# Microsoft Advertising Reviews 2026. Verified Reviews, Pros & Cons | Capterra

> Is Microsoft Advertising the right PPC solution for you? Explore 10 verified user reviews from people in industries like yours to make a confident choice.

Source: https://www.capterra.com/p/246087/Microsoft-Advertising/reviews

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Microsoft Advertising

3.7 (10)

[View alternatives](https://www.capterra.com/p/246087/Microsoft-Advertising/alternatives/)

Provider data verified by our Software Research team, and reviews moderated by our Reviews Verification team. [Learn more](https://www.capterra.com/our-story/)

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Last updated March 15th, 2026

# Reviews of Microsoft Advertising

Ease of use

3.4

Customer Service

3.7

## Showing most helpful reviews

Showing 1-10 of 10 Reviews

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Rating

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Reviewer's Role

Length of Use

Frequency of Use

Anoop K.  
Sr Data Analyst  
Retail  
Used the software for: 2+ years

### "Good Platform to track Microsoft Ads"

March 14, 2023

4.0

Microsoft Advertising has a significant advantage due to its advanced targeting options, ease of use, and efficient campaign management. We appreciate the platform's detailed reporting and analysis. It has also assisted us in increasing conversion and reducing our cost basis for the alert mechanism.

Pros

We use Microsoft Advertising for all of our clients' PPC campaigns and have seen excellent results. Microsoft Advertising offers fantastic features that help us improve the outcomes of our campaigns. The platform is extremely dependable, and we have seen a significant increase in conversions as well as a reduction in cost per click.

Cons

At times data importing and exporting makes it difficult. It provides error even though the format is correct. Interface can be improvised.

Review Source

JP

Jorge P.  
Digital Marketing Manager  
Marketing and Advertising  
Used the software for: 2+ years

### "High quality paid traffic source for high incomeand B2B audiences."

September 23, 2022

5.0

We do digital marketing for a variety of industries and we know that potential buyers these days are in constant search of products and services, especially in search engines like Bing. We always recommend to our marketing mix Microsoft Advertising to have an omnichannel strategy and capitalize on high intent traffic from our potential users. As to B2B audiences, we love the different targeting options that MSFT Ads provides such as linkedin audiences.

Pros

One of the features that I like the most about MSFT advertising is the audiences available. When advertising for businesses whose audiences are higher income or higher age ranges, MSFT Ads get us the best potential buyers to maximize marketing budgets for our clients. Additionally, I feel that we have more control over keyword match types when it comes to search campaigns.

Cons

I love Audience Campaigns in MSFT ads because of the owned operated websites and apps but I wish we had more reporting and placements management so we could exclude, analyze and optimize rather than getting a general category placement report.

Alternatives considered

[Snapchat for Business](https://www.capterra.com/p/210733/Snapchat/)[Taboola](https://www.capterra.com/p/156009/Taboola/)[Meta for Business](https://www.capterra.com/p/213257/Facebook/)

Reason for choosing Microsoft Advertising

At the agency, we highly focus on performance marketing and Microsoft Ads do provide us with highly relevant and qualified traffic to increase brand awareness, drive product consideration and increase conversion opportunities for our clients.

Review Source

JM

Joe M.  
CEO  
Leisure, Travel & Tourism  
Used the software for: Less than 6 months

### "Deceitful and a waste of money"

January 24, 2026

1.0

It was very bad. They take advantage of new businesses and are not transparent. They have poor software and the ads they develop are not good quality

Pros

There customer support pretend to be nice and helpful. They have a long reach because so many people use bing.

Cons

They try to suspend your account for any reason and they steal your money. There advertising account software is antiquated and not user friendly. Please do not use.

Review Source

VR

Verified Reviewer  
Paid User Acquisition Specialist  
Computer Software  
Used the software for: 1-2 years

### "Delivers a good ROI despite lower search volumes"

August 23, 2023

4.0

We've been happy with our search campaigns on Bing and Yahoo so far. It gives you a chance to expand your search efforts beyong Google search. The CPCs are very reasonable, and the targeting/bidding options are easy to understand. Definitely worth a try if you've reached a certain keyword inventory on other channels and want to expand

Pros

I like how the avg. CPCs are below other search platforms like Google Ads. Othe rthan that, it's very easy to set up search campaigns for Bing and Yahoo with Microsoft ads, and the tracking system doesn't require you to add any tracking links

Cons

I'd have to say the search volumes. We see good volumes for more genral keywords, but once you start targeting niche keywords, the volumes start to really dwindle.

Review Source

VR

Verified Reviewer  
Online marketing specialist  
Marketing and Advertising  
Used the software for: 2+ years

### "Good Addition to Google"

July 11, 2023

4.0

If you're used to using Google Ads or other advertising systems, you probably won't have a problem using Microsoft (Bing) Ads either. I very positively evaluate the possibility of simple import of campaigns both from Google Ads and Meta (Facebook) Ads and other advertising platforms (I only use import from Google Ads).Campaign performance and cost per conversion are highly dependent on your industry and, above all, on the extent to which users are searching for your product on Bing. After all, like everywhere :).

Pros

The possibility to reach groups of users who simply use search engines other than Google

Cons

1) small volume of users2) the advertising system is sometimes unnecessarily complicated3) high conversion costs compared to other advertising tools

Alternatives considered

[Google Ads](https://www.capterra.com/p/213339/Google-Ads/)[Meta for Business](https://www.capterra.com/p/213257/Facebook/)

Review Source

Raúl S.  
Account Director  
Marketing and Advertising  
Used the software for: 2+ years

### "Not all users are on google"

June 18, 2022

4.0

Pros

If you are a PPC manager, it will be very easy for you to manage campaigns in Microsoft Advertising. In addition, the CPCs are usually lower than in other channels, so the profitability that can be achieved is good.

Cons

On the other hand, it is an advertising channel with much less traffic, so the volume you can reach is lower than other platforms such as Google Ads.

Alternatives considered

[Google Ads](https://www.capterra.com/p/213339/Google-Ads/)

Review Source

VR

Verified Reviewer  
Digital Marketing Specialist  
Machinery  
Used the software for: 2+ years

### "Basic digital advertising need"

May 12, 2022

4.0

Pros

We use Microsoft to reach people searching on Bing and other Microsoft platforms. It’s the only option to accomplish this goal. The leads that come through Microsoft are pretty good and I like Microsoft’s overall commitment to creating innovative AI products. They have led a lot of the R&D in this field, even if they aren’t as flashy about it as Google, Facebook, etc.

Cons

The platform isn’t as easy to use as Google’s and Microsoft has recently started creating AI ads that really miss the mark—combining our copy with random photos from a competitive product, even though we have uploaded our own photos into the system. It’s a setting we think we have now disabled but still aren’t entirely competitive this won’t happen again.

Review Source

Akou Kafui A.  
Gestionnaire  
Commercial Real Estate  
Used the software for: I used a free trial

### "Logiciel de marketing "

November 3, 2023

5.0

Pros

Simple et facilite la gestion des analyses très utile pour les campagnes publicitaires et professionnel . J’apprécie beaucoup ces fonctionnalités modernes . Je le recommande

Cons

Un top produit et très sécurisé avec une bonne performance et professionnel. Je ne reproche rien à ce qu’il propose.

Review Source

JN

Jacob N.  
Marketing Coordinator  
Health, Wellness and Fitness  
Used the software for: Less than 6 months

### "It's alright, but it's no Google"

August 19, 2022

3.0

I'd give it a 6/10 overall. It's not a bad product because there are users out there that use Bing for search engine, but I personally don't like to use it as much. I get a lot more traction using Google Adwords and the campaigns are almost identical.

Pros

That I'm able to target users searching for relevant keywords to our business that use Bing as a search engine.

Cons

The features are a little more complicated to use than Google Adwords. It also doesn't seem to have as great of features as Google.

Reason for choosing Microsoft Advertising

I chose to do all search engines so we could reach people better.

Review Source

EG

Elsa G.  
sem manager  
Marketing and Advertising  
Used the software for: 2+ years

### "Está bien, pero no es Google"

December 29, 2022

3.0

Pros

Es muy fácil la administración de campañas en Microsoft Advertising, muy similar a Google Ads. Los cpcs suelen ser más bajos al haber menos competencia y demanda, por lo que la rentabilidad puede ser mayor.

Cons

El tráfico es muy bajo en comparación con Google, por lo que se tarda mucho más en ver resultados

Review Source

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