# Page 3 | Salesforce Marketing Cloud Reviews 2026. Verified Reviews, Pros & Cons | Capterra > Page 3 - Is Salesforce Marketing Cloud the right Email Marketing solution for you? Explore 530 verified user reviews from people in industries like yours to make a confident choice. Source: https://www.capterra.com/p/248536/Salesforce-Marketing-Cloud/reviews --- Salesforce Marketing Cloud 4.2 (530) [View alternatives](https://www.capterra.com/p/248536/Salesforce-Marketing-Cloud/alternatives/) Provider data verified by our Software Research team, and reviews moderated by our Reviews Verification team. [Learn more](https://www.capterra.com/our-story/) * * * Last updated April 15th, 2026 # Page 3 - Reviews of Salesforce Marketing Cloud ## Showing most helpful reviews Showing 51-75 of 530 Reviews Sort by: Most Helpful Rating Company Size Reviewer's Role Length of Use Frequency of Use JM Jayson M. Founder Real Estate Used the software for: 1-2 years ### "Marketing Cloud - The best for Sophisticated Email Marketers" June 8, 2024 4.0 I both love and hate it. I love most of the elements of this product but it can definitely stump me sometimes. Pros This product can do it all. If you have complex data, segmentation and campaign needs, this is likely the product for you. I love how many options it provides and how I can use Trailhead to learn. Cons It's not a drag and drop type of product. While Content Builder is useful for the less technically inclined and Journey Builder is relatively user friendly, in general, you need to know a decent amount of coding languages. SQL is particularly useful, as is Ampscript. It takes a while to really learn this product and its best to use a third party to set it up for you. Switched from [Mailchimp](https://www.capterra.com/p/110228/MailChimp/) I needed more robust options than I could accomplish with Mailchimp and I wanted the features that came from having an integrated CRM. Review Source VR Verified Reviewer CMO E-Learning Used the software for: 2+ years ### "El Mejor CRM pata tu marketing empresarial" December 9, 2022 5.0 Buena experiencia en general, si se tienen los conocimientos adecuados se le puede sacar mucho provecho Pros Tiene una variedad increíble de opciones y herramientas, puedes usarla para casi todo: generar leads, crear flujos de experiencias multicanal, gestionar nuestras redes sociales...y además puedes hacerlo todo en la propia plataforma, lo cual simplifica mucho el proceso. Puedes tener prácticamente todo tu marketing automatizado, lo cual es muy cómodo. Es mucho más "manejable" y fácil de utilizar que otras plataformas similares. Cons A veces, cuando hay mucho volumen se colapsa y tarda en reaccionar o incluso se cae. No es un software barato. Puede ser muy complicado empezar a utilizarla al principio. Alternatives considered [Mautic](https://www.capterra.com/p/209783/Mautic/) Review Source VR Verified Reviewer Marketing Manager Financial Services Used the software for: 2+ years ### "SFMC is a great tool!" October 16, 2023 5.0 Overall the experience is great. Support is great and quick and it works great for more complex campaigns. Pros The best features of SFMC is the integration with SFDC and the flexibility in creating audiences. It allows us to use SQL to build audiences in a very data driven manner vs a drag and drop (which SFMC does have) feature to create lists. Cons The speed for SFMC can sometimes be questionable. Some days it moves faster than others. The other feature that tends to be frustrating is the speed or actions when having multiple splits in their journey builder. Switched from [Marketo Engage](https://www.capterra.com/p/75130/Marketo-Lead-Management/) Needed something that was better integrated with SFDC Review Source VR Verified Reviewer Marketing Operations Financial Services Used the software for: 1-2 years ### "A huge waste of time" April 24, 2020 2.0 Working with the support team is extremely painful. We spent hours over multiple weeks showing them our issues over video. Their premium support resources often couldn't figure out how to resolve our issues. It felt like they were just as fed up with this crap tool as we are. Although they didn't say it, I think one of our key employees quit over the frustration of dealing with marketing cloud. Pros I don't like anything about this software. Cons The integration with Salesforce is WAY oversold in the marketing materials. Moving data back and forth between the two products is extremely finicky and prone to breaking. Expect lots of duplication of data and lists that will invariably be out of sync. Managing email opt out lists with two systems of record from the same company is a CAN-SPAM nightmare. The integration's administrative tools can't be accessed in lightning. The customer facing unsubscribe and profile management pages look like shit and can't be branded or customized. They are so old, they still provide customers a warning about using HTML emails with AOL. Your Salesforce users will see email sends and interactions in contact records for some but not all emails sent via marketing cloud. If you try to send to a campaign or report from Salesforce, email personalization won't work. Same thing for transactional emails. You will have to send every single piece of personalization data in the API call to marketing cloud, because MC won't be able to find it on its own, even though it has a list of all these attributes and is supposedly syncing with Salesforce. There is single sign on, but only by request, and provisioning of accounts is not supported. Journeys will break the minute you make the slightest change to them. Trying to split journeys based on Salesforce attributes often just doesn't work. Because it's Salesforce, anything you would actually want to do with this software comes at an additional cost. Alternatives considered [HubSpot Marketing Hub](https://www.capterra.com/p/171840/HubSpot-Marketing/)[ActiveCampaign](https://www.capterra.com/p/79367/ActiveCampaign/)[SendGrid](https://www.capterra.com/p/204113/SendGrid/)[Mailchimp](https://www.capterra.com/p/110228/MailChimp/) Reason for choosing Salesforce Marketing Cloud We chose MC over other tools because we were sold a native, deep integration with Salesforce. What we received was hacked together and barely functional. We can't wait to switch to another platform, even though it will result in a lot of rework on our end. Review Source Manuel H. Marketing Publicity Manager S Entertainment Used the software for: 1-2 years ### "For sales and marketing operations, this is a highly valuable tool." June 30, 2022 4.0 Very powerful MA software with a large variety of features However, to master it, you'll need employees who possess the essential technical skills. As a result of CRM measures, it will be able to target specific consumers, which is impossible with mass advertising. A connection to other databases made it possible to use the data internally. Each customer category's LTV has increased. Additionally, we were able to boost email open rates as a result of this and conduct successful marketing. Pros Since it allows you to manage all sales data and customer data, and it is compatible with other collaborative tools, it gets a five for its ease of use. Responsibilities and data in sales and marketing have become easier to handle. In other words, productivity has increased while work procedures have decreased. In the future, I'd like to continue using it. Appropriate for CRM software. Other utilities can be accessed via links. The interface that is easy to utilize. A little forethought will save you from many headaches. Cons Needs a good deal of technical expertise. Has a long learning curve Aspects of operation, a little foresight will save you a lot of headaches. Alternatives considered [Zoho CRM](https://www.capterra.com/p/155928/Zoho-CRM/) Reason for choosing Salesforce Marketing Cloud It's a useful tool for dealing with enormous volumes of data. As a result, our firm's client satisfaction and income have increased. Review Source AR Anil R. Deputy Manager Retail Used the software for: 2+ years ### "Campaign Management and Email Marketing Management with SFMC" September 14, 2021 5.0 Saleforce Marketing Cloud is a marketing automation leader in the market. One best thing about salesforce marketing cloud is that it has all features of automating all your marketing campaigns for Email, SMS, Direct mail and push notification. Pros My overall experience with Salesforce Marketing Cloud is really great, because it is user friendly and easy to use marketing automation platform available in the market and with the help of it I am able to create Email campaigns, SMS campaigns, Direct mail campaigns and push notification campaigns. We also have purchased its Email studio, SMS studio and Push studio license. Cons I do not have any dislike for this platform. Review Source VR Verified Reviewer Product Management Director Leisure, Travel & Tourism Used the software for: 6-12 months ### "Streer clear of Marketing Cloud if you're a small company" July 31, 2020 3.0 It's 2020 and this product has the UX of the 2000's and a backlog of tech debt and bugs for a premium price. For a small business I'd HIGHLY recommend going with something else. Not only do you pay a PREMIUM price for Marketing Cloud, but you'll also end up spending more time than you should trying to figure out this product. There are "features" that exist, like data conversion on automations, but you'll have to spend time figuring out that they exist so you can e-mail support and request they turn them on, when they should have just been there in the first place. Pros I like that Send Time Optimization was included, this was extra with the previous e-mail marketing product we used. Cons First, we ended up in Google's black hole even when following the plan laid out by our integration partner. That you need an integration partner to get a small business setup should have been a huge red flag, but we thought we were stepping up to a more powerful e-mail product. There are bugs everywhere. Our integration partner had many tips like making sure to unselect an e-mail reselect it and stop and start a trigger to make sure the new e-mail is used, these are things that should be handled by the UX and not tribal knowledge. We used alias in our e-mails to aid in reporting, but sometimes they show up in the report and sometimes it shows the original URL. We opened a ticket and months later it was closed with no resolution, because there's a back end bug in their system that they believed was causing the issue. There's a lot of duplicated functionality that has different features. Want to manage your data extension you can do it in Email Studio or Contact Builder, BUT the features are different between the two. You can only easily add records in one of them so you have to remember which one you can do a specific action in. Their reporting is limited on Journey's and you'll need to extract all the data to do any deep dives. You'll need to use Journey's if you want to use send time optimization or any of the AI logic, so you're guaranteed to have to build your own reporting in your own tools. We needed this to realize we were in the Google black hole. Switched from [Mailchimp](https://www.capterra.com/p/110228/MailChimp/) Our list was growing well over 1M and we were needing to up our spend with Mailchimp. We wanted to tie in with more of our back end data to do more targeting, so we began to investigate other options. At this point, we've still not accomplished this with Salesforce after 1 year, because the level of tech effort is too high for a small business. Review Source VR Verified Reviewer Marketing Director Consumer Goods Used the software for: 2+ years ### "Everything broke all the time and it had a significant negative impact on revenue" February 4, 2022 1.0 Never have I been so frustrated and upset with a platform as I have with SFMC. I run the marketing department for a small e-commerce company and SFMC was the cause of so many headaches. We encountered problem after problem with them (many noted in the "cons" section of this review") and our account manager / customer support was very frequently unable to successfully troubleshoot the issue. My small team had to spend hundreds of hours troubleshooting significant, bottom-line impacting issues caused by the platform with little to no help from Salesforce. At one point, we couldn't send any emails out of the platform for a number of weeks (the platform showed a 0% delivered rate), which, as an e-commerce company, drastically impacted sales and reduced our revenue. We also can't set up basic journeys in the platform, like abandoned carts, browse abandonments, win-back campaigns, post-purchase campaigns, or birthday/anniversary campaigns, meaning our email marketing program relies solely on a stead push of one-off marketing messages. Unless you have a large IT team with plenty of bandwidth to implement Salesforce and continually troubleshoot it, look elsewhere. SFMC is not a fit product to be on the market Pros Robust data features, but difficult to deploy without technical resource Cons \- Transactional emails randomly turned off for months - error on SFMCs part caused high SPAM rating on our account, so very few emails on our list were receiving messages - no conversion tracking - very little integration with company or Google analytics - implementation was a nightmare and was never completed - DMARC/DKIM/SPF never set up - UX/UI difficult to use - support was terrible and couldn't even help us set up an abandoned cart email Review Source VR Verified Reviewer Consultant Internet Used the software for: 6-12 months ### "Terrible product, terrible support" July 7, 2018 1.0 Pros The personalization options are pretty cool. But when you use them (with AMPscript) the Journey Builder is pretty much useless as Engagement Splits don't work with them. Cons Where to start. - Extremely buggy system. We had multiple issues with the Journey Builder that resulted in a number of our subscribers receiving thousands of emails which put us on the spam list for Gmail. - The Journey Builder is extremely rigid. You have to create new versions if you want to make even the smallest edit. Then you'll likely need to double check every single step because things break super easily. When you update emails that are used in Journeys in Content Builder, you need to go into these Journeys and manually update these emails again to make sure the changes take effect. You can try to solve this with Reference Content but then Engagement Splits don't work because it cannot see the URLs. Same goes for using Dynamic Content. Also, current subscribers in the existing version of a journey cannot be placed into the new version of the journey. Lastly, you can only add subscribers to retargeting audiences but NOT REMOVE them from these retargeting audiences. You'll have to create ANOTHER retargeting audience (for which you have to pay extra) to exclude these in e.g. Facebook. Compare that with a cheap tool like ActiveCampaign and you're just amazed how bad Marketing Cloud is. Especially Journey Builder is the worst app I've ever come across. - The platform is basically not usable without Salesforce CRM. This creates a number of problems, e.g. not being able to simply send a realtime response email when someone fills a form on your website. Also, even though it's the same company, the integration between Salesforce and Marketing Cloud is complex and just basically terrible. - Cloud Pages Smart Capture forms are useless. It doesn't accept people that are already in the data extension that is connected to a particular Smart Capture form but it does not warn you about this in any way. Also, if you use Salesforce as your DoR you can't use Smart Capture forms but are forced to build custom AMPscript code due the ContactID being created in Salesforce (not possible in Marketing Cloud). - As I mentioned above, functions don't work well with each other. This because they just bought a bunch of different companies and tried to tie it together. This also makes it very difficult to navigate as some functions overlap while others are completely incompatible. The system is also very slow. Loading times are not rarely over 10 seconds. This makes working with it daily a true torture. There are numerous other smaller bugs and annoying things that I don't have time for to write down but if I can summerize, if you want your marketing team to be lean, flexible and successful then do yourself a favor and pick any other system. Review Source Richard G. Communication and Media Analyst Telecommunications Used the software for: 2+ years ### "Knowledge of customer and company information" April 4, 2023 4.0 It is the basis for activity and project information linked to daily reporting information from customers and employees across the company. All Marketing activities can be quantified, and you can easily understand the bottleneck, the cause and what is happening using the dashboard. In addition, because it can be linked to a wide variety of MAs, it is possible to manage customer data collectively. Employees can also query the information from the smartphone app to check all customer information without wasting time, even when they are away. Pros It is possible to manage schedules, customers, projects, etc., but it is excellent that it is possible to customize reports and create systems flexibly. The information needed and the management contents differ for each company and center, but I think the service is agile. At first, getting members to enter data is difficult, but as the number of items entered correctly increases, each salesperson's activities become more apparent. Since it has been possible to capture the characteristics of each member, sales productivity has improved in several ways, such as advice on which items to improve and knowledge sharing if things grow. Cons Although bugs occur infrequently, they can temporarily disrupt work because they are irreplaceable and essential tools for the business. Reason for choosing Salesforce Marketing Cloud It is a solution that can be used in several ways, but I think it will contribute significantly to improving work efficiency. Review Source VR Verified Reviewer Research Assistant Hospital & Health Care Used the software for: 2+ years ### "Salesforce experience cloud review" March 13, 2023 5.0 I have noticed it is much easier to contact a long list of patients per day and speeds us the process by making the call data more organized. Pros I thought Salesforce to be very user friendly and easily navigable. The home page is very clear as to which tabs pertain to what. My favorite feature is being able to change the tab names into the specific criteria I need for example one of them is "Patients" and another is "Call Interactions," this way you can build your own easily navigable website. Cons There are no features I disliked about Salesforce Experience Cloud Review Source ML Makayla L. Sales Manger Consumer Electronics Used the software for: 2+ years ### "Real Person Real Review" November 1, 2022 4.0 This software has small flaws that can be fixed yourself if you have the time, but for the most part this is the most detrimental application I use in my day-to-day activities to help me run my business. Pros I like that it's a one stop shop. Everything I need to help me be successful in my location can be found here. Cons Some of the key words that are used don't always bring up the right information you're looking for at that exact moment. It would be nice if the search was expanded a little or narrowed down in certain aspects to make searching quicker Review Source Jennifer W. Human Resources Generalist Hospital & Health Care Used the software for: 1-2 years ### "Top Sales Management Software" August 24, 2023 4.0 Through the use of granular criteria and personalization, we have increased user engagement across all modes of communication, including Email, SMS, WhatsApp, and Push Notifications. Pros The effectiveness and manageability. You may control automated email sending and collecting contact information for hot leads. Its talents help the company expand by a factor of two. Bringing down the lead time for security matters. Separation of live and dead wires. Automating routine tasks saves time and effort. Boosts the company's growth and revenue. Cons More automated components for plug-and-play building of user journeys would be preferable, as much of Automation Studio as possible must be implemented in SQL, which can get complicated. Switched from [HubSpot Marketing Hub](https://www.capterra.com/p/171840/HubSpot-Marketing/)[Adobe Experience Cloud](https://www.capterra.com/p/230386/Adobe-Experience-Cloud/) It has been useful for keeping track of sales and personnel. This program has helped me accomplish all of my goals. This app makes it simple to manage your data. My sales records are now under my control. Review Source AM Andrea M. Contador Público y Auditor Ranching Used the software for: 1-2 years ### "Relaciones de calidad entre las empresas y clientes" June 6, 2023 5.0 El marketing digital ha contribuido de manera exitosa a automatizar y reducir los tiempos, se pueden cerrar negocios más rapidamente, mejora la satisfacción del cliente, permite anticipar las necesidades del cliente, se pueden gestionar las ventas en cualquier lugar y en cualquier momento Pros Que permite construir relaciones serias y de calidad entre las empresas y sus clientes, esto genera una relacion de confianza. Los análisis que ofrece son súper completos y predictivos Cons Al principio es un poco complejo aprender a utilizarla Reason for choosing Salesforce Marketing Cloud En mi vida he trabajado con varios CRM y definitivamente éste es el más completo, es el que me entrega la información que necesito y las herramientas necesarias para hacer crecer a la organización Review Source SS Sandra S. Marketing Consultant Health, Wellness and Fitness Used the software for: 1-2 years ### "Expensive and cumbersome with little support " October 7, 2020 1.0 Love what the product is capable of doing. But it takes a significant amount of time and money beyond the cost of the product to set it up and maintain it. I am dissatisfied with the representatives of SF who have zero customer service skills and can’t even answer a question when asked. They are rigid and not willing to work with clients to provide solutions. They just want the contract. I will not be renewing with them. Pros It’s capabilities once it’s configured which takes a significant amount of time and money by hiring outsourced vendors to help set it up. SF offers little or no support and sends links in response to your questions. Cons They sell the product speaking in terms of monthly payments hen switch it to annual payments when you purchase the product. They do what’s in their best interests not the client’s. They sell you products that you don’t need but you won’t figure that out until you learn how to use them and set them up which takes a few months with the help of a consultant that you must pay for separately because it’s nothing included in the price and the products are not intuitive by any means. You will also need at least one employee dedicated to setting it up and maintaining the program. The very consultant that SF recommended that I hire at an extra fee to set up the program told me that I didn’t need six of the accounts that SF insisted I needed. They simply do not care if you ever use the products or are satisfied with the products until it’s time to renew your contracts. There are too many other alternatives from companies that actually care about having a long term relationship who will sell you what you need now and help you build the platform as you grow. SF has no such interest. I will not be renewing with them. Reason for choosing Salesforce Marketing Cloud Only because the company that I was working with already used SF for their CRM so I thought that Marketing Cloud would be compatible and it is but there are other programs that are compatible with SF CRM and I am currently researching those. I will be switching to one of these alternatives at the close of my contract. Review Source VR Verified Reviewer City Sales Head Real Estate Used the software for: 2+ years ### "Best CRM for startups. SF" February 26, 2023 5.0 For the first time user this is very easy to understand no need of any special training only demo video is enough for any user to start working on it. Pros Experience and user friendly easy to login and easy to install. Cons lease like about is like we have to take login every day that to with OTP authentication. Review Source Álvaro M. Freelance Marketing and Advertising Used the software for: Less than 6 months ### "Algo compleja para usuarios novatos en este tipo de herramientas, pero muy completa" May 5, 2023 5.0 Creo que es una magnífica opción para tener en una sola plataforma todo lo necesario para una correcta gestión de marketing en una empresa, siempre y cuando se pueda asumir el coste de la misma y se esté dispuesto a trabajar para familiarizarse con el uso de ella. Pros Me ha encantado la facilidad para integrarse con otras soluciones de Salesforce, y la amplia variedad de funcionalidades de marketing digital y automatización, lo que la hace muy versátil y adecuada para empresas de todos los tamaños y sectores. Cons Puede ser difícil para los usuarios novatos dominar todas las funcionalidades y características de la plataforma. Además, el coste puede ser elevado para empresas más pequeñas Review Source Imran H. Team Coordinator Information Technology and Services Used the software for: 2+ years ### "Comprehensive Marketing Automation Tool with Powerful Features" March 23, 2023 5.0 Salesforce Marketing Cloud has been a comprehensive and effective solution for our marketing needs, offering a wide range of features and integrations. The Journey Builder feature, in particular, has allowed us to automate our campaigns and engage with our customers throughout their journey. Pros The most likable feature of Salesforce Marketing Cloud is the Journey Builder feature, which allows businesses to automate their marketing campaigns and engage with their customers throughout their journey. Cons One of the things I dislike about Salesforce Marketing Cloud is the pricing model, which can be quite expensive for small and medium-sized businesses. However, we believe that the platform's features and capabilities justify the cost, especially for larger businesses. Review Source VR Verified Reviewer Lifecycle Marketing Manager Used the software for: 2+ years ### "Worked for SFMC and used the platform daily for 2 years (Agency side, in Services)" May 2, 2018 4.0 After moving off of SFMC, I was definitely hurting for the robust nature of personalization and segmentation that was offered through the proprietary Ampscript language, and the full SQL editor to run queries on data extensions. Although I think that it could have been built in a smarter way to execute processing of queries faster, and have a better UX/UI, the power that's available to a slightly more tech savvy marketer is unmatched. Pros The first email platform I worked on was SFMC. Definitely the strongest features of the platform were the ability to customize so much through the use of Ampscript functions, content areas, and data extensions, as well as the ability to segment and cohort large amounts of user data with the power of having a full on SQL editor to do so. Cons The platform was hacked together on the backend, and whoever headed up product did not do a good job of making the UX/UI cohesive. Extremely slow to execute queries on large data sets, and until they moved it into Automation Studio, there was no way to know when your query finished running, or what the error was if it ran into one. On the UX/UI side, who the heck made the decision that Emails and Data Extensions could be shared across Business Units, but User-Initiated Sends/Queries/Scripts, etc can't? It's not consistent, random items can be shared, while others can't and must be manually copied over to the other Business Unit. Review Source VR Verified Reviewer Associate manager Computer Software Used the software for: 1-2 years ### "A complete, effecient, user friendly CRM " August 30, 2023 4.0 Pros \- Good customer support- User friendly interface- Comprehensive features Cons \- nothing much, the tool is really good Review Source Elie Francois E. Computer Engineer Computer Software Used the software for: 1-2 years ### "Great platform with personalization" April 14, 2023 4.0 Pros Salesforce Marketing Cloud integrates seamlessly with Salesforce CRM, providing a comprehensive view of customer interactions across multiple channels and offers advanced segmentation and personalization capabilities, allowing businesses to deliver targeted and relevant content to their customers it also provides a comprehensive platform for multi-channel marketing automation, including email, mobile, social media, and web. Cons Can be expensive for small businesses and startups, as it is primarily designed for enterprise-level businesses, it may have limited integrations with other tools. Review Source JM Javier M. Project Lead Marketing and Advertising Used the software for: 1-2 years ### "Software con gran potencial de automatización y gestion de marketing" January 11, 2023 5.0 Pros La cantidad de herramientas disponibles para poder automatizar y gestionar distintos canales dentro de una estrategia (SMS, email, web, redes sociales). Además tiene un gran poder de segmentación y permite análisis muy detallados. Cons Uno de los puntos negativos es el precio para pequeños negocios. Y el segundo punto negativo, es que es un software bastante complejo de configurar y de manejar, es necesario dedicar bastante tiempo y recursos adicionales con un partner integrador que pueda ayudar a sacar todo el provecho de la herramienta. Alternatives considered [HubSpot CRM](https://www.capterra.com/p/152373/HubSpot-CRM/) Reason for choosing Salesforce Marketing Cloud Por la cantidad de funcionalidades que se pueden integrar en la misma herramienta. Switched from [Simla.com](https://www.capterra.com/p/148225/simla-com/)[Mailchimp](https://www.capterra.com/p/110228/MailChimp/) Nuestro proveedor anterior no tenía la potencia y posibilidades que si nos brinda Salesforce Marketing Cloud, se quedaba corto Review Source CM Coral M. Ecommerce Manager Health, Wellness and Fitness Used the software for: 2+ years ### "El CRM por excelencia" June 23, 2023 5.0 Pros Es un software que engloba una gran variedad de herramientas (gestión de e-mailing, redes sociales, páginas CMS, SMS...) para varios canales. Ideal también para hacer análisis detallados, segmentar al target, crear journeys de omnicanalidad, volcar resultados de ventas, compartir datos con otros departamentos, fidelizar y gestionar la relación con los clientes, etc. Para mí, la herramienta fundamental de mi día a día y el mejor programa de CRM que he usado hasta la fecha. Cons No es sencillo de integrar y algunas funcionalidades no son muy intuitivas. Es necesaria mucha práctica o seguir las formaciones virtuales de Salesforce para aprender nuevos usos, optimizar las herramientas y sacarles el máximo partido. Review Source Pankaj Singh S. Manager Marketing Operations Information Technology and Services Used the software for: 1-2 years ### "Extensive features but easy to use." July 24, 2021 4.0 Overall experience is good. It has lot of features that fulfil al the requirements of marketing and sales team. Pros How easy report creation in it and strong integration with multiple softwares. Cons Some features need specialise skills and training before use. Review Source Rafael A. Diretor de Dados e Tecnologia Marketing and Advertising Used the software for: 2+ years ### "Ferramenta completa para Automação de Marketing" January 20, 2023 5.0 Em todos os clientes que já implantamos, houve ganho exponencial de ROI e automação de processos internos dos clientes. Conseguimos aumentar significativamente a quantidade de campanhas geridas pelo time de marketing, através da automação de processos dentro da ferramenta. Pros Você encontra tudo o que precisa para integrar e automatizar campanhas de marketing Cons Há uma dificuldade em aprender a trabalhar com a ferramenta, quando se compara com outras ferramentas de mercado. Há a sensação de outras ferramentas serem mais "fáceis" de trabalhar e configurar. Alternatives considered [HubSpot Marketing Hub](https://www.capterra.com/p/171840/HubSpot-Marketing/)[Oracle Responsys](https://www.capterra.com/p/227045/Oracle-Responsys/) Reason for choosing Salesforce Marketing Cloud Pela quantidade de integrações possíveis e automações disponíveis dentro da plataforma Review Source Similar Products Featured ## Send me user reviews about this product ### Fill out the form and we'll send a list of the top-rated software based on real user reviews directly to your inbox.