--- title: "Dynamics 365 Customer Insights Software Pricing, Alternatives & More 2026 | Capterra" description: "With the help of Capterra, learn about Dynamics 365 Customer Insights Software - reviews, pricing plans, popular comparisons to other Customer Data Platform products and more." source_url: "https://www.capterra.com/p/248308/Dynamics-365-Customer-Insights/" page_type: "product" language: "en" --- # Dynamics 365 Customer Insights Software Review 2026: Features, Reviews, Integrations, Pros & Cons Last updated on August 27, 2026 Provider data verified by our Software Research team, and reviews moderated by our Reviews Verification team. [Description](#description)[Use cases](#use-cases)[Alternatives](#alternatives)[FAQs](#faqs)[Features](#features)[Pricing](#pricing)[Integrations](#integrations)[Support](#support)[Reviews](#reviews) Dynamics 365 Customer Insights ## What is Dynamics 365 Customer Insights? Customer Insights is a customer data platform and customer journey orchestration software from Microsoft Dynamics 365 that helps businesses unify customer data, gain AI-powered insights, and deliver personalized cross-channel experiences in real time. The software combines customer data from marketing, sales, and service to build unified customer profiles, enables AI-powered predictions and recommendations, and orchestrates omnichannel customer journeys tailored to individuals. ## What is Dynamics 365 Customer Insights used for? [Customer Data Platform](https://www.capterra.com/customer-data-platform-software/) Top alternative Featured Overall rating Based on 2 user reviews Reviews sentiment Positive \- Neutral \- Negative \- Starting price $1500 Per User, Per Month Free trial available Free version not included Capterra Shortlist charts the highest-rated and most popular products... Our "Best of" badge program showcases products with the highest ratings... Our "Best of" badge program showcases products with the highest ratings... Do you work for Dynamics 365 Customer Insights?[Manage this product listing](https://digitalmarkets.gartner.com/get-listed/claim-bx?url=https://www.microsoft.com/&name=Dynamics 365 Customer Insights) ## Compare with a popular alternative Capterra selects software alternatives based on relevant features, verified user reviews and user interactions. Placement may be influenced by client status. ### Dynamics 365 Customer Insights 4.5 (2) VS. [4.6 (539)](https://www.capterra.com/p/156699/Klaviyo/reviews/) Starting Price $1500 Per User, Per Month Starting Price $20 Usage Based, Per Month Free Trial Free Version Pricing Options Free Trial Free Version Ease Of Use 4.5 (2) Ease Of Use 4.5 (301) Value For Money 4.0 (1) Value For Money 4.3 (181) Customer Service 3.5 (2) Customer Service 4.3 (235) ## Dynamics 365 Customer Insights alternatives [4.1 (322)](https://www.capterra.com/p/168264/ZoomInfo-sales/reviews/) Starting price Contact vendor for pricing Pricing Options Free Trial Free Version User Rating 78% of reviewers rated it above 4 stars [4.4 (59)](https://www.capterra.com/p/155737/CleverTap/reviews/) Starting price Contact vendor for pricing Pricing Options Free Trial Free Version User Rating 92% of reviewers rated it above 4 stars [4.4 (153)](https://www.capterra.com/p/142300/Adobe-Experience-Manager/reviews/) Starting price Contact vendor for pricing Pricing Options Free Trial Free Version User Rating 90% of reviewers rated it above 4 stars Highest Rated [4.7 (836)](https://www.capterra.com/p/153508/Omnisend/reviews/) Starting price $16.00 Per User, Per Month Pricing Options Free Trial Free Version User Rating 98% of reviewers rated it above 4 stars ## FAQs about Dynamics 365 Customer Insights Overview ### What company size and specific industries is Dynamics 365 Customer Insights built for? Dynamics 365 Customer Insights is designed for business leaders, marketing teams, sales teams, and service teams across organizations of any size. The vendor description does not specify particular company sizes or industries, so it is positioned for broad business use rather than a narrow sector or segment. Features and Usability ### What are the key features of Dynamics 365 Customer Insights? Dynamics 365 Customer Insights offers customer profiles, customer database management, and customer segmentation for organizing audience data. It also includes customer journey mapping, audience targeting, behavior tracking, and customer activity tracking, plus predictive analytics, real-time analytics, reporting & statistics, data integration, multiple data sources, and third-party integrations. Integrations ### Which third-party tools and platforms does Dynamics 365 Customer Insights integrate with? Dynamics 365 Customer Insights connects natively to Microsoft 365. ## Features AI summary Based on 550 Customer Data Platform reviews Capterra reviewers highlight these as the features buyers value most when choosing a Customer Data Platform: - **Customer Database** (**61%** of reviewers rated this feature as critical) - **Contact Database** (**50%**) - **Campaign Analytics** (**60%**) Dynamics 365 Customer Insights supports **Customer Database**, giving businesses a central place to unify and manage customer information. However, it does not include **Contact Database** or **Campaign Analytics**. Instead, the product offers **Customer Segmentation** (**51%**), which can help teams group audiences based on shared traits and behaviors. This gives businesses a clearer way to target customer groups and improve planning for outreach and personalization efforts. Customer Database 5.0 (1) 100.00% of 1 reviewers that rated this feature as important or highly important A collection of customer information such as contact details, demographics, previous interactions, etc. Customer Segmentation 4.5 (2) 100.00% of 2 reviewers that rated this feature as important or highly important Process of dividing customers into groups based on common characteristics GDPR Compliance 5.0 (2) 100.00% of 2 reviewers that rated this feature as important or highly important Ensure compliance with the General Data Protection Regulation protocols Activity Tracking 2.0 (1) 100.00% of 1 reviewers that rated this feature as important or highly important Track and document all activities across devices, networks, and other systems Real-Time Analytics 3.0 (1) 100.00% of 1 reviewers that rated this feature as important or highly important Analyze and gain insights into data in real-time Third-Party Integrations 5.0 (1) 100.00% of 1 reviewers that rated this feature as important or highly important Set up connections to third-party platforms to improve business processes Dynamics 365 Customer Insights 19 features ### All Features - Activity Dashboard: Dashboard to view the status of ongoing processes, identify current incidents and track past activities - Activity Tracking: Track and document all activities across devices, networks, and other systems - Audience Targeting: Identify a particular segment of population based on specific criteria and customize your efforts to attract their attention - Behavior Tracking: Track visitors'/audience's responses across web pages and other optimized content - Customer Activity Tracking: A report showing what actions customers perform - Customer Database: A collection of customer information such as contact details, demographics, previous interactions, etc. - Customer Journey Mapping: Visualize and analyze customer experience across all touchpoints and channels - Customer Profiles: Record customer information, purchase history, and other notes - Customer Segmentation: Process of dividing customers into groups based on common characteristics - Data Integration: Combining data from different sources and providing a unified view - GDPR Compliance: Ensure compliance with the General Data Protection Regulation protocols - Multiple Data Sources: Allows users to manage data from a number of sources - Predictive Analytics: Predict future data based on historical data sets - Predictive Modeling: Analyzing historical and current data and generating a model to help predict future outcomes. - Real-Time Analytics: Analyze and gain insights into data in real-time - Recommendations: Algorithmically generated suggestions based on user behaviors, preferences, or data patterns to enhance UX, productivity, or engagement - Reporting & Statistics: Collection, analysis, and representation of numerical data and generation of reports to understand various patterns - Surveys & Feedback: Gauge satisfaction and receive information for improvement and success - Third-Party Integrations: Set up connections to third-party platforms to improve business processes --- Features 4.5 (2) 4.5 Based on 2 reviews ## Pricing Value for money 4.0 (1) Free Trial Basic $1,500 Per User,Per Month Value for money 4.0 (1) 4.0 Based on 1 reviews ## Integrations [ Microsoft 365](https://www.capterra.com/p/227157/Microsoft-365/) ## Support, customer service and training options Customer Service 3.5 (2) Support - Email/Help Desk - FAQs/Forum - Knowledge Base - Phone Support - 24/7 (Live rep) - Chat Training - In Person - Live Online - Webinars - Documentation - Videos Deployment - Web - Android - iPhone/iPad Typical users - Freelancers - Small businesses - Mid size businesses - Enterprises Customer Service 3.5 (2) 3.5 Based on 2 reviews ## User reviews Overall rating 4.5 Based on 2 reviews Filter by rating 5(1) 4(1) 3(0) 2(0) 1(0) Mentioned topic Sorted by most recent RW Ray W. Marketing Manager Computer Software ### "Good email sending automation if you use Dynamics 365 Sales Hub" 4.0 Overall Rating 4.0 4.0 Ease of Use 4.0 4.0 Features 4.0 4.0 Customer Service 3.0 3.0 Likelihood to Recommend 7/10 April 23, 2025 Pros Love the customizability and the tight integration with the other Dynamics 365 modules/data. Cons Missing a lot of features by default, when compared to Hubspot. For example, there is no way to track source of leads and no integration to automatically capture that with tracking code or Google analytics. Review source Incentivized review: software users are invited to submit an honest review and offered a nominal incentive for their time and effort. All incentivized reviews are subject to our verification process prior to publication. AP Amit P. Senior CRM Consultant Computer Software ### "Excellent dynamics product. A complete eco system. " 5.0 Overall Rating 5.0 5.0 Ease of Use 5.0 5.0 Features 5.0 5.0 Customer Service 4.0 4.0 Likelihood to Recommend 10/10 September 21, 2023 All in all, it is an excellent product. It benefits companies in many way and worth the transition from adhoc software. Pros Easy to use. New employees often are familiar with the UI. More and more no code dev available. Frequently updated with new features. Cons Some of the new features feels half baked and buggy. LIC system keeps changing. Alternatives considered [Salesforce Sales Cloud](https://www.capterra.com/p/61368/Salesforce/) Reasons for choosing Dynamics 365 Customer Insights Client already had dev team that was trained on Azure and other MS products. Review source Incentivized review: software users are invited to submit an honest review and offered a nominal incentive for their time and effort. 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