# Page 9 | Salesforce Marketing Cloud Reviews 2026. Verified Reviews, Pros & Cons | Capterra > Page 9 - Is Salesforce Marketing Cloud the right Email Marketing solution for you? Explore 529 verified user reviews from people in industries like yours to make a confident choice. Source: https://www.capterra.com/p/248536/Salesforce-Marketing-Cloud/reviews --- Salesforce Marketing Cloud 4.2 (529) [View alternatives](https://www.capterra.com/p/248536/Salesforce-Marketing-Cloud/alternatives/) Provider data verified by our Software Research team, and reviews moderated by our Reviews Verification team. [Learn more](https://www.capterra.com/our-story/) * * * Last updated April 15th, 2026 # Page 9 - Reviews of Salesforce Marketing Cloud ## Showing most helpful reviews Showing 201-225 of 529 Reviews Sort by: Most Helpful Rating Company Size Reviewer's Role Length of Use Frequency of Use BMB Bob Moïse B. Directeur Marketing Aviation & Aerospace Used the software for: 2+ years ### "Meilleur logiciel du marketing" July 28, 2023 5.0 Pros Ce logiciel est si particulier que j'aime énormément le système automatisé du mail de marketing c'est vraiment magnifique Cons La première j'avais du mal à maîtriser mais aujourd'hui c'est bon je maîtrise c'est facile avec le temps Review Source VR Verified Reviewer Marketing Account Manager Hospitality Used the software for: 2+ years ### "User Friendly Email Tool" March 20, 2019 4.0 Pros I like how easy it is to build out emails in Salesforce Marketing Cloud. The drag and drop feature allow me to easily add new layouts to my email build. I like that each content block can be edited individually so if mistakes are made, it doesn't affect your entire email. Cons My company has several business units that we work in, and sharing creative assets among those multiple business units has been a pain. Review Source Cody L. Inside Sales Telecommunications Used the software for: 1-2 years ### "Salesforce is good, but HubSpot is a better CRM" October 15, 2019 3.0 Not bad, but switching to HubSpot was a better investment Pros Before lightning, it was a decent platform. Cons Very "clicky." You need to click through a few screens before getting to where you want. Review Source RT Rhonda T. Marketing manager Insurance Used the software for: 1-2 years ### "There is a reason everyone recognizes the name!" December 21, 2018 5.0 We recently implemented the SalesForce marketing cloud platform and have had great success. The implementation was more challenging than expected however we had very specific needs and required a lot of data transfers to make the service work they way we intended. The training was fairly easy and once the employees embraced the process, increased overall productivity. Friendly formats and personal expressions give each team member their own look and allow them to be productive on their own skill level. The team emails were out of hand and this product helped manage the interactions and keep everyone in the loop without wading through the email mess! Pros All encompassing product. The customizable options are amazing. Easy to access for remote and in-house employees. Cons On the higher pricing scale. implementation can be tricky, may need to modify your current workflow to accommodate the best use. Review Source VR Verified Reviewer Account Executive Insurance Used the software for: 2+ years ### "Recommended 100% as long as the pricetag doesn't scare you away" September 30, 2019 5.0 My experience is positive overall. Once you get over the sticker shock you find the most comprehensive and capable CRM available. Pros The customization SalesForce Marketing cloud offers is incredible. The features and capabilities are second to none. Cons The cost is a problem, especially considered the unseen cost of contracting 3rd party developers to help you get the most out of the product. Review Source MJ Mark J. Resource Development Director Philanthropy Used the software for: 1-2 years ### "SalesForce for Nonprofits" April 14, 2017 3.0 SalesForce has a long learning curve. A rudimentary knowledge of it can take you a long way, but you will not be making full use of it -- especially as a nonprofit, that normally would have limited resources. Pros There are many great features about SalesForce, including the AppExchange. It gives us a lot of flexibility with regards to events, volunteer management and donation recordings. The feature of recording contacts is easy and prominent, unlike other systems where it is hidden. Cons Although it advertises itself with a feature to compose and create newsletters, the feature is not user-friendly and it is awkward to use. It is easy to create text but tough to format. Several apps in the product are repetitive when creating a contact, especially in the Auctions for SalesForce feature. Review Source Maria C. Account Manager Used the software for: 6-12 months ### "Time consuming, no customer support" August 16, 2017 2.0 Pros It has basic email marketing functions, so you can do content creation and send out an email campaign, as well as tracking the results Cons There is no customer support at all, the pricing is very high, especially the email per send rate. It would cost b2c companies a lot of money for every email campaign. Review Source Akou Kafui A. Gestionnaire Commercial Real Estate Used the software for: I used a free trial ### "Logiciel de marketing " October 29, 2023 5.0 Pros Un très bon produit de marketing très performant et simple à utiliser. Ça permet d’envoyer les mails des campagnes publicitaires. Je le recommande. Cons Un super produit et très performant. Je le recommande Review Source mJ mattt J. Pre-Implementation Onboarding Coordinator Hospitality Used the software for: 2+ years ### "Salesforce is great for storing all aspects of customer data" March 25, 2018 5.0 Pros With this product you can store any bit of customer data. This is a sales persons greatest tool. In addition you can create custom objects to enable the support team to better work cases. Cons Not all stored data can be pulled into reports. Salesforce does not do calculations on dates or times. This can make it difficult to do everything you need to in the system itself. Review Source IC Ilaria C. Recruiter Human Resources Used the software for: 6-12 months ### "Ottilo software!" October 30, 2022 5.0 Pros La cosa che mi ha colpita di piu di salesforce è che permette di creare dei report, nello specifico anche personalizzabili! Cons Non si sono aspetti che non mi sono piaciuti! Si utilizza molto facilmente e permette di vsere tutti i dati sotto controllo Review Source VR Verified Reviewer Sr. Salesforce Analyst Used the software for: Less than 6 months ### "Quick and Easy to Put a Site Together" October 5, 2017 5.0 Pros Community Cloud makes it quick and easy to put a basic site together that has access to your Salesforce data. There are several pre-defined template options + multiple out of the box widgets that make it possible to get something up and running quickly. A branding editor allows basic changes to the site's colors, logo etc. Access to CSS allows for greater customization. Cons Understanding how to work with the Community Builder takes some time and practice. Particularly with understanding how to create new pages, grant access to those pages and the different nuances between setting up pages in different ways. You can grant access to different content based on audience but managing those options can be confusing especially as your site grows more complex. The navigation menu, the pages, the page variations, and the audiences all work together with the Salesforce security model to determine what a user sees. Unfortunately this means there are a lot of places to check when something isn't quite right. Review Source AS Arjun S. Manager Education Management Used the software for: I used a free trial ### "Awesome Marketing Automation Tool" December 13, 2022 4.0 Overall the tool is great but it needs some kind of work to give user feeling of using a combined tool rather than disjoint features. Pros Flash sales & loyalty programs are simply awesome features. Newsletters are great too. One of the best things was that the spam rate was very low and that really makes sense when you send bulk newsletters. Cons Felt like the features of marketing cloud are not interrelated or rather they were disjoint. We got lots of errors and issues while using marketing features. The support was good but it took some time to resolve all the issues. Review Source Laurent G. Gestionnaire Commercial Real Estate Used the software for: I used a free trial ### "Logiciel de gestion " October 30, 2023 4.0 Pros Un top produit et très professionnel . Simple et facile à utiliser pour travailler avec des entreprises. Cons Simple et efficace. Je le recommande . C'est le meilleur Review Source Sean T. Search Manager Used the software for: 1-2 years ### "Radian6 component of Marketing Cloud is useful" October 13, 2017 4.0 Pros My experience is limited to the Radian6 component, but it is quite powerful in terms of what it is able to do in terms of social media listening, and categorization of content. Visualizations of the data are also pretty decent. Cons It's expensive for what it is, but still worth a look if affordable (perhaps as part of a package incorporating other parts of Marketing Cloud). It's not the easiest tool to get started with, so it's helpful to have some expert assistance when getting started. Review Source Sukanya M. Email Marketing Manager Non-Profit Organization Management Used the software for: 6-12 months ### "Salesforce Marketing Cloud- An advanced system to manage your Email" July 1, 2019 4.0 Pros This system has a lot of advanced features which is really cool. It provides different integrations with other systems which is very useful. Cons There is nothing to dislike but it is an advanced system. Beginners may find it difficult to use it initially. Review Source CR Craig R. Web Developer Used the software for: 1-2 years ### "SalessForce Craig" March 14, 2017 3.0 I work in SalesForce and rely on it's object and workflow rules to manage our data that we are using. SalesForce is powerful but not the most intuitive software to use on day to day basis. I have gained appreciation for the workflow rules, process builder and approval rules that allow for custom made SalesForce functions to help manage our data structures and data that we pass between our visual pages. Pros Ability to manipulate and change data structures on the fly to account for different processes. Also the plug-ins and ability to tie in things such a docusign, conga workflow are among some of the reasons SalesForce will continue to attract so much business. Cons Not intuitive and can be a bit of a pain to navigate through the various ways to get through anything. Review Source FK Frank K. EPMO Management Consulting Used the software for: 2+ years ### "Salesforce Marketing Cloud - the best of the best" September 26, 2017 5.0 A great piece of software that possesses all the functionality out of the box to make you successful Pros Salesforce continues to maintain its leadership position in this space by constantly bringing new & improved functionality to the table that meets it users needs. Additionally there are 3rd party products that work hand in hand with Salesforce that enrich its capabilities Cons Salesforce is somewhat pricey but if you utilize all of its functionality it will deliver an ROI and help you scale by automating a number of your key functions Review Source JC Jorge C. Director Insurance Used the software for: 2+ years ### "Best CRM in the market" January 3, 2018 5.0 Pros Salesforce has been a great tool for our organization. It has allowed us to forecast appropriately and has us to identify gaps in our sales process. Cons At times it can be a little clunky. But that is nature of any CRM. I've looked at a lot of different CRMs in the market and Salesforce has been the best thus far. Review Source ŁK Łukasz K. IT Specialist Philanthropy Used the software for: Less than 6 months ### "assistance in working with the client" May 30, 2023 5.0 Pros assistance in managing the customer base, improving contacts and processes Cons the time it takes to understand process configuration is long. the multitude of options makes it difficult to find your way around without instructions Review Source EM Emily M. Marketing Coordinator Automotive Used the software for: Less than 6 months ### "Salesforce Marketing Review" May 21, 2023 5.0 Pros For a complex business it allows for greater use and understanding of customer data. Cons It is quite difficult to use initially with strong alliance on the company to assist with teething issues. Review Source VR Verified Reviewer Global Change Manager Pharmaceuticals Used the software for: 6-12 months ### "Huge CRM machine wit all the pros and cons beneath that" December 13, 2018 2.0 Pros With no doubt this is a very advanced CRM with great functionality. I appreciated possibilities of marketing automation and differenc life cycles for users depending on their behaviours. Cons Any changes in the system (changes in process or tha way the CRM is functioning) are extremely difficult to conduct. We had a lot of difficulties with switching from old CRM to Salesforce as the way it works was different and all the processes needed to be redesigned. However, when we needed to change anything in Salesforce to reflect our business needs, it was complicated (IT, discussions with the vendor, time...) Review Source VR Verified Reviewer Fotografo Fine Art Used the software for: Less than 6 months ### "Ottimo programma per digital marketing " January 10, 2023 4.0 Uno dei migliori programmi di questo tipo che abbia mai provato, mi sento di consigliarlo assolutamente per un uso aziendale Pros Ottimo programma, a mio avviso uno dei migliori software per la gestione delle attività di digital marketing presente al momento sul mercato. Tra i suoi punti di forza ha sicuramente le sue innumerevoli funzioni e tool dedicati per la gestione del proprio marketing. Cons Per adesso non ho riscontrato difetti particolari Review Source VR Verified Reviewer Digital Marketing Manager Computer Software Used the software for: 2+ years ### "The main player in their space" October 16, 2017 5.0 Pros Salesforce is a household name when it comes to marketing and sales automation in the cloud. They have been around for quite some time. Cons Can be expensive and may not be worth the value if you are too small of a company or don't use many of the features. Review Source SR Shari R. CEO Marketing and Advertising Used the software for: Less than 6 months ### "Stellar Software for Marketing Endeavors!!" June 24, 2021 5.0 My overall experience with Salesforce Marketing Cloud has been satisfactory. Suits all of my marketing management needs. Pros What do I like most about this software? EVERYTHING! The platform allows you to manage multiple things in an organized and clear manner. Highly recommended for developing marketing plans, achieving marketing goals, and managing teams. Cons It will require some sort of training, whether through your company or from training courses online to fully understand how everything works. It’s possible to learn on your own, however you will definitely catch useful things in a training course. Review Source BO Bernard O. IT Admin E-Learning Used the software for: 1-2 years ### "Salesforce Marketing Cloud Review" April 21, 2023 5.0 Pros Saslesforce Marketing works great for email campaign especially for subscription model. Cons It does have a learning curve for new users. Review Source Similar Products Featured ## Related categories [Email Marketing](https://www.capterra.com/email-marketing-software/)[Marketing Automation](https://www.capterra.com/marketing-automation-software/)[Email Management](https://www.capterra.com/email-management-software/) ## Send me user reviews about this product ### Fill out the form and we'll send a list of the top-rated software based on real user reviews directly to your inbox.