# Page 3 | Salesforce Marketing Cloud Reviews 2026. Verified Reviews, Pros & Cons | Capterra > Page 3 - Is Salesforce Marketing Cloud the right Email Marketing solution for you? Explore 529 verified user reviews from people in industries like yours to make a confident choice. Source: https://www.capterra.com/p/248536/Salesforce-Marketing-Cloud/reviews --- Salesforce Marketing Cloud 4.2 (529) [View alternatives](https://www.capterra.com/p/248536/Salesforce-Marketing-Cloud/alternatives/) Provider data verified by our Software Research team, and reviews moderated by our Reviews Verification team. [Learn more](https://www.capterra.com/our-story/) * * * Last updated April 15th, 2026 # Page 3 - Reviews of Salesforce Marketing Cloud ## Showing most helpful reviews Showing 51-75 of 529 Reviews Sort by: Most Helpful Rating Company Size Reviewer's Role Length of Use Frequency of Use Jana F. Senior Director Of Marketing Computer Software Used the software for: 1-2 years ### "Incredibly Powerful Cloud-Based Marketing Automation Platform" August 7, 2023 5.0 Using Marketing Cloud, we can simply keep tabs on all of our social media profiles, Facebook updates, and email automation tools. Even if this platform is already a part of our website, it integrates with the services of other companies and applications with relative ease. Despite the fact that Marketing Cloud has an email solution, we continue to rely on Mailchimp to assist with channel management. Pros It is an extremely adaptable and comprehensive application that provides everything you need to efficiently manage your connections with customers. I liked that I could find out a lot of stuff, like what they were doing online, about the people I was trying to sell to. It gave me a comprehensive understanding of their habits, tastes, and contacts with my company, allowing me to make smarter choices and give superior service. In conclusion, if you're wanting to simplify your sales and marketing operations in a strong and user-friendly method, this CRM system is what you need. Cons It is always frustrating how long it takes for an email activity to load in Journey Builder. Sometimes the platform will indicate that you have been idle even if you have been working on it continuously. Switched from [Act-On](https://www.capterra.com/p/103468/Act-On/)[Mailchimp](https://www.capterra.com/p/110228/MailChimp/) We are thrilled with how seamlessly everything works with our existing Salesforce Commerce Cloud website, and we no longer have to manage hundreds of separate connectors to complete the same job. The higher scale of operations at Salesforce means superior customer service, well-informed account managers, and regular product updates. Review Source VR Verified Reviewer CMO E-Learning Used the software for: 2+ years ### "El Mejor CRM pata tu marketing empresarial" December 9, 2022 5.0 Buena experiencia en general, si se tienen los conocimientos adecuados se le puede sacar mucho provecho Pros Tiene una variedad increíble de opciones y herramientas, puedes usarla para casi todo: generar leads, crear flujos de experiencias multicanal, gestionar nuestras redes sociales...y además puedes hacerlo todo en la propia plataforma, lo cual simplifica mucho el proceso. Puedes tener prácticamente todo tu marketing automatizado, lo cual es muy cómodo. Es mucho más "manejable" y fácil de utilizar que otras plataformas similares. Cons A veces, cuando hay mucho volumen se colapsa y tarda en reaccionar o incluso se cae. No es un software barato. Puede ser muy complicado empezar a utilizarla al principio. Alternatives considered [Mautic](https://www.capterra.com/p/209783/Mautic/) Review Source VR Verified Reviewer Marketing Manager Financial Services Used the software for: 2+ years ### "SFMC is a great tool!" October 16, 2023 5.0 Overall the experience is great. Support is great and quick and it works great for more complex campaigns. Pros The best features of SFMC is the integration with SFDC and the flexibility in creating audiences. It allows us to use SQL to build audiences in a very data driven manner vs a drag and drop (which SFMC does have) feature to create lists. Cons The speed for SFMC can sometimes be questionable. Some days it moves faster than others. The other feature that tends to be frustrating is the speed or actions when having multiple splits in their journey builder. Switched from [Marketo Engage](https://www.capterra.com/p/75130/Marketo-Lead-Management/) Needed something that was better integrated with SFDC Review Source Jacob P. CRM Director Financial Services Used the software for: 2+ years ### "Industry leader... So you pay for that." June 23, 2023 4.0 I've been in SFMC since it was ExactTarget and you can see the changes and progressions in the past 15 years, but some of them are just not needed. They are just adding things in because they are running out of ideas to do so they need a shiny new toy for users to pay for. Pros If your company has the resources to implement SFMC, it has the ability to do everything you need it to do with email, marketing automation and analytics... The flexibility in emails and templates is the most appealing part. Cons If you have decent developers, there are cheaper options than SFMC. You are basically paying for the name. A lot of the features are overdeveloped and to implement, you have to pay staff a bunch of money to set it up or an implementation partner a bunch of money to set up the system. Alternatives considered [Total Expert](https://www.capterra.com/p/146103/Total-Expert/)[HubSpot CRM](https://www.capterra.com/p/152373/HubSpot-CRM/) Review Source VR Verified Reviewer Marketing Operations Financial Services Used the software for: 1-2 years ### "A huge waste of time" April 24, 2020 2.0 Working with the support team is extremely painful. We spent hours over multiple weeks showing them our issues over video. Their premium support resources often couldn't figure out how to resolve our issues. It felt like they were just as fed up with this crap tool as we are. Although they didn't say it, I think one of our key employees quit over the frustration of dealing with marketing cloud. Pros I don't like anything about this software. Cons The integration with Salesforce is WAY oversold in the marketing materials. Moving data back and forth between the two products is extremely finicky and prone to breaking. Expect lots of duplication of data and lists that will invariably be out of sync. Managing email opt out lists with two systems of record from the same company is a CAN-SPAM nightmare. The integration's administrative tools can't be accessed in lightning. The customer facing unsubscribe and profile management pages look like shit and can't be branded or customized. They are so old, they still provide customers a warning about using HTML emails with AOL. Your Salesforce users will see email sends and interactions in contact records for some but not all emails sent via marketing cloud. If you try to send to a campaign or report from Salesforce, email personalization won't work. Same thing for transactional emails. You will have to send every single piece of personalization data in the API call to marketing cloud, because MC won't be able to find it on its own, even though it has a list of all these attributes and is supposedly syncing with Salesforce. There is single sign on, but only by request, and provisioning of accounts is not supported. Journeys will break the minute you make the slightest change to them. Trying to split journeys based on Salesforce attributes often just doesn't work. Because it's Salesforce, anything you would actually want to do with this software comes at an additional cost. Alternatives considered [HubSpot Marketing Hub](https://www.capterra.com/p/171840/HubSpot-Marketing/)[ActiveCampaign](https://www.capterra.com/p/79367/ActiveCampaign/)[SendGrid](https://www.capterra.com/p/204113/SendGrid/)[Mailchimp](https://www.capterra.com/p/110228/MailChimp/) Reason for choosing Salesforce Marketing Cloud We chose MC over other tools because we were sold a native, deep integration with Salesforce. What we received was hacked together and barely functional. We can't wait to switch to another platform, even though it will result in a lot of rework on our end. Review Source Manuel H. Marketing Publicity Manager S Entertainment Used the software for: 1-2 years ### "For sales and marketing operations, this is a highly valuable tool." June 30, 2022 4.0 Very powerful MA software with a large variety of features However, to master it, you'll need employees who possess the essential technical skills. As a result of CRM measures, it will be able to target specific consumers, which is impossible with mass advertising. A connection to other databases made it possible to use the data internally. Each customer category's LTV has increased. Additionally, we were able to boost email open rates as a result of this and conduct successful marketing. Pros Since it allows you to manage all sales data and customer data, and it is compatible with other collaborative tools, it gets a five for its ease of use. Responsibilities and data in sales and marketing have become easier to handle. In other words, productivity has increased while work procedures have decreased. In the future, I'd like to continue using it. Appropriate for CRM software. Other utilities can be accessed via links. The interface that is easy to utilize. A little forethought will save you from many headaches. Cons Needs a good deal of technical expertise. Has a long learning curve Aspects of operation, a little foresight will save you a lot of headaches. Alternatives considered [Zoho CRM](https://www.capterra.com/p/155928/Zoho-CRM/) Reason for choosing Salesforce Marketing Cloud It's a useful tool for dealing with enormous volumes of data. As a result, our firm's client satisfaction and income have increased. Review Source AFT Ali Furkan T. Junior Software Developer Information Technology and Services Used the software for: Less than 6 months ### "Marketers can quickly and easily create campaigns, track performance, and measure" December 8, 2022 4.0 I have been using Salesforce Marketing Cloud for a few months now and overall I am very pleased with the software. I find it easy to use and its suite of features has helped me create more effective campaigns and track performance more accurately. The segmentation and personalization tools have allowed me to deliver a tailored experience to my customers, and the detailed analytics reports have helped me measure the success of my efforts. The only downside for me is the cost, but I feel like it is worth it for the features it provides. Pros The best thing about Salesforce Marketing Cloud is its comprehensive suite of tools and its ability to automate customer interactions. The platform integrates a variety of marketing channels, including email, SMS, social media, and web, making it easy to create and track campaigns. Additionally, its segmentation and personalization features help marketers deliver a tailored experience to customers. Finally, the platform provides detailed performance metrics, allowing marketers to measure and optimize their efforts. Cons One of the drawbacks of Salesforce Marketing Cloud is its cost; the software can be expensive for small businesses. Additionally, the platform can be difficult to learn and requires a lot of time and effort to master all its features. Finally, some users have reported that the software can be slow and unresponsive at times. Reason for choosing Salesforce Marketing Cloud I chose Salesforce Marketing Cloud over the alternative products because it offers a comprehensive suite of tools to help businesses manage their marketing and customer engagement activities. Additionally, the platform is easy to use and offers a variety of features to create, track, and measure campaigns. Finally, Salesforce Marketing Cloud provides an integrated platform for segmentation, personalization, and performance optimization, which makes it the ideal choice for businesses looking to get the most out of their marketing efforts. Switched from [HubSpot Marketing Hub](https://www.capterra.com/p/171840/HubSpot-Marketing/)[Gmail](https://www.capterra.com/p/202338/Gmail/)[Pipedrive](https://www.capterra.com/p/132666/Pipedrive/)[SendPulse](https://www.capterra.com/p/146369/SendPulse/) I made the switch to Salesforce Marketing Cloud because it provides an integrated platform to manage customer relationships, segment audiences, and personalize experiences. Additionally, the platform automates customer interactions, which makes it easier to create and track campaigns. Finally, the platform provides detailed performance metrics, allowing marketers to measure and optimize their efforts. Review Source AR Anil R. Deputy Manager Retail Used the software for: 2+ years ### "Campaign Management and Email Marketing Management with SFMC" September 14, 2021 5.0 Saleforce Marketing Cloud is a marketing automation leader in the market. One best thing about salesforce marketing cloud is that it has all features of automating all your marketing campaigns for Email, SMS, Direct mail and push notification. Pros My overall experience with Salesforce Marketing Cloud is really great, because it is user friendly and easy to use marketing automation platform available in the market and with the help of it I am able to create Email campaigns, SMS campaigns, Direct mail campaigns and push notification campaigns. We also have purchased its Email studio, SMS studio and Push studio license. Cons I do not have any dislike for this platform. Review Source VR Verified Reviewer Marketing Director Consumer Goods Used the software for: 2+ years ### "Everything broke all the time and it had a significant negative impact on revenue" February 4, 2022 1.0 Never have I been so frustrated and upset with a platform as I have with SFMC. I run the marketing department for a small e-commerce company and SFMC was the cause of so many headaches. We encountered problem after problem with them (many noted in the "cons" section of this review") and our account manager / customer support was very frequently unable to successfully troubleshoot the issue. My small team had to spend hundreds of hours troubleshooting significant, bottom-line impacting issues caused by the platform with little to no help from Salesforce. At one point, we couldn't send any emails out of the platform for a number of weeks (the platform showed a 0% delivered rate), which, as an e-commerce company, drastically impacted sales and reduced our revenue. We also can't set up basic journeys in the platform, like abandoned carts, browse abandonments, win-back campaigns, post-purchase campaigns, or birthday/anniversary campaigns, meaning our email marketing program relies solely on a stead push of one-off marketing messages. Unless you have a large IT team with plenty of bandwidth to implement Salesforce and continually troubleshoot it, look elsewhere. SFMC is not a fit product to be on the market Pros Robust data features, but difficult to deploy without technical resource Cons \- Transactional emails randomly turned off for months - error on SFMCs part caused high SPAM rating on our account, so very few emails on our list were receiving messages - no conversion tracking - very little integration with company or Google analytics - implementation was a nightmare and was never completed - DMARC/DKIM/SPF never set up - UX/UI difficult to use - support was terrible and couldn't even help us set up an abandoned cart email Review Source VR Verified Reviewer Consultant Internet Used the software for: 6-12 months ### "Terrible product, terrible support" July 7, 2018 1.0 Pros The personalization options are pretty cool. But when you use them (with AMPscript) the Journey Builder is pretty much useless as Engagement Splits don't work with them. Cons Where to start. - Extremely buggy system. We had multiple issues with the Journey Builder that resulted in a number of our subscribers receiving thousands of emails which put us on the spam list for Gmail. - The Journey Builder is extremely rigid. You have to create new versions if you want to make even the smallest edit. Then you'll likely need to double check every single step because things break super easily. When you update emails that are used in Journeys in Content Builder, you need to go into these Journeys and manually update these emails again to make sure the changes take effect. You can try to solve this with Reference Content but then Engagement Splits don't work because it cannot see the URLs. Same goes for using Dynamic Content. Also, current subscribers in the existing version of a journey cannot be placed into the new version of the journey. Lastly, you can only add subscribers to retargeting audiences but NOT REMOVE them from these retargeting audiences. You'll have to create ANOTHER retargeting audience (for which you have to pay extra) to exclude these in e.g. Facebook. Compare that with a cheap tool like ActiveCampaign and you're just amazed how bad Marketing Cloud is. Especially Journey Builder is the worst app I've ever come across. - The platform is basically not usable without Salesforce CRM. This creates a number of problems, e.g. not being able to simply send a realtime response email when someone fills a form on your website. Also, even though it's the same company, the integration between Salesforce and Marketing Cloud is complex and just basically terrible. - Cloud Pages Smart Capture forms are useless. It doesn't accept people that are already in the data extension that is connected to a particular Smart Capture form but it does not warn you about this in any way. Also, if you use Salesforce as your DoR you can't use Smart Capture forms but are forced to build custom AMPscript code due the ContactID being created in Salesforce (not possible in Marketing Cloud). - As I mentioned above, functions don't work well with each other. This because they just bought a bunch of different companies and tried to tie it together. This also makes it very difficult to navigate as some functions overlap while others are completely incompatible. The system is also very slow. Loading times are not rarely over 10 seconds. This makes working with it daily a true torture. There are numerous other smaller bugs and annoying things that I don't have time for to write down but if I can summerize, if you want your marketing team to be lean, flexible and successful then do yourself a favor and pick any other system. Review Source SA Shamim A. Business Development Computer Networking Used the software for: 1-2 years ### "Social framework for companies" August 3, 2021 4.0 Using Salesforce Chatter, your company can communicate internally. One of the best features is the ability to create public and private groups, in which information can be shared publicly and privately. Our company uses Chatter to make announcements. Pros It is a faster and cheaper way to develop CRM applications. It is also very good that there is no need for a separate mobile application development. And its ability to integrate with our partners is excellent. Salesforce is a proven product. Since I worked with an experienced team on the project, there were no serious issues. Ensure continuous improvement decision making Optimize business process outcomes Improve supplier or partner relationships Cost management Enhance compliance & risk management Drive revenue growth Improve business process agility Increase internal/operational efficiencies Cons Easy use, however difficult implementation of all services The technical difficulties Review Source VR Verified Reviewer Research Assistant Hospital & Health Care Used the software for: 2+ years ### "Salesforce experience cloud review" March 13, 2023 5.0 I have noticed it is much easier to contact a long list of patients per day and speeds us the process by making the call data more organized. Pros I thought Salesforce to be very user friendly and easily navigable. The home page is very clear as to which tabs pertain to what. My favorite feature is being able to change the tab names into the specific criteria I need for example one of them is "Patients" and another is "Call Interactions," this way you can build your own easily navigable website. Cons There are no features I disliked about Salesforce Experience Cloud Review Source Gamze T. Data Scientist Financial Services Used the software for: 1-2 years ### "Data Sets Made Easy " May 23, 2024 5.0 Overall, one of the greatest tools to manage our leads. Pros I like to go over every data points very easily Cons I do not like the limits on the reports, it's up to 4. Review Source Jennifer W. Human Resources Generalist Hospital & Health Care Used the software for: 1-2 years ### "Top Sales Management Software" August 24, 2023 4.0 Through the use of granular criteria and personalization, we have increased user engagement across all modes of communication, including Email, SMS, WhatsApp, and Push Notifications. Pros The effectiveness and manageability. You may control automated email sending and collecting contact information for hot leads. Its talents help the company expand by a factor of two. Bringing down the lead time for security matters. Separation of live and dead wires. Automating routine tasks saves time and effort. Boosts the company's growth and revenue. Cons More automated components for plug-and-play building of user journeys would be preferable, as much of Automation Studio as possible must be implemented in SQL, which can get complicated. Switched from [HubSpot Marketing Hub](https://www.capterra.com/p/171840/HubSpot-Marketing/)[Adobe Experience Cloud](https://www.capterra.com/p/230386/Adobe-Experience-Cloud/) It has been useful for keeping track of sales and personnel. This program has helped me accomplish all of my goals. This app makes it simple to manage your data. My sales records are now under my control. Review Source AM Andrea M. Contador Público y Auditor Ranching Used the software for: 1-2 years ### "Relaciones de calidad entre las empresas y clientes" June 6, 2023 5.0 El marketing digital ha contribuido de manera exitosa a automatizar y reducir los tiempos, se pueden cerrar negocios más rapidamente, mejora la satisfacción del cliente, permite anticipar las necesidades del cliente, se pueden gestionar las ventas en cualquier lugar y en cualquier momento Pros Que permite construir relaciones serias y de calidad entre las empresas y sus clientes, esto genera una relacion de confianza. Los análisis que ofrece son súper completos y predictivos Cons Al principio es un poco complejo aprender a utilizarla Reason for choosing Salesforce Marketing Cloud En mi vida he trabajado con varios CRM y definitivamente éste es el más completo, es el que me entrega la información que necesito y las herramientas necesarias para hacer crecer a la organización Review Source SS Sandra S. Marketing Consultant Health, Wellness and Fitness Used the software for: 1-2 years ### "Expensive and cumbersome with little support " October 7, 2020 1.0 Love what the product is capable of doing. But it takes a significant amount of time and money beyond the cost of the product to set it up and maintain it. I am dissatisfied with the representatives of SF who have zero customer service skills and can’t even answer a question when asked. They are rigid and not willing to work with clients to provide solutions. They just want the contract. I will not be renewing with them. Pros It’s capabilities once it’s configured which takes a significant amount of time and money by hiring outsourced vendors to help set it up. SF offers little or no support and sends links in response to your questions. Cons They sell the product speaking in terms of monthly payments hen switch it to annual payments when you purchase the product. They do what’s in their best interests not the client’s. They sell you products that you don’t need but you won’t figure that out until you learn how to use them and set them up which takes a few months with the help of a consultant that you must pay for separately because it’s nothing included in the price and the products are not intuitive by any means. You will also need at least one employee dedicated to setting it up and maintaining the program. The very consultant that SF recommended that I hire at an extra fee to set up the program told me that I didn’t need six of the accounts that SF insisted I needed. They simply do not care if you ever use the products or are satisfied with the products until it’s time to renew your contracts. There are too many other alternatives from companies that actually care about having a long term relationship who will sell you what you need now and help you build the platform as you grow. SF has no such interest. I will not be renewing with them. Reason for choosing Salesforce Marketing Cloud Only because the company that I was working with already used SF for their CRM so I thought that Marketing Cloud would be compatible and it is but there are other programs that are compatible with SF CRM and I am currently researching those. I will be switching to one of these alternatives at the close of my contract. Review Source VR Verified Reviewer Salesforce developer Information Technology and Services Used the software for: 6-12 months ### "Efficient community management" January 12, 2023 4.0 Salesforce Experience Cloud can help a business to expedite the build phase with configurable modules with minimal code, unless there are complex customizations Pros The out of the box features provided covers almost all characteristics required in setting up a community website. It is also flexible to the branding customizations Cons The workspace can be quite inconsistent due to its heavy nature and can often be slow to respond Review Source Álvaro M. Freelance Marketing and Advertising Used the software for: Less than 6 months ### "Algo compleja para usuarios novatos en este tipo de herramientas, pero muy completa" May 5, 2023 5.0 Creo que es una magnífica opción para tener en una sola plataforma todo lo necesario para una correcta gestión de marketing en una empresa, siempre y cuando se pueda asumir el coste de la misma y se esté dispuesto a trabajar para familiarizarse con el uso de ella. Pros Me ha encantado la facilidad para integrarse con otras soluciones de Salesforce, y la amplia variedad de funcionalidades de marketing digital y automatización, lo que la hace muy versátil y adecuada para empresas de todos los tamaños y sectores. Cons Puede ser difícil para los usuarios novatos dominar todas las funcionalidades y características de la plataforma. Además, el coste puede ser elevado para empresas más pequeñas Review Source Imran H. Team Coordinator Information Technology and Services Used the software for: 2+ years ### "Comprehensive Marketing Automation Tool with Powerful Features" March 23, 2023 5.0 Salesforce Marketing Cloud has been a comprehensive and effective solution for our marketing needs, offering a wide range of features and integrations. The Journey Builder feature, in particular, has allowed us to automate our campaigns and engage with our customers throughout their journey. Pros The most likable feature of Salesforce Marketing Cloud is the Journey Builder feature, which allows businesses to automate their marketing campaigns and engage with their customers throughout their journey. Cons One of the things I dislike about Salesforce Marketing Cloud is the pricing model, which can be quite expensive for small and medium-sized businesses. However, we believe that the platform's features and capabilities justify the cost, especially for larger businesses. Review Source TO Tareq O. Sales Engineer Building Materials Used the software for: 2+ years ### "Effective in boosting consumer confidence and gaining new clients and closing more deals." April 20, 2023 5.0 Salesforce Marketing Cloud improved our communication with new and existing customers, boosting their confidence and ultimately leading to new deals and increased sales. Pros Salesforce Marketing Cloud simplifies sales funnel tracking, automates processes, and allows for task creation and reminder scheduling for team members. The intuitive reporting features and customizable dashboards enable the management of a lot of data across interconnected databases. Salesforce Marketing Cloud has helped us achieve positive results in attracting and improving relationships with customers. Contact management is efficient, and the customization and ease of use options provide great organization and search capabilities. Call tracking is also efficient, and creating new tasks after each call ensures easy note-sharing and updates with colleagues for efficient follow-up. Cons Although some complications and difficulties have arisen, the good news is that we were able to overcome them quickly. We have encountered errors due to incomplete integration from other applications and issues when adding calendar links to addressed emails for clients. Review Source VR Verified Reviewer Associate manager Computer Software Used the software for: 1-2 years ### "A complete, effecient, user friendly CRM " August 30, 2023 4.0 Pros \- Good customer support- User friendly interface- Comprehensive features Cons \- nothing much, the tool is really good Review Source Ambar Y. SEO Team Lead Outsourcing/Offshoring Used the software for: Less than 6 months ### "One-Stop Platform for Marketing Automation" February 28, 2023 5.0 Salesforce Marketing Cloud is very helpful software! Pros \- It is an excellent piece of software for social media marketing, lead generating, email management, and efficient email generation.- It's convenient because it's a one-stop shop. I have access to all I require to succeed in my current environment. Cons There is no negative feedback or downside for this software. It helped us a lot in many things like content management, email marketing, social media marketing, etc. Excellent Tool! Review Source JM Javier M. Project Lead Marketing and Advertising Used the software for: 1-2 years ### "Software con gran potencial de automatización y gestion de marketing" January 11, 2023 5.0 Pros La cantidad de herramientas disponibles para poder automatizar y gestionar distintos canales dentro de una estrategia (SMS, email, web, redes sociales). Además tiene un gran poder de segmentación y permite análisis muy detallados. Cons Uno de los puntos negativos es el precio para pequeños negocios. Y el segundo punto negativo, es que es un software bastante complejo de configurar y de manejar, es necesario dedicar bastante tiempo y recursos adicionales con un partner integrador que pueda ayudar a sacar todo el provecho de la herramienta. Alternatives considered [HubSpot CRM](https://www.capterra.com/p/152373/HubSpot-CRM/) Reason for choosing Salesforce Marketing Cloud Por la cantidad de funcionalidades que se pueden integrar en la misma herramienta. Switched from [Simla.com](https://www.capterra.com/p/148225/simla-com/)[Mailchimp](https://www.capterra.com/p/110228/MailChimp/) Nuestro proveedor anterior no tenía la potencia y posibilidades que si nos brinda Salesforce Marketing Cloud, se quedaba corto Review Source CM Coral M. Ecommerce Manager Health, Wellness and Fitness Used the software for: 2+ years ### "El CRM por excelencia" June 23, 2023 5.0 Pros Es un software que engloba una gran variedad de herramientas (gestión de e-mailing, redes sociales, páginas CMS, SMS...) para varios canales. Ideal también para hacer análisis detallados, segmentar al target, crear journeys de omnicanalidad, volcar resultados de ventas, compartir datos con otros departamentos, fidelizar y gestionar la relación con los clientes, etc. Para mí, la herramienta fundamental de mi día a día y el mejor programa de CRM que he usado hasta la fecha. Cons No es sencillo de integrar y algunas funcionalidades no son muy intuitivas. Es necesaria mucha práctica o seguir las formaciones virtuales de Salesforce para aprender nuevos usos, optimizar las herramientas y sacarles el máximo partido. Review Source Pankaj Singh S. Manager Marketing Operations Information Technology and Services Used the software for: 1-2 years ### "Extensive features but easy to use." July 24, 2021 4.0 Overall experience is good. It has lot of features that fulfil al the requirements of marketing and sales team. Pros How easy report creation in it and strong integration with multiple softwares. Cons Some features need specialise skills and training before use. Review Source Similar Products Featured ## Related categories [Email Marketing](https://www.capterra.com/email-marketing-software/)[Marketing Automation](https://www.capterra.com/marketing-automation-software/)[Email Management](https://www.capterra.com/email-management-software/) ## Send me user reviews about this product ### Fill out the form and we'll send a list of the top-rated software based on real user reviews directly to your inbox.