# Google Optimize Software Pricing, Alternatives & More 2026 | Capterra > With the help of Capterra, learn about Google Optimize Software - reviews, pricing plans, popular comparisons to other AB Testing products and more. Source: https://www.capterra.com/p/246659/Google-Optimize --- # Google Optimize Software Review 2026: Features, Integrations, Pros & Cons Last updated on March 13, 2026 Provider data verified by our Software Research team, and reviews moderated by our Reviews Verification team. Independent research methodology Capterra’s researchers use a mix of verified reviews, independent research and objective methodologies to bring you selection and ranking information you can trust. While we may earn a referral fee when you visit a provider through our links or speak to an advisor, this has no influence on our research or methodology. [Learn more](https://www.capterra.com/resources/proprietary-data-research/) How Capterra verifies reviews Capterra carefully verified over 2.5 million+ reviews to bring you authentic software experiences from real users. Our human moderators verify that reviewers are real people and that reviews are authentic. They use leading tech to analyze text quality and to detect plagiarism and generative AI. [Learn more](https://www.capterra.com/resources/how-we-verify-reviews/) How Capterra ensures transparency Capterra lists all providers across its website—not just those that pay us—so that users can make informed purchase decisions. Capterra is free for users. Software providers pay us for sponsored profiles to receive web traffic and sales opportunities. Sponsored profiles include a link-out icon that takes users to the provider’s website. [Learn more](https://www.capterra.com/resources/how-we-ensure-transparency/) [Description](#description)[Use cases](#use-cases)[Alternatives](#alternatives)[Features](#features)[Pricing](#pricing)[Integrations](#integrations)[Support](#support)[Reviews](#reviews) Google Optimize ## What is Google Optimize? Google Optimize is a platform for website optimization and testing. It uses Google Analytics data to analyze site performance and identify weak areas. Basic usage involves repeated A/B content testing variation experiments. This multivariate testing uses Bayesian statistical analysis to provide predicted conversion rates for real-world applications. Scores are provided as percentage probabilities for click-through. If an experiment produces no clear leader, that platform offers advice for the next steps. Google Optimize continuously analyzes data to support real-time decision-making. Conversions and click-through rates at every stage of the visitor experience are accessible. Experimental aspects can include fonts, headlines, calls to action, design variants, and more. Source data snapshots and analytical results are presented visually via the interface. Actionable analysis indicates modeled conversion rate ranges, along with the predicted improvements of assessed variants. ## What is Google Optimize used for? [AB Testing](https://www.capterra.com/ab-testing-software/)[Website Optimization Tools](https://www.capterra.com/website-optimization-tools-software/) Top alternative Featured Overall rating Based on 16 user reviews Reviews sentiment Positive \- Neutral \- Negative \- Contact vendor for pricing Free trial not available Capterra Shortlist charts the highest-rated and most popular products... Our "Best of" badge program showcases products with the highest ratings... Our "Best of" badge program showcases products with the highest ratings... Do you work for Google Optimize?[Manage this product listing](https://digitalmarkets.gartner.com/get-listed/claim-bx?url=https://www.google.com/webhp&name=Google Optimize) ## Compare with a popular alternative Capterra selects software alternatives based on relevant features, verified user reviews and user interactions. Placement may be influenced by client status. ### Google Optimize 4.6 (16) VS. [4.6 (16)](https://www.capterra.com/p/163491/Pesonyze/reviews/) Starting Price Contact vendor Starting Price $225 Per Feature, Per Month Free Trial Free Version Pricing Options Free Trial Free Version Ease Of Use 4.4 (16) Ease Of Use 4.3 (16) Value For Money 4.8 (10) Value For Money 4.5 (15) Customer Service 4.2 (6) Customer Service 4.5 (15) ## Google Optimize alternatives [Mida](https://www.capterra.com/p/10014532/Mida-so/) [4.6 (44)](https://www.capterra.com/p/10014532/Mida-so/#reviews) Starting price $399.00 Per User, Per Month Pricing Options Free Trial Free Version User Rating 93% of reviewers rated it above 4 stars [Learn More](https://www.capterra.com/p/10014532/Mida-so/) [ConvertCart](https://www.capterra.com/p/190983/ConvertCart-Tool-Suite/) [4.8 (45)](https://www.capterra.com/p/190983/ConvertCart-Tool-Suite/reviews/) Starting price Contact vendor for pricing Pricing Options Free Trial Free Version User Rating 98% of reviewers rated it above 4 stars [Learn More](https://www.capterra.com/p/190983/ConvertCart-Tool-Suite/) Highest Rated [Croct](https://www.capterra.com/p/10011615/Croct/) [4.9 (13)](https://www.capterra.com/p/10011615/Croct/#reviews) Starting price Contact vendor for pricing Pricing Options Free Trial Free Version User Rating 100% of reviewers rated it above 4 stars [Learn More](https://www.capterra.com/p/10011615/Croct/) [Instapage](https://www.capterra.com/p/141695/Instapage/) [4.5 (365)](https://www.capterra.com/p/141695/Instapage/reviews/) Starting price $79.00 Per User, Per Month Pricing Options Free Trial Free Version User Rating 90% of reviewers rated it above 4 stars [Learn More](https://www.capterra.com/p/141695/Instapage/) [View all alternatives](https://www.capterra.com/p/246659/Google-Optimize/alternatives/) ## Features Features with the highest number of reviews are displayed first. Those that have no reviews appear next, sorted alphabetically. Conversion Rate Optimization 4.8 (9) 33.33% of 9 reviewers that rated this feature as important or highly important Improving user journey to boost the percentage of visitors who take a desired action (sign-ups or purchases) A/B Testing 4.9 (8) 25.00% of 8 reviewers that rated this feature as important or highly important Test multiple versions of emails, forms, content, or other campaign elements to gauge effectiveness Split Testing 4.7 (7) 28.57% of 7 reviewers that rated this feature as important or highly important Conduct tests to compare performance across various versions of content (web pages, images, emails, etc.) Audience Targeting 4.8 (6) 16.67% of 6 reviewers that rated this feature as important or highly important Identify a particular segment of population based on specific criteria and customize your efforts to attract their attention Conversion Tracking 5.0 (6) 16.67% of 6 reviewers that rated this feature as important or highly important Measure return on ad spend by tracking the actions people take such as sign up or download after engaging with ads Activity Dashboard 4.8 (5) 40.00% of 5 reviewers that rated this feature as important or highly important Dashboard to view the status of ongoing processes, identify current incidents and track past activities Google Optimize 16 features Test multiple versions of emails, forms, content, or other campaign elements to gauge effectiveness Define levels of authorization for access to specific files or systems Dashboard to view the status of ongoing processes, identify current incidents and track past activities Identify a particular segment of population based on specific criteria and customize your efforts to attract their attention Improving user journey to boost the percentage of visitors who take a desired action (sign-ups or purchases) Measure return on ad spend by tracking the actions people take such as sign up or download after engaging with ads Graphical representation of data Tracks metrics that provide insight into how a user interacts with any interface or product Geographic location of visitors determines behavior of the software Create many versions of emails, forms, or actions and gauge which is most effective Receive data and information in real time View and track pertinent metrics to find patterns and gain insights from data Conduct tests to compare performance across various versions of content (web pages, images, emails, etc.) Apply statistical/mathematical models to sets of data Interact with data visualization elements, such as charts and graphs, to drill down into data Program to edit text files that renders the content in accordance with embedded markup code such as HTML Features 4.5 (16) 4.5 Based on 16 reviews ## Pricing Value for money 4.8 (10) ### Starting price Contact vendor for pricing Free trial available Value for money 4.8 (10) 4.8 Based on 10 reviews ## Integrations [ Google Ads](https://www.capterra.com/p/213339/Google-Ads/)[ Firebase](https://www.capterra.com/p/160941/Firebase/) ## Support, customer service and training options Customer Service 4.2 (6) Support - Email/Help Desk - FAQs/Forum - Knowledge Base - Phone Support - 24/7 (Live rep) - Chat Training - In Person - Live Online - Webinars - Documentation - Videos Deployment - Web - Android - iPhone/iPad Typical users - Freelancers - Small businesses - Mid size businesses - Enterprises Customer Service 4.2 (6) 4.2 Based on 6 reviews ## User reviews Overall rating 4.6 Based on 16 reviews Filter by rating 5(10) 4(6) 3(0) 2(0) 1(0) Mentioned topic Sorted by most recent AU Anonymous User Freelancer Marketing and Advertising ### "Amazing tool for AB testing" 5.0 Overall Rating 5.0 5.0 Ease of Use 5.0 5.0 Features 5.0 5.0 Customer Service 5.0 5.0 Likelihood to Recommend 10/10 December 11, 2023 Pros This tool is simply amazing. It's a shame that Google has decided to shut it down because it was really useful for AB testing and improving website performance and PPC campaigns Cons Missing a heat maps feature but can't ask for more for a free tool Review source Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication. Yosue V. Web Designer Program Development ### "Era un muy buen Optimizador pero RIP" 4.0 Overall Rating 4.0 4.0 Ease of Use 5.0 5.0 Features 3.0 3.0 Customer Service 0.0 0.0 Likelihood to Recommend 0/10 November 4, 2023 Pros Era muy fácil de usar y no requería casi ningún conocimiento técnico, nos ayudó a identificar algunas mejoras que podíamos hacer para mejorar las conversiones de las webs Cons Su precio no nos gustaba mucho, y entendemos por qué dejo de funcionar, ya que Analytics paso a tomar su puesto con mucha propiedad Review source Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication. AK Arun K. Teacher Education Management ### "Feedback" 4.0 Overall Rating 4.0 4.0 Ease of Use 4.0 4.0 Features 4.0 4.0 Customer Service 3.0 3.0 Likelihood to Recommend 6/10 September 18, 2023 overall its good Pros many features are there.Was able to make seo friendly by 75 % Cons Highly expensive and customer support is relatively poor technically Review source Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication. AU Anonymous User Digital Marketer Marketing and Advertising ### "Usefulness of Visual Analytics" 4.0 Overall Rating 4.0 4.0 Ease of Use 4.0 4.0 Features 5.0 5.0 Customer Service 4.0 4.0 Likelihood to Recommend 9/10 January 9, 2023 Pros AB testing visual analytics is my favourite feature for now and I am sure other features will also help me alot once I get chance to explore them, when I started using this, the basic agenda was to just test the product and it delivered great results after testing. Cons I am unable to use multi product or page while using free version but I think it will be worth it if I buy the premium one. Review source Incentivized review: software users are invited to submit an honest review and offered a nominal incentive for their time and effort. All incentivized reviews are subject to our verification process prior to publication. SG Samuel G. UX/UI Web Designer Computer Software ### "A real good option for optimizing your website" 4.0 Overall Rating 4.0 4.0 Ease of Use 4.0 4.0 Features 4.0 4.0 Customer Service 0.0 0.0 Likelihood to Recommend 8/10 December 15, 2022 Pros It has a free version and a lot of useful features which really help analize and optimize our website. Cons As always in google products, you need to learn how to use them, but once you have, its easy. Review source Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication. CR Claudia R. Kauffrau Retail ### "Erstklassiges Programm" 5.0 Overall Rating 5.0 5.0 Ease of Use 3.0 3.0 Features 4.0 4.0 Customer Service 0.0 0.0 Likelihood to Recommend 10/10 December 8, 2022 Pros Optimiert Webseiten des eigenen Online-Shops Cons Habe keine negativen Erfahrungen gemacht. Review source Incentivized review: software users are invited to submit an honest review and offered a nominal incentive for their time and effort. All incentivized reviews are subject to our verification process prior to publication. JL Jamila L. Digital Marketing Associate Real Estate ### "AB testing variants have never been this easy." 5.0 Overall Rating 5.0 5.0 Ease of Use 5.0 5.0 Features 5.0 5.0 Customer Service 0.0 0.0 Likelihood to Recommend 9/10 December 2, 2022 Overall, I would say if you want to AB test your site variants, then optimize is the best tool for that. And its completely free! Pros As someone who has been doing SEO work for years, the Google Optimize interface is like a breath of fresh air. The AB testing variants have never been this easy to set up and I am really happy with the results so far. If you're looking for a way to improve your website conversion optimization efforts and decrease the amount of time it takes to test your changes, then I highly recommend Google Optimize. Cons The tool is free and has so many useful features. So I don't have any negatives that I would like to report. Review source Incentivized review: software users are invited to submit an honest review and offered a nominal incentive for their time and effort. All incentivized reviews are subject to our verification process prior to publication. AU Anonymous User Developer Information Technology and Services ### "the best free apps for AB test website with multiple variants" 5.0 Overall Rating 5.0 5.0 Ease of Use 5.0 5.0 Features 5.0 5.0 Customer Service 0.0 0.0 Likelihood to Recommend 10/10 November 21, 2022 Pros I've been using Optimize for about six months now and it's been a huge help. I have tried other AB testing apps but none of them are as comprehensive as Optimize. Optimize is the only one that offers a free service with unlimited variants. I love the design and how easy it is to set up new tests. It also has really good customer service and has never let me down! If you are looking for an AB test app, this is one of the best ones I have found. Cons the analytics could be better. Rest everything works fine. Review source Incentivized review: software users are invited to submit an honest review and offered a nominal incentive for their time and effort. All incentivized reviews are subject to our verification process prior to publication. MA Moh A. Digital Marketer Information Technology and Services ### "A great tool for A/B testing " 5.0 Overall Rating 5.0 5.0 Ease of Use 5.0 5.0 Features 5.0 5.0 Customer Service 0.0 0.0 Likelihood to Recommend 10/10 October 27, 2022 Pros Well Google optimize helps us to increase website conversion rate by doing A/B testing with CTA. Best part of Google Optimize is that we can check things on real-time. Cons No i do not think i have faced any issues while using this software. Review source Incentivized review: software users are invited to submit an honest review and offered a nominal incentive for their time and effort. All incentivized reviews are subject to our verification process prior to publication. Jose d. Head Of Marketing Acquisition Banking ### "Améliore ton CVR" 4.0 Overall Rating 4.0 4.0 Ease of Use 4.0 4.0 Features 4.0 4.0 Customer Service 0.0 0.0 Likelihood to Recommend 9/10 October 7, 2022 Utilisez le produit dans les tests A/B CTA et AdCopy du point de vue du marketing numérique et vous obtiendrez les meilleurs résultats et optimisations. C'est gratos! Pros Vous pouvez effectuer des tests A/B à tous les niveaux, de la page de destination aux mots-clés en passant par le texte. Ces expériences vous aideront à identifier la page de destination, les mots-clés et le texte les plus performants et vous permettront d'obtenir un taux de conversion plus élevé. Cons Il n'y a rien de mauvais ou d'antipathique dans ce produit. Vous l'intégrez avec votre GD, Google Ads et vous êtes prêt à partir. Review source Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication. [View all Reviews](https://www.capterra.com/p/246659/Google-Optimize/reviews/) ## Top-rated software of 2026 ### Fill out the form and we'll send a list of the top-rated software based on real user reviews directly to your inbox. Independent research methodology Capterra's researchers use a mix of verified reviews, independent research and objective methodologies to bring you selection and ranking information you can trust. While we may earn a referral fee when you visit a provider through our links or speak to an advisor, this has no influence on our research or methodology. [Learn more](https://www.capterra.com/resources/proprietary-data-research/) How Capterra verifies reviews Capterra carefully verified over 2.5 million+ reviews to bring you authentic software experiences from real users. Our human moderators verify that reviewers are real people and that reviews are authentic. They use leading tech to analyze text quality and to detect plagiarism and generative AI. [Learn more](https://www.capterra.com/resources/how-we-verify-reviews/) How Capterra ensures transparency Capterra lists all providers across its website—not just those that pay us—so that users can make informed purchase decisions. Capterra is free for users. Software providers pay us for sponsored profiles to receive web traffic and sales opportunities. Sponsored profiles include a link-out icon that takes users to the provider's website. [Learn more](https://www.capterra.com/resources/how-we-ensure-transparency/)