze campaign results - Campaign Planning: Plan and strategize marketing campaigns - Channel Management: Manage various distribution channels, build relations with channel partners, and track their performance - Click Tracking: Track the amount of clicks on individual products to measure campaign results - Conversion Rate Optimization: Improving user journey to boost the percentage of visitors who take a desired action (sign-ups or purchases) - Dashboard: Assembly of graphs and charts for visualizing and tracking statistics/metrics - Data Import/Export: Import and export data to and from software applications - Engagement Tracking: Tracks metrics that provide insight into how a user interacts with any interface or product - For PPC Campaigns: To be used for PPC specific marketing campaigns - Geotargeting: Geographic location of visitors determines behavior of the software - Keyword Rank Tracking: Track positioning in search engines over time - Keyword Research Tools: Platforms that assist marketers in identifying relevant keywords for their content, websites, or advertising campaigns - Keyword Tracking: Track and monitor a specific set of keywords - Lead Capture: Automatically identify and save contact information of potential customers - Monitoring: Observe and track the demand, usage, progress or quality of a system, product, or user - Multi-Campaign: Manage multiple campaigns in one system - Performance Metrics: A set of indicators that tracks the performance of networks, applications, systems, teams, etc. - Real-Time Analytics: Analyze and gain insights into data in real-time - Reporting & Statistics: Collection, analysis, and representation of numerical data and generation of reports to understand various patterns - ROI Tracking: Monitor conversion rates and analyze effectiveness and profitability of marketing efforts - Social Promotion: Market event via social media tools --- Get Advice We can help you find the software with the features you need. Features 3.8 (10) 3.8 Based on 10 reviews ## Pricing Value for money 3.3 (7) ### Starting price Free trial not available Value for money 3.3 (7) 3.3 Based on 7 reviews Connect with a Capterra advisor for a free 15-minute consultation Get a personalized software list aligned to your business needs with guidance from our expert advisors. Our team has helped 1 million+ businesses like yours find options that fit their needs. ## Support, customer service and training options Customer Service 3.7 (7) Support - Email/Help Desk - FAQs/Forum - Knowledge Base - Phone Support - 24/7 (Live rep) - Chat Training - In Person - Live Online - Webinars - Documentation - Videos Deployment - Web - Android - iPhone/iPad Typical users - Freelancers - Small businesses - Mid size businesses - Enterprises Customer Service 3.7 (7) 3.7 Based on 7 reviews ## User reviews Overall rating 3.7 Based on 10 reviews Filter by rating 5(2) 4(5) 3(2) 2(0) 1(1) Mentioned topic Sorted by most recent JM Joe M. CEO Leisure, Travel & Tourism ### "Deceitful and a waste of money" 1.0 Overall Rating 1.0 1.0 Ease of Use 2.0 2.0 Features 2.0 2.0 Customer Service 2.0 2.0 Likelihood to Recommend 1/10 January 24, 2026 It was very bad. They take advantage of new businesses and are not transparent. They have poor software and the ads they develop are not good quality Pros There customer support pretend to be nice and helpful. They have a long reach because so many people use bing. Cons They try to suspend your account for any reason and they steal your money. There advertising account software is antiquated and not user friendly. Please do not use. Review source Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication. Akou Kafui A. Gestionnaire Commercial Real Estate ### "Logiciel de marketing " 5.0 Overall Rating 5.0 5.0 Ease of Use 4.0 4.0 Features 5.0 5.0 Customer Service 4.0 4.0 Likelihood to Recommend 9/10 November 3, 2023 Pros Simple et facilite la gestion des analyses très utile pour les campagnes publicitaires et professionnel . J’apprécie beaucoup ces fonctionnalités modernes . Je le recommande Cons Un top produit et très sécurisé avec une bonne performance et professionnel. Je ne reproche rien à ce qu’il propose. Review source Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication. AN Anonymous User Paid User Acquisition Specialist Computer Software ### "Delivers a good ROI despite lower search volumes" 4.0 Overall Rating 4.0 4.0 Ease of Use 5.0 5.0 Features 5.0 5.0 Customer Service 4.0 4.0 Likelihood to Recommend 9/10 August 23, 2023 We've been happy with our search campaigns on Bing and Yahoo so far. It gives you a chance to expand your search efforts beyong Google search. The CPCs are very reasonable, and the targeting/bidding options are easy to understand. Definitely worth a try if you've reached a certain keyword inventory on other channels and want to expand Pros I like how the avg. CPCs are below other search platforms like Google Ads. Othe rthan that, it's very easy to set up search campaigns for Bing and Yahoo with Microsoft ads, and the tracking system doesn't require you to add any tracking links Cons I'd have to say the search volumes. We see good volumes for more genral keywords, but once you start targeting niche keywords, the volumes start to really dwindle. Review source Incentivized review: software users are invited to submit an honest review and offered a nominal incentive for their time and effort. All incentivized reviews are subject to our verification process prior to publication. AN Anonymous User Online marketing specialist Marketing and Advertising ### "Good Addition to Google" 4.0 Overall Rating 4.0 4.0 Ease of Use 3.0 3.0 Features 4.0 4.0 Customer Service 0.0 0.0 Likelihood to Recommend 6/10 July 11, 2023 If you're used to using Google Ads or other advertising systems, you probably won't have a problem using Microsoft (Bing) Ads either. I very positively evaluate the possibility of simple import of campaigns both from Google Ads and Meta (Facebook) Ads and other advertising platforms (I only use import from Google Ads).Campaign performance and cost per conversion are highly dependent on your industry and, above all, on the extent to which users are searching for your product on Bing. After all, like everywhere :). Pros The possibility to reach groups of users who simply use search engines other than Google Cons 1) small volume of users2) the advertising system is sometimes unnecessarily complicated3) high conversion costs compared to other advertising tools Alternatives considered [Google Ads](https://www.capterra.com/p/213339/Google-Ads/) [Meta for Business](https://www.capterra.com/p/213257/Facebook/) Review source Incentivized review: software users are invited to submit an honest review and offered a nominal incentive for their time and effort. All incentivized reviews are subject to our verification process prior to publication. Anoop K. Sr Data Analyst Retail ### "Good Platform to track Microsoft Ads" 4.0 Overall Rating 4.0 4.0 Ease of Use 3.0 3.0 Features 4.0 4.0 Customer Service 0.0 0.0 Likelihood to Recommend 8/10 March 14, 2023 Microsoft Advertising has a significant advantage due to its advanced targeting options, ease of use, and efficient campaign management. We appreciate the platform's detailed reporting and analysis. It has also assisted us in increasing conversion and reducing our cost basis for the alert mechanism. Pros We use Microsoft Advertising for all of our clients' PPC campaigns and have seen excellent results. Microsoft Advertising offers fantastic features that help us improve the outcomes of our campaigns. The platform is extremely dependable, and we have seen a significant increase in conversions as well as a reduction in cost per click. Cons At times data importing and exporting makes it difficult. It provides error even though the format is correct. Interface can be improvised. Review source Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication. EG Elsa G. sem manager Marketing and Advertising ### "Está bien, pero no es Google" 3.0 Overall Rating 3.0 3.0 Ease of Use 3.0 3.0 Features 3.0 3.0 Customer Service 3.0 3.0 Likelihood to Recommend 6/10 December 29, 2022 Pros Es muy fácil la administración de campañas en Microsoft Advertising, muy similar a Google Ads. Los cpcs suelen ser más bajos al haber menos competencia y demanda, por lo que la rentabilidad puede ser mayor. Cons El tráfico es muy bajo en comparación con Google, por lo que se tarda mucho más en ver resultados Review source Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication. JP Jorge P. Digital Marketing Manager Marketing and Advertising ### "High quality paid traffic source for high incomeand B2B audiences." 5.0 Overall Rating 5.0 5.0 Ease of Use 4.0 4.0 Features 5.0 5.0 Customer Service 5.0 5.0 Likelihood to Recommend 9/10 September 23, 2022 We do digital marketing for a variety of industries and we know that potential buyers these days are in constant search of products and services, especially in search engines like Bing. We always recommend to our marketing mix Microsoft Advertising to have an omnichannel strategy and capitalize on high intent traffic from our potential users. As to B2B audiences, we love the different targeting options that MSFT Ads provides such as linkedin audiences. Pros One of the features that I like the most about MSFT advertising is the audiences available. When advertising for businesses whose audiences are higher income or higher age ranges, MSFT Ads get us the best potential buyers to maximize marketing budgets for our clients. Additionally, I feel that we have more control over keyword match types when it comes to search campaigns. Cons I love Audience Campaigns in MSFT ads because of the owned operated websites and apps but I wish we had more reporting and placements management so we could exclude, analyze and optimize rather than getting a general category placement report. Alternatives considered [Snapchat for Business](https://www.capterra.com/p/210733/Snapchat/) [Taboola](https://www.capterra.com/p/156009/Taboola/) [Meta for Business](https://www.capterra.com/p/213257/Facebook/) Reasons for choosing Microsoft Advertising At the agency, we highly focus on performance marketing and Microsoft Ads do provide us with highly relevant and qualified traffic to increase brand awareness, drive product consideration and increase conversion opportunities for our clients. Review source Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication. JN Jacob N. Marketing Coordinator Health, Wellness and Fitness ### "It's alright, but it's no Google" 3.0 Overall Rating 3.0 3.0 Ease of Use 2.0 2.0 Features 3.0 3.0 Customer Service 4.0 4.0 Likelihood to Recommend 3/10 August 19, 2022 I'd give it a 6/10 overall. It's not a bad product because there are users out there that use Bing for search engine, but I personally don't like to use it as much. I get a lot more traction using Google Adwords and the campaigns are almost identical. Pros That I'm able to target users searching for relevant keywords to our business that use Bing as a search engine. Cons The features are a little more complicated to use than Google Adwords. It also doesn't seem to have as great of features as Google. Reasons for choosing Microsoft Advertising I chose to do all search engines so we could reach people better. Review source Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication. Raul S. Account Director Marketing and Advertising ### "Not all users are on google" 4.0 Overall Rating 4.0 4.0 Ease of Use 5.0 5.0 Features 4.0 4.0 Customer Service 4.0 4.0 Likelihood to Recommend 9/10 June 18, 2022 Pros If you are a PPC manager, it will be very easy for you to manage campaigns in Microsoft Advertising. In addition, the CPCs are usually lower than in other channels, so the profitability that can be achieved is good. Cons On the other hand, it is an advertising channel with much less traffic, so the volume you can reach is lower than other platforms such as Google Ads. Alternatives considered [Google Ads](https://www.capterra.com/p/213339/Google-Ads/) Review source Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication. AN Anonymous User Digital Marketing Specialist Machinery ### "Basic digital advertising need" 4.0 Overall Rating 4.0 4.0 Ease of Use 3.0 3.0 Features 3.0 3.0 Customer Service 0.0 0.0 Likelihood to Recommend 8/10 May 12, 2022 Pros We use Microsoft to reach people searching on Bing and other Microsoft platforms. It’s the only option to accomplish this goal. The leads that come through Microsoft are pretty good and I like Microsoft’s overall commitment to creating innovative AI products. They have led a lot of the R&D in this field, even if they aren’t as flashy about it as Google, Facebook, etc. Cons The platform isn’t as easy to use as Google’s and Microsoft has recently started creating AI ads that really miss the mark—combining our copy with random photos from a competitive product, even though we have uploaded our own photos into the system. It’s a setting we think we have now disabled but still aren’t entirely competitive this won’t happen again. Review source Incentivized review: software users are invited to submit an honest review and offered a nominal incentive for their time and effort. All incentivized reviews are subject to our verification process prior to publication. [View all Reviews](https://www.capterra.com/p/246087/Microsoft-Advertising/reviews/) ## Top-rated software of 2026 ### Fill out the form and we'll send a list of the top-rated software based on real user reviews directly to your inbox.