# Page 14 | Salesforce Marketing Cloud Reviews 2026. Verified Reviews, Pros & Cons | Capterra > Page 14 - Is Salesforce Marketing Cloud the right Email Marketing solution for you? Explore 526 verified user reviews from people in industries like yours to make a confident choice. Source: https://www.capterra.com/p/248536/Salesforce-Marketing-Cloud/reviews --- Salesforce Marketing Cloud 4.2 (526) [View alternatives](https://www.capterra.com/p/248536/Salesforce-Marketing-Cloud/alternatives/) Provider data verified by our Software Research team, and reviews moderated by our Reviews Verification team. [Learn more](https://www.capterra.com/our-story/) * * * Last updated March 26th, 2026 # Page 14 - Reviews of Salesforce Marketing Cloud ## Showing most helpful reviews Showing 326-350 of 526 Reviews Sort by: Most Helpful Rating Company Size Reviewer's Role Length of Use Frequency of Use Corey P. Salesforce Administrator Insurance Used the software for: Less than 6 months ### "Marketing Cloud New Users" October 8, 2018 4.0 Pros I love that it integrates fully with the Sales Cloud and that there is a lot of cross functionality between the two systems Cons I did not like that it frequently disconnects from the Sales Cloud Review Source Seth S. Supply Chain Analyst Consumer Goods Used the software for: Less than 6 months ### "Can be tricky to use" August 27, 2018 3.0 Pros Dynamic tool that allows the ability to reach entire customer base Cons Need to constantly monitor account to ensure it is running correctly, and salesforce hasn’t restricted customer sends Review Source BH Bryant H. Customer Success Associate Information Technology and Services Used the software for: 2+ years ### "Salesforce is Great " December 27, 2017 5.0 Pros Salesforce is helpful to link articles that help with problems related to customers. I helps organize how problems are found and where to go to fix them. Cons It not very exciting to look at. Just takes practice to learn how to use all the features available. Review Source ER Erik R. Sales manager Banking Used the software for: 1-2 years ### "Pay for what you get well worth the price " September 19, 2018 4.0 All in all the should be the industry standard Pros fully customized with our features and tweeks... The ability to connect with our five9 makes life easier as well Cons can be a lag between menus/options however nothing big... No real big complaints on our end any issues are rep is there to meet our needs Review Source IH Irene H. Marketing Manager Used the software for: 1-2 years ### "An Okay Email Marketing Platform" February 17, 2018 3.0 Pros Salesforce Marketing Cloud does its job in email marketing, it helps you to plan, design, and send out email campaigns, as well as tracking the campaign performance and analytics for improvement purpose. Cons The list importing is a bit old fashioned, it takes a lot of time to import a recipient list every time, and you also need to click many times, which I think is not very intuitive and a bit annoying. Review Source VR Verified Reviewer Freelance Internet Used the software for: Less than 6 months ### "Un destacable software para analizar tu audiencia" November 1, 2022 4.0 Pros Mas alla de la amplia gama de funciones que posee a la hora de consultar como funciona los intereses de tu audiencia, posee la capacidad de poder consultar tus estadisticas en cualquier dispositivo, lo cual mas alla de ser extremadamente abarcativo, lo hace sumamente comodo. Cons Puede ser agobiante la idea de tener que pagarlo en ocasiones, mas dependiendo de tu alcance economico en ciertas instancias. Review Source PN Patrick N. Ops Manager Telecommunications Used the software for: 1-2 years ### "Salesforce, yay" July 20, 2017 4.0 Pros Fairly easy to use. The sales people don't get to see what others are doing. You can determine exactly who sees what information Cons It seems kind of clunky sometimes. It isn't very easy to tailor specifically to your needs, you just use as is Review Source LB Laura B. Email Marketing Specialist Real Estate Used the software for: 1-2 years ### "Used to be a leader; in need of updates" March 28, 2018 3.0 Pros It is a well-established tool in the industry, and is equipped to handle enterprise-level programs. Cons Not enough innovation in recent years. UI is dated and clunky. There are newer, fresher tools out there that can do what SFMC does better. Review Source Bill V. Telecommunications Used the software for: ### "A great replacement for email blasts" July 8, 2014 5.0 ExactTarget (now Salesforce Marketing Cloud) is a must have resource if you are looking to send emails to multiple mailboxes. It syncs perfectly with Salesforce and the drag and drop ease of use makes it the perfect resource for any user. Plus the location touchpoint tracking really helps show where your email is succeeding. Its a must have Pros Ease of use sync capability real-time tracking receipt/forwarding notifications Review Source PK Pawan K. Manufacturing Engineer Computer Software Used the software for: 1-2 years ### "SalesForce - User Friendly CRM" February 14, 2018 5.0 Pros The product is well structured with all modules in place. It is user friendly. Gives full visibility of data to users Cons Cost could be a factor for most users. Process ends up only at Leads. Can be extended to ERP and Billing as well. Review Source VR Verified Reviewer Program Associate Fund-Raising Used the software for: 6-12 months ### "Not the most intuitive platform" July 25, 2018 3.0 Pros For me, Marketing Cloud/Exact Target meets the basic requirements of what I need to do -- send emails, track those sends, format the email, etc. I think that if you are using it at a very basic level, the interface is fine. Cons I think my biggest issues are that the interface is not intuitive at all, and kind of like a maze. I have to have a checklist of exactly each function I need, because otherwise I wouldn't be able to find it. The interface is also very outdated and the reason that we are looking at alternative options for emails. Review Source NK Nilesh K. Graduate RA Mechanical or Industrial Engineering Used the software for: 1-2 years ### "Easy to use" November 17, 2017 4.0 Pros Good customer support. Integrations all over the place Easy-to-use drag and drop email templates. Good reporting tools. Cons Outdated Interface. It is somewhat in the costly side. Sometimes it does act slow. It can get very messy. Review Source AC Angelo C. IOS Developer Computer Software Used the software for: 6-12 months ### "Salesforce Marketing Cloud Review" September 21, 2019 3.0 Pros Salesforce offers a big eco-system with lots of functionalities and a good customer overview Cons The user interface is horrible therefore it is not easy to navigate through the application Review Source CS Cody S. Office Manager Philanthropy Used the software for: 6-12 months ### "Great software for fundraisers!" November 7, 2017 4.0 Good product for your money! Pros I worked in fundraising and this software was great for when you needed to send out targeted emails to specific campaigns and/or reports built through Salesforce. It also integrated well with Exact Target. Cons You are going to want to familiarize yourself with Salesforce in general before using. Also, customer service is almost nonexistent. Review Source VR Verified Reviewer Airlines/Aviation Used the software for: Less than 6 months ### "Michael Sales Force Review" October 7, 2015 4.0 Salesforce is an extremely powerful and useful tool. I would recommend it to any large scale business that has many accounts and needs to stay on top of all of them all the time. If you take the time to learn it, it will pay for itself. Pros You can customize Salesforce to fit your needs. It does take time to learn how to do this but it is extremely useful. Cons Salesforce can be very complicated to use if you don't take the time to learn its functions. I would not recommend it to someone who like to just jump in waist deep without taking the time to go through tutorials. Review Source VR Verified Reviewer CTO Retail Used the software for: 1-2 years ### "Good Solution" November 28, 2022 5.0 Pros Salesforce Marketing Cloud is a good marketing automation cloud, Salesforce on boarding is very efficient Cons the solution is quite expensive, the reporting is a bit limited Review Source ND Natalie D. SCM Marketing and Advertising Used the software for: 2+ years ### "Salesforce has been enhanced!" July 3, 2019 4.0 Pros I like that Saleforce is constantly adding new features to their software to offer additional products. Cons While I think this is a great feature, I think Salesforce itself has some improvements to make. Review Source MM Michael M. Business Development Representative Computer Software Used the software for: 6-12 months ### "As a daily user of Salesforce CRM, its decent but it could be better." November 16, 2017 4.0 Pros Salesforce is an industry leader in the CRM space and is being used by most companies. Companies decide to use it because it is reliable. It is relatively customizable. Cons Salesforce tends to be an industry leader in CRM because it's in the cloud and has great brand awareness. I wouldn't call Salesforce's CRM fluid either, it feels clunky when using it. Review Source AB Alanis B. Analista de midias Performing Arts Used the software for: Less than 6 months ### "ótimo para gerenciamento" March 26, 2023 5.0 Pros Fácil de usar, fácil instalação, excelente meios para usar. Cons Custo benefício um pouco mais altos que o normal, mas em geral, é bom. Review Source AM Ariane M. Marketing Auxiliar Health, Wellness and Fitness Used the software for: 1-2 years ### "Good Experience" May 13, 2021 5.0 The most thing I work at Salesforce is sending e-mails Pros I Like the facilities to send e-mails, program Cons Sometimes the software stop in the middle of work, and I need to reset Review Source Scott H. Founder Marketing and Advertising Used the software for: 1-2 years ### "null" June 21, 2016 4.0 Review Source fZ fakhar Z. HlR Assistant Transportation/Trucking/Railroad Used the software for: 6-12 months ### "Very effective but complex" February 17, 2023 4.0 Pros This software is a great tool to publish a newsletter of your company or creating Marketing Emails for your costumers. Once you have you template set then it is very simple to add the content and send to large audience. Cons Very complex software and formal training is required before you can start using it. You have minimum flexibility when it comes to editing your template Review Source TT Taylor T. Channel Account Manager Used the software for: 1-2 years ### "My Salesforce Review" March 13, 2017 4.0 Building reports is difficult in salesforce. When i worked at Forcepoint and used this site daily, it always took most of my time during the day to build that report. Pros Moderate to easy use. Cons Building reports is weak. Review Source MH Megan H. CRM and Marketing Manager Used the software for: 6-12 months ### "A developing Salesforce product" May 16, 2017 3.0 Pros As with other Salesforce products, the customization is key. This seems to have the least capabilities on all the clouds, but it is constantly improving, so there is that hope Cons The support and functionality does not compare in anyway to the other clouds. We recently had to change license types and the only solution was to re-create all our users because the technology was not there. Mind you,it took 4 months to get this answer since no one knows about community products in support Review Source JC Justin C. data scientist Printing Used the software for: 1-2 years ### "CRM from 1990s" June 14, 2019 1.0 Pros From a programmer's perspective, nothing. Cons \-Queries give no feedback on completion status -SLOW -Works inconsistently (Eg. adding a field to a data extension can take from 5 seconds 5 minutes or never finish) -Query editor has the same functionality as Windows notepad -Look and feel of the software looks like it's from the 90s Review Source Similar Products Featured