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Google Optimize is a platform for website optimization and testing. It uses Google Analytics data to analyze site performance and identify weak areas. Basic usage involves repeated A/B content testing variation experiments. This multivariate testing uses Bayesian statistical analysis to provide predicted conversion rates for real-world applications. Scores are provided as percentage probabilities for click-through. If an experiment produces no clear leader, that platform offers advice for the next steps. Google Optimize continuously analyzes data to support real-time decision-making. Conversions and click-through rates at every stage of the visitor experience are accessible. Experimental aspects can include fonts, headlines, calls to action, design variants, and more. Source data snapshots and analytical results are presented visually via the interface. Actionable analysis indicates modeled conversion rate ranges, along with the predicted improvements of assessed variants.
Provider
Located In
United States
Open API
No
Deployment
Cloud, SaaS, Web-Based
Training
Documentation
Support
Email/Help Desk, Chat
Google Optimize is for all business users with websites. Suitable for all online businesses, including digital retailers, virtual service providers, marketers, and other traditional web enterprises.
Content Source: Google Optimize
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Google Optimize Reviews
Pros
It has a free version and a lot of useful features which really help analize and optimize our website.
A real good option for optimizing your website.
Cons
Highly expensive and customer support is relatively poor technically.
I don't like limitation of goals. Goals of AB test has to be a goal in google analytics.
"We Should Have Used Google Optimize Sooner."
Overall: In a word. Fantastic!
Pros: I've known about Google Optimize for a long time, but we didn't see the need to use it. Boy was that a wrong decision. We began using GO as part of a conversion rate optimization initiative and the power of it blows us away. It's incredibly easy to build overlays with different customer experiences and set up split tests to improve our sales and conversions.
Cons: Honestly, nothing. The software is fantastic. I can't envision a world where we won't use Google Optimize to improve our ecommerce business.
"A no-brainer for website optimization"
Pros: Google Optimize is an obvious solution for anyone looking to improve their website. It's relatively easy to deploy and set up various tests.
Cons: I've had issues with page flicker and the anti-flicker snippet provided by Google frequently times out. It's also difficult to do some more robust testing with Google Optimize.
"Feedback"
Overall: overall its good
Pros: many features are there.Was able to make seo friendly by 75 %
Cons: Highly expensive and customer support is relatively poor technically
"Amazing tool for AB testing"
Pros: This tool is simply amazing. It's a shame that Google has decided to shut it down because it was really useful for AB testing and improving website performance and PPC campaigns
Cons: Missing a heat maps feature but can't ask for more for a free tool
"Usefulness of Visual Analytics"
Pros: AB testing visual analytics is my favourite feature for now and I am sure other features will also help me alot once I get chance to explore them, when I started using this, the basic agenda was to just test the product and it delivered great results after testing.
Cons: I am unable to use multi product or page while using free version but I think it will be worth it if I buy the premium one.
