--- title: "Aura Software Pricing, Alternatives & More 2026 | Capterra" description: "With the help of Capterra, learn about Aura Software - reviews, pricing plans, popular comparisons to other Pricing Optimization products and more." source_url: "https://www.capterra.com/p/247728/Aura/" page_type: "product" language: "en" --- # Aura Software Review 2026: Features, Reviews, Integrations, Pros & Cons Last updated on September 14, 2026 Provider data verified by our Software Research team, and reviews moderated by our Reviews Verification team. [Description](#description)[Use cases](#use-cases)[Alternatives](#alternatives)[FAQs](#faqs)[Features](#features)[Pricing](#pricing)[Support](#support) Aura ## What is Aura? Aura is a repricing company dedicated to helping sellers increase sales—20-30% average increase—with advanced but easy-to-use repricing strategies. The company stands out because of its dedication to performance, fantastic customer support, advanced features, and education. Increased sales start with shifting your time towards more impactful tasks, like sourcing more inventory. The Aura team consistently shares knowledge on what works in repricing, making their founders the go-to experts. ## What is Aura used for? [Pricing Optimization](https://www.capterra.com/pricing-optimization-software/) Overall rating Based on 0 user reviews Reviews sentiment Positive \- Neutral \- Negative \- Starting price $97 Flat Rate, Per Month Free trial available Free version not included Capterra Shortlist charts the highest-rated and most popular products... Our "Best of" badge program showcases products with the highest ratings... Our "Best of" badge program showcases products with the highest ratings... Do you work for Aura?[Manage this product listing](https://www.g2.com/products/vendrive-aura/claim_requests/new?auto=true) ## Aura Overview Updated September 2026 AI summary Aura is a cloud-based platform designed for small businesses selling through Amazon marketplaces, focusing on digital risk protection and pricing optimization. It offers a repricing engine, dynamic pricing, and custom pricing rules, along with analytics, margin management, and multi-store support. Aura helps sellers monitor pricing performance and adapt strategies for competitive positioning and profitability. ## Compare with a popular alternative Capterra selects software alternatives based on relevant features, verified user reviews and user interactions. Placement may be influenced by client status. ### Aura 0.0 VS. [### Smartpricing](https://www.capterra.com/p/203834/Smartpricing/) [4.6 (46)](https://www.capterra.com/p/203834/Smartpricing/reviews/) Starting Price $97 Flat Rate, Per Month Starting Price $98 Flat Rate, Per Month Free Trial Free Version Pricing Options Free Trial Free Version Ease Of Use 0.0 (0) Ease Of Use 4.5 (46) Value For Money 0.0 (0) Value For Money 4.5 (44) Customer Service 0.0 (0) Customer Service 4.7 (46) ## Aura alternatives [PriceShape](https://www.capterra.com/p/211519/PriceShape/) [4.7 (53)](https://www.capterra.com/p/211519/PriceShape/reviews/) Starting price $599.00 Per User, Per Month Pricing Options Free Trial Free Version User Rating 100% of reviewers rated it above 4 stars [Learn More](https://www.capterra.com/p/211519/PriceShape/) [Amazon Repricer](https://www.capterra.com/p/196867/Amazon-Repricer/) [4.8 (41)](https://www.capterra.com/p/196867/Amazon-Repricer/reviews/) Starting price $250.00 Per User, Per Month Pricing Options Free Trial Free Version User Rating 98% of reviewers rated it above 4 stars [Learn More](https://www.capterra.com/p/196867/Amazon-Repricer/) [Multiply](https://www.capterra.com/p/228102/Multiply/) [4.9 (44)](https://www.capterra.com/p/228102/Multiply/reviews/) Starting price $159.00 Per User, Per Month Pricing Options Free Trial Free Version User Rating 98% of reviewers rated it above 4 stars [Learn More](https://www.capterra.com/p/228102/Multiply/) Highest Rated [PriceLabs](https://www.capterra.com/p/158348/PriceLabs/) [4.9 (250)](https://www.capterra.com/p/158348/PriceLabs/reviews/) Starting price $19.99 Per User, Per Month Pricing Options Free Trial Free Version User Rating 98% of reviewers rated it above 4 stars [Learn More](https://www.capterra.com/p/158348/PriceLabs/) ## FAQs about Aura Overview ### What company size and specific industries is Aura built for? Aura is designed for Amazon third-party sellers of all sizes, especially small businesses, mid-market brands, and larger e-commerce operations that sell through Amazon marketplaces. It fits retail and online commerce sellers focused on pricing strategy, Buy Box competition, and sales growth. Features and Usability ### What are the key features of Aura? Aura offers an activity dashboard and dashboard views for monitoring pricing performance, plus a repricing engine, dynamic pricing, and custom pricing rules for price adjustments. It also includes price and margin management, pricing analytics, profitability analysis, sales reports, data visualization, market data analysis, price forecasting, data import/export, multi-store support, search/filter, and third-party integrations. Getting Started and Support ### What training and onboarding options does Aura offer? Aura provides live online sessions, webinars, documentation, and videos to support team training. Live online sessions and webinars offer guided instruction, while documentation and videos give users written and visual materials for self-paced reference and feature review. Getting Started and Support ### What customer support options does Aura offer? Aura provides email/help desk support, a knowledge base, and chat. These channels give users direct contact, self-service guidance, and faster help for routine questions. No reviewer feedback about support experience is available, so response speed, helpfulness, and common frustrations cannot be assessed here. ## Features AI summary Based on 494 Pricing Optimization reviews Capterra data shows that buyers of pricing optimization software rank the following features as their top priorities: - **Repricing engine** (**43%** of reviewers rated this feature as critical) - **Custom Pricing Rules** (**48%**) - **Dynamic Pricing** (**54%**) Aura supports all three of the features reviewers value most: **Repricing engine**, **Custom Pricing Rules**, and **Dynamic Pricing**. Together, these capabilities help businesses adjust prices in real time, apply pricing strategies with greater control, and respond more quickly to market changes, allowing teams to protect margins and stay competitive. Activity Dashboard Dashboard to view the status of ongoing processes, identify current incidents and track past activities Custom Pricing Rules Create custom predefined rules for prices for products and services Dashboard Assembly of graphs and charts for visualizing and tracking statistics/metrics Data Import/Export Import and export data to and from software applications Data Visualization Graphical representation of data Dynamic Pricing Real-time price adjustment for a product or service to reflect changing market conditions, geolocation, customer behavior, etc. Aura 16 features ### All Features - Activity Dashboard: Dashboard to view the status of ongoing processes, identify current incidents and track past activities - Custom Pricing Rules: Create custom predefined rules for prices for products and services - Dashboard: Assembly of graphs and charts for visualizing and tracking statistics/metrics - Data Import/Export: Import and export data to and from software applications - Data Visualization: Graphical representation of data - Dynamic Pricing: Real-time price adjustment for a product or service to reflect changing market conditions, geolocation, customer behavior, etc. - Market Data Analysis: Collect & analyze data from multiple sources to get insights into competing products, customer behavior, pricing & marketing strategies - Multi-Store: Manage multiple teams and operations from a central location - Price Forecasting: Form predictions for optimal prices based on past and present data (market data, competitor products, special events, weather, etc.) - Price/Margin Management: Track and manage the profit margin between the cost of a product and its selling price. - Pricing Analytics: Track and analyze key pricing metrics for reports, intelligence dashboards, historical data tracking, trend analysis, etc. - Profitability Analysis: Evaluate the degree to which business operations bring monetary gains - Repricing engine: AI-driven algorithms that allow for automatic repricing in real-time - Sales Reports: Reports specific to sales analysis for trends and strategies - Search/Filter: Search and filter data across systems to locate required information by entering keywords or certain criteria - Third-Party Integrations: Set up connections to third-party platforms to improve business processes --- ## Pricing Free Trial Basic $97.00 Flat Rate,Per Month ## Support, customer service and training options Support - Email/Help Desk - FAQs/Forum - Knowledge Base - Phone Support - 24/7 (Live rep) - Chat Training - In Person - Live Online - Webinars - Documentation - Videos Deployment - Web - Android - iPhone/iPad Typical users - Freelancers - Small businesses - Mid size businesses - Enterprises ## Top-rated software of 2026 ### Fill out the form and we'll send a list of the top-rated software based on real user reviews directly to your inbox.