# Microsoft Advertising Software Pricing, Alternatives & More 2026 | Capterra

> With the help of Capterra, learn about Microsoft Advertising Software - reviews, pricing plans, popular comparisons to other PPC products and more.

Source: https://www.capterra.com/p/246087/Microsoft-Advertising/pricing

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# 

 Microsoft Advertising Software Review 2026: Features, Integrations, Pros & Cons

Last updated on March 15, 2026

Provider data verified by our Software Research team, and reviews moderated by our Reviews Verification team.

[Description](#description)[Use cases](#use-cases)[Alternatives](#alternatives)[Features](#features)[Pricing](#pricing)[Support](#support)[Reviews](#reviews)

Microsoft Advertising

## What is Microsoft Advertising?

Managers can define budgets, measure return on investment (ROI), and adjust spending on a unified interface. The platform enables managers to create bidding strategies and target advertising campaigns across various geographic regions, demographics, and timings. Microsoft Advertising allows teams to import ongoing campaigns from Google.

## What is Microsoft Advertising used for?

[PPC](https://www.capterra.com/ppc-software/)[Campaign Management](https://www.capterra.com/campaign-management-software/)[Marketing Analytics](https://www.capterra.com/marketing-analytics-software/)

Top alternative

Featured

Overall rating

Based on 10 user reviews

Reviews sentiment

Positive

\-

Neutral

\-

Negative

\-

Contact vendor  
for pricing

Free trial  
not available

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## Compare with a popular alternative

Capterra selects software alternatives based on relevant features, verified user reviews and user interactions. Placement may be influenced by client status.

### Microsoft Advertising

3.7 (10)

VS.

[4.6 (117)](https://www.capterra.com/p/173311/Adalysis/reviews/)

Starting Price

Contact vendor

Starting Price

$126

Usage Based, Per Month

Free Trial

Free Version

Pricing Options

Free Trial

Free Version

Ease Of Use

3.4 (10)

Ease Of Use

4.3 (68)

Value For Money

3.3 (7)

Value For Money

4.3 (65)

Customer Service

3.7 (7)

Customer Service

4.7 (65)

## Microsoft Advertising alternatives

Highest Rated

[4.6 (5,720)](https://www.capterra.com/p/147657/monday-com/reviews/)

Starting price

$9.00

Per User, Per Month

[4.4 (2,883)](https://www.capterra.com/p/76113/Wrike/reviews/)

Starting price

$10.00

Per User, Per Month

[4.5 (13,544)](https://www.capterra.com/p/184581/Asana-PM/reviews/)

Starting price

$10.99

Per User, Per Month

[4.6 (2,315)](https://www.capterra.com/p/151962/SEMrush/reviews/)

Starting price

$139.95

Per User, Per Month

[View all alternatives](https://www.capterra.com/p/246087/Microsoft-Advertising/alternatives/)

## Features

Features with the highest number of reviews are displayed first. Those that have no reviews appear next, sorted alphabetically.

Advertising Management

3.7 (6)

66.67% of 6 reviewers that rated this feature as important or highly important

Manage advertising space and its sales within your network or publication

Campaign Analytics

4.0 (5)

80.00% of 5 reviewers that rated this feature as important or highly important

Track and interpret campaign performance metrics

Budget Management

4.5 (4)

75.00% of 4 reviewers that rated this feature as important or highly important

Forecast, allocate funds, organize financial resources and report & analyze project's income and expenditure

Click Tracking

4.0 (4)

100.00% of 4 reviewers that rated this feature as important or highly important

Track the amount of clicks on individual products to measure campaign results

Data Import/Export

3.3 (3)

33.33% of 3 reviewers that rated this feature as important or highly important

Import and export data to and from software applications

Keyword Research Tools

4.3 (3)

66.67% of 3 reviewers that rated this feature as important or highly important

Platforms that assist marketers in identifying relevant keywords for their content, websites, or advertising campaigns

Microsoft Advertising 27 features

Dashboard to view the status of ongoing processes, identify current incidents and track past activities

Track and document all activities across devices, networks, and other systems

Manage advertising space and its sales within your network or publication

Identify a particular segment of population based on specific criteria and customize your efforts to attract their attention

Discover the total number of backlinks, referring domains, and referring IPs going to a domain

Forecast, allocate funds, organize financial resources and report & analyze project's income and expenditure

Track and interpret campaign performance metrics

Create a collection of marketing actions to complete specific goals and plan and analyze campaign results

Plan and strategize marketing campaigns

Manage various distribution channels, build relations with channel partners, and track their performance

Track the amount of clicks on individual products to measure campaign results

Assembly of graphs and charts for visualizing and tracking statistics/metrics

Import and export data to and from software applications

Tracks metrics that provide insight into how a user interacts with any interface or product

To be used for PPC specific marketing campaigns

Geographic location of visitors determines behavior of the software

Track positioning in search engines over time

Platforms that assist marketers in identifying relevant keywords for their content, websites, or advertising campaigns

Track and monitor a specific set of keywords

Automatically identify and save contact information of potential customers

Observe and track the demand, usage, progress or quality of a system, product, or user

Manage multiple campaigns in one system

A set of indicators that tracks the performance of networks, applications, systems, teams, etc.

Analyze and gain insights into data in real-time

Collection, analysis, and representation of numerical data and generation of reports to understand various patterns

Monitor conversion rates and analyze effectiveness and profitability of marketing efforts

Market event via social media tools

Get Advice

We can help you find the software with the features you need.

Features

3.8 (10)

3.8

Based on 10 reviews

## Pricing

Value for money

3.3 (7)

### Starting price

Contact vendor  
for pricing

Free trial  
not available

Value for money

3.3 (7)

3.3

Based on 7 reviews

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## Support, customer service and training options

Customer Service

3.7 (7)

Support

-   Email/Help Desk
-   FAQs/Forum
-   Knowledge Base
-   Phone Support
-   24/7 (Live rep)
-   Chat

Training

-   In Person
-   Live Online
-   Webinars
-   Documentation
-   Videos

Deployment

-   Web
-   Android
-   iPhone/iPad

Typical users

-   Freelancers
-   Small businesses
-   Mid size businesses
-   Enterprises

Customer Service

3.7 (7)

3.7

Based on 7 reviews

## User reviews

Overall rating

3.7

Based on 10 reviews

Filter by rating

5(2)

4(5)

3(2)

2(0)

1(1)

Mentioned topic

Sorted by most recent

JM

Joe M.

CEO

Leisure, Travel & Tourism

### "Deceitful and a waste of money"

1.0

Overall Rating

1.0

1.0

Ease of Use

2.0

2.0

Features

2.0

2.0

Customer Service

2.0

2.0

Likelihood to Recommend

1/10

January 24, 2026

It was very bad. They take advantage of new businesses and are not transparent. They have poor software and the ads they develop are not good quality

Pros

There customer support pretend to be nice and helpful. They have a long reach because so many people use bing.

Cons

They try to suspend your account for any reason and they steal your money. There advertising account software is antiquated and not user friendly. Please do not use.

Review source

Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication.

Akou Kafui A.

Gestionnaire

Commercial Real Estate

### "Logiciel de marketing "

5.0

Overall Rating

5.0

5.0

Ease of Use

4.0

4.0

Features

5.0

5.0

Customer Service

4.0

4.0

Likelihood to Recommend

9/10

November 3, 2023

Pros

Simple et facilite la gestion des analyses très utile pour les campagnes publicitaires et professionnel . J’apprécie beaucoup ces fonctionnalités modernes . Je le recommande

Cons

Un top produit et très sécurisé avec une bonne performance et professionnel. Je ne reproche rien à ce qu’il propose.

Review source

Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication.

AU

Anonymous User

Paid User Acquisition Specialist

Computer Software

### "Delivers a good ROI despite lower search volumes"

4.0

Overall Rating

4.0

4.0

Ease of Use

5.0

5.0

Features

5.0

5.0

Customer Service

4.0

4.0

Likelihood to Recommend

9/10

August 23, 2023

We've been happy with our search campaigns on Bing and Yahoo so far. It gives you a chance to expand your search efforts beyong Google search. The CPCs are very reasonable, and the targeting/bidding options are easy to understand. Definitely worth a try if you've reached a certain keyword inventory on other channels and want to expand

Pros

I like how the avg. CPCs are below other search platforms like Google Ads. Othe rthan that, it's very easy to set up search campaigns for Bing and Yahoo with Microsoft ads, and the tracking system doesn't require you to add any tracking links

Cons

I'd have to say the search volumes. We see good volumes for more genral keywords, but once you start targeting niche keywords, the volumes start to really dwindle.

Review source

Incentivized review: software users are invited to submit an honest review and offered a nominal incentive for their time and effort. All incentivized reviews are subject to our verification process prior to publication.

AU

Anonymous User

Online marketing specialist

Marketing and Advertising

### "Good Addition to Google"

4.0

Overall Rating

4.0

4.0

Ease of Use

3.0

3.0

Features

4.0

4.0

Customer Service

0.0

0.0

Likelihood to Recommend

6/10

July 11, 2023

If you're used to using Google Ads or other advertising systems, you probably won't have a problem using Microsoft (Bing) Ads either. I very positively evaluate the possibility of simple import of campaigns both from Google Ads and Meta (Facebook) Ads and other advertising platforms (I only use import from Google Ads).Campaign performance and cost per conversion are highly dependent on your industry and, above all, on the extent to which users are searching for your product on Bing. After all, like everywhere :).

Pros

The possibility to reach groups of users who simply use search engines other than Google

Cons

1) small volume of users2) the advertising system is sometimes unnecessarily complicated3) high conversion costs compared to other advertising tools

Alternatives considered

[Google Ads](https://www.capterra.com/p/213339/Google-Ads/)

[Meta for Business](https://www.capterra.com/p/213257/Facebook/)

Review source

Incentivized review: software users are invited to submit an honest review and offered a nominal incentive for their time and effort. All incentivized reviews are subject to our verification process prior to publication.

Anoop K.

Sr Data Analyst

Retail

### "Good Platform to track Microsoft Ads"

4.0

Overall Rating

4.0

4.0

Ease of Use

3.0

3.0

Features

4.0

4.0

Customer Service

0.0

0.0

Likelihood to Recommend

8/10

March 14, 2023

Microsoft Advertising has a significant advantage due to its advanced targeting options, ease of use, and efficient campaign management. We appreciate the platform's detailed reporting and analysis. It has also assisted us in increasing conversion and reducing our cost basis for the alert mechanism.

Pros

We use Microsoft Advertising for all of our clients' PPC campaigns and have seen excellent results. Microsoft Advertising offers fantastic features that help us improve the outcomes of our campaigns. The platform is extremely dependable, and we have seen a significant increase in conversions as well as a reduction in cost per click.

Cons

At times data importing and exporting makes it difficult. It provides error even though the format is correct. Interface can be improvised.

Review source

Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication.

EG

Elsa G.

sem manager

Marketing and Advertising

### "Está bien, pero no es Google"

3.0

Overall Rating

3.0

3.0

Ease of Use

3.0

3.0

Features

3.0

3.0

Customer Service

3.0

3.0

Likelihood to Recommend

6/10

December 29, 2022

Pros

Es muy fácil la administración de campañas en Microsoft Advertising, muy similar a Google Ads. Los cpcs suelen ser más bajos al haber menos competencia y demanda, por lo que la rentabilidad puede ser mayor.

Cons

El tráfico es muy bajo en comparación con Google, por lo que se tarda mucho más en ver resultados

Review source

Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication.

JP

Jorge P.

Digital Marketing Manager

Marketing and Advertising

### "High quality paid traffic source for high incomeand B2B audiences."

5.0

Overall Rating

5.0

5.0

Ease of Use

4.0

4.0

Features

5.0

5.0

Customer Service

5.0

5.0

Likelihood to Recommend

9/10

September 23, 2022

We do digital marketing for a variety of industries and we know that potential buyers these days are in constant search of products and services, especially in search engines like Bing. We always recommend to our marketing mix Microsoft Advertising to have an omnichannel strategy and capitalize on high intent traffic from our potential users. As to B2B audiences, we love the different targeting options that MSFT Ads provides such as linkedin audiences.

Pros

One of the features that I like the most about MSFT advertising is the audiences available. When advertising for businesses whose audiences are higher income or higher age ranges, MSFT Ads get us the best potential buyers to maximize marketing budgets for our clients. Additionally, I feel that we have more control over keyword match types when it comes to search campaigns.

Cons

I love Audience Campaigns in MSFT ads because of the owned operated websites and apps but I wish we had more reporting and placements management so we could exclude, analyze and optimize rather than getting a general category placement report.

Alternatives considered

[Snapchat for Business](https://www.capterra.com/p/210733/Snapchat/)

[Taboola](https://www.capterra.com/p/156009/Taboola/)

[Meta for Business](https://www.capterra.com/p/213257/Facebook/)

Reasons for choosing Microsoft Advertising

At the agency, we highly focus on performance marketing and Microsoft Ads do provide us with highly relevant and qualified traffic to increase brand awareness, drive product consideration and increase conversion opportunities for our clients.

Review source

Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication.

JN

Jacob N.

Marketing Coordinator

Health, Wellness and Fitness

### "It's alright, but it's no Google"

3.0

Overall Rating

3.0

3.0

Ease of Use

2.0

2.0

Features

3.0

3.0

Customer Service

4.0

4.0

Likelihood to Recommend

3/10

August 19, 2022

I'd give it a 6/10 overall. It's not a bad product because there are users out there that use Bing for search engine, but I personally don't like to use it as much. I get a lot more traction using Google Adwords and the campaigns are almost identical.

Pros

That I'm able to target users searching for relevant keywords to our business that use Bing as a search engine.

Cons

The features are a little more complicated to use than Google Adwords. It also doesn't seem to have as great of features as Google.

Reasons for choosing Microsoft Advertising

I chose to do all search engines so we could reach people better.

Review source

Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication.

Raul S.

Account Director

Marketing and Advertising

### "Not all users are on google"

4.0

Overall Rating

4.0

4.0

Ease of Use

5.0

5.0

Features

4.0

4.0

Customer Service

4.0

4.0

Likelihood to Recommend

9/10

June 18, 2022

Pros

If you are a PPC manager, it will be very easy for you to manage campaigns in Microsoft Advertising. In addition, the CPCs are usually lower than in other channels, so the profitability that can be achieved is good.

Cons

On the other hand, it is an advertising channel with much less traffic, so the volume you can reach is lower than other platforms such as Google Ads.

Alternatives considered

[Google Ads](https://www.capterra.com/p/213339/Google-Ads/)

Review source

Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication.

AU

Anonymous User

Digital Marketing Specialist

Machinery

### "Basic digital advertising need"

4.0

Overall Rating

4.0

4.0

Ease of Use

3.0

3.0

Features

3.0

3.0

Customer Service

0.0

0.0

Likelihood to Recommend

8/10

May 12, 2022

Pros

We use Microsoft to reach people searching on Bing and other Microsoft platforms. It’s the only option to accomplish this goal. The leads that come through Microsoft are pretty good and I like Microsoft’s overall commitment to creating innovative AI products. They have led a lot of the R&D in this field, even if they aren’t as flashy about it as Google, Facebook, etc.

Cons

The platform isn’t as easy to use as Google’s and Microsoft has recently started creating AI ads that really miss the mark—combining our copy with random photos from a competitive product, even though we have uploaded our own photos into the system. It’s a setting we think we have now disabled but still aren’t entirely competitive this won’t happen again.

Review source

Incentivized review: software users are invited to submit an honest review and offered a nominal incentive for their time and effort. All incentivized reviews are subject to our verification process prior to publication.

[View all Reviews](https://www.capterra.com/p/246087/Microsoft-Advertising/reviews/)

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