# Page 8 | Salesforce Marketing Cloud Reviews 2026. Verified Reviews, Pros & Cons | Capterra > Page 8 - Is Salesforce Marketing Cloud the right Email Marketing solution for you? Explore 529 verified user reviews from people in industries like yours to make a confident choice. Source: https://www.capterra.com/p/248536/Salesforce-Marketing-Cloud/reviews --- Salesforce Marketing Cloud 4.2 (529) [View alternatives](https://www.capterra.com/p/248536/Salesforce-Marketing-Cloud/alternatives/) Provider data verified by our Software Research team, and reviews moderated by our Reviews Verification team. [Learn more](https://www.capterra.com/our-story/) * * * Last updated April 15th, 2026 # Page 8 - Reviews of Salesforce Marketing Cloud ## Showing most helpful reviews Showing 176-200 of 529 Reviews Sort by: Most Helpful Rating Company Size Reviewer's Role Length of Use Frequency of Use VR Verified Reviewer Senior Associate Computer Software Used the software for: 6-12 months ### "Good tool for Email Marketing!" June 2, 2022 5.0 Pros It was a useful tool to organize massive email marketing campaigns. Cons I'm quite sure many of the emails went to SPAM folder given the structure they had. Review Source MO Michelle O. Sales Coordinator Marketing and Advertising Used the software for: 1-2 years ### "Product with Great Potential " December 25, 2022 3.0 Salesforce has great potential once the overall kinks are worked out. Pros There were tons go great features and abilities in the Salesforce software, you could note or track just about anything that you want. Cons Salesforce has programs specifically designed for companies that use it and I feel like there are many functions and features that could have been improved and perfected before customization. Review Source NE Nathan E. Director of Marketing Used the software for: 6-12 months ### "Powerful Marketing Solution" April 17, 2018 4.0 Pros When you connect all the different pieces of Salesforce software that are applicable to your organization, the results are astonishing. Having used other CRM and Marketing Softwares and having to integrate the two was far more difficult than using the various aspects of Salesforce. It is fantastic to have it all in once place. It connects easily to Google Suite apps and is overall easy to use for the technically inclined and after a little training your less technically inclined employees will have no problem with it. Cons For those that are not technically inclined, the learning curve can be difficult. The integration of a large business application can be extremely lucrative, however the kick starting period can be a turn off. For small businesses that have multiple solutions to the problems that Salesforce can solve, the transition period can be difficult to cope with. Review Source LD Laurie D. Vice President - Sales & marketing Hospital & Health Care Used the software for: 2+ years ### "It works....." October 20, 2021 3.0 Good overall..... Pros fairly easy to use...allows me to keep track of my sales calls and sales analytics Cons Not as specifically set up for my business....not as customizable as I wish it could be. Review Source CM Cat M. VP of Operations Public Relations and Communications Used the software for: 2+ years ### "Greatly disappointing" July 20, 2021 2.0 Ultimately we are switching from Marketing Cloud because the price is too high for all the headaches and because we use a limited amount of the functionality anyway since we just need the email marketing component. Pros The email builder is very easy to use and the ability to specify a preheader was greatly appreciated. Cons Hard to pick what was worst - terrible customer service, despite paying for Premiere Support it often took days to get problems solved (and updates were constantly causing new problems), or the fact that the answer to every question was either no or an upsell. Review Source VR Verified Reviewer Marketing Manager Facilities Services Used the software for: 2+ years ### "Salesforce Marketing Cloud is great and only getting better." July 8, 2019 4.0 Positive. Salesforce Marketing Cloud is and will be the cornerstone of our marketing plans going forward. Pros Data extensions and their flexibility. Do you want to create a list of subscribers from a landing page? Want to upload an email list from an external source? Want to create a catalog of your ecommerce products and call those in on a Cloudpage? Data extensions solve it all. Cons Layout clarity and user experience. It has gotten better, but integral functionality is still hidden in different buckets so that it's hard to find from the SFMC homepage. Review Source DG Danilo G. Responsable de Seguridad IT Retail Used the software for: 1-2 years ### "Marketing Cloud el jefe de la automatización " September 13, 2022 5.0 Tras una buena curva de aprendizaje y adaptación, termina siendo una herramienta realmente potente. Desde la gestión de un potencial cliente, el asesoramiento y todo el proceso comercial para terminar la operación; se posee trazabilidad, procesos establecidos y estándares que fácilitan el análisis y la gestión de las tareas diarias operativas. Pros Es realmente extensa la cantidad de features que tienen. Y al ser un ecosistema muy completo, poseen todo tipo de soluciones, para todos los aspectos del negocio. Cons La mismas features, son las que más dificultan el proceso de implementación, dado que, se tiene que analizar muy detalladamente el negocio, sus procesos y los involucrados. Review Source Josh T. President Used the software for: 6-12 months ### "Most Expensive Worst Experience You Will Ever Have" April 22, 2018 1.0 Pros I would love all the things it can do except the fact that it doesn't really work or integrate well. Cons Literally everything. It took months to setup and even then it wasn't setup the way we wanted it. Support was terrible. They even threatened us with the contract when we said we wanted out. They want long contracts because as with many things that need long contracts the program is actually barely functional. Seriously do yourself a favor and pick literally any other system. Review Source VR Verified Reviewer Director, Product Marketing Computer Software Used the software for: 2+ years ### "Not Amazing" August 22, 2019 2.0 Good on the basics, but not flexible enough to customize. Pros It has all the basics... a knowledge base, support & ticketing, and forums/discussions. Does all these basic functions well and integrates with Salesforce CRM well. Cons Not nearly customizable enough. The styling out of the box is ugly and it's not easy to customize yourself. Review Source GN Gregory N. Sr. Director Information Services Used the software for: 2+ years ### "If using Marketing Cloud must also Budget for DESelect" October 25, 2022 3.0 Pros Very powerful and do most things requested by Marketers in company Cons Not easy to use. Takes a lot of time to implement. Review Source VR Verified Reviewer Marketing Manager, HMX Higher Education Used the software for: 6-12 months ### "Powerful but more complicated than it needs to be" May 6, 2018 3.0 Pros Salesforce Marketing Cloud has some impressive features when integrated with Sales Cloud - in particular the ability to build complex automations based on customer attributes and changes to those attributes, and to add reporting about email activity directly into the CRM. Cons It takes too many steps to create and send a relatively straightforward email campaign - there's a significant learning curve, and a lot of things that can go wrong if you're working with an integrated instance with Sales Cloud. I'm also not impressed with the email template building capability; by default it's not simple to create good-looking emails. This feels like an old tool that was bolted onto Salesforce (which it was in some sense, given that it was acquired) and lacks the ease-of-use of other programs like Mailchimp. Review Source DJ Dick J. Carpet Cleaner Management Consulting Used the software for: 2+ years ### "Buggy Buggy Buggy!" September 25, 2018 1.0 All in all this solution has a long way to go before it's a good product. There are much better alternatives in the marketing automation space. I have faith in this solution long term because it is owned by Salesforce.com. Pros Features are good in concept. Support takes at most a day to get back to you on cases. Support can usually help you, but not always. Cons Documentation is poor and almost always not descriptive enough and outdated. The system itself is very buggy. The typical response from support is "Just start fresh" in regard to whatever you're working on. We have a Sales cloud integration which does not work well with Marketing cloud. The connector is antiquated and it's impossible to leverage synchronized data extensions in journeys and other marketing content. Review Source VR Verified Reviewer BI Manager Consumer Goods Used the software for: 2+ years ### "Really helps us keep our drip campaigns running smooth." April 3, 2019 5.0 Pick a good vendor, that is the crucial aspect of the roll out. With a bad vendor, the turnover is dangerous to your projects completion date and it's bottom line. Pros The whole baked out process is easy to understand and roll out, using the tool to manage email campaigns and other selling tools is a real revenue generator! Cons As with anything Salesforce, it looks good until you sign the contract, then you see all the hidden add-ons and expenses you need to get the tool actually doing what you want. Be prepared to spend more than they tell you! Review Source CF Colby F. Analyst Banking Used the software for: 1-2 years ### "Great Tool for Activity Tracking and Knowledge Management" September 6, 2022 4.0 It is a high touch solution. As such, you need to be willing and able to do a lot of manual data entry Pros The ease of access to all information on an account-by-account basis Cons There is a lot of manual data entry required Review Source VJ Vinay J. Associate Director Used the software for: 6-12 months ### "Partner Community from Salesforce Community Cloud" January 16, 2019 5.0 As the Partners performance is critical for company growth, Partner community presents a powerful way to collaborate with Partners and share the required information to them on a timely basis to make them successful. The partner can see the Quota and current status through the community on a real-time basis through powerful analytics tool and help to grow your company. Partner Community helps a company to optimize every stage of partner lifecycle in easy and quick way Pros 1\. Easy to Setup and rollout - Drag and Drop 2. Deep integration with Salesforce Sales cloud 3. Readily available Partner engagement analytics 4. Cost Effective 5. Easy to share files through Sharepoint and external sources through community 6. Step by Step setup tutorial available Cons 1\. Partner Community is still new in the market and hence it is not the complete solution, Feature and still being developed and deployed every passing release Review Source MS Michael S. Co-Founder Insurance Used the software for: 6-12 months ### "Salesforce is THE BEST CRM" January 30, 2019 5.0 I was against Salesforce at first but know I dont know how I worked without it. Pros SalesForce has allowed me access to run reports I never though of running. I now can keep track of what status every client is in in one place instead of going to three or four different places or relying on my agents to tell me where exactly their business is at. SalesForce has really been a game changer in that is has allowed me more time, and that is the one thing I really needed was time. A huge benefit with Salesforce also is almost every company knows how to integrate with Salesforce. Cons The only con I can think of with Salesforce would be the cost. Not the cost od Salesforce but the cost to get someone to fully develope it. If you are not tech savvy it can be expensive to hire someone. I think that is to be expected though Review Source Christopher M. Técnico de Logística III Automotive Used the software for: Less than 6 months ### "Colaboração é meu segundo nome" August 13, 2021 5.0 Foi uma experiença apenas de coloboração na implementação, mas uma das melhores que já tive, pois tivemos poucos problemas e dos poucos solucionamos rapidamente. Pros Tive que trabalhar na implantação do SalesForce no antiga empresa e achei todas as sua propriedades impressionantes, estavamos migrando de outro sistema para este, e me parecia uma evolução de 100 anos! Cons No começo parece que deixa a desejar por ser um pouco complexo de mexer, mas só aparente mesmo por que depois você começar a engrenhar e pegar o jeito e como esse sistema veio para revolucionar. Review Source Edward B. Senior Consultant Used the software for: 2+ years ### "Increase engagement with Partners & Customers" December 9, 2016 4.0 Salesforce give you a Portal, out of the box to engage with your Partners & Customers. From Case Management to Collaboration, to Sales. This product is fully customisable and gets better every year. Using Chatter, Knowledgebase, Ideas, SOS, Live Support and more these applications are fully integrated into your CRM, giving a 360 degree view of your Partner/Customers and increase engagement. Pros Chatter, knowledge base, full integration and customisation make this product an invaluable addition to any company wanting to increase engagement with your Partner/Customer Review Source PP Paolo P. Team Leader Computer Software Used the software for: 1-2 years ### "Essential tool for Salesforce Organizations" November 13, 2021 5.0 Pros A great tool to implement external portal for customers or partners based on Salesforce backend Cons It is necessary to study how it works for a correct use Reason for choosing Salesforce Marketing Cloud It is the natural choice for a Salesforce environment. You can build an external portal that is naturally embedded with Salesforce backend. Review Source Essime T. Gestionnaire Retail Used the software for: I used a free trial ### "Logiciel d'email de marketing " October 19, 2023 4.0 Pros C'est un super produit très complet et professionnels pour la gestion des mails de marketing et des campagnes publicitaires très simple et rapide. Avec une bonne qualité d'interface utilisateur et très performant. Cons Je n'ai aucun problème avec Salesforce Marketing. C'est un top produit et je le recommande Review Source EK Emily K. Director of Digital Engagement Non-Profit Organization Management Used the software for: 6-12 months ### "Many features but incredibly hard to navigate" March 1, 2018 3.0 Pros I am very happy with Marketing Cloud's new Content Builder, which is definitely an update from their Classic Content. Although my team is still learning the new builder, it already appears to be a lot more initiative and easy than Classic Content. I'm hoping it makes the experience of building and sending emails through Marketing Cloud an easier one. Cons I'd say that Marketing Cloud is fine, however very hard to navigate without training. Even for users who have experience on other email platforms, the interface for Marketing Cloud is neither intuitive nor are there any clear training resources for it. It's also largely insufficient without being connected to a Salesforce CRM. I also do not like the visual representation of their automation workflows. Review Source MW Makaela W. Sales Development Representative Marketing and Advertising Used the software for: 1-2 years ### "Salesforce is the Best" April 20, 2023 5.0 Overall my experience with Salesforce is great. I think it's a great software and platform for any kind of company to use. Pros I like how easy it is to use and to keep everything about the client in one place. Cons The features that I saw were missing was being able to call from there. We use another software to make calls. Review Source Naveen G. CEO Information Technology and Services Used the software for: 1-2 years ### "Salesforce Communities: Industry leading portal solution" May 18, 2017 5.0 It is easy to setup and fairly powerful. Salesforce provides industry leading security best practise, so the data is secure. Pros Salesforce Communities provides a portal for employees, customers and partners. A standard interface is available out of the box with basic UI configuration. For advanced user interface custom development can be used. Standard Salesforce objects are used as database. Cons It is a relatively expensive solution. For small organization budget can be an issue. However the advantage is that it is fairly easy to setup a basic version of Salesforce Communicities. Review Source Ragavi K. Software engineer Health, Wellness and Fitness Used the software for: 6-12 months ### "Sales force Marketing Cloud" January 4, 2020 5.0 The experience has been outstanding. We are able to promote our campaigns reaching the customers at a faster pace and exposing them to various channels easily Pros Salesforce marketing cloud has helped promote our insurance products to the customers easily through various mediums and channels Cons There is nothing to complain about this software as it is one of the best tools in the industry at the moment Review Source VA Valeria A. SEO Entertainment Used the software for: Less than 6 months ### "El futuro de las estrategias de marketing " July 4, 2023 5.0 Pros Las múltiples funciones para su uso en las estrategias Cons Seguimiento del servicio al cliente de parte de la empresa como tal Review Source Similar Products Featured ## Related categories [Email Marketing](https://www.capterra.com/email-marketing-software/)[Marketing Automation](https://www.capterra.com/marketing-automation-software/)[Email Management](https://www.capterra.com/email-management-software/) ## Send me user reviews about this product ### Fill out the form and we'll send a list of the top-rated software based on real user reviews directly to your inbox.