# Google Optimize Reviews 2026. Verified Reviews, Pros & Cons | Capterra > Is Google Optimize the right AB Testing solution for you? Explore 16 verified user reviews from people in industries like yours to make a confident choice. Source: https://www.capterra.com/p/246659/Google-Optimize/reviews --- Google Optimize 4.6 (16) [View alternatives](https://www.capterra.com/p/246659/Google-Optimize/alternatives/) Provider data verified by our Software Research team, and reviews moderated by our Reviews Verification team. [Learn more](https://www.capterra.com/our-story/) * * * Last updated March 13th, 2026 # Reviews of Google Optimize Ease of use 4.4 Customer Service 4.2 ## Showing most helpful reviews Showing 1-16 of 16 Reviews Sort by: Most Helpful Rating Company Size Reviewer's Role Length of Use Frequency of Use Brock P. Vice President of Marketing Retail Used the software for: 1-2 years ### "We Should Have Used Google Optimize Sooner." June 26, 2022 5.0 In a word. Fantastic! Pros I've known about Google Optimize for a long time, but we didn't see the need to use it. Boy was that a wrong decision. We began using GO as part of a conversion rate optimization initiative and the power of it blows us away. It's incredibly easy to build overlays with different customer experiences and set up split tests to improve our sales and conversions. Cons Honestly, nothing. The software is fantastic. I can't envision a world where we won't use Google Optimize to improve our ecommerce business. Reason for choosing Google Optimize Google Optimize seemed extremely full featured, simple, and there were a greater number of consultants and freelancers available to help us with our testing on this platform. Review Source SH Sam H. Co-Founder Retail Used the software for: 1-2 years ### "A no-brainer for website optimization" April 10, 2022 5.0 Pros Google Optimize is an obvious solution for anyone looking to improve their website. It's relatively easy to deploy and set up various tests. Cons I've had issues with page flicker and the anti-flicker snippet provided by Google frequently times out. It's also difficult to do some more robust testing with Google Optimize. Switched from [Crazy Egg](https://www.capterra.com/p/163520/Crazy-Egg/) Google Optimize is free and just as high of quality Review Source AK Arun K. Teacher Education Management Used the software for: 1-2 years ### "Feedback" September 18, 2023 4.0 overall its good Pros many features are there.Was able to make seo friendly by 75 % Cons Highly expensive and customer support is relatively poor technically Review Source Art B. Conversion Rate Manager Retail Used the software for: 2+ years ### "Google Optimize - the first tool you should try to get your hypothesis" May 21, 2022 5.0 Pros I love how its integrated with Google Analytics and how great stats are exchangeable between those 2 services. Cons I don't like limitation of goals. Goals of AB test has to be a goal in google analytics. Switched from [VWO Testing](https://www.capterra.com/p/147639/Visual-Website-Optimizer/) price Review Source VR Verified Reviewer Freelancer Marketing and Advertising Used the software for: 1-2 years ### "Amazing tool for AB testing" December 11, 2023 5.0 Pros This tool is simply amazing. It's a shame that Google has decided to shut it down because it was really useful for AB testing and improving website performance and PPC campaigns Cons Missing a heat maps feature but can't ask for more for a free tool Review Source VR Verified Reviewer Digital Marketer Marketing and Advertising Used the software for: Less than 6 months ### "Usefulness of Visual Analytics" January 9, 2023 4.0 Pros AB testing visual analytics is my favourite feature for now and I am sure other features will also help me alot once I get chance to explore them, when I started using this, the basic agenda was to just test the product and it delivered great results after testing. Cons I am unable to use multi product or page while using free version but I think it will be worth it if I buy the premium one. Review Source LW Lianne W. Owner Furniture Used the software for: Less than 6 months ### "One of the best free tool for A/B testing" September 11, 2022 5.0 Pros Recently, i started using one social proof app and I wanted to test how our store is performing with and without social proof notifications. That is when I came around this tool, I started using it and its super simple. You can create a variant within 5 minutes and also define the events which you want to compare. After using it for a week, I could clearly see the comparison. I wish I had used this tool earlier. Highly recommended tool for A/B testing!! Cons I have used it for only like 15 days now and I haven’t found any cons yet. Reason for choosing Google Optimize its free Review Source VR Verified Reviewer Developer Information Technology and Services Used the software for: Less than 6 months ### "the best free apps for AB test website with multiple variants" November 21, 2022 5.0 Pros I've been using Optimize for about six months now and it's been a huge help. I have tried other AB testing apps but none of them are as comprehensive as Optimize. Optimize is the only one that offers a free service with unlimited variants. I love the design and how easy it is to set up new tests. It also has really good customer service and has never let me down! If you are looking for an AB test app, this is one of the best ones I have found. Cons the analytics could be better. Rest everything works fine. Review Source JL Jamila L. Digital Marketing Associate Real Estate Used the software for: 6-12 months ### "AB testing variants have never been this easy." December 2, 2022 5.0 Overall, I would say if you want to AB test your site variants, then optimize is the best tool for that. And its completely free! Pros As someone who has been doing SEO work for years, the Google Optimize interface is like a breath of fresh air. The AB testing variants have never been this easy to set up and I am really happy with the results so far. If you're looking for a way to improve your website conversion optimization efforts and decrease the amount of time it takes to test your changes, then I highly recommend Google Optimize. Cons The tool is free and has so many useful features. So I don't have any negatives that I would like to report. Review Source VR Verified Reviewer Owner Internet Used the software for: 6-12 months ### "Great A/B testing tool, for free." July 18, 2022 5.0 Google Optimize has a lot of features to explore, and it's available for free. If you need an A/B testing tool and you already have Google Analytics code on your website, give this a try. Pros I'm using Google Optimize's A/B testing feature, and it's working great. In addition, the setup is very easy, just embed "optimize\_id" into the existing analytics code, and Google Optimize can be used right away. Cons None for now, feature works as intended. Review Source Jose D. Head Of Marketing Acquisition Banking Used the software for: 1-2 years ### "Améliore ton CVR" October 7, 2022 4.0 Utilisez le produit dans les tests A/B CTA et AdCopy du point de vue du marketing numérique et vous obtiendrez les meilleurs résultats et optimisations. C'est gratos! Pros Vous pouvez effectuer des tests A/B à tous les niveaux, de la page de destination aux mots-clés en passant par le texte. Ces expériences vous aideront à identifier la page de destination, les mots-clés et le texte les plus performants et vous permettront d'obtenir un taux de conversion plus élevé. Cons Il n'y a rien de mauvais ou d'antipathique dans ce produit. Vous l'intégrez avec votre GD, Google Ads et vous êtes prêt à partir. Review Source Yosue V. Web Designer Program Development Used the software for: Less than 6 months ### "Era un muy buen Optimizador pero RIP" November 4, 2023 4.0 Pros Era muy fácil de usar y no requería casi ningún conocimiento técnico, nos ayudó a identificar algunas mejoras que podíamos hacer para mejorar las conversiones de las webs Cons Su precio no nos gustaba mucho, y entendemos por qué dejo de funcionar, ya que Analytics paso a tomar su puesto con mucha propiedad Review Source MA Moh A. Digital Marketer Information Technology and Services Used the software for: 2+ years ### "A great tool for A/B testing " October 27, 2022 5.0 Pros Well Google optimize helps us to increase website conversion rate by doing A/B testing with CTA. Best part of Google Optimize is that we can check things on real-time. Cons No i do not think i have faced any issues while using this software. Review Source GM Guillaume M. SEO consultant Internet Used the software for: 1-2 years ### "Free A/B test tool by Google" August 23, 2022 4.0 Although it took some time to make it work the first tie, once you understand it can be deployed relatively quickly, i recommend it. Pros The fact that it's free and unlimited is a great advantage compared to the few other options available. I could use it on several websites and have A/B test results. Cons A bit technical, not for average user i would say, although it doesn't take too long when you understand how it works. Review Source SG Samuel G. UX/UI Web Designer Computer Software Used the software for: 6-12 months ### "A real good option for optimizing your website" December 15, 2022 4.0 Pros It has a free version and a lot of useful features which really help analize and optimize our website. Cons As always in google products, you need to learn how to use them, but once you have, its easy. Review Source CR Claudia R. Kauffrau Retail Used the software for: I used a free trial ### "Erstklassiges Programm" December 8, 2022 5.0 Pros Optimiert Webseiten des eigenen Online-Shops Cons Habe keine negativen Erfahrungen gemacht. Review Source Similar Products Featured