# Page 7 | Salesforce Marketing Cloud Reviews 2026. Verified Reviews, Pros & Cons | Capterra > Page 7 - Is Salesforce Marketing Cloud the right Email Marketing solution for you? Explore 529 verified user reviews from people in industries like yours to make a confident choice. Source: https://www.capterra.com/p/248536/Salesforce-Marketing-Cloud/reviews --- Salesforce Marketing Cloud 4.2 (529) [View alternatives](https://www.capterra.com/p/248536/Salesforce-Marketing-Cloud/alternatives/) Provider data verified by our Software Research team, and reviews moderated by our Reviews Verification team. [Learn more](https://www.capterra.com/our-story/) * * * Last updated April 15th, 2026 # Page 7 - Reviews of Salesforce Marketing Cloud ## Showing most helpful reviews Showing 151-175 of 529 Reviews Sort by: Most Helpful Rating Company Size Reviewer's Role Length of Use Frequency of Use VR Verified Reviewer Database & Evaluation Manager Non-Profit Organization Management Used the software for: 1-2 years ### "Powerful but a lot of limitations" February 7, 2019 3.0 SF is such a giant in their products. Their products have a wide range of powerful features but a lot of features also come with their limitations. Their customer support is horrible - they are good at staying on top of your payment due but very slow in responding to your other needs! Pros Features - it provides powerful features, such as searchable database, knowledge base, forms of contact that can tie to service cloud, etc. Cons Preset data fields can be the limitations because you can't change those preset data fields' labels, thus it may not make sense sometimes for each client's needs. Review Source VR Verified Reviewer Research Study Assistant Higher Education Used the software for: 2+ years ### "Nice, but not perfect" February 1, 2019 3.0 Pros There are tons of features that can be enabled with this software. As long as your SF Architect/Developers know what they're doing, the sky is the limit. Cons At times the UI/UX can be buggy and hard to read. Also, inputting data can be a hassle without an auto-save feature. If you take too long inputting data and your connection timesout, you have to start all over again. Review Source VR Verified Reviewer Business Developer- Sales Ops Information Technology and Services Used the software for: 2+ years ### "Complete Platform for growing Marketing needs. Empower you to make right decisions! " April 19, 2019 4.0 I am very happy using salesforce marketing cloud and have been using for years now. We are able to manage all our marketing effort in a more efficient and discipline manner and support our sales team throughout the sales cycle. It's difficult to justify ROI on marketing, but with salesforce marketing cloud we are able to justify our spends on various campaigns since they are yielding high results. Pros Analytics that you can drill down related to any specific activity (open rate, click ratio, engagements). You can manage all your marketing programs from various channel under the same platform. Cons It needs a little learning before you start using it in a efficient manner. UI can be a little more friendly to all the users. Importing/ exporting files can sometimes get corrupted. Having said, it's the best in its space. Review Source VR Verified Reviewer Information Manager Automotive Used the software for: 2+ years ### "Customer Portal Software" October 13, 2018 4.0 Pros We use community cloud to provide information and self-services to our external customers. The tool is very flexible and we are able to create templates for different customer types which allows us to tailor their user interface. With community cloud, the customers are able to login to one application to conduct business with our company. It is also integrated with the other salesforce products which enables all customer data to be stored in salesforce and shared across multiple applications. Cons The username must be formatted as an email. Some of our customers do not have business email addresses. Also, if our customer has implemented salesforce internally or has a salesforce id already with another vendor, they cannot use the same email as their username. When a user attempts to create a username, we have no way of knowing if they already have a salesforce id in another system so we must assume if the username meets all of our criteria and the creation fails that they must have another salesforce id with that username. Review Source VR Verified Reviewer Content Editor Marketing and Advertising Used the software for: 1-2 years ### "Un outil complexe mais performant une fois maîtrisé" June 22, 2023 4.0 Pros L'outil est complet et offre de nombreuses fonctionnalités, notamment pour la gestion de leads et de campagnes marketing. Cons Le logiciel est parfois complexe à utiliser (besoin d'une formation complète pour en maîtriser tous les aspects) et l'interface manque un peu de modernité. Review Source Tyler G. Process Engineer Environmental Services Used the software for: 1-2 years ### "Salesforce helps automate many processes of the sales cycle" December 13, 2022 5.0 Sales Pros It helps with automation and getting 95% of the work done. Cons The new Lightening mod does NOT have all the desired features, so I switch to classic. Review Source VR Verified Reviewer Data Scientist Retail Used the software for: 6-12 months ### "Expensive storage solution" July 30, 2021 3.0 I can say it is an expensive product. A lot of other products, proposed by the small startup at lesser cost are available and that is what we switched to over the years. Pros Multiple data storage were integrated into one. This made it easy to filter and use data effectively. Cons This tool is expensive, so anything extra comes at a huge cost if funding is reduced. Also the data query language does not supported many basic functionalities which makes the job harder Review Source VR Verified Reviewer Marketing Manager Used the software for: Less than 6 months ### "Once you figure it out, opportunities to engage consumers in email are endless." April 22, 2018 4.0 Pros It's built to handle large-scale email communications and does its job very well. You have the ability to create engaging customer journeys and can make a great impact with your consumers. Customer support has been super helpful. I've engaged support via phone, email, and Chatter, and it's always top-notch. Our organization just switched to using Content Builder within Marketing Cloud, and it is much easier to build emails without having to rely on HTML coding. Cons There aren't a lot (any?) resources out there for learning how to use Marketing Cloud, so I had to self-teach with my coworkers. This could be difficult for people who have to use this software but aren't technically inclined. Not all pending sends will list themselves under "Pending Sends," so that has caused some issues with accidentally sending the same email to the same list more than once. Seems like there are a few features like that that could definitely be improved. Review Source CM Chaplin M. CEO, Director of Development Computer Software Used the software for: Less than 6 months ### "Salesforce, " March 14, 2018 5.0 Overall, Salesforce is an EXCELLENT choice for small and medium size organizations. No matter what your company is engaged in, nor the workflow you utilize, this is a CRM that has got you covered! Impetus Global Technology provides our clients with a LARGE assortment of products and services, which has always been a source of problems when searching for line-of-business software stacks. Salesforce is the first application that we have employed as a CRM, which has addressed our need for a very flexible solution, while maintaining the ease of use and affordability of deployment and maintenance. Pros The pros that come inherently, with Salesforce, number far in excess of the amount of reading, anyone wants to give some review from the typical CEO. Therefor I will provide a direct, concise, list of the benefits we attained at Impetus Global Technology when we adopted this software. \* Effective Cost \* Time-Saving Ability \* Support \* Ease of Use and Training Availability \* Extensible by Nature \* Incentives to Sales Employees Cons Honestly, the task of espousing a list of Cons, towards this business tool has proven quite the challenging endeavor. Not only am I CEO, but also I hold the position of Director of Software Development. Speaking now as a developer, I would encourage introducing more direct compatibility with Visual Studio and/or the JetBrains stack. By the previous statement, I mostly refer to some sort of Extension or Framework that can be utilized through something such as a Xamarin or WPF application to source business data. From the view of an Executive, I cannot honestly provide any criticism that would merit the publishing of a review. Review Source WT Walter T. Marketing Specialist Higher Education Used the software for: 1-2 years ### "SFMC" January 21, 2020 4.0 This is a very serviceable software and will serve it's purpose. It can do a lot, so depending of the size of your organization it might be too much for the cost. Pros In addition to being able to import a distribution list, this product integrated with our CRM (Recruit) so we were able to send to segregated lists and it showed what emails were sent in Recruit. This made it easier for our reps to see when correspondence went out to their pipelines. It is rather simple to create and distribute emails. Cons Some of the functionality was a bit wonky, and emails viewed differently between various email clients. Line spacing was the biggest thing that varied quite a bit. Everything would look great in SFMC, but when an email was received in Outlook, Mac Mail, or Gmail, all three would display it just a bit differently. Not sure who's problem this is. It also doesn't embed video either. The workaround is to create a screenshot as a graphic, then add a link to it. Switched from [Emma by Marigold](https://www.capterra.com/p/75428/Emma/) We wanted integration with our CRM (Recruit). Review Source Chhaya S. CEO Food Production Used the software for: 2+ years ### "Large Campaigns work well with Salesforce Marketing Cloud" May 8, 2022 4.0 Pros Rather than using a standard marketing automation tool, we switched to Salesforce Marketing Cloud. Besides its powerful automation feature, it is also tightly integrated with Salesforce CRM. Sending personalized marketing campaigns is breeze with Salesforce Marketing Cloud. Cons To segment the data, Working knowledge of SQL is required. Integration of GTM and API's is heavily reliant on tech team. Review Source AC Angie C. Business Development Computer Software Used the software for: 6-12 months ### "Worth buying for the tight integration with Sales Cloud" December 8, 2022 4.0 Pros Originally we purchased a solution from a boutique third party vendor but ended up requiring a fair amount of custom development in order to get a workable solution. We moved to Marketing Cloud after a fair amount of pain. The integration was immediate and we were able to quickly move most of our marketing campaigns onto Marketing Cloud. The primary use case is to solicit leads from our landing page and setup the appropriate objects in SFDC. The sales team was very accommodating when it comes to working with our budget and providing initial support and configuration. Cons Our Marketing Cloud has a restriction on the number of contacts that can be in our mailable database. We constantly get reminders to either remove contacts or upgrading to a higher limit plan. We ran into an issue as one feature required access to specific Google APIs. We submitted a feature request but it's been months and they only provided a workaround that involved developer resources on our end. Review Source VR Verified Reviewer Marketing Technologist/Campaign Manager Apparel & Fashion Used the software for: 2+ years ### "Complicated but awesome tool." April 17, 2019 5.0 Pros I love Journey Builder and its native connections to Salesforce. Dynamic capabilities are extremely robust. Cons Requires a full time platform expert, or a team of experts, to scratch the surface of SFMC's features. Tech support very frustrating, requires escalation on most tickets. Review Source JH Jennifer H. Sales and Marketing Specialist Marketing and Advertising Used the software for: 6-12 months ### "This software is awesome!" March 8, 2023 5.0 Pros We use Salesforce on a daily basis to build relationships with clients. It has been extremely helpful in managing customer interactions, dispatching and creating emails, and obtaining detailed reports. Cons It might be difficult to grasp at first, but the learning curve is short, and you'll be an expert in no time. Review Source KS Krishna S. Marketing Cloud Consultant Information Technology and Services Used the software for: 2+ years ### "salesforce marketing cloud features" February 7, 2018 4.0 About Salesforce Marketing Cloud Email from the Salesforce Marketing Cloud gives you drag- and-drop content tools, mobile-optimized templates, and easy email automation capabilities. Improve your customer engagement with built-in deliverability and A/B testing solutions. Salesforce Marketing Cloud offers hundreds of features to help you execute on every possible communication, from basic email marketing to sophisticated Predictive Intelligence decisioning. Pros You can send emails, SMSs, Mobile Push notifications as Super messages.... End to End Automation with Automation studio and Journey Builder It's better than using 3 x 5 index cards User friendly and super easy to learn new options/reports. Cons Costly Time-intensive Little training unless purchased separately. It can be very overwhelming at first learning Marketing Cloud as a whole. Back-end can be complex; expensive for small scale businesses; can be time-consuming to learn to use Review Source RW Robert W. Boss Primary/Secondary Education Used the software for: 2+ years ### "Great for managers to pull reports - HORRIBLE for salespeople who create teh informationi on which those reports depend." October 10, 2017 2.0 As I said, this produces great reports for managers. And managment is the deparmtnet that ends up making purchases of solutions like this. Without ever consulting the actual in-the-trenches sales team. So they buy it for their needs butn not for the needs of their sales reps. Consequently, the number of meetings increases trying to fiuge re out why sales have dropeed and outbound calls have dropped, etc. And this takes motre time away from active selling. Salesforce creates a downward spirtal in sales. Pros It's better than using 3 x 5 index cards Cons Too many boxes to be checked on every single contact attempt that is made. Difficult to use. Extremely slow for a sales rep trying to mak any number of calls. I used to use GOLDMINE and made twice the number of calls daily than I could when I had to use SaleForce. These are very true numbers. easily made 70 - 100 calls a day with Goldmaine. Only able to make about 30-35 tops using Sales Force. Review Source RS Rachel S. Experiential Marketing Manager Computer Software Used the software for: 2+ years ### "Salesforce Marketing is the best of the best" December 8, 2022 5.0 Pros ease of use, setup time is fairly quick and learning it is intuitive Cons Nothing that I don't like, I wish the app was better on iOS. Review Source FZ Francesco Z. Controller Marketing and Advertising Used the software for: 6-12 months ### "Salesforce Cloud" February 6, 2023 4.0 Nell'utilizzo quotidiano diventa indispensabile per la gestione clienti sotto tutti gli aspetti Pros Integrazione con altri sistemi aziendali, completezza delle informazioni e facilità d'uso una volta familiarizzato con il software Cons Non sempre intuitivo, ma dopo qualche utilizzo diventa più semplice Review Source Long D. Salesforce Admin Computer Software Used the software for: 2+ years ### "Difficult to use for small teams with out developers" May 3, 2019 5.0 Pros The high amount of functionality, with functions, that exceed mail chimp and other email automation services Cons Ampscript is required for many complex landing pages and emails. difficult to use for a single user with no development background. Review Source juan C. ejecutivo Banking Used the software for: 6-12 months ### "Fuerza de ventas" November 22, 2022 4.0 buena Pros lo que mas me gusta la interfaz ya que es fácil de leer la información. Cons las caídas de sistema cuando hay mucho flujo Review Source Mory M. Business Analyst Marketing and Advertising Used the software for: Less than 6 months ### "The tool to manage your customer relations" March 2, 2023 4.0 A sizeable software in the field with multiple functionalities Pros The software offers me efficient and sustainable management with my clients Cons Sometimes difficult to use on the browser of some of my phones Review Source KC Kyle C. Manager, Application Support Information Technology and Services Used the software for: Less than 6 months ### "Not the best choice " February 13, 2023 2.0 Support was unable to address product gaps, product was cumbersome and never well received by any of our team, and constantly performed slowly. Pros Can't say I particularly liked anything about Salesforce marketing cloud other than the fact it somewhat integrates with an existing Salesforce instance. Cons Unfortunately, the product is a solution that really only makes sense if you have an existing dependency on Salesforce. In terms of using marketing cloud for marketing communication, or any kind of communication, it really falls short. The product is very complicated when compared to competitors that cost less and offer more seamless functionality. We ended up switching to another product because the product had a huge learning curve and required work around to perform pretty basic tasks. There are 4-6 steps to accomplish what other products do in half the steps. Review Source Chris A. Driver Manager.... and Author Transportation/Trucking/Railroad Used the software for: 1-2 years ### "Beginner Friendly" November 29, 2022 4.0 Very good. Pros This tool is relatively easy to set up and to learn to use. It is user friendly and it gives a clear picture of our sales and deliveries. Cons The price of this software tool is quite, although we have the compensation that it does what it promised to do. Review Source Lyndsay R. Internet Used the software for: 1-2 years ### "The leader in integration and automation! " September 29, 2015 5.0 Salesforce is hands-down the best CRM out there. I have worked with it in both small business and large entity capacities and it works perfectly for both. Pros I think the best part about it is its ability to simply replace many applications because it can function in place of them. Data, Knowledge, Contacts, Accounts, automated email campaigns, social media, Support tickets, scheduling reporting - all in one. The company I work for now has separate applications for all of these and only the sales team uses Salesforce. It feels like such a waste. Cons The only con I have perceived is how quickly SFDC moves forward with new features - and the amount of focus they put on things they are rolling out. Sometimes, I think the energy would be better spent improving the current features. Review Source VR Verified Reviewer Customer Service Representative Chemicals Used the software for: 1-2 years ### "Salesforce Marketing Cloud for marketing purposes and campaigns management" September 23, 2022 4.0 Great and intuitive! Pros Salesforce Marketing Cloud enables executing large scale campaigns in no time. It is easy to setup automated processes for email marketing. It can be used in many ways to create personalized campaigns for customers. Cons To be honest I did not find any disadvantages besides some initial struggles when configuring the campaigns - I believe this is the case with most of the software tools that provide so many features. 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