--- title: "Great Question Software Pricing, Alternatives & More 2026 | Capterra" description: "With the help of Capterra, learn about Great Question Software - reviews, pricing plans, popular comparisons to other Market Research products and more." source_url: "https://www.capterra.com/p/247605/Great-Question/" page_type: "product" language: "en" --- # Great Question Software Review 2026: Features, Reviews, Integrations, Pros & Cons Last updated on September 16, 2026 Provider data verified by our Software Research team, and reviews moderated by our Reviews Verification team. [Description](#description)[Use cases](#use-cases)[Alternatives](#alternatives)[FAQs](#faqs)[Features](#features)[Pricing](#pricing)[Integrations](#integrations)[Support](#support) Great Question ## What is Great Question? Great Question is the best way to conduct qualitative customer research. Customers like Auth0, Brex, MainStreet and Rev.com use Great Question to streamline research tasks from managing panelists to scheduling research to sending incentives and sharing insights. With one platform more customer research happens automatically, so you can spend more time listening to your customers. ## What is Great Question used for? [User Experience (UX)](https://www.capterra.com/ux-software/)[Market Research](https://www.capterra.com/market-research-software/)[User Testing](https://www.capterra.com/user-testing-software/) Top alternative Featured Overall rating Based on 0 user reviews Reviews sentiment Positive \- Neutral \- Negative \- Starting price $49 Flat Rate, Per Month Free trial available Free version not included Capterra Shortlist charts the highest-rated and most popular products... Our "Best of" badge program showcases products with the highest ratings... Our "Best of" badge program showcases products with the highest ratings... Do you work for Great Question?[Manage this product listing](https://www.g2.com/products/great-question/claim_requests/new?auto=true) ## Compare with a popular alternative Capterra selects software alternatives based on relevant features, verified user reviews and user interactions. Placement may be influenced by client status. ### Great Question 0.0 VS. [4.5 (10)](https://www.capterra.com/p/200860/Maze/reviews/) Starting Price $49 Flat Rate, Per Month Starting Price $75 Per User, Per Month Free Trial Free Version Pricing Options Free Trial Free Version Ease Of Use 0.0 (0) Ease Of Use 4.3 (10) Value For Money 0.0 (0) Value For Money 4.1 (8) Customer Service 0.0 (0) Customer Service 3.8 (6) ## Great Question alternatives [Optimal Workshop](https://www.capterra.com/p/174073/Optimal-Workshop/) [4.4 (7)](https://www.capterra.com/p/174073/Optimal-Workshop/reviews/) Starting price $199.00 Per User, Per Month Pricing Options Free Trial Free Version User Rating 100% of reviewers rated it above 4 stars [Learn More](https://www.capterra.com/p/174073/Optimal-Workshop/) [Hotjar](https://www.capterra.com/p/163516/Hotjar/) [4.6 (545)](https://www.capterra.com/p/163516/Hotjar/reviews/) Starting price $39.00 Per User, Per Month Pricing Options Free Trial Free Version User Rating 97% of reviewers rated it above 4 stars [Learn More](https://www.capterra.com/p/163516/Hotjar/) [Lyssna](https://www.capterra.com/p/178766/UsabilityHub/) [4.6 (87)](https://www.capterra.com/p/178766/UsabilityHub/reviews/) Starting price Contact vendor for pricing Pricing Options Free Trial Free Version User Rating 94% of reviewers rated it above 4 stars [Learn More](https://www.capterra.com/p/178766/UsabilityHub/) Highest Rated [XM for Strategy & Research](https://www.capterra.com/p/72396/Strategy-and-Research/) [4.7 (427)](https://www.capterra.com/p/72396/Strategy-and-Research/reviews/) Starting price Contact vendor for pricing Pricing Options Free Trial Free Version User Rating 98% of reviewers rated it above 4 stars [Learn More](https://www.capterra.com/p/72396/Strategy-and-Research/) ## FAQs about Great Question Overview ### What company size and specific industries is Great Question built for? Great Question is designed for B2B SaaS companies with more than 50 employees, particularly those operating in English-speaking countries. It fits mid-sized and larger software businesses that need a research tool for customer interviews, feedback collection, and related product research activities. Features and Usability ### What are the key features of Great Question? Great Question offers user research and testing features such as unmoderated testing, usability testing, surveys and feedback, and customizable questions. It also includes screen activity recording, prototype creation, commenting and notes, reporting and analytics, search and filter, customer segmentation, user management, data import/export, and third-party integrations. Integrations ### Which third-party tools and platforms does Great Question integrate with? Great Question integrates with 5 third-party platforms for scheduling and communication: Calendly, Google Calendar, Google Meet, Microsoft 365, and Zoom Workplace. These catalog integrations cover calendar syncing, meeting setup, and video conferencing across common workplace tools. Getting Started and Support ### What training and onboarding options does Great Question offer? Great Question provides live online sessions, documentation, and videos for training. Live online sessions support guided setup and direct instruction, documentation offers written reference material for self-paced review, and videos provide visual walkthroughs of key features and workflows. Getting Started and Support ### What customer support options does Great Question offer? Great Question provides email/help desk support, a knowledge base, and chat. No reviewer feedback about support is available here, so user experience details such as response speed or helpfulness cannot be confirmed from the supplied data. ## Features AI summary Based on 1,411 Market Research reviews Capterra reviewers highlight these as the features buyers care about most when choosing market research software: - **Reporting & Statistics** (**38%** of reviewers rated this feature as critical) - **Surveys & Feedback** (**51%**) - **Survey Builder** (**50%**) Great Question includes **Surveys & Feedback**, which helps teams collect input directly from customers and users. However, it does not include **Reporting & Statistics** or **Survey Builder**. Instead, it offers other features that reviewers also consider important, including **Reporting/Analytics** (**41%**) and **Data Import/Export** (**40%**). These features provide teams with ways to review research findings and move data between systems, helping businesses gather feedback, examine results, and share insights more efficiently. A/B Testing Test multiple versions of emails, forms, content, or other campaign elements to gauge effectiveness Access Controls/Permissions Define levels of authorization for access to specific files or systems Activity Dashboard Dashboard to view the status of ongoing processes, identify current incidents and track past activities Activity Tracking Track and document all activities across devices, networks, and other systems AI Copilot A virtual assistant that uses AI to pursue goals and complete tasks on behalf of users Alerts/Notifications Alerts or notifications of various types such as pop-up messages, sounds, banners, or badges Great Question 52 features ### All Features - A/B Testing: Test multiple versions of emails, forms, content, or other campaign elements to gauge effectiveness - Access Controls/Permissions: Define levels of authorization for access to specific files or systems - Activity Dashboard: Dashboard to view the status of ongoing processes, identify current incidents and track past activities - Activity Tracking: Track and document all activities across devices, networks, and other systems - AI Copilot: A virtual assistant that uses AI to pursue goals and complete tasks on behalf of users - Alerts/Notifications: Alerts or notifications of various types such as pop-up messages, sounds, banners, or badges - API: Application programming interface that allows for integration with other systems/databases - Assessment Management: Creation, administration, and evaluation of assessments or tests - Audience Targeting: Identify a particular segment of population based on specific criteria and customize your efforts to attract their attention - Behavior Tracking: Track visitors'/audience's responses across web pages and other optimized content - Categorization/Grouping: Organize and group data or items based on various criteria - Commenting/Notes: Leave comments and notes on documents for others to view - Customer Experience Management: Track and understand a customer's overall satisfaction with a product or service to identify areas of improvement. - Customer Segmentation: Process of dividing customers into groups based on common characteristics - Customizable Branding: Add customized logos and colors to align with company branding - Customizable Fields: Customize data fields to support various needs and use cases - Customizable Questions: Tailored or customizable questions for more targeted and relevant data collection - Customizable Templates: Pre-designed layouts that can be customized to match preferences and requirements - Data Import/Export: Import and export data to and from software applications - Data Visualization: Graphical representation of data - Drag & Drop: Assemble applications and processes by dragging over and arranging pre-built components - Email Reminders: Reminders sent via email - Engagement Tracking: Tracks metrics that provide insight into how a user interacts with any interface or product - For Mobile: Compatible with mobile devices - For Websites: Software is used for working on online pages - Generative AI: Use AI to generate content in the form of text, images, videos, etc. - Geotargeting: Geographic location of visitors determines behavior of the software - Heatmaps: A visual display that uses a color spectrum to show how visitors interact with areas of a web page - Moderated Usability Testing: Conduct user tests while watching/moderating the session - Monitoring: Observe and track the demand, usage, progress or quality of a system, product, or user - Multi-Language: Manage and support multiple languages - Prototype Creation: Create, manage and access prototypes to capture design concepts and test on users - Quantitative Metrics: Metrics that are measured statistically. - Real-Time Data: Receive data and information in real time - Reporting & Statistics: Collection, analysis, and representation of numerical data and generation of reports to understand various patterns - Screen Activity Recording: Capture what is happening on a computer screen - Search/Filter: Search and filter data across systems to locate required information by entering keywords or certain criteria - Sentiment Analysis: Categorize emotions expressed and identify if they are positive, negative or neutral - Single Sign On: Allow users to access multiple services after entering their login credentials once - Survey/Poll Management: Create and administer polls and surveys - Surveys & Feedback: Gauge satisfaction and receive information for improvement and success - Tagging: Attach digital tags to documents and assets for identification, search, or monitoring purposes - Third-Party Integrations: Set up connections to third-party platforms to improve business processes - Trend Analysis: Review data from past periods to reveal recurring tendencies and predict future performance - Usability Testing: Process of evaluating a product or website by testing it with representative users. - User Journeys: Track user's interaction with the prototype - User Management: Manage user accounts, profiles, roles, permissions, and other details across applications, devices or networks - User Research Analysis: Analyze and gain insights into user experience - Video recording/Transcriptions: Recorded video session of the tests - Video Support: Supports various video file formats - Visual Analytics: Interact with data visualization elements, such as charts and graphs, to drill down into data - Workflow Management: Create, design and manage workflows for repetitive tasks --- Get Advice We can help you find the software with the features you need. ## Pricing Free Trial Basic $49.00 Flat Rate,Per Month ## Integrations [ Zoom Workplace](https://www.capterra.com/p/144037/Zoom-Video-Conferencing/)[ Microsoft 365](https://www.capterra.com/p/227157/Microsoft-365/)[ Google Meet](https://www.capterra.com/p/176572/Google-Hangouts/)[ Google Calendar](https://www.capterra.com/p/213340/Google-Calendar/)[ Calendly](https://www.capterra.com/p/148036/Calendly/) Connect with a Capterra advisor for a free 15-minute consultation Get a personalized software list aligned to your business needs with guidance from our expert advisors. Our team has helped 1 million+ businesses like yours find options that fit their needs. ## Support, customer service and training options Support - Email/Help Desk - FAQs/Forum - Knowledge Base - Phone Support - 24/7 (Live rep) - Chat Training - In Person - Live Online - Webinars - Documentation - Videos Deployment - Web - Android - iPhone/iPad Typical users - Freelancers - Small businesses - Mid size businesses - Enterprises ## Top-rated software of 2026 ### Fill out the form and we'll send a list of the top-rated software based on real user reviews directly to your inbox.