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PR Underground

PR Underground

4.8 (30)
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What is PR Underground?

PRUnderground.com is an affordable press release distribution service that publishes your announcement out to Google News, 80+ syndicated news/TV websites, and social bookmarking sites for $49 per release (or $25 per release on a plan). Yahoo Finance inclusion for $309. PDF report included with every distribution.

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How much is PR Underground?

Starting From:
$309
Pricing Model: Per User
  • No free trial
  • No free version
Pricing Details (Provided by Vendor):
Starter: $49.99/release PRuMax: $309/release Monthly plans discounted

PR Underground Features

What solutions does PR Underground provide?

Alternatives to PR Underground

PR Underground
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PR Underground Reviews

Showing 5 of 30 reviews
Overall
4.8
Ease of Use
4.9
Customer Service
4.9

Pros

  • Customer service is always super quick to respond when I've had issues or questions which I really appreciate. Overall, it is a great service for a great price point.

  • Functionality and layout was good, ease of use and customer support were also helpful.

  • The best part is that the reach is so much better than we can do on our own. The software is easy to use and very intuitive.

  • Easy to use, reasonable price, good customer service when I needed help. Reached the specific demographics I wanted to reach.

Cons

  • There seem to be slightly more topic restrictions for releases which can be frustrating for clients.

  • The process of distribution was a little difficult to learn at first.

  • It is costly and not all the medium or large businesses can be able to afford the prices.

  • The UI is ugly and outdated. The reporting is not robust at all.

Most Helpful Reviews for PR Underground

Tammi L. avatar
Tammi L.
WRITER
Writing and Editing, Self-employed
Used the software for: 2+ years
Overall Rating
5.0
Ease of Use
5.0
Customer Service
5.0
Features
5.0
Value for Money
5.0
Likelihood to Recommend
10/10
Reviewer Source
Source: Capterra
October 31, 2019

"Teriffic!"

Overall: PRUnderground has been more than helpful as I've used their service over the last few years. I'm grateful that they are accommodating and mindful that I'm a small business owner.

Pros: PRUnderground allows me to provide my clients with an impressive option they might not normally have easy access to. Put it this way, it ups the impressiveness of my service to have PRUnderground for press release distribution thanks to their ability to tap Google for coverage. As a bonus, the site is easy to navigate and customer service is always on board to help.

Cons: Topic restrictions are a bit stringent which can lessen incoming revenue. That said, I tend to agree with their topic restrictions and think it helps keeps the site clean overall.

Rafe G.
Co-owner
Public Relations and Communications, 1-10 employees
Used the software for: 2+ years
Overall Rating
5.0
Ease of Use
5.0
Customer Service
5.0
Features
5.0
Value for Money
5.0
Likelihood to Recommend
10/10
Reviewer Source
Source: Capterra
November 5, 2019

"If you know what you're doing, it's the best tool out there to distribute your clients' news!"

Overall: My overall experience w/PRU has been sensational.

Pros: Fast. Easy. Intuitive. Inexpensive. Superb customer service.

Cons: It would be great if the media outlets that are among the automatic pickups could be regionally selectable, depending upon the location of the client whose news is being distributed. Also, some bigger name national outlets would be nice to be included in the automatic pickups.

Switched From: Cision
Reasons for Switching to PR Underground: Too costly and not worth the extra expenditure (compared to PRU).
Jen N. avatar
Jen N.
Director of Marketing
Construction, 11-50 employees
Used the software for: 1-2 years
Overall Rating
5.0
Ease of Use
4.0
Features
4.0
Likelihood to Recommend
6/10
Reviewer Source
Source: Capterra
November 11, 2019

"Great to get the word out "

Pros: It's an easy format to share press releases and ensure that several media organizations pick-up and share the story.

Cons: Unsure if the media outlets are respected and if they are relevant to our industry. We've not seen much come from post-announcement.

Alternatives Considered: Newswire and Cision
Reasons for Choosing PR Underground: Cheaper and easy to get going quickly.
Brianna Z.
Agency Manager
Marketing and Advertising, 1-10 employees
Used the software for: 2+ years
Overall Rating
5.0
Ease of Use
4.0
Customer Service
5.0
Features
5.0
Value for Money
5.0
Likelihood to Recommend
8/10
Reviewer Source
Source: Capterra
November 29, 2022

"Great product, great price"

Overall: Customer service is always super quick to respond when I've had issues or questions which I really appreciate. Overall, it is a great service for a great price point.

Pros: Very easy to use with great customer service. Plus, the price is better than most other distribution tools on the market.

Cons: There seem to be slightly more topic restrictions for releases which can be frustrating for clients.

Alternatives Considered: Newswire and PRWeb
Reasons for Choosing PR Underground: Cheaper and easier to use for one-off projects.
Max J. avatar
Max J.
President
Marketing and Advertising, 1-10 employees
Used the software for: 2+ years
Overall Rating
5.0
Ease of Use
5.0
Customer Service
5.0
Features
5.0
Value for Money
5.0
Likelihood to Recommend
10/10
Reviewer Source
Source: Capterra
October 31, 2019

"Terrific PR Tool At An Even Better Price"

Overall: Overall I would have to give PR Underground a near-perfect score. Their pricing is fair, their interface is manageable and their customer service is terrific.

Pros: We are a full-service digital marketing agency that has had issues with other press release distribution companies in the past. We switched over to PR underground a couple of years ago and have never looked back. The fair and straightforward pricing is incredibly hard to pass up, and their customer service is terrific. Also there, reporting is also beneficial to an agency like us as we can easily send that report to our clients and show them where their press releases being published.

Cons: The backend of PR Underground can be a little bit confusing at times but it is way better than some of the other alternatives we have used in the past.

Reasons for Switching to PR Underground: That back end was confusing and sloppy.