# Page 17 | Salesforce Marketing Cloud Reviews 2026. Verified Reviews, Pros & Cons | Capterra > Page 17 - Is Salesforce Marketing Cloud the right Email Marketing solution for you? Explore 530 verified user reviews from people in industries like yours to make a confident choice. Source: https://www.capterra.com/p/248536/Salesforce-Marketing-Cloud/reviews --- Salesforce Marketing Cloud 4.2 (530) [View alternatives](https://www.capterra.com/p/248536/Salesforce-Marketing-Cloud/alternatives/) Provider data verified by our Software Research team, and reviews moderated by our Reviews Verification team. [Learn more](https://www.capterra.com/our-story/) * * * Last updated April 15th, 2026 # Page 17 - Reviews of Salesforce Marketing Cloud ## Showing most helpful reviews Showing 401-425 of 530 Reviews Sort by: Most Helpful Rating Company Size Reviewer's Role Length of Use Frequency of Use SG Samuel G. Consultant Computer Software Used the software for: 1-2 years ### "Best in the market" June 26, 2018 4.0 Best in market with best features and has best implementation Pros Salesforce marketing tool is best in the market as they are the leaders. They have best feature for email marketing, creating automation etc Cons It's is very costly as compared to others I the market. Customer support sometimes becomes a challenge as they give best support to their premium customers for which they charge extra. Review Source AR Alec R. Product Analyst Information Technology and Services Used the software for: 1-2 years ### "Not An Easy Experience" November 14, 2018 3.0 Pros Getting on the SF cloud can be a wonderful thing and a great way to create value for your clients. The ecosystem is really powerful and can be a great way to add sales. Cons Salesforce requires its own language to develop. This is expensive to find people who can do the work. Also moving through the security process is challenging. Review Source Kayla K. Assistant Director of Marketing and Communications, Housing and Food Services Higher Education Used the software for: Less than 6 months ### "Marketing Cloud is super helpful" April 23, 2018 5.0 Pros I love how much better our emails have been since we started using Salesforce Marketing Cloud. It really provided an answer to our marketing needs. Cons Sometimes there are too many ways to do the same thing, which makes things difficult and complicated. Review Source REV Rolando Enrique V. Asesor de ventas Telecommunications Used the software for: Less than 6 months ### "Excelente programa " November 10, 2022 5.0 Pros Fácil manejo del programa para poder realizar las actividades relacionadas con el Cons Al principio algo difícil pero ya sabiendo usar ya es muy rápido y entendible. Review Source RD Ross D. Web Developer Computer Software Used the software for: 1-2 years ### "UI is sometimes confusing" April 20, 2018 4.0 Pros It's a great CRM tool that helps you manage your client tickets. Very feature rich as well and has the ability to be really flexible on most types of business setup. Cons Being feature rich has some downsides and one of that is having all those features available in your UI which makes it confusing at times. Review Source SJ Shreha J. Marketing specialist Computer Software Used the software for: 1-2 years ### "Must-have for large integration capabilities, but clunky with a subpar UX" August 29, 2017 3.0 Pros Integrates with a large varieties of other software (marketing automation, analytics dashboards, etc). Must-have for most companies to manage pipeline Tons of complex functionalities Cons Subpar UX Clunky interface Not easy to use Tons of 'hidden' functionalities -- a lot of time needed for discoveries Review Source Laurie R. NP/Owner Health, Wellness and Fitness Used the software for: I used a free trial ### "Needed Software to Help Simplify" November 30, 2019 3.0 Seemed good to utilized but still has limits unfortunately. Pros Needed to be able to utilize software to tame the social media game. This covers most situations and platforms. Cons Posting cannot be prescheduled to specific venue. As I run several pages that would have been nice. Review Source VR Verified Reviewer Higher Education Used the software for: I used a free trial ### "Lots of features" August 2, 2018 5.0 Pros Salesforce Marketing Cloud has a lot of very useful features from tiggers, to custom drip campaigns. Cons Honestly you almost need to take a course to learn how to use their software, because there is so much to it. Also I wish their UI didn't look so old school. Review Source SS Sasha S. Project manager Retail Used the software for: 6-12 months ### "Very time intensive " May 15, 2019 4.0 We are excited about the functionality it offers, but because of the time expenditure to set it up, our marketing has been hesitant to use it Pros We love the Journeys feature and frankly was the biggest reason we chose it. Cons It is very labor intensive to get it going and the cost of having the company help your team is very high. Review Source DS Desirae S. Data Quality Professional Management Consulting Used the software for: Less than 6 months ### "Salesforce Marketing Cloud" July 19, 2018 5.0 I would recommend any company seeking a marketing solution check this one out and consider not only where the company is now with marketing, but where their company would like to be in the next year and 5-10 years and base decisions on that. Upfront costs for these lesser solutions may be appealing at first, but it doesn't take long to realize the short comings of such applications and that the money could have been spent more wisely on something as polished and robust as the Salesforce Marketing Cloud solution. Pros Salesforce Marketing Cloud is a very robust marketing system that solves all manner of marketing needs from the simple mailings to complex customer journeys and marketing campaigns. Cons The biggest negative I have with Salesforce Marketing Cloud is the price. Companies often feel their marketing needs are not to the level that this application can provide and struggle to justify the cost. Unfortunately, this causes companies to go with a lesser solution because upfront costs appear to be less, even though in the long run they end up costing more. Review Source SK Samantha K. Office Manager Construction Used the software for: Less than 6 months ### "Salesforce Experience" June 6, 2017 5.0 We can see how much this will help our business! Pros We have a Roofing company and it really suits our business model and increases our productivity. We have all the info we need in sales to manage our clients, and there are so many other aspects to the software we can roll out over time. The Trail head training is great. Cons There is so much functionality, some more basis set up examples would have been helpful, but we were able to find everything we needed Review Source KY Ketty Y. bookkeeper Wholesale Used the software for: I used a free trial ### "good for email marketing " September 22, 2022 4.0 Pros We use this software for email marking and feels good and useful. Cons No negative feels so far will update my feedback if come across any Review Source KG Kara G. Liaison Hospital & Health Care Used the software for: 6-12 months ### "SFDC for External Users" June 8, 2017 5.0 Pros Community Cloud is a nice edition for institutions where external users needed access to data. Higher ed, non profit, etc. Salesforce is powerful and the Community Cloud enables companies to extend the power to external parties. Cons Well... like other Salesforce tools & products, the Community Cloud needs a facelift. Heavy coding and customization or tools from Appexchange like Skuid could be leveraged to customize without coding. Review Source DT Deb T. IT Director Primary/Secondary Education Used the software for: 2+ years ### "Community Cloud is great for a large number of constiuents" July 2, 2018 4.0 Pros This is a great platform to keep a community together in one place. It helps facilitate communication, again for a large number of people. Cons The product is costly for a small number of constituents. I'd like to see something on a smaller scale for a smaller organization. Review Source MP Melissa P. Project Manager Retail Used the software for: Less than 6 months ### "Great to streamline initiatives" December 6, 2016 5.0 Salesforce MC allows you to create one to one experiences. The MC allows a marketer to give a unique experience to each customer. For instance, the female, twenty-something customer will receive a different message than the 40 year old male who likes sports. This allows for a higher conversion. Salesforce MC allows you to create marketing journeys that are unique to each individual to further the buying process and foster the customer relationship. Pros Scheduling, ease of use, creating customer journeys, personalization Review Source ES Elaine S. Used the software for: ### "A very complex system" January 24, 2017 4.0 When you send hundreds of thousands of emails, it seems you're destined to be tied into a system like this. It's very powerful, but it's extremely complex. Even for an experienced email developer, it takes awhile to get used to building triggers and actually sending emails. The tools keep improving somewhat, but they're still very cumbersome. I wish they would spend more time making things easier and lighter weight instead of complex and bloated. Pros Very powerful. Good support. Cons Extremely expensive and complicated. Review Source AG Adele G. STO Financial Services Used the software for: 2+ years ### "Sales force power " March 12, 2017 4.0 Looking to add some community support for your brand? This empowers social WOM Pros Allows for easy campaign adds Cons Expensive Review Source ND Nikki D. Human Resources Coordinator Used the software for: 6-12 months ### "Salesforce - Community Cloud" July 3, 2018 4.0 Pros Really enjoyed this system for sharing training, submitting documents in out training teams and for communication in groups much like Twitter! Cons I wouldn't say this is a Salesforce issue, but the company I was with when we used it. We didn't use it to its capacity and the company didn't train the employees on it enough or market it enough. I felt like it was an amazing tool that wasn't be utilized enough. Review Source DA Dwayne A. Recruitment Consultant Computer Software Used the software for: Less than 6 months ### "Newbie to Salesforce" December 30, 2018 4.0 Overall, Salesforce is a good CRM Marketing Software that will make your life easier which is what we all want at the end o the day. Pros Was quite easy to understand for novice and navigate around and had easy to use and useful automated marketing features that made reaching a large audience seamlessly easy. Cons From always using MS Dynamics Marketing I prefer the layout and interface, which is likely because I am use to using the function. Review Source RG RACHEL G. BUSINESS DEVELOPMENT EXECUTIVE Marketing and Advertising Used the software for: 6-12 months ### "Salesforce Cloud the Best Marketing Solutions available..." May 15, 2018 5.0 I really enjoy the interface it is easy to use and has a lot of features that aid you in finding the help you need. It also helps out business in more than one ways. Pros Comprehensive marketing integration across email, mobile, social media, web, data and analytics make cross-platform marketing simpler. Sales Offers tailored fit Plans. Cons No customer assistance help line. Only provides 20 plus pre-built email templates.Pricing not yet available. Review Source JE John E. Applications Manager Used the software for: ### "A whole new level of customer service and support" March 15, 2016 5.0 The Salesforce Community Cloud is an incredible tool for knowledge centered support. When we launched our first Community, we saw a 30% reduction in cases from that customer segment. Users and partners can be given access to your knowledge base, can review and manage their cases, and can collaborate with others. If the customer can't find what they need in the discussion groups or your knowledge base, they can quickly get help from your agents. With live message support, video S.O.S. support, and social media support, you can help your customers in the way that suits them. The best part is that it's all part or your Salesforce platform. With a 360 degree view of each customer, your support agents can easily access any information they need to resolve each issue. Review Source DD David D. Patient Services Medical Practice Used the software for: 1-2 years ### "Salesforce is a cool CRM" August 8, 2017 4.0 Pros Salesforce is a cool CRM. Its easy to use, and keep good track of current and potential clients/patients, etc. Cons Salesforce is not the my favorite CRM. Overall its a great product, and is easy to use. But doesnt integrate with as many apps as I need. Review Source Travis G. Senior Product Manager Retail Used the software for: 6-12 months ### "Good enterprise solution but lots of customization" July 23, 2019 4.0 Has addressed our business needs. I like the composer. Pros Flexible in terms of meeting needs with capabilities. Cons Requires a good knowledge of the product to use. Must be trained to use it. Review Source DG Devache G. Entrepreneur Marketing and Advertising Used the software for: I used a free trial ### "Logiciel de marketing" October 31, 2023 4.0 Pros Ce logiciel détient de hautes fonctionnalités qui font faire connaître les produits et les marques à une grande communauté en un temps record.Salesforces Marketing Cloud agit sur la conscience des clients à prendre une prompte d'achat. Cons Aucun inconvénient ne se relève à ce logiciel.Il est vraiment adapté au besoin des entreprises Review Source LC Lyne C. Information & Technology Computer Software Used the software for: Less than 6 months ### "MOST EFFECTIVE SALESFORCE MARKETING SOFTWARE" November 21, 2016 5.0 Salesforce Marketing Cloud has and continues to allow us to communicate with our customers effectively and individually. With the use of SMS, MMS, push notifications, and group messaging enables us to reach out to our customers anytime, anywhere. Pros Time being a top priority factor in my organization is highly saved with the use of this software Cons Having made use of this software for some years now, I hardly do find any disadvantaging factor of it. 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