--- title: "BowNow Software Pricing, Alternatives & More 2026 | Capterra" description: "With the help of Capterra, learn about BowNow Software - reviews, pricing plans, popular comparisons to other Marketing Automation products and more." source_url: "https://www.capterra.com/p/246980/BowNow/" page_type: "product" language: "en" --- # BowNow Software Review 2026: Features, Reviews, Integrations, Pros & Cons Last updated on August 26, 2026 Provider data verified by our Software Research team, and reviews moderated by our Reviews Verification team. [Description](#description)[Use cases](#use-cases)[Alternatives](#alternatives)[FAQs](#faqs)[Features](#features)[Pricing](#pricing)[Support](#support) BowNow ## What is BowNow? BowNow is a multi-functional marketing automation system with tools used for Japanese marketing. It is designed for sales and marketing departments and helps automate marketing functions. Users can generate new leads using the list approach and prioritize prospective customers. The Account-Based Marketing (ABM) template feature classifies leads and identifies prospective customers that agents can approach. Sales teams can use the software with simplified templates and automated features. It is also ideal for companies with few employees, and users can select marketing functions suitable for their business. The marketing tool automates corporate and user information analysis, and it allows users to leverage the data for streamlining lead generation. The form creation feature allows users to collect information and identify potential customers. The software also helps with email marketing and includes customer support functions. ## What is BowNow used for? [Marketing Automation](https://www.capterra.com/marketing-automation-software/) Top alternative Featured Overall rating Based on 0 user reviews Reviews sentiment Positive \- Neutral \- Negative \- ### Starting price Free trial not available Capterra Shortlist charts the highest-rated and most popular products... Our "Best of" badge program showcases products with the highest ratings... Our "Best of" badge program showcases products with the highest ratings... Do you work for BowNow?[Manage this product listing](https://digitalmarkets.gartner.com/get-listed/claim-bx?url=https://cloudcircus.jp/&name=BowNow) ## BowNow Overview Updated August 2026 AI summary BowNow is a cloud-based marketing automation platform for small businesses seeking to coordinate campaign management, email marketing, lead generation, and multi-channel outreach within a single system. It enables marketing teams to create and deliver targeted email campaigns, manage leads, and run campaigns across different channels, supporting audience engagement and ongoing communication efforts. ## Compare with a popular alternative Capterra selects software alternatives based on relevant features, verified user reviews and user interactions. Placement may be influenced by client status. ### BowNow 0.0 VS. [4.6 (537)](https://www.capterra.com/p/156699/Klaviyo/reviews/) Starting Price Contact vendor Starting Price $20 Usage Based, Per Month Free Trial Free Version Pricing Options Free Trial Free Version Ease Of Use 0.0 (0) Ease Of Use 4.5 (2,128) Value For Money 0.0 (0) Value For Money 4.3 (2,024) Customer Service 0.0 (0) Customer Service 4.3 (2,072) ## BowNow alternatives Highest Rated [Systeme.io](https://www.capterra.com/p/198994/Systeme/) [4.8 (2,128)](https://www.capterra.com/p/198994/Systeme/reviews/) Starting price $17.00 Per User, Per Month Pricing Options Free Trial Free Version User Rating 98% of reviewers rated it above 4 stars [Learn More](https://www.capterra.com/p/198994/Systeme/) [Brevo](https://www.capterra.com/p/132996/brevo/) [4.6 (3,512)](https://www.capterra.com/p/132996/brevo/reviews/) Starting price $9.00 Per User, Per Month Pricing Options Free Trial Free Version User Rating 94% of reviewers rated it above 4 stars [Learn More](https://www.capterra.com/p/132996/brevo/) [ActiveCampaign](https://www.capterra.com/p/79367/ActiveCampaign/) [4.6 (2,568)](https://www.capterra.com/p/79367/ActiveCampaign/reviews/) Starting price $15.00 Per User, Per Month Pricing Options Free Trial Free Version User Rating 93% of reviewers rated it above 4 stars [Learn More](https://www.capterra.com/p/79367/ActiveCampaign/) [MailerLite](https://www.capterra.com/p/136603/MailerLite/) [4.7 (2,322)](https://www.capterra.com/p/136603/MailerLite/reviews/) Starting price $12.00 Per User, Per Month Pricing Options Free Trial Free Version User Rating 96% of reviewers rated it above 4 stars [Learn More](https://www.capterra.com/p/136603/MailerLite/) ## FAQs about BowNow Overview ### What company size and specific industries is BowNow built for? BowNow is designed for sales and marketing professionals in major Japanese companies with significant marketing needs. It fits larger organizations and is useful across retail, sales, and marketing sectors in multiple industries, especially where coordinated lead management and campaign activity are important. Features and Usability ### What are the key features of BowNow? BowNow offers email marketing and lead generation as core features, along with campaign management, marketing automation, and multi-channel marketing. These features support audience targeting, campaign execution, and communication across multiple channels within a single marketing system. Getting Started and Support ### What training and onboarding options does BowNow offer? BowNow provides webinars and documentation to help teams get started. Webinars offer live or recorded guidance for learning key features, while documentation gives written reference material for self-paced review and step-by-step support when users need to check setup details or product functions. Getting Started and Support ### What customer support options does BowNow offer? BowNow provides email/help desk and chat support. These channels give users direct ways to ask for help and get account or product questions answered. No reviewer feedback is available here, so the support experience cannot be described in terms of response speed, helpfulness, or common frustrations. ## Features AI summary Based on 6,497 Marketing Automation reviews Capterra data shows that buyers of Marketing Automation software rank the following features as their top priorities: - **Email Marketing** (**59%** of reviewers rated this feature as critical) - **Event Triggered Actions** (**48%**) - **Engagement Tracking** (**45%**) BowNow includes **Email Marketing**. However, it does not offer **Event Triggered Actions** or **Engagement Tracking**. Its support for **Email Marketing** helps businesses create and send targeted campaigns, maintain regular communication with prospects and customers, and drive outreach efforts more efficiently, allowing teams to manage campaigns at scale and keep audiences informed. Campaign Management Create a collection of marketing actions to complete specific goals and plan and analyze campaign results Email Marketing Create and send email blasts/campaigns Lead Generation Manage the process of attracting and converting business prospects into leads Marketing Automation Automate workflows and trigger campaigns based on customer actions Multi-Channel Marketing Coordinate marketing efforts across channels (email, landing pages, social media, etc.) BowNow 5 features ### All Features - Campaign Management: Create a collection of marketing actions to complete specific goals and plan and analyze campaign results - Email Marketing: Create and send email blasts/campaigns - Lead Generation: Manage the process of attracting and converting business prospects into leads - Marketing Automation: Automate workflows and trigger campaigns based on customer actions - Multi-Channel Marketing: Coordinate marketing efforts across channels (email, landing pages, social media, etc.) --- Get Advice We can help you find the software with the features you need. ## Pricing ### Starting price Free trial not available Connect with a Capterra advisor for a free 15-minute consultation Get a personalized software list aligned to your business needs with guidance from our expert advisors. Our team has helped 1 million+ businesses like yours find options that fit their needs. ## Support, customer service and training options Support - Email/Help Desk - FAQs/Forum - Knowledge Base - Phone Support - 24/7 (Live rep) - Chat Training - In Person - Live Online - Webinars - Documentation - Videos Deployment - Web - Android - iPhone/iPad Typical users - Freelancers - Small businesses - Mid size businesses - Enterprises ## Top-rated software of 2026 ### Fill out the form and we'll send a list of the top-rated software based on real user reviews directly to your inbox.