# Salesforce Marketing Cloud Reviews 2026. Verified Reviews, Pros & Cons | Capterra

> Is Salesforce Marketing Cloud the right Email Marketing solution for you? Explore 526 verified user reviews from people in industries like yours to make a confident choice.

Source: https://www.capterra.com/p/248536/Salesforce-Marketing-Cloud/reviews

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Salesforce Marketing Cloud

4.2 (526)

[View alternatives](https://www.capterra.com/p/248536/Salesforce-Marketing-Cloud/alternatives/)

Provider data verified by our Software Research team, and reviews moderated by our Reviews Verification team. [Learn more](https://www.capterra.com/our-story/)

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Last updated March 26th, 2026

# Reviews of Salesforce Marketing Cloud

Ease of use

3.8

Customer Service

3.9

## Pros and Cons in Reviews

IS

Ilayda S

Marketing DirectorApparel & Fashion, 51 - 200 employeesUsed the software for: 1-2 years.

“I especially love the robust segmentation tools we are able to customize promotions for our customers based on how they shop.“

April 28, 2025

AD

Amanda D

VP - MarketingPackaging and Containers, 1,001 - 5,000 employeesUsed the software for: More than 2 years.

“I've used many different marketing automation solutionsbefore, and each have their pro's and con's, but anytime I'm working within a Salesforce environment, Salesforce Marketing Cloud is my goto. While other marketing automation systems offer Salesforce integrations, they're essentially iframed into Salesforce to give the visual impression that they're fully integrated, but once diving into the details, there are inconvenient gaps that open up opportunities for human error and data being out of sync.“

January 10, 2025

JS

John S

ManagerAutomotive, 51 - 200 employeesUsed the software for: 1-2 years.

“What I liked most about Salesforce Marketing Cloud is the ability to manage email, social media, and text messaging from one platform.“

December 27, 2024

SK

Sarah K

Content Marketing ManagerComputer Software, 51 - 200 employeesUsed the software for: 1-2 years.

“Navigating through its interface and setting up campaigns can be time-consuming, especially without prior experience or adequate training.“

September 3, 2024

Kenidra S

Sales RepresentativeComputer & Network Security, 11 - 50 employeesUsed the software for: 1-2 years.

“What I like most about Salesforce is how the customer's information populates.“

February 13, 2026

GL

Gitte L

Business OwnerHospitality, 2 - 10 employeesUsed the software for: 6-12 months.

“The cost is the main issue with this tool as well as getting it implemented and set up because of the vast number of features and customization available.“

March 31, 2023

Rachid K

Sales ExecutiveBanking, 5,001 - 10,000 employeesUsed the software for: More than 2 years.

“Salesforce marketing cloud is one of the best way to maintain such as a strong relationships with customers and grow your business.“

December 11, 2024

Ipek Nil B

Sales Marketing SpecialitsEnvironmental Services, 11 - 50 employeesUsed the software for: 6-12 months.

“This tool unfortunately comes with a huge cost, not only to buy but also to maintain.“

May 9, 2024

## Showing most helpful reviews

Showing 1-25 of 526 Reviews

Sort by:

Most Helpful

Rating

Company Size

Reviewer's Role

Length of Use

Frequency of Use

Kenidra S.  
Sales Representative  
Computer & Network Security  
Used the software for: 1-2 years

### "Five Stars and a Thumbs Up!"

February 13, 2026

5.0

I recommend Salesforce to anyone. There's also the knowledge base where I can find the information I need for the customers.

Pros

What I like most about Salesforce is how the customer's information populates. I can see all their information.

Cons

Sometimes the costumers profile don't populate so we have create a profile for them. This usually doesn't happen.

Review Source

AM

Athena M.  
Shop Owner  
Consumer Goods  
Used the software for: 6-12 months

### "A here-to-stay CRM app requiring knowledgeable staff to fully appreciate ppreciate "

June 22, 2025

4.0

I'd been using HubSpot for a while and had been eyeing Salesforce as an alternative. To be honest, I feel like they are quite on par, and as a small business owner you can't really go wrong with either. Salesforce CRM is definitely adequate. Especially the Marketing Cloud for managing email campaigns on customers, which makes things organised and easy to track at a glance and go through analytics. If you were managing things on your own like myself, Salesforce might be too sophisticated for its own good as a start, but something you can start looking into if you were looking to scale or to sell to various markets.

Pros

It is a sophisticated CRM software, and great for managing customer database and workflows, but more feared towards larger enterprises I feel, and not exactly cost-effective for small business owners.

Cons

The steep fee for various subscription tiers, the initial details up was lengthy to set up and I had to really wrap my head around it, felt that it is quite advanced.

Switched from

[HubSpot Marketing Hub](https://www.capterra.com/p/171840/HubSpot-Marketing/)

Cost comparisons make this seem viable, I would actually goback to HubSpot for the interface which I liked better

Review Source

AW

Andrew W.  
Senior sales rep  
Health, Wellness and Fitness  
Used the software for: 1-2 years

### "App for clean business!"

February 12, 2026

5.0

I love sales force! To me it has completely eliminated excel spreadsheets. I now 100% keep up with my business in salesforce only!

Pros

As a sales agent sales force provides me a place to easily keep up with my book of business while providing me the tools to retain and grow my business!

Cons

Sales force does great at reminders but I would love to see AI/AI assisted programs being integrated.

Switched from

[Microsoft Excel](https://www.capterra.com/p/176574/Excel/)

The convenience of keeping up with my business is unmatched!

Review Source

MK

Matt K.  
Direct Marketing Lead  
Information Technology and Services  
Used the software for: 2+ years

### "Super expensive enterprise software but at least feels like abandoned by the dev team."

October 26, 2024

3.0

Literally everything felt ancient and abandoned. It was clunky like 2003 have just called and ask to return it back.

Pros

Being able to set up simple automation rules.

Cons

Engagement Programs. You weren't able to track replies, it didn't allow setting up an email that will be able to receive replies. The email creator was super old-fashioned comparing to way cheaper alternatives where you can easily build emails using drag-n-drop sections.

Switched from

[HubSpot CRM](https://www.capterra.com/p/152373/HubSpot-CRM/)

We wanted a CRM that will have leads as a separate being (comparing to HubSpot), so we bought Marketing Cloud in a bulk with the Sales Cloud as the main value was supposed to be the synergy between the systems.

Review Source

BB

Britta B.  
Senior Marketing Coordinator  
Health, Wellness and Fitness  
Used the software for: 1-2 years

### "Easy to use, but not a great value"

December 6, 2024

4.0

Pros

It is fairly easy to use and create content in

Cons

It is expensive, and they charge you ala carte for everything

Switched from

[Mailchimp](https://www.capterra.com/p/110228/MailChimp/)

Salesforce uses an API to our contact information internally, and I do not think Mailchimp did that

Review Source

AL

Ashley L.  
Financial planning  
Education Management  
Used the software for: 2+ years

### "10/10 finance users would recommend"

June 9, 2025

5.0

We have loved using SFMC. If you're already in the Salesforce ecosystem, Marketing Cloud becomes incredibly powerful. It connects sales, service, and commerce data into one cohesive customer experience—reducing silos and improving targeting

Pros

Salesforce Marketing Cloud is a powerhouse for enterprise-level marketing orchestration, offering deep personalization, cross-channel automation, and real-time data activation. While the learning curve and cost may be steep, the ROI and strategic capability make it one of the most comprehensive marketing platforms on the market today.

Cons

It’s an enterprise platform with a learning curve. Setup, data modeling, and integrations may require support from Salesforce partners or internal IT teams. Cost: Pricing is usage- and module-based, and can be high compared to competitors—especially for mid-sized businesses.

Review Source

CN

Carli N.  
Scheduler  
Consumer Goods  
Used the software for: 6-12 months

### "Easy to use and friendly customer service "

December 3, 2025

4.0

My overall experience with Salesforce Marketing Cloud is positive and well received by me and my peers.

Pros

What I like most about Salesforce Marketing cloud is it's easy to use layout as well as fast and friendly customer service.

Cons

I cannot think of anything at this time that I dislike about Salesforce Marketing Cloud. Sometimes they are doing system maintenance but that's standard.

Review Source

SB

Sunil B.  
Connect Partner  
Hospital & Health Care  
Used the software for: 2+ years

### "Salesforce is a seller!"

May 30, 2025

4.0

Still a great marketing tool as well as a great CRM tool allowing businesses to record and target specific demographics with specific contents

Pros

Very customisable to businesses of varied needs and requirements fostering a more inclusive environment!

Cons

It can become quite technical for some people resulting in creation of multiple duplicates and linking errors.

Review Source

Rachid K.  
Sales Executive  
Banking  
Used the software for: 2+ years

### "Salesforce marketing cloud "

December 11, 2024

5.0

Salesforce marketing cloud is one of the best way to maintain such as a strong relationships with customers and grow your business.

Pros

The system provide many ways to grow the business you have.

Cons

Customisation of emails into customers helps to get a strong relationships reports.

Review Source

AB

Alicia B.  
Certified Diabetes Educator and CPR instructor  
Health, Wellness and Fitness  
Used the software for: I used a free trial

### "All things in one place "

June 10, 2025

4.0

Hand on experience leveraging Salesforce Marketing Cloud's Jouney Builder to design and execute personalized, data-driven customer journeys across email, SMS, and other digital channels. My work includes building multi-step, automated campaigns tailored to user behavior and lifecycle stages, optimizing engagement and conversion rates.

Pros

enjoy designing personalized, multi-step campaigns with branching logic and automation. Seamless sync with Sales Cloud, Service Cloud, and CRM data

Cons

Steep Learning Curve. Many features like Journey Builder or Automation Studio require significant training or technical skill. It's expensive and pricing is opaque, especially when scaling or adding features. Heavy reliance on technical skills.

Review Source

VR

Verified Reviewer  
Marketing Operations  
Financial Services  
Used the software for: 1-2 years

### "A huge waste of time"

April 24, 2020

2.0

Working with the support team is extremely painful. We spent hours over multiple weeks showing them our issues over video. Their premium support resources often couldn't figure out how to resolve our issues. It felt like they were just as fed up with this crap tool as we are. Although they didn't say it, I think one of our key employees quit over the frustration of dealing with marketing cloud.

Pros

I don't like anything about this software.

Cons

The integration with Salesforce is WAY oversold in the marketing materials. Moving data back and forth between the two products is extremely finicky and prone to breaking. Expect lots of duplication of data and lists that will invariably be out of sync. Managing email opt out lists with two systems of record from the same company is a CAN-SPAM nightmare. The integration's administrative tools can't be accessed in lightning. The customer facing unsubscribe and profile management pages look like shit and can't be branded or customized. They are so old, they still provide customers a warning about using HTML emails with AOL. Your Salesforce users will see email sends and interactions in contact records for some but not all emails sent via marketing cloud. If you try to send to a campaign or report from Salesforce, email personalization won't work. Same thing for transactional emails. You will have to send every single piece of personalization data in the API call to marketing cloud, because MC won't be able to find it on its own, even though it has a list of all these attributes and is supposedly syncing with Salesforce. There is single sign on, but only by request, and provisioning of accounts is not supported. Journeys will break the minute you make the slightest change to them. Trying to split journeys based on Salesforce attributes often just doesn't work. Because it's Salesforce, anything you would actually want to do with this software comes at an additional cost.

Alternatives considered

[HubSpot Marketing Hub](https://www.capterra.com/p/171840/HubSpot-Marketing/)[ActiveCampaign](https://www.capterra.com/p/79367/ActiveCampaign/)[SendGrid](https://www.capterra.com/p/204113/SendGrid/)[Mailchimp](https://www.capterra.com/p/110228/MailChimp/)

Reason for choosing Salesforce Marketing Cloud

We chose MC over other tools because we were sold a native, deep integration with Salesforce. What we received was hacked together and barely functional. We can't wait to switch to another platform, even though it will result in a lot of rework on our end.

Review Source

KK

Karthik K.  
AVP Digital Marketing  
E-Learning  
Used the software for: 6-12 months

### "Integrated Marketing Solution"

April 14, 2024

5.0

Pros

CRM and MAP are fully integrated. Ease of integration with ABM platform

Cons

CMS and In-built Email functionalities are not great

Alternatives considered

[Marketo Sales Connect](https://www.capterra.com/p/227165/Marketo-Sales-Connect/)

Switched from

[Zoho CRM](https://www.capterra.com/p/155928/Zoho-CRM/)[Zoho Campaigns](https://www.capterra.com/p/253223/Zoho-Campaigns/)

Integration with ABM platform and poor reporting functions of Zoho

Review Source

VR

Verified Reviewer  
Operations Manager  
Telecommunications  
Used the software for: 2+ years

### "Marketing in one platform"

December 7, 2022

5.0

Pros

I liked that this is integrated within the SFDC CRM and i do not have to use a separate platform for managing leads and opportunities with sending email marketing and outreach.

Cons

i do not have anything i dislike so far, we constantly use this feature

Alternatives considered

[Outreach](https://www.capterra.com/p/159318/Outreach/)

Switched from

[Groove](https://www.capterra.com/p/177789/Groove/)

functionality, price and staying within 1 platform

Review Source

KJ

Kurt J.  
LNAM-LTC  
Mental Health Care  
Used the software for: 6-12 months

### "Recommend Salesforce Marketing Cloud"

September 3, 2024

5.0

I utilized this successfully aid in my Email marketing & advertising ,and I look forward to utilizing this tool in many other ways In the near future!

Pros

The way it is excellent for identifying leads, and hopefully acquaints these leads with services, etc..

Cons

A bit too technical at times, but that could be on me @ my knowledge

Review Source

WT

Wasif T.  
Student worker  
Education Management  
Used the software for: Less than 6 months

### "Great application for wide usage"

December 2, 2024

5.0

Pros

It's user friendly, easy to use, and minimal effort required.

Cons

I don't have much complaint about it. It's a good software overall.

Review Source

AP

ADAM P.  
MANAGER  
Real Estate  
Used the software for: I used a free trial

### "Salesforce is useful"

October 2, 2024

5.0

very happy with salesforce at this stage

Pros

great software and viable. Is very easy to use and effective

Cons

dont really have a con as yet as only started trialing

Review Source

Gamze T.  
Data Scientist  
Financial Services  
Used the software for: 1-2 years

### "Data Sets Made Easy "

May 23, 2024

5.0

Overall, one of the greatest tools to manage our leads.

Pros

I like to go over every data points very easily

Cons

I do not like the limits on the reports, it's up to 4.

Review Source

EJ

Elli J.  
Customer Marketing Manager  
Computer Software  
Used the software for: 1-2 years

### "Essential for our marketing efforts."

May 27, 2024

5.0

Pros

We use the Marketing cloud every day for our email marketing efforts. We use a platform native to salesforce called Pardot to send out our actual emails, but build the campaigns themselves, whether they be webinar or email, in Salesforce Marketing Cloud. It's super easy to make new campaigns by just cloning old ones with mutual fields so it takes no time at all.

Cons

It's a pretty comprehensive platform, so it performs a lot of features. This can be overwhelming at first and hard to pick up initially but isn't a con necessarily.

Review Source

CJ

Chad J.  
General Manager  
Building Materials  
Used the software for: 6-12 months

### "Great marketing tool"

June 6, 2024

4.0

Pros

The ease of using the software and ease of going back on old customers

Cons

The spam some days is little much. At first a little glitchy with our system

Review Source

Angela V.  
Owner  
Retail  
Used the software for: Less than 6 months

### "Sales force has changed everything for the better!"

May 6, 2024

5.0

My over experience was way more than I expected! I plan to stay with SalesForce Marketing Cloud for a long time!

Pros

With salesforce I’m able to understand my customers unique needs.

Cons

It was a bit hard to understand it first, but at once I got into it everything just flowed freely. I honestly had no idea how I had a business without it.

Review Source

AR

Anil R.  
Deputy Manager  
Retail  
Used the software for: 2+ years

### "Campaign Management and Email Marketing Management with SFMC"

September 14, 2021

5.0

Saleforce Marketing Cloud is a marketing automation leader in the market. One best thing about salesforce marketing cloud is that it has all features of automating all your marketing campaigns for Email, SMS, Direct mail and push notification.

Pros

My overall experience with Salesforce Marketing Cloud is really great, because it is user friendly and easy to use marketing automation platform available in the market and with the help of it I am able to create Email campaigns, SMS campaigns, Direct mail campaigns and push notification campaigns. We also have purchased its Email studio, SMS studio and Push studio license.

Cons

I do not have any dislike for this platform.

Review Source

VR

Verified Reviewer  
Research Assistant  
Hospital & Health Care  
Used the software for: 2+ years

### "Salesforce experience cloud review"

March 13, 2023

5.0

I have noticed it is much easier to contact a long list of patients per day and speeds us the process by making the call data more organized.

Pros

I thought Salesforce to be very user friendly and easily navigable. The home page is very clear as to which tabs pertain to what. My favorite feature is being able to change the tab names into the specific criteria I need for example one of them is "Patients" and another is "Call Interactions," this way you can build your own easily navigable website.

Cons

There are no features I disliked about Salesforce Experience Cloud

Review Source

VR

Verified Reviewer  
Marketing Director  
Consumer Goods  
Used the software for: 2+ years

### "Everything broke all the time and it had a significant negative impact on revenue"

February 4, 2022

1.0

Never have I been so frustrated and upset with a platform as I have with SFMC. I run the marketing department for a small e-commerce company and SFMC was the cause of so many headaches. We encountered problem after problem with them (many noted in the "cons" section of this review") and our account manager / customer support was very frequently unable to successfully troubleshoot the issue. My small team had to spend hundreds of hours troubleshooting significant, bottom-line impacting issues caused by the platform with little to no help from Salesforce. At one point, we couldn't send any emails out of the platform for a number of weeks (the platform showed a 0% delivered rate), which, as an e-commerce company, drastically impacted sales and reduced our revenue. We also can't set up basic journeys in the platform, like abandoned carts, browse abandonments, win-back campaigns, post-purchase campaigns, or birthday/anniversary campaigns, meaning our email marketing program relies solely on a stead push of one-off marketing messages. Unless you have a large IT team with plenty of bandwidth to implement Salesforce and continually troubleshoot it, look elsewhere. SFMC is not a fit product to be on the market

Pros

Robust data features, but difficult to deploy without technical resource

Cons

\- Transactional emails randomly turned off for months - error on SFMCs part caused high SPAM rating on our account, so very few emails on our list were receiving messages - no conversion tracking - very little integration with company or Google analytics - implementation was a nightmare and was never completed - DMARC/DKIM/SPF never set up - UX/UI difficult to use - support was terrible and couldn't even help us set up an abandoned cart email

Review Source

TO

Tareq O.  
Sales Engineer  
Building Materials  
Used the software for: 2+ years

### "Effective in boosting consumer confidence and gaining new clients and closing more deals."

April 20, 2023

5.0

Salesforce Marketing Cloud improved our communication with new and existing customers, boosting their confidence and ultimately leading to new deals and increased sales.

Pros

Salesforce Marketing Cloud simplifies sales funnel tracking, automates processes, and allows for task creation and reminder scheduling for team members. The intuitive reporting features and customizable dashboards enable the management of a lot of data across interconnected databases. Salesforce Marketing Cloud has helped us achieve positive results in attracting and improving relationships with customers. Contact management is efficient, and the customization and ease of use options provide great organization and search capabilities. Call tracking is also efficient, and creating new tasks after each call ensures easy note-sharing and updates with colleagues for efficient follow-up.

Cons

Although some complications and difficulties have arisen, the good news is that we were able to overcome them quickly. We have encountered errors due to incomplete integration from other applications and issues when adding calendar links to addressed emails for clients.

Review Source

Ambar Y.  
SEO Team Lead  
Outsourcing/Offshoring  
Used the software for: Less than 6 months

### "One-Stop Platform for Marketing Automation"

February 28, 2023

5.0

Salesforce Marketing Cloud is very helpful software!

Pros

\- It is an excellent piece of software for social media marketing, lead generating, email management, and efficient email generation.- It's convenient because it's a one-stop shop. I have access to all I require to succeed in my current environment.

Cons

There is no negative feedback or downside for this software. It helped us a lot in many things like content management, email marketing, social media marketing, etc. Excellent Tool!

Review Source

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