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better software since 1999
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Active Agent is a demand-side platform which provides direct access to AdExchanges and supply-side platforms (SSP). Its goal is to automate relationships with marketers and to shop, plan, and optimize media such as addressable TV, digital audio, and DOoH without wastage. Users can choose between different bid strategies, including bid factoring, dynamic buying, and pacing. The tool also offers options for target group definition.
Provider
ADITION TECHNOLOGIES
Located In
Germany
Deployment
Cloud, SaaS, Web-Based
Training
Documentation, Videos
Support
Chat, Email/Help Desk
Active Agent is a demand-side platform which supports advertisers, agencies, publishers, marketers, and advertising networks in programmatic media purchases via AdExchanges and supply-side platforms.
Content Source: Active Agent
Green rating bars show the winning product based on the average rating and number of reviews.
