# Page 4 | Salesforce Marketing Cloud Reviews 2026. Verified Reviews, Pros & Cons | Capterra > Page 4 - Is Salesforce Marketing Cloud the right Email Marketing solution for you? Explore 526 verified user reviews from people in industries like yours to make a confident choice. Source: https://www.capterra.com/p/248536/Salesforce-Marketing-Cloud/reviews --- Salesforce Marketing Cloud 4.2 (526) [View alternatives](https://www.capterra.com/p/248536/Salesforce-Marketing-Cloud/alternatives/) Provider data verified by our Software Research team, and reviews moderated by our Reviews Verification team. [Learn more](https://www.capterra.com/our-story/) * * * Last updated March 26th, 2026 # Page 4 - Reviews of Salesforce Marketing Cloud ## Showing most helpful reviews Showing 76-100 of 526 Reviews Sort by: Most Helpful Rating Company Size Reviewer's Role Length of Use Frequency of Use JM Javier M. Project Lead Marketing and Advertising Used the software for: 1-2 years ### "Software con gran potencial de automatización y gestion de marketing" January 11, 2023 5.0 Pros La cantidad de herramientas disponibles para poder automatizar y gestionar distintos canales dentro de una estrategia (SMS, email, web, redes sociales). Además tiene un gran poder de segmentación y permite análisis muy detallados. Cons Uno de los puntos negativos es el precio para pequeños negocios. Y el segundo punto negativo, es que es un software bastante complejo de configurar y de manejar, es necesario dedicar bastante tiempo y recursos adicionales con un partner integrador que pueda ayudar a sacar todo el provecho de la herramienta. Alternatives considered [HubSpot CRM](https://www.capterra.com/p/152373/HubSpot-CRM/) Reason for choosing Salesforce Marketing Cloud Por la cantidad de funcionalidades que se pueden integrar en la misma herramienta. Switched from [Simla.com](https://www.capterra.com/p/148225/simla-com/)[Mailchimp](https://www.capterra.com/p/110228/MailChimp/) Nuestro proveedor anterior no tenía la potencia y posibilidades que si nos brinda Salesforce Marketing Cloud, se quedaba corto Review Source CM Coral M. Ecommerce Manager Health, Wellness and Fitness Used the software for: 2+ years ### "El CRM por excelencia" June 23, 2023 5.0 Pros Es un software que engloba una gran variedad de herramientas (gestión de e-mailing, redes sociales, páginas CMS, SMS...) para varios canales. Ideal también para hacer análisis detallados, segmentar al target, crear journeys de omnicanalidad, volcar resultados de ventas, compartir datos con otros departamentos, fidelizar y gestionar la relación con los clientes, etc. Para mí, la herramienta fundamental de mi día a día y el mejor programa de CRM que he usado hasta la fecha. Cons No es sencillo de integrar y algunas funcionalidades no son muy intuitivas. Es necesaria mucha práctica o seguir las formaciones virtuales de Salesforce para aprender nuevos usos, optimizar las herramientas y sacarles el máximo partido. Review Source Pankaj Singh S. Manager Marketing Operations Information Technology and Services Used the software for: 1-2 years ### "Extensive features but easy to use." July 24, 2021 4.0 Overall experience is good. It has lot of features that fulfil al the requirements of marketing and sales team. Pros How easy report creation in it and strong integration with multiple softwares. Cons Some features need specialise skills and training before use. Review Source Rafael A. Diretor de Dados e Tecnologia Marketing and Advertising Used the software for: 2+ years ### "Ferramenta completa para Automação de Marketing" January 20, 2023 5.0 Em todos os clientes que já implantamos, houve ganho exponencial de ROI e automação de processos internos dos clientes. Conseguimos aumentar significativamente a quantidade de campanhas geridas pelo time de marketing, através da automação de processos dentro da ferramenta. Pros Você encontra tudo o que precisa para integrar e automatizar campanhas de marketing Cons Há uma dificuldade em aprender a trabalhar com a ferramenta, quando se compara com outras ferramentas de mercado. Há a sensação de outras ferramentas serem mais "fáceis" de trabalhar e configurar. Alternatives considered [HubSpot Marketing Hub](https://www.capterra.com/p/171840/HubSpot-Marketing/)[Oracle Responsys](https://www.capterra.com/p/227045/Oracle-Responsys/) Reason for choosing Salesforce Marketing Cloud Pela quantidade de integrações possíveis e automações disponíveis dentro da plataforma Review Source VR Verified Reviewer Lead Salesforce Marketing Cloud Campaign Manger Marketing and Advertising Used the software for: 2+ years ### "Salesforce Marketing Cloud" June 15, 2023 5.0 Pros Very robust system. I use the email studio platform the most, followed by SMS studio. These platforms provide enterprise level email and sms deployment and campaign management. Cons Very expensive to implement and use, but at the enterprise level, it is one of, if not the top player. Review Source Lindsey Raye P. Email marketing specialist Marketing and Advertising Used the software for: 1-2 years ### "SFMC is a robust system great for dynamic development " February 19, 2024 5.0 Pros The ability to test emails with different dev ops test files Cons Cumbersome and a lot of repetitive tasks Review Source Denise W. Marketing Specialist Marketing and Advertising Used the software for: 2+ years ### "This tool helps lead creation and marketing analysis" February 6, 2023 5.0 Marketing, customer service, identifying problems, and finding solutions are all key to improving your company. Successfully launching campaigns and promoting products from this vantage point is a huge boon. Pros The first thing you'll notice is how great the UI is. In all honesty, I have never struggled too much with grasping the system or procedure. The availability of customization options is also excellent. Cons It's on the pricier end of the scale, and getting the complete team up and running is a significant drain on our resources, but other than that, everything seems OK and is the greatest product around. Switched from [HubSpot Marketing Hub](https://www.capterra.com/p/171840/HubSpot-Marketing/)[ActiveCampaign](https://www.capterra.com/p/79367/ActiveCampaign/) This is useful for analyzing marketing campaigns and creating new leads. That's a great way to boost revenue for any company. It also has a number of other capabilities that are useful to businesses, such as lead scoring and analysis. Review Source MR Maggie R. Content Manager Computer Software Used the software for: 6-12 months ### "If you're a Salesforce user, it's a no brainer" October 13, 2022 4.0 Overall, i'm very satisfied with Salesforce Marketing Cloud and cannot imagine having to rely on multiple tools to execute the same functionalities like I used to Pros Salesforce Marketing Cloud has been a great all-in-one solution for my team as we previously relied on multiple tools for customer journey management, email campaigns, and analytics, not to mention updating the CRM after. The UX was pretty easy to understand and the platform and the list feature has made pipeline management so much more efficient Cons One of our campaigns bugged and contacts received duplicate emails. When I tried to contact customer service, it was almost impossible to get in touch so we had to figure out the solution internally which took a while. The price is also pretty high if your company is not paying for it Switched from [Mailchimp](https://www.capterra.com/p/110228/MailChimp/) My company began paying for Salesforce Marketing Cloud internally Review Source BH Bill H. Director of Marketing Retail Used the software for: 6-12 months ### "Marketing Cloud is the optimal integration for our Salesforce-powered website" January 16, 2018 4.0 We love the integration with our current Salesforce Commerce Cloud website and the ability to track everything within and not worry about dozens of different integrations to accomplish the same thing. Because Salesforce is a larger company, you can expect great support, knowledgeable account managers, and constant improvements. As with any platform, there are things we'd like for it to be able to do, I'm confident that in time, many of those things will become available. And anything that doesn't, we'll continue to use 3rd party integrations. Pros As with all things SalesForce you can expect nothing but the top level of customer support and options. We currently run a Salesforce website, so the integration is flawless and easy. There's not much additional setup or any big learning curve to start using it. The Marketing Cloud is a great way to easily manage our social media accounts, facebook posting, and email automation solutions. Because this platform is integrated with our website, it's still very easy to have outside vendors and software solutions that integrate with it. An example of that is that we still use Mailchimp to help manage our email channel even though the Marketing Cloud offers an email solution as part of their software. Cons The main disadvantages of using this software are pretty much the same disadvantages of any of the Salesforce platforms and/or integrations. For the uninitiated those are: - Some of the most costly software that accomplishes the same tasks as other platforms - Can be a bit complicated to navigate due to the sheer possibilities + abilities you have using the Salesforce platform. If you understand both the expenses associated with using Salesforce and have people who can either learn it, or teach it, then i'd say there's no other real disadvantages to using it! Review Source Margareth L. Capital Market Specialist Market Research Used the software for: 2+ years ### "Efficiently manages inetracciones with clients" January 14, 2023 5.0 Management of intractions and control of services to clients, a good marketing tool Pros What I like most about this tool is its ease of implementation, this being a good tool to get to know the specific customer we are referring to, it is a system that stores and compiles information to better reach customers and maintain more direct with them Cons I have no criticism or anything negative to contribute because for the functions it has it is one of the most efficient in this type of industry, it is also quite easy to understand and add to business tools Review Source NE Noel E. Computer Specialist Computer & Network Security Used the software for: Less than 6 months ### "My Salesforce Marketing Cloud review 2023" May 3, 2023 3.0 Pros For me Salesforce Marketing Cloud has wide range of features and capabilities, including:Email Marketing: enables businesses to create, send, and track email campaigns.Mobile Marketing: enables businesses to create and send SMS and push notifications to customers.Social Media Marketing: enables businesses to manage social media accounts, publish content, and engage with customers.Advertising: enables businesses to create and manage advertising campaigns across multiple channels, including social media, search engines, and display networks.So in a nutshell it has all the bells and whistles, i need for my business. Cons For this Salesforce Marketing Cloud product, here are just some of the some issues i and a few others have. Complexity: Salesforce Marketing Cloud is a sophisticated platform that can be challenging to set up and configure, especially for businesses without prior marketing automation experience.Price: Salesforce Marketing Cloud can be expensive, particularly for small and medium-sized businesses. The cost of the platform can increase rapidly as businesses scale up their marketing activities.Technical Skills: i personally believe to take full advantage of Salesforce Marketing Cloud's capabilities, businesses need to have skilled developers and technical personnel who can customize the platform and integrate it with other systems.User Interface: Some members have found the user interface of Salesforce Marketing Cloud to be outdated and less intuitive compared to other modern marketing automation platforms.Support: Some of us have reported difficulty in getting timely and effective support from Salesforce's customer service team.Limited Reporting: Some users have also reported limited reporting and analytics capabilities compared to other marketing automation platforms.It's worth noting that our criticisms are not universal, and many businesses have found Salesforce Marketing Cloud to be an effective and valuable platform for their marketing activities. Review Source VR Verified Reviewer CEO Food & Beverages Used the software for: 1-2 years ### "Outstanding software in digital marketing " September 14, 2022 5.0 My overall experience on this software is brilliant and i personally refer to my colleague to use it for email marketing. Pros It is a brilliant software for email marketing, email automation, social media marketing, leads generation, email management and for effective generation of email. Cons I didn't find it any features useless. However, it should be updated with new version. Alternatives considered [SendGrid](https://www.capterra.com/p/204113/SendGrid/) Reason for choosing Salesforce Marketing Cloud Because I find some new and interesting features in Salesforce Marketing Cloud. Switched from [SendGrid](https://www.capterra.com/p/204113/SendGrid/) Because I'm looking for new software with new and extra ordinary features. Review Source MS Madhusudan S. Software Engineer Computer Software Used the software for: 1-2 years ### "The best marketing tool for integrating Salesforce CRM" February 24, 2023 5.0 With the help of the powerful CRM SalesForce, corporate firms can use account and customer information to enhance customer relationships, boost marketing and sales, and extract business data. The integration with SF is seamless and fluid. Automations that are both clever and unique are possible. Pros Awestruck by the platform. My marketing campaigns were set up and customised without much difficulty because to the user interface's excellent usability and intuitiveness. Particularly helpful has been my ability to divide up my audience into several groups and tailor the content for each one. The Salesforce CRM connectivity is one of my favourite features. It enables smooth data analysis and transmission, which has improved my ability to target customers and develop a deeper understanding of them. Cons As it is among the most effective in this sort of industry for the functions it provides and is also fairly simple to comprehend and include into business equipment, I have nothing unfavourable to say about it. Review Source Robert D. ICT Manager Chemicals Used the software for: Less than 6 months ### "Top of class marketing automation and reporting. " September 5, 2022 5.0 It has been very positive. Before this our marketing was very much email informational marketing. Sending out new product ifo and links to webinars etc but there was no easy way to link this data to contacts or prospects and no way to have this information readily available to the sales team to generate sales. HAving the power to identiny and categorise supporters and detractors and know who is interested in wjat based on actual data is very powerful. Pros The ease of connecting the software to the larger salesforce CRM and using the data from Marketing cloud to educate the sales people about what their customers are interested in is invaluable. The power of linking slaes and marketing together is huge. Cons there are some things that are not included. It will send out campaings but if you need something like a survey you will need either a landing page ofr some kind of survey software. Saying that they do integrate the leading platfroms quite well. Review Source BK Brad K. CRM Analyst/Consultant Computer Software Used the software for: 2+ years ### "Robust CRM!!!" March 14, 2018 5.0 SalesForce a robust CRM that enables enterprise businesses to use account and customer information to improve customer relations, increase marketing and sales success and extract business data. Pros I’ve spent more than 3 years administrating/ consulting for many companies on salesforce implementation and continue to find ways to make it work even better. Salesforce provides one of the most well-integrated, predictable and feature-rich CRM that I’ve worked with and implemented. There are so many ways that I can tailor Salesforce to businesses. This product is one of the most robust platforms out today and is great for any sales team. This CRM helps companies by keeping track of all sales related information. It also offers custom reports which is one of the best features, This will provide companies with business analytics to understand where we need to improve sales processes. I will say as an administrator of this product there is a little learning curve to help a company utilize all of the functionality of this product, but once you have a grasps you will see a huge difference in company sales!!! Cons This CRM can be expensive for small-scale business. There are a lot of customizations that would be needed in the implementation process, which adds to cost of development. I would recommend hiring a SalesForce Administrator/Developer for your team for the implementations process and general maintainenece. This would help cut down the cost by not using SalesForce to do it for you, plus I do think their customer support is lacking. Review Source MB Mario B. Operaio Farming Used the software for: I used a free trial ### "Software per crescere il proprio business " January 23, 2024 4.0 Ottima salesforce marketing lo provato sui miei social da molte soddisfazione fa crescere e personalizza i propri contenuti per pubblico che segue Pros Ottima piattaforma business per personalizzare il proprio social con molti suggerimenti dell'intelligenza artificiale Cons Piattaforma un po complicata e prezzi alti per professionisti Review Source AG Ahmed G. Freelancer Computer & Network Security Used the software for: 1-2 years ### "One of the best CRM ever " August 29, 2022 5.0 Salesforce helped us a lot in our work tasks, you can say that he can do all your work tasks, especially if you work in a team in the field of marketing, customer follow-up, advertising campaigns, customer targeting, data collection, real estate and others In summary, this program can accomplish large and heavy tasks for your company with many advantages that will make it easier for you to use the program Pros Salesforce offers a tons of flexibility. Salesforce allows you to build anything you can imagine. The CRM can perform some serious heavy lifting and integrates with practically all programs on the market. Tasks let you keep track of ongoing discussions or tasks with clients and prospects, whilst reporting lets you monitor how your team is performing. Cons Sometimes it is slow to use However, that is just how CRMs are, I've looked at many different CRMs available, and Salesforce has so far proven to be the finest. Review Source VR Verified Reviewer Coordenador de vendas Human Resources Used the software for: 1-2 years ### "Avaliação Salesforce" August 21, 2023 5.0 Gostei do produto. Pros processos de vendas bem eficientes. Funil muito bem desenhado e com oportunidades para alterações dependendo do processo/empresa. Cons Achei o CRM lento e alguns processos para agendamento de reunião não são automáticos. Review Source Mason P. Marketing Coordinator Used the software for: ### "The worst...." February 19, 2015 1.0 Going to do a short list here... -No consistent browser compatibility/takes two browsers to send one email: I have to design & preview emails in Chrome but content does not load in guided send box, so I have to send them via Safari, but in Safari content doesn't load in preview tab, so I'm basically sending blindly once I've created the email in Chrome. -Lag time: It can take up to one minute for pages to load within the platform. The platform times out on me at least 3 or 4 times a day when trying to navigate through different pages in the console. -Customer service: Non-existent. The service our account manager has provided has been abysmal. When I tried to communicate these issues they were ignored until I said something on Twitter. He then took them seriously, but to the day, has still never provided me with a resolution, and would not even follow up on progress unless I prompted him by asking where we're at in the process. We also received 3 invoices after paying a massive lump sum, that are apparently due payments on the invoice we've already paid. I've been trying to get ahold of accounting there for a week to no avail. This afternoon I was even transferred to HP (the computer company) when I asked to speak to accounts payable dept. No lie. That really happened. I could go on for hours... but I have to struggle through their platform to get some more emails out for the rest of the day. We're moving platforms next week and I cannot wait. Our annual cost with the new platform will be less than one quarter with Exacttarget. tl;dr version: The UX is terrible, customer service is non-existent, and it's massively overpriced. Look elsewhere - avoid at all costs. Pros You can send emails.... Cons Too many to list... Trust me... we tried for over a year. It is not a matter of our email expertise. They are an enterprise, and they treat you like the little man you are comparatively. Review Source Response from Salesforce February 23, 2015 Hi Mason, We are sorry to hear that you're experiencing these issues, and I’m continuing to escalate with our internal team based on your feedback. Would you be willing to share some screen captures of the issues so that we can send them over to our product team? Thanks, Katie VR Verified Reviewer Director of Marketing Information Technology and Services Used the software for: 2+ years ### "Salesforce Marketing Cloud - Perfect platform to run all your marketing campaigns" February 4, 2023 5.0 We have realised significant ROI on marketing spend. Pros Campaign management and lead tracking are very streamline. It is easy to track, monitor and measure the results as well. Cons It is slightly complicated to understand, specially for junior folks. Review Source VR Verified Reviewer CEO Consumer Goods Used the software for: 2+ years ### "Saves Time and Time is Money!" October 12, 2022 4.0 Pros As a day salesforce user this makes time management easy. I can respond to emails right in the platform which saves me time. Very advanced system that can do almost everything if you are willing to learn. I found the learning curve to be somewhat of a challenge as the is very unique to any other marketing software but anything in salesforce is unique which is what sets it apart from its competition. Overall the customer reps are helpful and training is endless making this software something that you can alter to work for your needs. Cons This can be costly for smaller companies and can offer many features that may never be used if not implanted or trained properly. Review Source Russell C. Email Developer Religious Institutions Used the software for: 2+ years ### "Fantastic Platform For Marketing" June 5, 2018 4.0 You get the benefit of an easy to use email platform, and the ability to automate workflows to enhance the personation of your customers. Pros There's a lot that we use the marketing cloud for. Automation, email, journey builder, etc. It's something that helps us work with such a massive audience. We can send emails easily and import our own templates. It's also great for automating workflows and building out dynamic emails to save time in the future. You're really able to dig into personalization with this tool and really connect with your customers. Cons The customer support. The support is horrible. You have to call this number (if you can find it) and then bounce around an automated system that usually ends with a message to check the online forums for help. If you have any kind of emergency or need help ASAP you're not going to get it. Review Source BB Brandon B. Business Consultant Hospital & Health Care Used the software for: 1-2 years ### "Salesforce is simply the best" February 25, 2022 5.0 The best thing I can say about our decision to use Salesforce is it has made our company more attractive to potential buyers since we are "already on the same platform." There is power in the crowd. Pros Our team loved its usability and intuitive framework. There are other modules we want to buy as soon as we are ready. Cons Honestly, there is a lot of work that the third-party consultant had to do to make SF work the way we wanted it to. And this can be expensive. Alternatives considered [Zoho CRM](https://www.capterra.com/p/155928/Zoho-CRM/) Reason for choosing Salesforce Marketing Cloud We felt that by choosing Salesforce we would always have enough support since so many people use it. We definitely could have chosen something cheaper at the beginning; but I doubt it would have been cheaper in the long run. Review Source SM Sebastian M. Digital Innovation manager Health, Wellness and Fitness Used the software for: 6-12 months ### "Lo strumento indispensabile per la digital transformation" November 29, 2022 5.0 L'esperienza è da 10 e lode, credo che al momento non esista sul mercato un prodotto migliore di questo per la gestione delle attività di digital marketing. Pros Poter utilizzare il CRM collegato alle varie funzioni di marketing cloud e gestione dei prospect e delle segmentation list non ha prezzo. Mi aiuta nella gestione non solo delle attività di marketing, ma anche per le strategie di vendita e per la digitalizzazione di molti dei dipartimenti aziendali dall'R&D, al Business development, alla corporate communication. Cons Bisogna affidarsi ad aziende consulenti per il settaggio e la gestione delle funzionalità più spinte del prodotto. Alternatives considered [Veeva CRM](https://www.capterra.com/p/129924/Veeva-CRM/)[SmartSolve](https://www.capterra.com/p/106668/SmartSolve/) Reason for choosing Salesforce Marketing Cloud Per la possibilità di personalizzare le funzioni e per la creazione di sezione ad hoc. Review Source GL Gitte L. Business Owner Hospitality Used the software for: 6-12 months ### "Automate Engagement and Optimize Performance " March 31, 2023 4.0 Overall while this is a very expensive tool you can trigger real-time events while customers browse your website and continually adjust their path based on predictive behavior which ultimately increases revenue. Pros The biggest solution this solved for me was increased productivity with customers across email and advertising. I was also able to utilize the comprehensive customer data, browsing behaviours and purchase history to optimize my business. Cons The cost is the main issue with this tool as well as getting it implemented and set up because of the vast number of features and customization available. Alternatives considered [ActiveCampaign](https://www.capterra.com/p/79367/ActiveCampaign/) Review Source Similar Products Featured