---
title: "Willie Software Pricing, Alternatives & More 2026 | Capterra"
description: "With the help of Capterra, learn about Willie Software - reviews, pricing plans, popular comparisons to other UGC Platform products and more."
source_url: "https://www.capterra.com/p/246517/Willie/"
page_type: "product"
language: "en"
---

# 

 Willie Software Review 2026: Features, Reviews, Integrations, Pros & Cons

Last updated on September 16, 2026

Provider data verified by our Software Research team, and reviews moderated by our Reviews Verification team.

[Description](#description)[Use cases](#use-cases)[Alternatives](#alternatives)[FAQs](#faqs)[Features](#features)[Pricing](#pricing)[Support](#support)

Willie

## What is Willie?

Willie by WOÔ helps French brands and agencies organize their influencer campaigns with its tools: With wiDrive: Create, launch and manage your influencer campaigns. With wiScreen: Generate expert reports on your campaigns. With wiStalk: Analyze and organize your influencer profiles with our chrome extension. With wiMatch: Find the right influencers.

## What is Willie used for?

[UGC Platform](https://www.capterra.com/ugc-platform-software/)[Influencer Marketing](https://www.capterra.com/influencer-marketing-software/)

Top alternative

Featured

Overall rating

Based on 0 user reviews

Reviews sentiment

Positive

\-

Neutral

\-

Negative

\-

Starting price

€699

Flat Rate, Per Month

Free trial  
available

Free version not included

Capterra Shortlist charts the highest-rated and most popular products...

Our "Best of" badge program showcases products with the highest ratings...

Our "Best of" badge program showcases products with the highest ratings...

Do you work for Willie?[Manage this product listing](https://www.g2.com/products/willie/claim_requests/new?auto=true)

## Willie Overview

Updated September 2026

AI summary

Willie offers businesses a cloud-based platform for managing influencer marketing initiatives, covering influencer discovery, campaign management, tracking, and analytics. Suitable for organizations of any size, it helps teams find relevant creators, coordinate outreach, monitor campaign performance, and assess ROI, supporting a more organized and data-driven approach to influencer partnerships and program execution.

## Compare with a popular alternative

Capterra selects software alternatives based on relevant features, verified user reviews and user interactions. Placement may be influenced by client status.

### Willie

0.0

VS.

[4.7 (703)](https://www.capterra.com/p/147442/Post-Affiliate-Pro/reviews/)

Starting Price

€699

Flat Rate, Per Month

Starting Price

$129

Flat Rate, Per Month

Free Trial

Free Version

Pricing Options

Free Trial

Free Version

Ease Of Use

0.0 (0)

Ease Of Use

4.3 (3)

Value For Money

0.0 (0)

Value For Money

4.5 (3)

Customer Service

0.0 (0)

Customer Service

4.7 (3)

## Willie alternatives

Highest Rated

[viral.app](https://www.capterra.com/p/10034301/viral-app/)

[5.0 (3)](https://www.capterra.com/p/10034301/viral-app/#reviews)

Starting price

$99.00

Per User, Per Month

Pricing Options

Free Trial

Free Version

User Rating

100%

of reviewers

rated it above 4 stars

[Learn More](https://www.capterra.com/p/10034301/viral-app/)

[Brandwatch](https://www.capterra.com/p/277011/Brandwatch/)

[4.2 (255)](https://www.capterra.com/p/277011/Brandwatch/reviews/)

Starting price

Contact vendor for pricing

Pricing Options

Free Trial

Free Version

User Rating

85%

of reviewers

rated it above 4 stars

[Learn More](https://www.capterra.com/p/277011/Brandwatch/)

[HypeAuditor](https://www.capterra.com/p/178954/HypeAuditor/)

[4.8 (35)](https://www.capterra.com/p/178954/HypeAuditor/reviews/)

Starting price

$399.00

Per User, Per Month

Pricing Options

Free Trial

Free Version

User Rating

97%

of reviewers

rated it above 4 stars

[Learn More](https://www.capterra.com/p/178954/HypeAuditor/)

[#paid](https://www.capterra.com/p/232104/Hashtag-Paid/)

[4.6 (50)](https://www.capterra.com/p/232104/Hashtag-Paid/reviews/)

Starting price

$449.00

Per User, Per Month

Pricing Options

Free Trial

Free Version

User Rating

98%

of reviewers

rated it above 4 stars

[Learn More](https://www.capterra.com/p/232104/Hashtag-Paid/)

## FAQs about Willie

Overview

### What company size and specific industries is Willie built for?

Willie is designed for influencer marketing agencies that need a fully autonomous platform to manage campaign operations. It is aimed at agency teams rather than a specific company size or industry sector, making it best suited for businesses focused on influencer marketing services.

Features and Usability

### What are the key features of Willie?

Willie offers campaign management, campaign analytics, and ROI tracking for measuring marketing performance. It also includes influencer discovery, influencer tracking, and influencer relationship management for managing creator activity, plus an activity dashboard, categorization/grouping, search/filter, and multi-channel marketing across channels.

Getting Started and Support

### What customer support options does Willie offer?

Willie provides email/help desk, FAQ/forum, and phone support. Support details are limited in the catalog, and no reviewer feedback is available to describe response times or helpfulness. Users should expect these listed channels as the documented ways to get help with the product.

## Features

AI summary

Based on 904 UGC Platform reviews

Capterra data shows that buyers of influencer marketing software rank the following features as their top priorities:

-   **Influencer Tracking** (**41%** of reviewers rated this feature as critical)
-   **Campaign Management** (**39%**)
-   **Influencer Discovery** (**42%**)

Willie supports all three features that reviewers identify as most important: **Influencer Tracking**, **Campaign Management**, and **Influencer Discovery**. Together, these capabilities help businesses find relevant creators, manage outreach and campaign execution, and monitor influencer performance in one place, allowing teams to run more organized and measurable influencer programs.

Activity Dashboard

Dashboard to view the status of ongoing processes, identify current incidents and track past activities

Campaign Analytics

Track and interpret campaign performance metrics

Campaign Management

Create a collection of marketing actions to complete specific goals and plan and analyze campaign results

Categorization/Grouping

Organize and group data or items based on various criteria

Influencer Discovery

Provide tools to search for and vet influencers within an influencer network, search engine, database, or across social networks

Influencer Relationship Management

Manage contact details and relationships with influencer CRMs and communication tools such as in-app messaging and chat

Willie 10 features

### All Features
- Activity Dashboard: Dashboard to view the status of ongoing processes, identify current incidents and track past activities
- Campaign Analytics: Track and interpret campaign performance metrics
- Campaign Management: Create a collection of marketing actions to complete specific goals and plan and analyze campaign results
- Categorization/Grouping: Organize and group data or items based on various criteria
- Influencer Discovery: Provide tools to search for and vet influencers within an influencer network, search engine, database, or across social networks
- Influencer Relationship Management: Manage contact details and relationships with influencer CRMs and communication tools such as in-app messaging and chat
- Influencer Tracking: Identify and track activity, including generated revenue, of prominent social media personalities that have sway over public opinion
- Multi-Channel Marketing: Coordinate marketing efforts across channels (email, landing pages, social media, etc.)
- ROI Tracking: Monitor conversion rates and analyze effectiveness and profitability of marketing efforts
- Search/Filter: Search and filter data across systems to locate required information by entering keywords or certain criteria

---

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## Pricing

Free Trial

Basic

€699.00

Flat Rate,Per Month

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## Support, customer service and training options

Support

-   Email/Help Desk
-   FAQs/Forum
-   Knowledge Base
-   Phone Support
-   24/7 (Live rep)
-   Chat

Training

-   In Person
-   Live Online
-   Webinars
-   Documentation
-   Videos

Deployment

-   Web
-   Android
-   iPhone/iPad

Typical users

-   Freelancers
-   Small businesses
-   Mid size businesses
-   Enterprises

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