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Microsoft Advertising

Reviews of Microsoft Advertising

4.0 (9)
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Showing 9 of 9 reviews

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Anoop K. avatar
Anoop K.
Senior Data Analyst
Retail, 1,001-5,000 employees
Used the software for: 2+ years
Overall Rating
4.0
Ease of Use
3.0
Features
4.0
Likelihood to Recommend
8/10
Reviewer Source
Source: Capterra
March 14, 2023

"Good Platform to track Microsoft Ads"

Overall: Microsoft Advertising has a significant advantage due to its advanced targeting options, ease of use, and efficient campaign management. We appreciate the platform's detailed reporting and analysis. It has also assisted us in increasing conversion and reducing our cost basis for the alert mechanism.

Pros: We use Microsoft Advertising for all of our clients' PPC campaigns and have seen excellent results. Microsoft Advertising offers fantastic features that help us improve the outcomes of our campaigns. The platform is extremely dependable, and we have seen a significant increase in conversions as well as a reduction in cost per click.

Cons: At times data importing and exporting makes it difficult. It provides error even though the format is correct. Interface can be improvised.

Jorge P.
Digital Marketing Manager
Marketing and Advertising, 51-200 employees
Used the software for: 2+ years
Overall Rating
5.0
Ease of Use
4.0
Customer Service
5.0
Features
5.0
Value for Money
4.0
Likelihood to Recommend
9/10
Reviewer Source
Source: Capterra
September 23, 2022

"High quality paid traffic source for high incomeand B2B audiences."

Overall: We do digital marketing for a variety of industries and we know that potential buyers these days are in constant search of products and services, especially in search engines like Bing. We always recommend to our marketing mix Microsoft Advertising to have an omnichannel strategy and capitalize on high intent traffic from our potential users. As to B2B audiences, we love the different targeting options that MSFT Ads provides such as linkedin audiences.

Pros: One of the features that I like the most about MSFT advertising is the audiences available. When advertising for businesses whose audiences are higher income or higher age ranges, MSFT Ads get us the best potential buyers to maximize marketing budgets for our clients. Additionally, I feel that we have more control over keyword match types when it comes to search campaigns.

Cons: I love Audience Campaigns in MSFT ads because of the owned operated websites and apps but I wish we had more reporting and placements management so we could exclude, analyze and optimize rather than getting a general category placement report.

Alternatives Considered: Snapchat, Taboola and Meta for Business
Reasons for Choosing Microsoft Advertising: At the agency, we highly focus on performance marketing and Microsoft Ads do provide us with highly relevant and qualified traffic to increase brand awareness, drive product consideration and increase conversion opportunities for our clients.
Jacob N.
Marketing Coordinator
Health, Wellness and Fitness, 11-50 employees
Used the software for: Less than 6 months
Overall Rating
3.0
Ease of Use
2.0
Customer Service
4.0
Features
3.0
Value for Money
2.0
Likelihood to Recommend
3/10
Reviewer Source
Source: Capterra
August 19, 2022

"It's alright, but it's no Google"

Overall: I'd give it a 6/10 overall. It's not a bad product because there are users out there that use Bing for search engine, but I personally don't like to use it as much. I get a lot more traction using Google Adwords and the campaigns are almost identical.

Pros: That I'm able to target users searching for relevant keywords to our business that use Bing as a search engine.

Cons: The features are a little more complicated to use than Google Adwords. It also doesn't seem to have as great of features as Google.

Reasons for Choosing Microsoft Advertising: I chose to do all search engines so we could reach people better.
Verified Reviewer
Paid User Acquisition Specialist
Computer Software, 501-1,000 employees
Used the software for: 1-2 years
Overall Rating
4.0
Ease of Use
5.0
Customer Service
4.0
Features
5.0
Value for Money
5.0
Likelihood to Recommend
9/10
Reviewer Source
Source: Capterra
August 23, 2023

"Delivers a good ROI despite lower search volumes"

Overall: We've been happy with our search campaigns on Bing and Yahoo so far. It gives you a chance to expand your search efforts beyong Google search. The CPCs are very reasonable, and the targeting/bidding options are easy to understand. Definitely worth a try if you've reached a certain keyword inventory on other channels and want to expand

Pros: I like how the avg. CPCs are below other search platforms like Google Ads. Othe rthan that, it's very easy to set up search campaigns for Bing and Yahoo with Microsoft ads, and the tracking system doesn't require you to add any tracking links

Cons: I'd have to say the search volumes. We see good volumes for more genral keywords, but once you start targeting niche keywords, the volumes start to really dwindle.

Verified Reviewer
Online marketing specialist
Media Production, 501-1,000 employees
Used the software for: 2+ years
Overall Rating
4.0
Ease of Use
3.0
Features
4.0
Value for Money
2.0
Likelihood to Recommend
6/10
Reviewer Source
Source: Capterra
July 11, 2023

"Good Addition to Google"

Overall: If you're used to using Google Ads or other advertising systems, you probably won't have a problem using Microsoft (Bing) Ads either. I very positively evaluate the possibility of simple import of campaigns both from Google Ads and Meta (Facebook) Ads and other advertising platforms (I only use import from Google Ads).Campaign performance and cost per conversion are highly dependent on your industry and, above all, on the extent to which users are searching for your product on Bing. After all, like everywhere :).

Pros: The possibility to reach groups of users who simply use search engines other than Google

Cons: 1) small volume of users2) the advertising system is sometimes unnecessarily complicated3) high conversion costs compared to other advertising tools

Alternatives Considered: Google Ads and Meta for Business
Akou Kafui A. avatar
Akou Kafui A.
Gestionnaire
Commercial Real Estate, 1-10 employees
Used the software for: I used a free trial
Overall Rating
5.0
Ease of Use
4.0
Customer Service
4.0
Features
5.0
Value for Money
4.0
Likelihood to Recommend
9/10
Reviewer Source
Source: Capterra
November 3, 2023

"Logiciel de marketing "

Pros: Simple et facilite la gestion des analyses très utile pour les campagnes publicitaires et professionnel . J’apprécie beaucoup ces fonctionnalités modernes . Je le recommande

Cons: Un top produit et très sécurisé avec une bonne performance et professionnel. Je ne reproche rien à ce qu’il propose.

Raúl S. avatar
Raúl S.
Account Manager
Marketing and Advertising, 11-50 employees
Used the software for: 2+ years
Overall Rating
4.0
Ease of Use
5.0
Customer Service
4.0
Features
4.0
Value for Money
5.0
Likelihood to Recommend
9/10
Reviewer Source
Source: Capterra
June 18, 2022

"Not all users are on google"

Pros: If you are a PPC manager, it will be very easy for you to manage campaigns in Microsoft Advertising. In addition, the CPCs are usually lower than in other channels, so the profitability that can be achieved is good.

Cons: On the other hand, it is an advertising channel with much less traffic, so the volume you can reach is lower than other platforms such as Google Ads.

Alternatives Considered: Google Ads
Elsa G.
SEM manager
Marketing and Advertising, 11-50 employees
Used the software for: 2+ years
Overall Rating
3.0
Ease of Use
3.0
Customer Service
3.0
Features
3.0
Likelihood to Recommend
6/10
Reviewer Source
Source: Capterra
December 29, 2022

"Está bien, pero no es Google"

Pros: Es muy fácil la administración de campañas en Microsoft Advertising, muy similar a Google Ads. Los cpcs suelen ser más bajos al haber menos competencia y demanda, por lo que la rentabilidad puede ser mayor.

Cons: El tráfico es muy bajo en comparación con Google, por lo que se tarda mucho más en ver resultados

Verified Reviewer
Digital Marketing Specialist
Marketing and Advertising, 51-200 employees
Used the software for: 2+ years
Overall Rating
4.0
Ease of Use
3.0
Features
3.0
Likelihood to Recommend
8/10
Reviewer Source
Source: Capterra
May 12, 2022

"Basic digital advertising need"

Pros: We use Microsoft to reach people searching on Bing and other Microsoft platforms. It’s the only option to accomplish this goal. The leads that come through Microsoft are pretty good and I like Microsoft’s overall commitment to creating innovative AI products. They have led a lot of the R&D in this field, even if they aren’t as flashy about it as Google, Facebook, etc.

Cons: The platform isn’t as easy to use as Google’s and Microsoft has recently started creating AI ads that really miss the mark—combining our copy with random photos from a competitive product, even though we have uploaded our own photos into the system. It’s a setting we think we have now disabled but still aren’t entirely competitive this won’t happen again.