# Page 2 | Oktopost Reviews 2026. Verified Reviews, Pros & Cons | Capterra

> Page 2 - Is Oktopost the right Social Media Management solution for you? Explore 110 verified user reviews from people in industries like yours to make a confident choice.

Source: https://www.capterra.com/p/247569/Oktopost/reviews

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Oktopost

4.5 (110)

[View alternatives](https://www.capterra.com/p/247569/Oktopost/alternatives/)

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Last updated March 13th, 2026

# Page 2 - Reviews of Oktopost

## Showing most helpful reviews

Showing 26-50 of 110 Reviews

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Most Helpful

Rating

Company Size

Reviewer's Role

Length of Use

Frequency of Use

CB

Caspar B.  
Digital Marketing Manager  
Information Technology and Services  
Used the software for: 1-2 years

### "A very good social media tool."

October 9, 2025

4.0

Generally very good. Support is excellent and functionaility vast. We've seen fantastic results thorugh Social Advocacy.

Pros

A really good social media management and advocacy platform. Publishing is very simple and reporting is comprehensive. Great UI and functionality generally.

Cons

Sometimes it is tricky to find specific metrics to report on, but that is to be expected with the wide range of choices available.

Review Source

Response from Oktopost

October 14, 2025

Thank you, Caspar, for sharing your experience! We're thrilled to hear that Oktopost’s publishing, reporting, and advocacy capabilities have made a real impact. Our team is dedicated to helping B2B organizations succeed on social, and we’re here to support you every step of the way.

ZH

Zoe H.  
Sr. Director Communications  
Computer Software  
Used the software for: 2+ years

### "Oktopost is Essential to our Company"

December 8, 2022

5.0

Overall - Customer support is greatTransparency of roadmap is excellentThe product is developing continuously and the Oktopost team members listen to us.The pricing model of advocacy is not flexible. It is priced on a per seat per year. Regardless of engagement or number of accounts connected or use - It would be better if we could connect the whole company to the tool and pay based on the actual number of employees using it.

Pros

We liked having the Social media management and the advocacy management on the same toolThe advocacy board has been upgraded and the data for the advocates is remarkable. We believe the new developments of the advocacy module are really in the right direction.

Cons

The tools are not developed at the same level. Social media management is very good and has most of what we need at a good price, all accept reporting capabilities that are disappointing specifically measurements of engagement.The advocacy side needs more emphasis - it is functional but not that simple to implement in the company. First, we can't really make it ours, it is not set up for white labeling in terms that the advocates know the platform is oktopost, we can't make it look and feel like HiBob. Then the advocacy board needs more work. People have more than more profile connected have a harder time using it correctly

Alternatives considered

[Sprout Social](https://www.capterra.com/p/121447/Sprout-Social/)[Bambu](https://www.capterra.com/p/145154/Bambu-by-Sprout-Social/)

Reason for choosing Oktopost

We knew it from before, we felt it could do both Social Media management and Advocacy we wanted to get the whole company engaged. We wanted to manage all social media accounts in one place - Twitter / LinkedIn / Facebook / Instagram

Review Source

NK

Niki K.  
Global Social Media Manager  
Information Technology and Services  
Used the software for: 6-12 months

### "Oktopost Review by SUSE's Global Social Media Manager"

April 6, 2023

5.0

Pros

I love that Oktopost is one tool that provides Social Media management tools, monitoring tools as well as employee advocacy board. The scheduling tools are great and I love the new AI feature which helps us diversify our content with one click of a button. The AI feature is also great for our employees as it fixes one of the main challenges we had with the board - everyone having the exact same content. While in terms of tools Oktopost is amazing, the thing I like the most is the Oktopost team. \[sensitive content hidden\], is extremely helpful, always there for us, and responds to our inquiries very quickly. \[sensitive content hidden\] always follows up and makes sure we are aware of all new tools as soon as they are released to help us be ahead of the curve.

Cons

The only thing that I've experienced challenges with is the Inbox email notifications - we have a number of linked social profiles managed by different people and Oktopost doesn't allow us to filter the email notifications for new conversations in the Inbox.

Review Source

ER

Elodie R.  
Head of Social Media  
Information Technology and Services  
Used the software for: 2+ years

### "One of the best Social Media management tool for B2B marketers"

August 31, 2023

5.0

Pros

Thanks to Oktopost, we can target all our posts on Linkedin since we find the same targeting features by geography, language, etc. We can also follow the conversions and know who interact with our publication without using third-party tools. It's a real plus!

Cons

Oktopost is such a complete tool that it may look difficult to use it at first sight.

Reason for choosing Oktopost

The targeting options for linkedin posts and the price.

Switched from

[Sprout Social](https://www.capterra.com/p/121447/Sprout-Social/)

The price when our team grew.

Review Source

Response from Oktopost

November 15, 2023

Hi Elodie, thank you for writing a review and choosing Oktopost to be a partner in your success! We're so glad to hear about the value our platform is bringing to your organization. Please know that our team is always here to support you and your goals– when you win, we win!

Tony N.  
Content Marketing Strategist  
Computer & Network Security  
Used the software for: 6-12 months

### "Oktopost Easily Turns Employees into Social Advocates with Only a Few Clicks"

November 9, 2021

5.0

It can be difficult to get employees on board with consistently sharing your company social posts, even if they want to. With this software the confusion and frustration is eliminated with an easy to use interface and quick process for sharing all company social posts. Not just for me but for all those internally who have been chosen to be advocates.

Pros

The comprehensive dashboard with all available company social posts I can share. The ease of posting to my LinkedIn with only a couple of clicks. The ability to share immediately or in the future when the software determines it's the best time to share. It takes the guessing game out of it for me and the other selected advocates. I really love it.

Cons

I have not experienced anything I wish was different. It works as I expect and empowers me to be a better promoter of my company's social media which is directly tied to our company goals. It functions as expected and I would not change the user interface.

Review Source

Dan H.  
Director of Digital Marketing  
Civil Engineering  
Used the software for: 6-12 months

### "Great Social Media Scheduling and Automation Platform"

January 12, 2023

5.0

Our social media activity and performance has increased over 60% since starting to use Oktopost. We evaluated several other enterprise-level social media automation platforms (Sprout Social, Buffer, Hootsuite, etc), but found Oktopost the best fit and provided the best support

Pros

Simple to integrate various social media platforms (LinkedIn, Twitter, IG, Facebook). Nice dashboard for analytics and reporting, as well as tracking all users (advocates) activity.

Cons

Struggle with Instagram integration and automation (partly due to restrictions on Instagram platform), and also challenging to set-up and track conversions without help of a developer

Reason for choosing Oktopost

See above. Better support and features that fit our teams needs. One critical selling point was the integration with Pardot/Salesforce (our CRM), and also with Google Analytics and Tag Manager to ease tracking of performance

Review Source

SZ

Saima Z.  
Social Media Manager  
Information Services  
Used the software for: 6-12 months

### "A great tool!"

December 8, 2022

4.0

Great customer service team, always at the forefront of integrations and API updates. Easy to use and set up new users with.

Pros

The advocacy tool along with the general campaign management is great to use and very straight-forward. We've has more users of the platform than ever and it's accessible interface has led to a series of great campaigns and successes.

Cons

The social BI tool is a little tricky to get the hang of. There is a lot of reporting errors that have come down to the data not being filtered correctly. There should be more of a hands-on approach in helping us setup our crucial reports.

Alternatives considered

[Sprinklr](https://www.capterra.com/p/131274/Sprinklr-Platform/)

Reason for choosing Oktopost

It was cheaper.

Switched from

[Sprout Social](https://www.capterra.com/p/121447/Sprout-Social/)[Bambu](https://www.capterra.com/p/145154/Bambu-by-Sprout-Social/)

Not enough users, reporting aspect wasn't up to scratch. Too expensive.

Review Source

CG

Chelsea G.  
Sr. Marketing Communications Manager  
Computer Software  
Used the software for: 6-12 months

### "A great tool for social media management and employee advocacy"

January 12, 2023

5.0

Overall it has been a very helpful all-in-one scheduling tool. I have used numerous different social management tools such as Hootsuite, Sprout Social, and Sprinklr, and Oktopost is now one of my favorites.

Pros

I like how easy it is to get a comprehensive view of our different social channels and what's being published. It's also very simple to copy and duplicate posts, set automated publish times, and also share posts to our advocacy boards for them to easy share the posts with their networks. Overall the usage and set up is very intuitive and simple for our team.

Cons

The reporting dashboards are helpful but you can't dig into specific details outside of the widgets that are available. We have also noticed discrepancies in reporting - LinkedIn often shows different native metrics than what we see in Oktopost.

Review Source

SS

Sofia S.  
Demand Gen Manager  
Computer Software  
Used the software for: 6-12 months

### "Good tool for social media management and advocacy"

November 27, 2023

4.0

Pros

The team at Oktopost is really helpful! I especially love the advocacy features that allow us to empower our team to promote our content and gamify their experience.

Cons

The social listening tools and analytics are not as great as other SMM tools might have.

Review Source

Response from Oktopost

December 5, 2023

Hi Sofia- wow, your feedback just made our day! We're thrilled to hear that you love the support from team Oktopost and that the advocacy solution is adding that extra boost to your team's content game. It's fantastic to know that we're helping you not just work but have some fun with friendly competition too! We're sorry to hear your thoughts on Social Listening and Analytics. Our goal is to make Oktopost your go-to social media powerhouse, and we're constantly working on updates to make it even more robust. We take pride in our Analytics, especially because they are a huge reason why our customers love using Oktopost and have purchased Oktopost in the first place. We're always here for a chat, so if you ever want to share more insights or suggestions on how we can improve, feel free to reach out. Your thoughts are like gold to us, and we're all ears for making your Oktopost experience even more amazing. Thanks a bunch for being a rockstar Oktopost user!

VR

Verified Reviewer  
Marketing  
Computer Software  
Used the software for: 6-12 months

### "Great for social management across different teams, channels and countries"

July 5, 2022

5.0

Pros

This software works well for our internal functions to plan, approve, and schedule posts across a number of different social media channels and regions. The calendar function gives a nice visual to ensure posts don't overlap or cross post at the wrong times. The advocacy function helps centralise posts for employees to share on their own channels.

Cons

The lack of time changes - we have teams across the US and Europe - we would like the ability to have localised time zones for users when scheduling posts.

Review Source

VA

Virginette A.  
Social Media Content Strategist  
Computer Software  
Used the software for: 1-2 years

### "The best tool in the biz - with a team that's willing to listen and innovate"

December 22, 2022

5.0

Great customer service and partnership with product/eng and my reps. There's a willingness to work with our needs, through collaboration and product innovation.

Pros

The ability to see social's contribution to the marketing funnel, from click to conversion. Having advocacy baked in, instead of having to buy another tool. With advocacy baked in, you have a much more holistic picture of how social is contributing to the marketing org.

Cons

Listening is still in its nascent stages.

Review Source

Lucy J.  
Head of Content  
Internet  
Used the software for: 6-12 months

### "Reporting, conversion tracking, advocacy - complete social reporting!"

October 7, 2015

5.0

Strategic Internet Consulting have been using Oktopost for around six months to support social media activity in our Inbound campaigns. More comprehensive than simple scheduling tools, it was the social advocacy board that first drew us to the tool, plus HubSpot integration, and detailed reporting on social conversion. As an agency user, we're now Silver Oktopost Partners.

Pros

\- Advocacy board. Any content that is sent via main business profiles appears on a unique user board for everyone in the company to promote via their own work accounts, increasing reach and engagement. - HubSpot integration and detailed conversion tracking to better assess social effectiveness - Autoposting features and bulk upload options for faster social message creation and scheduling (across all social platforms, not just twitter) - Feedly integration to make sharing industry content easy - Monitoring sections to view engagement and interaction - Campaign segmentation for easy use, scheduling and tracking

Cons

In the future we'd like to see more segmentation on the leaderboard - by social campaign if possible, as not everyone in the business needs to post on all topics. Having the chrome app pull through images when sharing to twitter would be useful too, but not too big an issue! A paid ads integration might be asking a lot but would be interesting to see.

Review Source

VR

Verified Reviewer  
Marketing Manager  
Information Technology and Services  
Used the software for: 1-2 years

### "User Friendly - but VERY Basic"

October 15, 2019

3.0

Generally like it but feel it might be for companies starting their journey out on social and employee advocay.

Pros

It is a tool that is extremely user friendly, making it easy to train teams that are required to use it. Makes post scheduling very easy.

Cons

It doesn't inform a user when their profile is disconnected so someone can still be sharing daily without realizing it isn't going through. Doesn't allow media uploads like large video files for users to share - more link based.

Alternatives considered

[HubSpot Marketing Hub](https://www.capterra.com/p/171840/HubSpot-Marketing/)[Hootsuite](https://www.capterra.com/p/121701/HootSuite/)

Reason for choosing Oktopost

Pricing was very competitive.

Review Source

Anna K.  
Project Manager  
Banking  
Used the software for: Less than 6 months

### "Solid marketing tool with the functionality that covers all my needs."

February 15, 2022

5.0

Pros

The tool is easy to use and I didn't need any onboarding or extra training. Through Oktopost I have a clear overview of my content across all channels and I can easily track my pieces of content. I had troubles with accessing my account in the beginning, and the support was very efficient. I like my weekly analytics emails as well as they deliver all datapoints that are relevant to my strategy.

Cons

I am looking forward to seeing ho Oktopost will develop regarding the external integrations or additional extra instruments to help me hone my hone my content & visuals (be it an image editor or automated hashtags). For now the set of the functionalities is relatively standard, albeit packed in a clear efficient way.

Review Source

Chris J. B.  
Digital Communications Officer  
Research  
Used the software for: Less than 6 months

### "One of the best social marketing platforms"

April 5, 2016

5.0

Social marketing is difficult for our team because we don't often have huge amounts of time to spend getting campaigns up and running. We also need to find out how our campaigns performed - for both engagement and conversions. Oktopost allows us to deploy a fully scheduled campaign in about 5 minutes. We can also see analytics for each and every campaign, across a whole range of KPI's and metrics. Reporting on our communications activities is now as easy as exporting a few PDF's. These aren't vanity metrics either, they are all tied to major business objectives. Oktopost also lets us monitor social in vertical streams, so we can follow our own feed and messages just as easily as we can monitor the competition, track keywords and identify conversation topics to join. The employee advocacy platform within Oktopost has also transformed how we communicate with our staff and they can now share our organisation messages from their own accounts and have it fully tracked and aggregated as part of a campaign. We can also curate content directly from Oktopost. This content can be directly assigned to a campaign too, which is measured in the per-campaign analytics. The campaign tagging is also fantastic, because we can run reports filtered by internal groups and communications objectives. Overall, we are extremely happy with Oktopost. The product is great, but the support team is even better. They are friendly, offered us a discount as a non-profit, and answer questions quickly.

Pros

• Outstanding customer support • Unique product - the campaign focus is excellent for marketing teams • Campaign tagging for report filtering • Reports are best-in-class with important metrics (conversion funnel)

Cons

• Basic in-app curation engine (although browser extension improves this functionality) • Limited social account overview feature in reporting

Review Source

TG

Tereza G.  
Marketing Manager  
Information Technology and Services  
Used the software for: 1-2 years

### "The only platform you need for social media at your company"

February 6, 2023

5.0

Oktopost has simplified social management across our fully remote organization, streamlined and integrated analytics, and allowed us to see all the data in our CRM (Hubspot).

Pros

Easy to use, all scheduling, analytics and management in one place.

Cons

Nothing, we love the tool at out company.

Alternatives considered

[Sprout Social](https://www.capterra.com/p/121447/Sprout-Social/)[HubSpot Marketing Hub](https://www.capterra.com/p/171840/HubSpot-Marketing/)[Sprinklr](https://www.capterra.com/p/131274/Sprinklr-Platform/)[Kontentino](https://www.capterra.com/p/152937/Kontentino/)

Reason for choosing Oktopost

Because of Linkedin integration.

Review Source

SM

Sreenivasulu M.  
Student  
Computer Software  
Used the software for: 2+ years

### "Very good product, go for this.."

June 9, 2021

5.0

The overall experience on this product is very good.I can easily interact with the interface and it is very easy to use.

Pros

The product is very easy to use.And the features are damn good.Best to use this product.

Cons

The product is easy to use.Any user can easily understand the interface and can easily use this software.

Review Source

Stephanie R.  
Event Marketing Specialist  
  
Used the software for: 1-2 years

### "Great platform for B2B social media marketing"

August 1, 2018

5.0

Social advocacy and easy social media management.

Pros

Their calendar/campaign feature is probably one of my favorite features. It's comprehensive and the color coding makes it super organized. I'm a huge fan of the image library that's included. Additionally, we love this product for social employee advocacy. It has helped out employees become brand ambassadors and share content super easily to their own networks.

Cons

There truly isn't much that I don't like about this product. The Salesforce integration works but unfortunuately we haven't been able to take advantage of it too much here.

Review Source

Marina C.  
President  
Internet  
Used the software for: I used a free trial

### "The ultimate tool to boost yourself"

July 18, 2023

4.0

I am impressed with the ability to schedule posts in advance has allowed me to maintain a constant presence on my social networks, even when I have a busy workload. I have also appreciated the ability to customize my posts to suit my audiences and social networks.

Pros

What I like the most about this platform is its ability to easily manage and schedule my social media posts.

Cons

Although the platform offers me great social capabilities, sometimes the search results can be a bit limiting and I don't always find all the mentions or messages relevant to my brand.

Review Source

Jose C.  
bachelor  
Internet  
Used the software for: I used a free trial

### "The leading tool for success"

July 12, 2023

4.0

This platform transformed my approach to my business. What I appreciate the most is data and its ability to make my social media strategies scalable.

Pros

What I liked the most about this platform is its comprehensive approach to social engagement. It has an ability to manage and optimize my social media strategies in a scalable and measurable way. It has been a real advantage for my business.

Cons

I am very satisfied with the platform and its features. If I had to mention one thing that has disappointed me, it would be the lack of a post scheduling feature.

Review Source

VR

Verified Reviewer  
Director Of Digital Media  
Marketing and Advertising  
Used the software for: 6-12 months

### "Social Management Platform for B2B"

December 10, 2018

4.0

We've tied our social media to our actual return on investment in campaigns and gained a ton of insight into the efficacy of our social in general.

Pros

This is a really robust platform that has truly been developed for B2B clients such that social stats integrate with marketing automation. The platform is really easy to use and has resources for just about every vertical you can use social to support. Tons of analytics insight for social that you don't normally see in these kinds of platforms.

Cons

Using the platform to its fullest takes 2-3 hours of training with an Oktopost rep. That's more than any other scheduler I've used previously.

Review Source

VR

Verified Reviewer  
Social Media Manager  
Information Technology and Services  
Used the software for: 1-2 years

### "Best B2B Social Media Platform"

October 26, 2018

5.0

I've been using Oktopost for over a year and I'm happy with the tool. Customer support is quick and helpful. They communicate new features regularly. I don't have any compliants.

Pros

\- Ability to schedule posts across multiple profiles - Create 'campaigns' and tag campaigns for reporting - Advocacy built in - Content calendar - Content suggestions - Social Listening - All the integrations

Cons

It would be nice to have a content calendar for advocacy posts like the regular posts.

Review Source

VR

Verified Reviewer  
Online Marketing Manager  
Information Technology and Services  
Used the software for: 1-2 years

### "Great tool for social media marketers"

April 11, 2019

5.0

Overall, I love using this platform and it makes my life so much easier.

Pros

Oktopost is extremely user friendly. Its easy to create, schedule and get social messages approved. Has some nice collaboration features, and the tracking is great. Allows you to pull analytics by tags, social platforms, users etc. Also has an amazing advocacy platform that integrates into the rest of your social plan and allows you great visibility into who in your company is posting and what their contribution is in terms of how much traffic you get.

Cons

I find the feature of scheduling posts a bit annoying sometimes as things can get left in draft mode, and its not super clear until the day has come and gone and your post didnt go out. They also make you reconnect each profile every 3 months which can get tedious.

Review Source

JP

Jorge P.  
owner  
Marketing and Advertising  
Used the software for: I used a free trial

### "Great B2B"

June 23, 2021

4.0

Timetables and planning Trying to go on social media every day and find stuff to publish for a campaign can be exhausting. Oktopost has helped me set aside an hour or two each week to plan out a week's worth of content and forget about social media for a bit.

Pros

The calendar content scheduler has been a big help. This, paired with Oktopost's recommendation of the ideal times to post, is a fantastic combination. Before Oktopost, I had to get on and post at 10-11 p.m., when the best time to post was between 3-5 a.m., so this is a huge benefit in terms of increasing social impressions and engagement.

Cons

I can't think of anything I don't enjoy. The application is quite user-friendly, and it only took me a few minutes to figure out how to use it.

Review Source

Liliana A.  
GED  
Marketing and Advertising  
Used the software for: I used a free trial

### "This platform transformed my approach to social media and improved my B2B marketing strategy."

June 18, 2023

4.0

Since I started using the platform, I have noticed a significant improvement in the efficiency and effectiveness of my social media strategies.

Pros

What has impressed me the most about this platform is its ability to simplify and streamline all of my social media work because previously managing and measuring the impact of my social media efforts was a daunting task. But now, I have all the tools I need to manage my profiles efficiently and get measurable results.

Cons

One of the drawbacks I have found is that the initial learning curve can be a bit steep.

Review Source

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