# Aura Software Pricing, Alternatives & More 2026 | Capterra > With the help of Capterra, learn about Aura Software - reviews, pricing plans, popular comparisons to other Pricing Optimization products and more. Source: https://www.capterra.com/p/247728/Aura --- # Aura Software Review 2026: Features, Reviews, Integrations, Pros & Cons Last updated on March 13, 2026 Provider data verified by our Software Research team, and reviews moderated by our Reviews Verification team. Independent research methodology Capterra’s researchers use a mix of verified reviews, independent research and objective methodologies to bring you selection and ranking information you can trust. While we may earn a referral fee when you visit a provider through our links or speak to an advisor, this has no influence on our research or methodology. 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[Learn more](https://www.capterra.com/resources/how-we-ensure-transparency/) [Description](#description)[Use cases](#use-cases)[Alternatives](#alternatives)[Features](#features)[Pricing](#pricing)[Support](#support) Aura ## What is Aura? Aura is a repricing company dedicated to helping sellers increase sales—20-30% average increase—with advanced but easy-to-use repricing strategies. The company stands out because of its dedication to performance, fantastic customer support, advanced features, and education. Increased sales start with shifting your time towards more impactful tasks, like sourcing more inventory. The Aura team consistently shares knowledge on what works in repricing, making their founders the go-to experts. ## What is Aura used for? [Pricing Optimization](https://www.capterra.com/pricing-optimization-software/) Overall rating Based on 0 user reviews Reviews sentiment Positive \- Neutral \- Negative \- Starting price $97 Flat Rate, Per Month Free trial available Capterra Shortlist charts the highest-rated and most popular products... Our "Best of" badge program showcases products with the highest ratings... Our "Best of" badge program showcases products with the highest ratings... Do you work for Aura?[Manage this product listing](https://digitalmarkets.gartner.com/get-listed/claim-bx?url=https://vendrive.com&name=Aura) ## Compare with a popular alternative Capterra selects software alternatives based on relevant features, verified user reviews and user interactions. Placement may be influenced by client status. ### Aura 0.0 VS. [### Smartpricing](https://www.capterra.com/p/203834/Smartpricing/) [4.6 (44)](https://www.capterra.com/p/203834/Smartpricing/reviews/) Starting Price $97 Flat Rate, Per Month Starting Price $98 Flat Rate, Per Month Free Trial Free Version Pricing Options Free Trial Free Version Ease Of Use 0.0 (0) Ease Of Use 4.5 (44) Value For Money 0.0 (0) Value For Money 4.4 (43) Customer Service 0.0 (0) Customer Service 4.7 (44) ## Aura alternatives [PriceShape](https://www.capterra.com/p/211519/PriceShape/) [4.7 (53)](https://www.capterra.com/p/211519/PriceShape/reviews/) Starting price $599.00 Per User, Per Month Pricing Options Free Trial Free Version User Rating 100% of reviewers rated it above 4 stars [Learn More](https://www.capterra.com/p/211519/PriceShape/) [Multiply](https://www.capterra.com/p/228102/Multiply/) [4.9 (43)](https://www.capterra.com/p/228102/Multiply/reviews/) Starting price $159.00 Per User, Per Month Pricing Options Free Trial Free Version User Rating 98% of reviewers rated it above 4 stars [Learn More](https://www.capterra.com/p/228102/Multiply/) [Amazon Repricer](https://www.capterra.com/p/196867/Amazon-Repricer/) [4.8 (41)](https://www.capterra.com/p/196867/Amazon-Repricer/reviews/) Starting price $250.00 Per User, Per Month Pricing Options Free Trial Free Version User Rating 98% of reviewers rated it above 4 stars [Learn More](https://www.capterra.com/p/196867/Amazon-Repricer/) Highest Rated [PriceLabs](https://www.capterra.com/p/158348/PriceLabs/) [4.9 (247)](https://www.capterra.com/p/158348/PriceLabs/reviews/) Starting price $19.99 Per User, Per Month Pricing Options Free Trial Free Version User Rating 98% of reviewers rated it above 4 stars [Learn More](https://www.capterra.com/p/158348/PriceLabs/) ## Features Features with the highest number of reviews are displayed first. Those that have no reviews appear next, sorted alphabetically. Activity Dashboard Dashboard to view the status of ongoing processes, identify current incidents and track past activities Custom Pricing Rules Create custom predefined rules for prices for products and services Dashboard Assembly of graphs and charts for visualizing and tracking statistics/metrics Data Import/Export Import and export data to and from software applications Data Visualization Graphical representation of data Dynamic Pricing Real-time price adjustment for a product or service to reflect changing market conditions, geolocation, customer behavior, etc. Aura 14 features Dashboard to view the status of ongoing processes, identify current incidents and track past activities Create custom predefined rules for prices for products and services Assembly of graphs and charts for visualizing and tracking statistics/metrics Import and export data to and from software applications Graphical representation of data Real-time price adjustment for a product or service to reflect changing market conditions, geolocation, customer behavior, etc. Manage multiple teams and operations from a central location Track and manage the profit margin between the cost of a product and its selling price. Track and analyze key pricing metrics for reports, intelligence dashboards, historical data tracking, trend analysis, etc. Evaluate the degree to which business operations bring monetary gains AI-driven algorithms that allow for automatic repricing in real-time Reports specific to sales analysis for trends and strategies Search and filter data across systems to locate required information by entering keywords or certain criteria Set up connections to third-party platforms to improve business processes ## Pricing Free Trial Basic $97.00 Flat Rate,Per Month ## Support, customer service and training options Support - Email/Help Desk - FAQs/Forum - Knowledge Base - Phone Support - 24/7 (Live rep) - Chat Training - In Person - Live Online - Webinars - Documentation - Videos Deployment - Web - Android - iPhone/iPad Typical users - Freelancers - Small businesses - Mid size businesses - Enterprises ## Top-rated software of 2026 ### Fill out the form and we'll send a list of the top-rated software based on real user reviews directly to your inbox. Independent research methodology Capterra's researchers use a mix of verified reviews, independent research and objective methodologies to bring you selection and ranking information you can trust. While we may earn a referral fee when you visit a provider through our links or speak to an advisor, this has no influence on our research or methodology. [Learn more](https://www.capterra.com/resources/proprietary-data-research/) How Capterra verifies reviews Capterra carefully verified over 2.5 million+ reviews to bring you authentic software experiences from real users. Our human moderators verify that reviewers are real people and that reviews are authentic. They use leading tech to analyze text quality and to detect plagiarism and generative AI. [Learn more](https://www.capterra.com/resources/how-we-verify-reviews/) How Capterra ensures transparency Capterra lists all providers across its website—not just those that pay us—so that users can make informed purchase decisions. Capterra is free for users. Software providers pay us for sponsored profiles to receive web traffic and sales opportunities. Sponsored profiles include a link-out icon that takes users to the provider's website. [Learn more](https://www.capterra.com/resources/how-we-ensure-transparency/)