# PR Underground Reviews 2026. Verified Reviews, Pros & Cons | Capterra > Is PR Underground the right Public Relations solution for you? Explore 30 verified user reviews from people in industries like yours to make a confident choice. Source: https://www.capterra.com/p/246101/PRunderground-com/reviews --- PR Underground 4.8 (30) Provider data verified by our Software Research team, and reviews moderated by our Reviews Verification team. [Learn more](https://www.capterra.com/our-story/) * * * Last updated March 13th, 2026 # Reviews of PR Underground Ease of use 4.9 Customer Service 4.9 ## Pros and Cons in Reviews BZ Brianna Z Agency ManagerMarketing and Advertising, 2 - 10 employeesUsed the software for: More than 2 years. “Very easy to use with great customer service. Plus, the price is better than most other distribution tools on the market.“ November 29, 2022 HT Hugh T CEOPublic Relations and Communications, 2 - 10 employeesUsed the software for: 6-12 months. “The process of distribution was a little difficult to learn at first.“ November 29, 2022 ## Showing most helpful reviews Showing 1-25 of 30 Reviews Sort by: Most Helpful Rating Company Size Reviewer's Role Length of Use Frequency of Use Tammi L. WRITER Writing and Editing Used the software for: 2+ years ### "Teriffic!" October 31, 2019 5.0 PRUnderground has been more than helpful as I've used their service over the last few years. I'm grateful that they are accommodating and mindful that I'm a small business owner. Pros PRUnderground allows me to provide my clients with an impressive option they might not normally have easy access to. Put it this way, it ups the impressiveness of my service to have PRUnderground for press release distribution thanks to their ability to tap Google for coverage. As a bonus, the site is easy to navigate and customer service is always on board to help. Cons Topic restrictions are a bit stringent which can lessen incoming revenue. That said, I tend to agree with their topic restrictions and think it helps keeps the site clean overall. Review Source RG Rafe G. Co-owner Public Relations and Communications Used the software for: 2+ years ### "If you know what you're doing, it's the best tool out there to distribute your clients' news!" November 5, 2019 5.0 My overall experience w/PRU has been sensational. Pros Fast. Easy. Intuitive. Inexpensive. Superb customer service. Cons It would be great if the media outlets that are among the automatic pickups could be regionally selectable, depending upon the location of the client whose news is being distributed. Also, some bigger name national outlets would be nice to be included in the automatic pickups. Switched from [Cision](https://www.capterra.com/p/129611/Cision/) Too costly and not worth the extra expenditure (compared to PRU). Review Source JN Jen N. Director of Marketing Construction Used the software for: 1-2 years ### "Great to get the word out " November 11, 2019 5.0 Pros It's an easy format to share press releases and ensure that several media organizations pick-up and share the story. Cons Unsure if the media outlets are respected and if they are relevant to our industry. We've not seen much come from post-announcement. Alternatives considered [Newswire](https://www.capterra.com/p/157384/Newswire/)[Cision](https://www.capterra.com/p/129611/Cision/) Reason for choosing PR Underground Cheaper and easy to get going quickly. Review Source BZ Brianna Z. Agency Manager Marketing and Advertising Used the software for: 2+ years ### "Great product, great price" November 29, 2022 5.0 Customer service is always super quick to respond when I've had issues or questions which I really appreciate. Overall, it is a great service for a great price point. Pros Very easy to use with great customer service. Plus, the price is better than most other distribution tools on the market. Cons There seem to be slightly more topic restrictions for releases which can be frustrating for clients. Alternatives considered [Newswire](https://www.capterra.com/p/157384/Newswire/)[PRWeb](https://www.capterra.com/p/213734/PRWeb/) Reason for choosing PR Underground Cheaper and easier to use for one-off projects. Review Source Max J. President Marketing and Advertising Used the software for: 2+ years ### "Terrific PR Tool At An Even Better Price" October 31, 2019 5.0 Overall I would have to give PR Underground a near-perfect score. Their pricing is fair, their interface is manageable and their customer service is terrific. Pros We are a full-service digital marketing agency that has had issues with other press release distribution companies in the past. We switched over to PR underground a couple of years ago and have never looked back. The fair and straightforward pricing is incredibly hard to pass up, and their customer service is terrific. Also there, reporting is also beneficial to an agency like us as we can easily send that report to our clients and show them where their press releases being published. Cons The backend of PR Underground can be a little bit confusing at times but it is way better than some of the other alternatives we have used in the past. Review Source LH LaToya H. Dir of Marketing/ Publicist Public Relations and Communications Used the software for: 2+ years ### "Exceptional PR Distribution Service " November 29, 2022 5.0 My experience has been great, response time and distribution is extremely efficient. Pros The reporting and clipping feature are my favorites. PR Undergeound also services press releases via Cison and provide real-time reports up to 30 days after the distribution. Cons The product delivers exactly what it promises, expeditiously. Switched from [Cision](https://www.capterra.com/p/129611/Cision/) Pricing and lack of communication Review Source JP James P. Copywriter Marketing and Advertising Used the software for: 2+ years ### "Best Press Release Service Overall" November 30, 2021 5.0 PR Underground are the best in their space. Pros The price and reach. No competitors are as low priced and allow me to deliver as much value to my clients. Cons No significant cons. I do wish the platform allowed crypto-related press releases, hopefully that is something they will consider in the future. Review Source HT Hugh T. CEO Public Relations and Communications Used the software for: 6-12 months ### "A great value and an intuitive UI" November 29, 2022 4.0 Overall, I am very pleased with the service. Pros I run a small PR firm. I use PR Underground when I need PR News Wire distribution. I have found the software to be an amazing value. They get you the distribution you need for a great price. It's infinitely easier than dealing directly with PR News Wire - they take the complexity out of that process. The interface is intuitive and easy to use, once you learn it. Cons The process of distribution was a little difficult to learn at first. Now that I know how to do it, it's super easy. Review Source CO Corina O. Editor Food & Beverages Used the software for: 2+ years ### "Great value; easy to use" November 8, 2019 5.0 Pros I like how easy it is to set up an account and submit a press release. Besides their syndication network, we got one of our releases picked up organically by an industry publication which was all that we wanted. Much cheaper than most other wire services out there. Cons Not all releases are picked up organically, but I guess this happens with any wire service out there. Review Source fU frank U. Content Writer Computer & Network Security Used the software for: 6-12 months ### "Great Software" November 4, 2019 5.0 Pros PRUNDERGROUND Have helped me to distribute press releases to news websites effectively Cons It is costly and not all the medium or large businesses can be able to afford the prices. Review Source CR Chancer R. Web marketing manager Internet Used the software for: 2+ years ### "PR Underground Review" November 5, 2019 5.0 Great service for the price. Pros Unlike other services that I have used, which were overpriced and ineffective, PR Underground has always helped me get the word out for clients, especially on Google News. Cons User interface is a bit clunky but it gets the job done. Reason for choosing PR Underground Very good value for the price Review Source RL Ranny L. president Entertainment Used the software for: 1-2 years ### "Great service and so much more reasonable than many of its competitors" October 31, 2019 5.0 Very favorable. We don't use it often, 3-4 times a year perhaps. It's easy to use. I just upload our press release, tweak it a bit and send it. Takes maybe 10 to 15 minutes to complete. Pros Easy to use, reasonable price, good customer service when I needed help. Reached the specific demographics I wanted to reach Cons None to speak of. Perhaps it could allow us to include more links. I don't remember to tell you the truth. Reason for choosing PR Underground Cost, ease of use. Good recommendation for a PR peer. Efficient. Review Source BD Brooks D. Founding Partner Marketing and Advertising Used the software for: 2+ years ### "Satisfied customer of PRunderground" October 31, 2019 5.0 Very positive experience each time both with set up and implementation, and customer service. Pros This software is a great value compared to others in the market Cons The user interface is a bit outdated design wise; however, not a dealbreaker - it's fine Reason for choosing PR Underground Value Review Source mN mark N. CEO Marketing and Advertising Used the software for: 1-2 years ### "The most effective and economical form of promotion" October 31, 2019 5.0 We promote a series of food industry clients and to reach our audience we have been able to showcase their products with PR Underground. Return on our releases through PR have been higher than using our Eblast platforms. Pros The best part is that the reach is so much better than we can do on our own. The software is easy to use and very intuitive. We are able to accomplish our SEO goals and promotional goals in one shot! Cons The sofware handles all our needs and SEO requirements Switched from [Mailchimp](https://www.capterra.com/p/110228/MailChimp/) Better response rate and wider audience Review Source CM Christopher M. Social Media & Marketing Expert Publishing Used the software for: 2+ years ### "PR Underground Usefulness" November 5, 2019 4.0 Overall the program was good, but would have been better with additional avenues for feedback after a release was sent out. Everything else was fairly smooth and easy to use. Pros Functionality and layout was good, ease of use and customer support were also helpful. Cons Feedback on the releases sent out. There was no real way to gauge whether the press release helped outreach or sales numbers. Reason for choosing PR Underground Details on what was done, how it was done, and the number of avenues for outreach were the main factors. Review Source DD Don D. VP - Business Development Environmental Services Used the software for: 1-2 years ### "PR Underground is our go-to PR solution" April 16, 2021 5.0 I needed to get a PR out very quickly and the PR Underground team came through for me! Pros The online portal works well overall, and the customer service is excellent! Cons A few items in the portal need some tweaking, but as it noted it works well overall. Review Source AW Annie W. Director of Marketing Information Technology and Services Used the software for: 1-2 years ### "It's good for the budget minded company." November 11, 2019 4.0 PR Underground is a good deal. If I want to get a press release live, it is the best/cheapest option. I've found about the same coverage as the more expensive companies. Pros This software is very easy to use. It doesn't take much time to set up the newsroom with all of the company information that will be reused for all future releases. When you go back in to schedule a new release you just have to do a couple quick steps, a couple copy & pastes and it is done. Cons The software itself I don't have any issues with. Reason for choosing PR Underground The other products are overpriced. Review Source TD Tephanie D. PR Specialist Public Relations and Communications Used the software for: 2+ years ### "My favorite wire service " November 29, 2022 5.0 I’ve used multiple services and I feel this is a pretty good one. Pros Ease of use, customer service and Google indexing Cons Creating the multiple newsrooms can be challenging for each client Review Source EP Emily P. Content Marketing Manager Apparel & Fashion Used the software for: 1-2 years ### "Easy to Use" November 5, 2019 5.0 Pros It's easy to input press releases, and keeps the format consistent. Cons I've priced some for cheaper, but the commitment didn't fit our needs. Review Source MG MK G. Marketing Director Accounting Used the software for: 6-12 months ### "Highly Recommend PR Underground" March 1, 2021 5.0 Pros Great, inexpensive option for press release distribution. You can release on the wires for a fraction of the cost. Cons No cons, big fan of PR Underground. Would definitely recommend. Review Source EC Eric C. Director of Marketing Computer Software Used the software for: 6-12 months ### "Easy to use, very affordable PR distribution tool" October 31, 2019 4.0 Pros Really easy to get up and running. Love the affordable and flexible pricing structure. Cons Support can be hit or miss since they're based on the West Coast, especially if you're an East Coast company trying to get a release out early in the morning. Reason for choosing PR Underground Affordability and ease of use. Switched from [Cision](https://www.capterra.com/p/129611/Cision/) Pricing Review Source DB Derek B. Chief Executive Automotive Used the software for: 6-12 months ### "My Little Secret!" October 31, 2019 5.0 We get the public attention we need when we need it. Pros We do PR like the pro’s by using PR Underground. It’s the tool we use to jumpstart PR and the the attention of other media outlets. There is no downside to appearing in over 80 news outlets, including on major media brands. PR Underground is inexpensive, easy to use, and gets results. I hate sharing secrets like this but entrepreneurs have to stick together. Cons Like I said “there is no downside.” Nothing else to say Review Source NG Natalia G. marketing manager E-Learning Used the software for: 6-12 months ### "Good option at a resonable price" November 30, 2021 4.0 Overall it has been a good experience and easy to get a digital release out. Pros It is easy to use and quick to add releases in a pinch. It is also a good price and option compared to some of the bigger names that don't provide many other perks. Cons Categories not always fit our needs for industry. Review Source MF Maciej F. Agency Owner Marketing and Advertising Used the software for: 1-2 years ### "Great PR Software" November 5, 2019 5.0 Overall it's been really great. Pros The ease of use is definitely a plus. I think the overall user experience is great. Cons I would love to see a more international component. Review Source MM Mark M. Dir. of Marketing Management Consulting Used the software for: 6-12 months ### "PR Underground puts my Press Release on Trusted High Authority Sites" November 8, 2019 5.0 Very happy with the service and will continue to you use them. Pros Software is easy to use and works. You can add a picture. What I like most is that press release appear my strong news service sites. Cons No dislikes with this software. I have nothing bad to say Reason for choosing PR Underground better results Review Source Similar Products Featured ## Related categories [SEO](https://www.capterra.com/seo-software/)[Public Relations](https://www.capterra.com/public-relations-software/) ## Send me user reviews about this product ### Fill out the form and we'll send a list of the top-rated software based on real user reviews directly to your inbox.