# Page 5 | Salesforce Marketing Cloud Reviews 2026. Verified Reviews, Pros & Cons | Capterra > Page 5 - Is Salesforce Marketing Cloud the right Email Marketing solution for you? Explore 526 verified user reviews from people in industries like yours to make a confident choice. Source: https://www.capterra.com/p/248536/Salesforce-Marketing-Cloud/reviews/?page=5 --- Salesforce Marketing Cloud 4.2 (526) [View alternatives](https://www.capterra.com/p/248536/Salesforce-Marketing-Cloud/alternatives/) Provider data verified by our Software Research team, and reviews moderated by our Reviews Verification team. [Learn more](https://www.capterra.com/our-story/) * * * Last updated March 26th, 2026 # Page 5 - Reviews of Salesforce Marketing Cloud ## Showing most helpful reviews Showing 101-125 of 526 Reviews Sort by: Most Helpful Rating Company Size Reviewer's Role Length of Use Frequency of Use Naomi B. Owner Retail Used the software for: 1-2 years ### "It's almost considered a neccesity with start-ups and e-commerce businesses...but, the pricing..." July 12, 2021 5.0 Almost an identical opinion and review as I have of its sister company; Sales Force Essentials- Its amazing and everything you could possibly want or need but....It is pricey. Especially, if you're in the very early stages of creating a startup and you're on a tight budget. If you have wiggle room- I say, YES! Invest in yourself, your business and the future of both! Pros Any user that is given access, is able to customize their own portal, site, or files in general. As a business owner who prides herself in originality- that is HUGE! To be able to express myself freely; helps it not feel so much like work! Cons Just like other Salesforce software and programs...their largest "con" is pricing. Huge strike against them and their brand if it is a company on a new and strict budget! I feel like the pricing is also; off. It doesn't match. I see something I'm thinking 'yeah that's $2.99' and come to find out I was wrong and it was; $12.99 (just an example!), and vice versa the same is true. Review Source RJ Rebecca J. Sr. Manager Information Technology and Services Used the software for: 2+ years ### "Great platform for companies already on Salesforce" November 26, 2023 4.0 Pros If you're already using other clouds on Salesforce, Marketing Cloud is a great cloud to be on to manage campaigns, automation, and track information all within one system. Cons There are a lot of layers, needs a little onboarding assistance to get the hang of it. Review Source JS Jose S. Ingeniero en Sistemas Wholesale Used the software for: Less than 6 months ### "Jose Audi Reseña " October 5, 2023 5.0 se puede llevar un mejor control de clientes y revisar en que redes sociales tenemos mejor contacto con el cliente y gracias a la plataforma sabemos las necesidades o que es lo que busca el cliente Pros Puedes tener controlado en tiempo y forma el nivel de contacto con el cliente y tenemos una buena organización de Base de datos Cons No hay una atención Rápida ni personalizad en caso de levantar un ticket por cualquier tema que tengamos con la aplicación Review Source Limuel M. Senior Data Analyst Marketing and Advertising Used the software for: 1-2 years ### "Excellent Digital Marketing Instrument" February 27, 2023 5.0 Pros It aids in the automation of all marketing processes across all channels such as email, web, and mobile. It's analytics and reporting capabilities allow you to measure and optimize the performance of campaigns and ads, resulting in lower marketing costs. Cons When you send a test email to get a sneak peak as a recipient, it takes a long time to be delivered to your inbox, which is inconvenient. Furthermore, SFDC has a diverse product portfolio, even within each of their services. As a result, before using the tool to it's full potential, some training is required. Review Source SL Stephanie L. Web Manager Non-Profit Organization Management Used the software for: 2+ years ### "Powerhouse CRM" June 30, 2023 5.0 I've been using salesforce for 3+ years to keep track of prospects, leads, escalation cases and identifying sales qualified leads. It's a great tool for marketing and sales team collaboration. Also integrates nicely with many other tools. Pros Salesforce Marketing Cloud is critical to managing our Marketo forms and making sure they turn into actionable next steps for our CX team that we can then track. Cons Salesforce is extremely complex and requires a salesforce admin to really help us make the most of the tool. Review Source MT Muzamil T. Sales and Marketing Specialist Health, Wellness and Fitness Used the software for: 1-2 years ### "One of the best all in one marketing platform" July 30, 2022 5.0 Pros An amazing platform that is used for many different aspects of marketing. Great for email marketing and marketing automation. It is easy to use and carry out marketing campaigns and manage leads based on their activities. Great for providing personalisation to the visitors and prospects. Furthermore, offers great customer services. Cons It is pricey when compared to others in the market. Updates are annoying for users that come every fortnight. UI could have been improved. Review Source VR Verified Reviewer Senior Associate Acquisition Marketing, Strategy and Planning Oil & Energy Used the software for: 2+ years ### "Salesforce Marketing Cloud Review" December 5, 2018 5.0 I love Salesforce products. I think investing in the cloud solutions was one of the best decisions my team has made. We are able to manage our social channels with ease. Pros If you are using other Salesforce Cloud solutions this easily integrates into your overall marketing strategy. The support team is very helpful and answers question in a timely fashion. They are great to work with! Cons If you don't use other Salesforce Cloud solutions you won't get all the benefits of this tool. It really helps to use all Saleforce products if you want synergy among all of your initiatives. It is a costly investment, but if you are willing to spend the money the cloud solutions can really help grow your business and make your team more efficient. Review Source MS Matteo S. Ecommerce Specialist Apparel & Fashion Used the software for: 6-12 months ### "Ottimo tool per gestire i propri Lead" July 7, 2023 5.0 Software super completo, adatto a soddisfare le esigenze di tutti coloro che fanno lead management ed email marketing, che dovranno però abituarsi ad una interfaccia un po' macchinosa e poco snella. Pros Mi è piaciuto il fatto che aggiungere nuovi lead sia davvero un gioco da ragazzi.Si inseriscono le varie informazioni e da lì si possono iniziare a gestire le varie attività.Molto intuitivo e facile da gestire la gestione email marketing. Si può programmare facilmente le email da mandare e a chi. Inoltre, si possono creare tanti template diversi, ed in fase di programmazione email, si seleziona il template di nostro interesse, e l'utente riceverà esattamente quella comunicazione. Cons Non mi piace tanto l'interfaccia, che dal mio punto di vista risulta essere troppo macchinosa, e potrebbe essere notevolmente alleggerita. Review Source Kelly W. Account Executive Information Technology and Services Used the software for: 6-12 months ### "Salesforce, get on with your day" July 27, 2021 4.0 Excellent, ties in multiple quote tools and collaboration tools pretty seamlessly. Pros Very straight-forward and work flows can be created to match needs. Allows you to use the software to be efficient, not have to force it to work for you. Cons It does a lot of things so if it is not customized properly you likely will struggle with processes and workflows. Review Source Aaron B. Director Consulting, Salesforce Marketing Cloud Marketing and Advertising Used the software for: 2+ years ### "Powerful, but complex" January 28, 2019 5.0 Pros This software is an online SAAS, and is some of the most powerful Marketing Software on the planet. The software is best used in an environment where personalized, but mass email communication is needed--typically for B2C situations. Pardot is an ideal product for B2B solutions. Although the product can be configured and used by end-users, it is best to work with a partner. Cons There are many updates needed in order to make the software work in a more user-friendly fashion, particularly when compared with less powerful solutions, like Constant Contact, MailChimp, etc. A Salesforce partner will cost additional money to implement the solution, but it is a good investment. Review Source Michael James A. CDO/CTO Insurance Used the software for: 2+ years ### "Salesforce delivers the solid delivery of an industry leader: now needs niche of redefining" June 3, 2021 5.0 it was smooth but very underused Pros everything worked, at least for me. some people felt it was a struggle to setup - I view these frustrations mostly as poor CRM administration and guidance Cons I liked the software; I like the customizability of Sugar CRM I want to see Salesforce rather than compete - reimagine crm. perhaps buy sugarcrm Reason for choosing Salesforce Marketing Cloud n/a Review Source VR Verified Reviewer Tech Lead Information Technology and Services Used the software for: 2+ years ### "Customers and partners engagement made easy with experience cloud" September 20, 2022 5.0 Pros Wide array of pre-built customizable templates for websites and the sites built on experience cloud sit on top of brandes company website. Cons I came to know about this cloud, when salesforce rebranded it, but it needs to licensed separately for different profiles eventhouth it closely sits with service cloud. Review Source Brandon L. inside Sales Computer Software Used the software for: 1-2 years ### "Salesforce Marketing Cloud - The Truth." July 19, 2022 5.0 Great CRM, the outlook plugin can definitely do better. Pros Great UX, wide selection of customizable options; reliable source of contact list/lead management Cons The SF outlook plugin can definitely do better - glitchy, love the outlook email sync function to tracking directly on track activity but it is a lot of manual clicking involved to get responded emails on tracking activities Review Source LT Lisa T. Email Specialist Retail Used the software for: 1-2 years ### "SFMC is the WORSE" April 5, 2024 1.0 Terrible experience. Need to know basic SQL and AMP scripting. Pros Nothing! Absolute worse platform there is Cons Everything! It's terrible platform, not intuitive, requires marketer to act like IT, clunky, minimal support, all in all feels like a sales tactic scam Reason for choosing Salesforce Marketing Cloud Cause our company should’ve known better Switched from [Klaviyo](https://www.capterra.com/p/156699/Klaviyo/) Cause their sales team sold us on it without properly prepping. Review Source Melina S. Sales Executive Marketing and Advertising Used the software for: 1-2 years ### "Excellent Interaction with the Platform's Contact Management System." March 2, 2023 4.0 Pros I like how the platform is user-friendly because it uses multiple databases to categories contacts more effectively, making it easy to access all contact information. Cons Although it is more expensive, onboarding the entire team is a significant cost for us. Aside from that, everything appears to be excellent, and it is the best product on the market. Review Source Slavi S. CRM Campaign Executive Capital Markets Used the software for: 2+ years ### "Best in world for sure with terrible "free" support " October 29, 2021 4.0 Pros It's a very powerful tool with flexibility and dynamic logic no other product can cover (checked) Cons Terrible free support. It's a 50/50 chance to hit the person that will get the job done or just autoreply you till the end of time. Forcing you to switch to "premium support" like you already didn't pay enough for the product that is not cheap at all. Review Source QW Quinn W. Sales and Marketing Specialist Information Technology and Services Used the software for: 1-2 years ### "Easy-to-Use Email Software" April 3, 2023 5.0 Pros The drag-and-drop interface of Salesforce Marketing Cloud makes it simple to create emails. This simplifies the process of adding new designs to my email. Furthermore, the ability to change individual content blocks is useful because it means that if I make a mistake, it will not affect the entire email. Cons Although the platform is quite expensive, I do not believe my company is adequately compensated for it. Customer service has been at best mediocre. We've had a number of issues that have taken a long time to resolve, leaving me and my coworkers frustrated and unable to assist. Review Source VR Verified Reviewer Project Manager and L&D Specialist Market Research Used the software for: 2+ years ### "Daily user of Salesforce Marketing Cloud " January 10, 2023 4.0 As a daily user I benefit a lot from using Marketing Cloud (formerly known as Exact Target) as a marketing campaign tool. Pros What Salesforce contributes to our strategy and our company overall is unmatched. We're using it daily with lots of success rate. Cons The platform can be buggy sometimes and loading times are below average. Review Source FH Florent H. Responsable marketing digital Real Estate Used the software for: I used a free trial ### "Le nouveau CRM de l'entreprise!" April 30, 2023 4.0 Salesforce Cloud est désormais notre nouveau CRM: performance, facile à mettre en place et accessible de partout, c'est la solution que nous cherchions. Pros Les tableaux de bord dès l'accès à la plateforme sont très clairs et permettent de visualiser rapidement le statut des différents marchés en cours.La fonctionnalité cloud est très pratique et permet à l'ensemble de nos collaborateurs d'accéder à Salesforce. Cons En cas de non connexion à internet, il n'est plus possible d'accéder à Salesforce. Je comprends que ce soit le principe du fonctionnement Cloud mais ceci peut être handicapant pour les commerciaux en déplacement. Review Source VR Verified Reviewer Head Of Marketing Leisure, Travel & Tourism Used the software for: 1-2 years ### "Mi humilde opinion" October 19, 2022 4.0 En general, estoy muy satisfecho con Salesforce Marketing Cloud y no puedo imaginarme tener que depender de varias herramientas para ejecutar las mismas funcionalidades como solía hacer. Pros Marketing Cloud es una forma estupenda de gestionar fácilmente nuestras cuentas de redes sociales, las publicaciones en Facebook y las soluciones de automatización del correo electrónico. Como esta plataforma está integrada en nuestro sitio web, sigue siendo muy fácil contar con proveedores externos y soluciones de software que se integren en ella. Un ejemplo de ello es que todavía utilizamos Mailchimp para ayudar a gestionar nuestro canal de correo electrónico a pesar de que Marketing Cloud ofrece una solución de correo electrónico como parte de su software.. Cons Poca formación a menos que se compre por separado.Puede ser muy abrumador al principio aprender Marketing Cloud en su conjunto.Es caro para las pequeñas empresas; puede llevar mucho tiempo aprender a usarloServicio al cliente poco efectivo Review Source RS Renly S. Director Marketing Marketing and Advertising Used the software for: 1-2 years ### "An Amzing Marketing Analytics Solution " February 8, 2024 4.0 Pros From lead generation to marketing analytics, Salesforce Marketing Cloud has it all and is easy to use It is affordable and makes email automation, campaign tracking and reporting easy Cons No issues with Salesforce Marketing Cloud as it meets the need Review Source EN Enni N. communications coordinator Accounting Used the software for: 1-2 years ### "Excellent CRM tool" January 14, 2023 5.0 My overall experience with Salesforce has been very good. It generates more efficiency in our daily work and increases our companies sales and marketing activities. Pros Salesforce offers a comprehensive CRM solution with a lot of really good features. The analytics and reporting capabilities are excellent and the amount of customizable features is ridiculous. It is also easy to integrate with other apps which is one of it's most important features. Cons Salesforce can be complex and the price is also quite high. But if you want the best, you have to pay for it. In my opinion, Salesforce it the best CRM solution that i have used. Review Source OF Oyeyemi F. Digital Marketing Coordinator Non-Profit Organization Management Used the software for: 1-2 years ### "Most easy-to-use email content builder" December 20, 2022 4.0 SFMC is an application that makes life easy. Pros was really simple to use, comprehend, and navigate, and it offered helpful automated marketing capabilities that made reaching a big audience straightforward. The email builder is absolutely great with its drag and drop functions and the ability to preview and send a test email to yourself to view how the email looks like before sending it out to a larger audience makes it an absolutely wonderful application. Cons The only con i can think of is not being able to add video content to your email and not being able to add more than a 5MB file (image). Review Source Shantel J. Business Advisor E-Learning Used the software for: 6-12 months ### "Great software " December 1, 2023 5.0 Pros Great software, easy to use once you are trained, one stop for all information you need. Cons Many extras but you have to train to learn it all Review Source Yosue V. Diseñador Web Program Development Used the software for: I used a free trial ### "Eficaz pero a un precio un tanto elevado para lo que ofrece" October 9, 2023 4.0 Bastante buena experiencia, la recomendaría para opciones muy específicas como su segmentación de clientela o email marketing, aunque solo a empresas ya establecidas por el precio de sus servicios Pros Tiene muchas funciones que ayudan a crear campañas de Marketing digital, email marketing con plantillas y todo, una segmentación muy decente a la verdad y unas opciones de visualización de los progresos bastante bien lograda Cons Es muy caro, yo no lo pagaba, pero me parecía muy caro para lo que lo usábamos. Mi equipo dejó de usarlo por este motivo Review Source Similar Products Featured