# APSIS One Reviews 2026. Verified Reviews, Pros & Cons | Capterra > Is APSIS One the right All-in-One Marketing Platform solution for you? Explore 12 verified user reviews from people in industries like yours to make a confident choice. Source: https://www.capterra.com/p/246381/APSIS-One/reviews --- APSIS One 3.6 (12) Provider data verified by our Software Research team, and reviews moderated by our Reviews Verification team. [Learn more](https://www.capterra.com/our-story/) * * * Last updated March 13th, 2026 # Reviews of APSIS One Ease of use 3.3 Customer Service 4.1 ## Showing most helpful reviews Showing 1-12 of 12 Reviews Sort by: Most Helpful Rating Company Size Reviewer's Role Length of Use Frequency of Use VR Verified Reviewer Marknads- och kommunikationsansvarig Legal Services Used the software for: 1-2 years ### "Easy to use, the support is great" February 28, 2022 4.0 I like the system, its easy to use and fairly intuitive. Pros The fast feedback from the support function when I need help. Once you've gotten started it is fairly easy to make similar e-mail campaigns. Cons Sometimes the system feels "too big" for our organization, givens its functions etc. I also think that the difference between attributes and tags are hard to understand and confusing. Reason for choosing APSIS One Because it was a Swedish product, I knew they would follow GDPR and keep the system up to date when something changes. Switched from [SuperOffice CRM](https://www.capterra.com/p/39294/SuperOffice-CRM/) The previous systems did not meet our requirements, they were hard to use and administrate. Review Source Response from Efficy March 2, 2022 Hi, And thank you for your review. I guess it will help other people to make the right decision :-) As you say, knowing that your data are managed by a European provider makes the difference. Concerning your cons, I'll forward your review to our marketing team. If I could get expert working on email marketing explaining you differences between attributes and tags, I think it would be perfect. Here's my address lba@efficy.com, don't hesitate to send me a direct message to talk further on this topic. Thanks again! The Efficy Team VL Victor L. CRM / Marketing Automation Specialist Consumer Goods Used the software for: 6-12 months ### "Easy to use and GREAT email editor!" March 2, 2022 4.0 Overall my experience with APSIS one is great, it does what I need and more. Pros APSIS One is easy to use, offers all the customization I need and has a absolutely AWESOME email editor. Together with how well put together the Marketing Automation functionality is, this makes it highly competitive. Cons Some issues with segmentation not being super clear and how the audience management works. Review Source Response from Efficy March 3, 2022 Thank you Victor for your comment! So nice to read such compliments. I'll make sure the teams get it. They'll love it, for sure. See you soon The Efficy team EB Ellinor B. Marketing Coordinator Retail Used the software for: 6-12 months ### "Apsis One review" March 2, 2022 3.0 I think APSIS One has lots of potential but in sometimes the software can feel a bit unfinished, like you realeased it before trying everything. I have had to compromise a lot during this year to set up something that is almost as I want it but not exactly. Pros I like that there are a lot of possibilities to work with and that you can gather a lot of data. It fairly easy to use and understand. Cons There are quite a few bugs going around in for example the email editor. There is lots of possibilities in the Marketing Automation flows but I find it hard to know beforehand if it's going to work or not, it's kind of a hit or miss even though I've set up the flows exactly as I should according to your consults and your guides. Review Source Response from Efficy March 3, 2022 Hi and thank you Ellinor for your review. As you know APSIS is now part of the Efficy group and we'll make you don't have this feeling of "a bit unfinished" with our solutions. In the meantime, I'll make sure our teams get your message and come back to you with a solution. Have a nice day The Efficy Team IA Ingrid A. Copywriter donor communication Non-Profit Organization Management Used the software for: Less than 6 months ### "User friendly" February 17, 2022 4.0 Pros I use the e-mail tool and marketing automation tool on a daily basis, and I find it very user friendly. I really love how you can make you own templates and assets so you don't have to start from scratch with every new e-mail you create. The clone feature is also often used and appreciated. Cons Even though the e-mail tool is easy to understand, it is a bit unstable. When creating a new e-mail the selected font somtimes changes without any particular reason, and sometimes the data tags is nowhere to be found. It would also be nice to get an error message if the picture you want to upload is to big. Nothing major, but enough to get you irritated on a bad day. Review Source Response from Efficy February 18, 2022 Hi Ingrid, And thanks for your review. Ergonomy is one of our constant obsessions. Reading such reviews makes our developpers' heart warm . Concerning stability, as you know, we pay much attention to feedback from the field, and we'll definitely forward your comment to our R&D team. Co-creation is in our DNA at the Efficy group AH Asbjörn H. Communication officer Government Administration Used the software for: 2+ years ### "Easy to create - harder to send" March 2, 2022 4.0 We use less time to reach our target. Pros Its easy and quick to make av newsletter Cons The way of creating e-mail lists. And I really hate that they are almost impossible to delete. Review Source Response from Efficy March 4, 2022 Hi Asbjörn, And thank you for this review. It really makes us happy to see that with our solution you're saving time and gain productivity. Concerning the "delete" feature, our team is working on irmprovment. Because you're not the 1st one to complain. And it's important for us to get some feedback from the field. We're ourselves APSIS ONE users but, we can't see everything. See you soon The Efficy Team MP Maria P. Marketing Manager Consumer Goods Used the software for: 2+ years ### "It has gotten worse" March 2, 2022 3.0 Not at all a happy customer. We are considering switching software due to the issues mentioned above that we have reported many times. Pros That it looks quite good and does the job - in a way. Cons \- Why can't I delete a list? - Why these non intuitive names of features (topics etc)? - It's very tricky to use templates and to change existing assets. Review Source Response from Efficy March 3, 2022 Thank you Maria for your comment even if it's not positive. I'll make sure our customer success will come back to you very soon. Don't hesitate to remind me lba@efficy.com Have a nice day The Efficy Team DP Daniella P. Marknadskoordinator Information Services Used the software for: 1-2 years ### "Good, but development is needed" March 2, 2022 3.0 An upgrade from Apsis Pro, but still needs a lot of work to be really convenient. Pros In general easy to use, interface is good, it makes working with email marketing efficient. Cons The audience section really needs some improvement. It's not easy to work with temporary sending lists neither to unsubscribe single users (external Excel is needed) and so on. Review Source Response from Efficy March 3, 2022 Hi Daniella Nice to see that you appreciate the ease of use. As you know, we're constantly improving our solutions. So, thank you again for this feedback from the field, it's very valuable for us. And do not hesitate to contact our customer success team to help you to figure this out See you soon The Efficy Team AR Adam R. Email marketing specialist Business Supplies and Equipment Used the software for: Less than 6 months ### "Good, but there is room for improvement" March 9, 2022 3.0 Pros Easy drag-and-drop solution for creating campaigns. Being able to track our customer on our web and use their behaviour to create custom emails. Segmentation in emails. Cons There are some improvements that would help a lot. A/B-testing, being able to move a row with all the columns in the email-creator instead of each element one by one for example. Also being able to ask recipients why they unsubscribe. Review Source Response from Efficy March 21, 2022 Thank you for your review Adam I'll forward your comment to our R&D teams. It's very useful to feed our continuous improvement track. So, don't hesitate to keep in touch with us ;-) Thank you The Efficy Team MI Max I. Communication specialist digital channels Construction Used the software for: 6-12 months ### "A good product - but a lot of delevopment that needs to be done" March 11, 2022 3.0 Pros It is a powerful tool that suits our marketing needs well. There are a lot of possibilities and it is easy to get in contact with the support. Cons The audience section need to get better. As an example it is impossible to delete a list. Except that there are a lot of bugs in the system that are enoying and it seemes like it takes a long time for the developers to get rid of theese bugs. It also feels a bit unstable. For example, the marketing automation flow stopped working for a period of time. Still lacks feedback on the cause of this. Review Source Response from Efficy March 21, 2022 Hi Max Thank you for your comment. And hank you for your ideas. As you know, co-creation with our customers is in our DNA and we love to receive such feedback from the field. I'll forward to our R&D team, they're currently working on the next release and this could be part of it. See you soon The Efficy Team IP Ingrid P. Communications officer Events Services Used the software for: 1-2 years ### "Apsis One – still more development to do!" March 2, 2022 3.0 Feels like there is still same development to do. Can make Pros There is many possibilioties. The layout is flexible. Cons That we cant erase for example profiles ant tags that we dont will use aganin, especially concerning profiles, where as I understand we pay for ALL that is loaded in the system, even the ones we would like to erase. Concerning tags – why can't they be erased? Will be able to sort in the list of assets so that I can search för just my assets and get them in for example in my own folder and not have to search in a long list. Review Source Response from Efficy March 3, 2022 Hi Ingrid and thank you for your message Your opinion about APSIS seems to be mitigated. I'll make sure our teams get your message and come back to you very soon. Have a nice day The Efficy Team KF Kristýna F. Office Assistent Retail Used the software for: 2+ years ### "Great marketing platform" March 2, 2022 5.0 Pros There's a lot more of options that was not in previous version. I also really liked customer service Cons different system from the lower version, it took me some time to get used to it. Review Source Response from Efficy March 3, 2022 Thank you Kristýna!! You're one of our biggest fans As you said, system changes for the best. And, sometimes, there are small adjustments to get used to. See you soon The Efficy team MA Marie A. travelmanager Events Services Used the software for: 1-2 years ### "Apsis review" March 2, 2022 4.0 Pros The estetics is nice, good templates. Easy to work in. Cons No link to buttens, witch is wierd. Some times pictures stick to the top of a row. Review Source Response from Efficy March 3, 2022 Hi Marie, and thank you for this review. Nice to see that you appreciate the ergonomy. Concerning links and pictures, I'll make sure our support team is aware of that and that they can fix in the upcoming versions. Thx again The Efficy Team Similar Products Featured